WPP this week completed the sale of 60% of Kantar to Bain Capital Private Equity. WPP announced the sale of 60% of Kantar in July, this...
IAB UK last month announced is proposing to ICO, the UK regulator, to limit the content categories in the bid requests. The proposal will be presented...
Engagio last month integrated Bombora B2B Intent data. Engagio says the new product integration combines first-party engagement data and third-party intent insight to measure active demand...
IAB Tech Lab today released the version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework supports compliance with the CCPA (California...
Pixalate this week released a report on App-ads.txt and Ads.txt trends. Pixalate saw a 1,122% increase in app-ads.txt adoption in Q3 2019. Over half of the...
Google yesterday announced that will stop sending contextual information on the bid requests, starting in February 2020. According to Google, this a result from engagement with...