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YouTube Provides New Overview of Shorts for Creators, Answers Common Shorts Questions



With YouTube recently expanding its TikTok-like ‘Shorts’ option to beta users in the US, the platform has also provided a new overview of how Shorts works, and answered some of the most common questions about the new process.

In the video, Shorts’ global content strategy Madisen Dewey​ outlines the key elements of Shorts, and how people can post their short video clips to get them onto the new Shorts feed.

As explained by Dewey:

“Shorts are actually any vertical video, 60 seconds or less in length, and you can upload Shorts by following the standard upload flow on mobile, desktop or your preferred device. We recommend that you use ‘#Shorts’ in the title or description to help with discovery.”

So while there is a dedicated Shorts camera tool, which uploads short videos directly within the YouTube app, even if you don’t have access to that as yet, you can still get your short clips featured in YouTube’s new Shorts feed. 

Dewey says that YouTube created Shorts because:

“Every year we see an increasing number of people coming to YouTube, looking to create, and we want to make it easier for them to do so.”


Oh right, so not about the rise of TikTok at all. Good to know.

Dewey also provides an overview of the current Shorts creation tools, which YouTube is working to expand upon, while Dewey also notes that YouTube’s adding a new ‘Shorts shelf’ in YouTube channels to help users locate relevant Shorts content. 

YouTube Shorts shelf

Dewey also says that YouTube is changing its notifications for Shorts to only alert subscribers who’ve expressed interest in your short content when you post a new Shorts upload. This is a relevant note, in considering the opportunities for promotion via the new option.

Finally, Dewey says that users can subscribe to the bi-weekly Shorts Report for updates on the latest Shorts trends and tips. 

YouTube Shorts Report

Shorts presents new opportunities for YouTube creators, and could be a good way to boost exposure for your channel, if you can get it right. It’s worth considering the potential of the option in your video planning, and these notes could help provide more context around the tool.



Iran pop singer silenced, but his song remains a protest anthem



Shervin Hajipour's song "Baraye" draws on the tweets of Iranians longing for a normal life

Shervin Hajipour’s song “Baraye” draws on the tweets of Iranians longing for a normal life – Copyright Indo-Tibetan Border Police (ITBP)/AFP –

David Vujanovic

Even though he has been silenced, Iranian pop singer Shirvin Hajipour’s impassioned song in support of protests over Mahsa Amini’s death in custody remains an unofficial anthem of the movement.

The song “Baraye” notched up 40 million views on Instagram before it was deleted when Hajipour was arrested, but he has since been freed on bail and has distanced himself from politics, likely as a condition for his release.

Baraye, the Persian word “For” or “Because”, is composed of tweets about the protests and highlights longings people have for things lacking in sanctions-hit Iran, where many complain of hardship caused by economic mismanagement.

It also draws on everyday activities that have landed people in trouble with the authorities in the Islamic republic.

“For the sake of dancing in the streets; Because of the fear felt while kissing; For my sister, your sister, your sisters,” the song’s lyrics say.


“Because of the embarrassment of an empty pocket; Because we are longing for a normal life… Because of this polluted air.”

Baraye has been heard played loudly at night from apartment blocks in Iran to show support for protests sparked by Amini’s death on September 16, after the notorious morality police arrested her for allegedly breaching rules requiring women to wear hijab headscarves and modest clothes.

It was also sung with gusto by the Iranian diaspora at rallies in more than 150 cities around the world at the weekend.

In one clip shared by the New York-based Center for Human Rights in Iran, a group of schoolgirls without headscarves is seen singing Baraye in class with their backs to the camera.

The tune was removed from Hajipour’s Instagram account shortly after his arrest but is still widely available on other social media platforms, including Twitter and YouTube.

– ‘Because of forced Instagram stories’ –

Hajipour’s lawyer Majid Kaveh said he was released on bail at noon on Tuesday.

The reformist Shargh newspaper said his family had been informed of his arrest in the northern city of Sari on Saturday, in a report that cited his sister Kamand Hajipour.


She had said in an Instagram post that her parents had been informed of his arrest in a call from the city’s intelligence ministry offices.

Shortly after his release, Hajipour was back on Instagram, but this time to apologise and distance himself from politics.

“I’m here to say I’m okay,” he told his 1.9 million followers on the platform.

“But I’m sorry that some particular movements based outside of Iran — which I have had no relations with — made some improper political uses of this song.

“I would not swap this (country) for anywhere else and I will stay for my homeland, my flag, my people, and I will sing.

“I don’t want to be a plaything for those who do not think of me, you or this country,” he added.

In response to his post, many on Twitter suggested the line “Because of forced Instagram stories” should be added to the lyrics of the song.

Human rights groups including Article 19 have repeatedly called on Iran to end its use of forced confessions, which they say are false and extracted under duress or even torture.


In one recent case, a young Iranian woman, Sepideh Rashno, disappeared after becoming involved in a dispute on a Tehran bus with another woman who accused her of removing her headscarf.

She was held by the powerful Islamic Revolutionary Guard Corps and appeared on television in what activists said was a forced confession before being released on bail in late August.

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