Last week, we tackled setting your data strategy for value-based bidding. The next key is to assign the right values for the conversion actions that are...
Google has announced plans to discontinue its Enhanced Cost-Per-Click (eCPC) bidding strategy for search and display ad campaigns. This change, set to roll out in stages...
For lead gen marketers, we know it’s not just about generating leads; it’s about attracting the right leads – those that are most likely to convert...
TikTok has published a new guide on how to optimize your ad campaigns, and specifically your ad bidding strategy, in order to maximize your promotional performance...
In part one, we spoke about who is Menachem Ani and also about how to structure performance max campaigns in Google Ads. In part two, we...
In 2022, Walmart’s eCommerce sales came in at an impressive 47.8 billion U.S. dollars. That’s up nearly 11% in comparison to 2021. Consumers are embracing Walmart’s...
Now that we’ve officially settled into the new year, it’s important to reiterate that among the most effective ways to promote your business are Google Ads....
If automated bidding strategies are handling my bids for me, do I even need to pay attention to bidding? It’s pretty easy to ask this question,...
The header bidding technology started to develop in 2015, and has since helped many publishers to grow their revenue by as much as 40% (and even,...
New custom bidding options in Google Display & Video 360 will allow advertisers to utilize data from Google Analytics 4 (GA4) properties and optimize bids to...