Publisher-side platform Brightcom is partnering with Intent IQ, an identity verification firm. This will allow Brightcom to use Intent IQ’s bid enhancement service. The aim is...
TrustRadius, the software review and evaluation site, which includes martech offerings alongside other software categories, will integrate with Demandbase One allowing B2B marketers to engage with...
Review platform TrustRadius today unveiled an intent data integration with LinkedIn Matched Audiences, part of LinkedIn Marketing Solutions. The integration provides access to downstream intent data....
The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. When it...
The use of AI in marketing allows businesses to understand customer demand for their products and their willingness to purchase them. Predicting the purchase intent of...
“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to...