Before diving in to all things editorial guidelines, a quick introduction. I head up the content team here at Optimizely. I’m responsible for developing our...
Google has updated its “Search Quality Evaluator Guidelines,” a comprehensive 170-page document that serves as a framework for quality raters to assess websites effectively. The update...
One of the most important parts of having a website is making sure your audience can find your site (and find what they’re looking for). The...
Google has documented how it Google handles sites with a high proportion of non-consensual explicit imagery. Google updated its spam policies and the Google ranking systems...
AI’s pending disruption of the worlds of content and marketing continues to make headlines. But this week, some ethics-focused news and an intriguing survey of marketers...
TikTok has updated its Community Guidelines, which will go into effect on April 21, 2023. The updated guidelines introduce TikTok’s Community Principles, which guide content moderation...
Microsoft has updated the Bing webmaster guidelines to support the updates with the new co-pilot, AI, ChatGPT-powered version of Bing. Bing updated the answers section and...
Google updated their Google Discover feed guidelines to emphasize the most important elements to include in the feed in order for it to be properly optimized....
Over the last few days or so, Bankrate has been gaining a lot of attention in the SEO space. They are using AI to write a...
The Google search quality raters guidelines were updated and updated in a big way, with a new E added on to E-A-T. Google is adding experience...