Google Chrome to kill third-party cookies within 2 years
Google today announced that it has a plan to make third-party cookies obsolete on Chrome. Google is creating a Privacy Sandbox to make third-party cookies obsolete within 2 years. Privacy…
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LiveRamp launches a Consent Management Platform
Liveramp last month launched a CMP (Consent Management Platform). Liveramp’s CMP is called Privacy Manager, a preference and consent management platform (CMP) that enables marketers and publishers to interact with…
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WordPress.com launches SFTP and PHPMyAdmin access on Business and eCommerce plans
WordPress.com this month launched SFTP and PHPMyAdmin access on Business and eCommerce plans. This enable publishers using WordPress.com to upload custom themes and plugins directly to the website, and manage…
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adsquare partners with Spatial.ai for OOH planning and programmatic buying in the US
adsquare last month announced a partnership with Spatial.ai. The new partnership enables advertisers to make use of geosocial segments for more effective OOH planning and programmatic media buying in the…
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Bain Capital Private Equity buys 60% of Kantar
WPP this week completed the sale of 60% of Kantar to Bain Capital Private Equity. WPP announced the sale of 60% of Kantar in July, this year. The transaction was…
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IAB UK proposes to limit content categories in the bid requests
IAB UK last month announced is proposing to ICO, the UK regulator, to limit the content categories in the bid requests. The proposal will be presented to UK’s data regulator…
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Engagio integrates Bombora B2B Intent Data
Engagio last month integrated Bombora B2B Intent data. Engagio says the new product integration combines first-party engagement data and third-party intent insight to measure active demand for accounts, prioritize which…
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IAB Tech Lab releases the technical specifications for the IAB CCPA Compliance Framework
IAB Tech Lab today released the version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework supports compliance with the CCPA (California Consumer Privacy Act) for…
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Pixalate sees 11x more app-ads.txt adoption in Q3
Pixalate this week released a report on App-ads.txt and Ads.txt trends. Pixalate saw a 1,122% increase in app-ads.txt adoption in Q3 2019. Over half of the top 1k programmatic apps…
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Google to stop sending contextual information on the bid requests
Google yesterday announced that will stop sending contextual information on the bid requests, starting in February 2020. According to Google, this a result from engagement with the European data protection…
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