Total addressable market (TAM) is an estimation of how much you could earn if you could sell your product or service to every possible customer in...
From Barbie-themed ketchup to exploding owl butts, these PR campaign examples prove that with the right data, timing, and a bit of creativity, you can win...
Three Mile Island, the three-mile nuclear station near Harrisburg, Pennsylvania, has been closed since 2019. Now the island is set to reopen by 2028 to power...
We have been tracking the Google core update and seeing more surges and changes with those hit by the September helpful content update. I ran a...
The key to restaurant SEO is understanding that most people don’t search for specific restaurants. They search for the type of cuisine or dish they want...
Researchers analyzed SearchGPT’s responses to queries and identified how it may impact publishers, B2B websites, and e-commerce, discovering key differences between SearchGPT, AI Overviews, and Perplexity....
A study by the Data Provenance Initiative, a collective of independent and academic researchers dedicated to data transparency, reveals a mismatch between ChatGPT’s training data and...
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Google updated their documentation for the Google Labs Google Notes experiment to remind users that Notes will go away at the end of July 2024 and...
This edited extract is from Data Storytelling in Marketing by Caroline Florence ©2024 and is reproduced and adapted with permission from Kogan Page Ltd. Part One...
