Quick question: What do you typically do with your old blog posts? Most likely, the answer is: Not much. If that’s the case, you’re not alone....
Matt Mullenweg, the WordPress co-founder and Automattic CEO, has been embroiled in a very public and legal fight with WP Engine these last few weeks over...
We’ve passed the high-water mark of content marketing—at least, content marketing in its current form. After thirteen years in content marketing, I think it’s fair to...
We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024… …and those that work the worst. In this...
Much of marketing today is built on the idea that education is enough. Provide a searcher with functional, half-decent information, and we’re halfway down the path...
We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024. In this article, we’re focusing on bootstrapped...
Our special projects team was eager to build Beeper a new blogging home. Here’s the beautiful result. Automattic recently welcomed Beeper, an all-in-one messaging app, to...
As the web fills inexorably with AI slop, searchers and search engines are becoming more skeptical of content, brands, and publishers. Thanks to generative AI, it’s...
Website traffic data normally looks like this: Ups and downs, peaks and troughs. If we’re doing our job properly, we generally expect traffic to trend upwards over...
Getting to the top of Google can be quite slow. Especially so for small, new websites. And the competition can often be too strong, which makes...