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YouTube Provides New Overview of Shorts for Creators, Answers Common Shorts Questions

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With YouTube recently expanding its TikTok-like ‘Shorts’ option to beta users in the US, the platform has also provided a new overview of how Shorts works, and answered some of the most common questions about the new process.

In the video, Shorts’ global content strategy Madisen Dewey​ outlines the key elements of Shorts, and how people can post their short video clips to get them onto the new Shorts feed.

As explained by Dewey:

“Shorts are actually any vertical video, 60 seconds or less in length, and you can upload Shorts by following the standard upload flow on mobile, desktop or your preferred device. We recommend that you use ‘#Shorts’ in the title or description to help with discovery.”

So while there is a dedicated Shorts camera tool, which uploads short videos directly within the YouTube app, even if you don’t have access to that as yet, you can still get your short clips featured in YouTube’s new Shorts feed. 

Dewey says that YouTube created Shorts because:

“Every year we see an increasing number of people coming to YouTube, looking to create, and we want to make it easier for them to do so.”

Oh right, so not about the rise of TikTok at all. Good to know.

Dewey also provides an overview of the current Shorts creation tools, which YouTube is working to expand upon, while Dewey also notes that YouTube’s adding a new ‘Shorts shelf’ in YouTube channels to help users locate relevant Shorts content. 

YouTube Shorts shelf

Dewey also says that YouTube is changing its notifications for Shorts to only alert subscribers who’ve expressed interest in your short content when you post a new Shorts upload. This is a relevant note, in considering the opportunities for promotion via the new option.

Finally, Dewey says that users can subscribe to the bi-weekly Shorts Report for updates on the latest Shorts trends and tips. 

YouTube Shorts Report

Shorts presents new opportunities for YouTube creators, and could be a good way to boost exposure for your channel, if you can get it right. It’s worth considering the potential of the option in your video planning, and these notes could help provide more context around the tool.

Socialmediatoday.com

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

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Twitter Publishes 2023 Marketing Calendar to Assist with Campaign Planning

Looking to map out your content calendar for the year ahead?

This will help – Twitter has published its annual events calendar, which highlights all of the key dates and celebrations that you need to keep in mind in your planning.

The interactive calendar provides a solid overview of important dates, which could assist in your strategy. You can also filter the list by region, and by event type.

Twitter marketing calendar 2023

You can also download any specific listing, though the download itself is pretty basic – you don’t get, like, a pretty calendar template that you can stick on your wall or anything.

Twitter marketing calendar 2023

Twitter used to publish downloadable calendars, but switched to an online-only display a couple of years back. Which still includes all the same info, but isn’t as cool looking.

Either way, it may help in your process, as you map out your 2023 approach.

In addition to this, Twitter’s also published an overview of some of the major events that it’ll be looking to highlight in the app throughout the year, along with a pitch to advertisers, amid the more recent chaos at the app.

As per Twitter:

We’re moving more quickly than ever, and we’re still the place people turn to see and talk about what’s happening. A great example is the recent FIFA Men’s World Cup. We saw a whopping 147B impressions of event-related content on the platform, up nearly +30% from 2018. We also generated 7.1B views on World Cup video1, with everything from memes to nail-biter outcomes to history being made.”

There’s also this:

Not only is Twitter alive with content and conversation around big moments, but we are also growing. We saw global mDAU acceleration in Q4 to 253.1M, driven by an average sign-up rate of more than 1 million new daily users across Q42.”

That’s the first official usage stat Twitter has shared since Elon Musk took over at the app, and is a significant jump on the 238 million mDAU that Twitter reported in Q2 last year, its last market update before the sale went through.

It’ll be interesting to see if that usage level holds, as Twitter works through its latest changes and updates.

You can check out Twitter’s 2023 marketing calendar here.



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‘Stop the hate’ online, UN chief pleads on Holocaust Day

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A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day

A person visits the Holocaust Memorial, in Berlin, Germany on January 27, 2023, on International Holocaust Remembrance Day – Copyright AFP Michal Cizek

The UN secretary-general warned of social media’s role in spreading violent extremism around the globe as he marked Holocaust Remembrance Day on Friday, urging policy makers to help stop online hate.

Antonio Guterres said parts of the internet were turning into “toxic waste dumps for hate and vicious lies” that were driving “extremism from the margins to the mainstream.”

“Today, I am issuing an urgent appeal to everyone with influence across the information ecosystem,” Guterres said at a commemoration ceremony at the United Nations. “Stop the hate. Set up guardrails. And enforce them.”

He accused social media platforms and advertisers of profiting off the spread of hateful content.

“By using algorithms that amplify hate to keep users glued to their screens, social media platforms are complicit,” added Guterres. “And so are the advertisers subsidizing this business model.”

Guterres drew parallels with the rise of Nazism in 1930s Germany, when people didn’t pay attention or protest.

“Today, we can hear echoes of those same siren songs to hate. From an economic crisis that is breeding discontent to populist demagogues using the crisis to seduce voters to runaway misinformation, paranoid conspiracy theories and unchecked hate speech.”

He lamented the rise of anti-Semitism, which he said also reflects a rise of all kinds of hate.

“And what is true for anti-Semitism is true for other forms of hate. Racism. Anti-Muslim bigotry. Xenophobia. Homophobia. Misogyny”

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Weird of the Week

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Weird of the Week

What happened when six doctors swallowed Lego heads for science, and the results of Santa’s DNA test. Plus, is Dolly Parton really recording an album with Slipknot?

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