IAB UK proposes to limit content categories in the bid requests

IAB UK last month announced is proposing to ICO, the UK regulator, to limit the content categories in the bid requests. The proposal will be presented to UK’s data regulator…

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Engagio integrates Bombora B2B Intent Data

Engagio last month integrated Bombora B2B Intent data. Engagio says the new product integration combines first-party engagement data and third-party intent insight to measure active demand for accounts, prioritize which…

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IAB Tech Lab releases the technical specifications for the IAB CCPA Compliance Framework

IAB Tech Lab today released the version 1.0 of the technical specifications for the IAB CCPA Compliance Framework. The Framework supports compliance with the CCPA (California Consumer Privacy Act) for…

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Pixalate sees 11x more app-ads.txt adoption in Q3

Pixalate this week released a report on App-ads.txt and Ads.txt trends. Pixalate saw a 1,122% increase in app-ads.txt adoption in Q3 2019. Over half of the top 1k programmatic apps…

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Google to stop sending contextual information on the bid requests

Google yesterday announced that will stop sending contextual information on the bid requests, starting in February 2020. According to Google, this a result from engagement with the European data protection…

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