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Casted, the B2B marketing amplification platform, has announced Casted Insights, a solution that will supply firmographic data for every company consuming video and audio content, together...
The action continues in the Elon Musk Twitter takeover push. Early this morning, via, of course, a tweet, Musk announced that his proposed purchase of the...
Measuring campaign performance can be difficult as digital marketing channels multiply and customers drift across those varied channels. “Identity and data are key to accurately measuring...
We know that Google will stop collecting data within Google Search Console when a site is not verified or removes its verification. But did you know...
Google has added a new page to its search developer documents for Education Q&A structured data. It seems similar to the Google Q&A structured data, do...
As you’re preparing to set up Google Analytics (GA4), you’re probably asking the same thing we were: What’s the best method for migrating our historical data?...
How well do you understand your audience? Do you know how they search and where they spend time online? Which search trends and keywords should be...
Connecting the performance of your digital ads to physical, in-store visits has always been a key challenge, with various solutions like beacons, check-ins and proximity tracking...
TikTok has announced an expansion of its partnership with ad data verification and auditing service Integral Ad Science, which will see IAS broaden its TikTok ad...
Data is essential for any business. It is the lifeblood of companies, providing insights that impact strategic and operational planning, marketing, and more. However, data...
