YouTube has more than 2.5 billion users, and it is the second most popular social media network worldwide. Yet, only some marketers are making use of...
Google was recently granted a patent on ranking web pages, which may offer insights into how AI Overviews ranks content. The patent describes a method for...
Microsoft has added favicons to the links within Bing Chat / Copilot. Favicons should make the links beneath the AI-generated answer more clickable and noticeable to...
Brand presence and coverage is an important aspect of any PPC strategy. Some businesses like to consistently bid on their brand names while others completely avoid...
With organic and paid search making up over 75% of all traffic in the B2B sector alone, it’s clear SEO is far from dead. If you...
Google’s John Mueller said that when it comes to links SEO make to manipulate search rankings and gain ranking position in Google, those links are mostly...
Yesterday, Fabrice Canel from Microsoft Bing announced at PubCon that Bing Webmaster Tools would get two new features. First is the Bing Chat integration, and the...
Securing executive buy-in is crucial for your digital experimentation strategy. Without it, you’ll find yourself running into barriers that obstruct the success of...
Matt McGee posted a poll on Twitter asking how much of Google’s search engine usage market share do you expect the new Bing with ChatGPT to...
Image sourced from Startup Bonsai You already know how powerful social media and social media platforms are. After all, there are billions of people using them,...