Google to sunset Google Publisher Toolbar by May, this year

Google this month announced that it is sunsetting Google Publisher Toolbar. Google will remove Google Publisher Toolbar from the Chrome Web Store, beginning of May 2020. Google says after May…

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Taboola Newsroom now using AI helping publishers to increase subscriptions

Taboola this month introduced a new feature in Taboola Newsroom that enables publishers to have Artificial Inteligence helping to understand the articles that turn normal readers into paying subscribers. Taboola…

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Google Chrome to kill third-party cookies within 2 years

Google today announced that it has a plan to make third-party cookies obsolete on Chrome. Google is creating a Privacy Sandbox to make third-party cookies obsolete within 2 years. Privacy…

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LiveRamp launches a Consent Management Platform

Liveramp last month launched a CMP (Consent Management Platform). Liveramp’s CMP is called Privacy Manager, a preference and consent management platform (CMP) that enables marketers and publishers to interact with…

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WordPress.com launches SFTP and PHPMyAdmin access on Business and eCommerce plans

WordPress.com this month launched SFTP and PHPMyAdmin access on Business and eCommerce plans. This enable publishers using WordPress.com to upload custom themes and plugins directly to the website, and manage…

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adsquare partners with Spatial.ai for OOH planning and programmatic buying in the US

adsquare last month announced a partnership with Spatial.ai. The new partnership enables advertisers to make use of geosocial segments for more effective OOH planning and programmatic media buying in the…

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Bain Capital Private Equity buys 60% of Kantar

WPP this week completed the sale of 60% of Kantar to Bain Capital Private Equity. WPP announced the sale of 60% of Kantar in July, this year. The transaction was…

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IAB UK proposes to limit content categories in the bid requests

IAB UK last month announced is proposing to ICO, the UK regulator, to limit the content categories in the bid requests. The proposal will be presented to UK’s data regulator…

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Engagio integrates Bombora B2B Intent Data

Engagio last month integrated Bombora B2B Intent data. Engagio says the new product integration combines first-party engagement data and third-party intent insight to measure active demand for accounts, prioritize which…

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IAB Tech Lab releases the technical specifications for the IAB CCPA Compliance Framework

IAB Tech Lab today released the version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework supports compliance with the CCPA (California Consumer Privacy Act) for…

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