Over the past decade, the rise of digital platforms and content marketing has launched us (ready or not) into a new era — and project management...
60% of the content created by leading brands becomes “just clutter,” as Marketing Week puts it, impacting neither consumers’ lives nor business results. A pretty dreary...
Whether you operate locally or globally, a strong local SEO presence is key to driving more customers to your store, especially when your business has physical...
Digital asset management can play a vital role in your marketing organization, unifying online and offline marketing channels and leading to more efficient marketing resource allocation....
Left to right: GatherContent founders Angus Edwardson and Alice Deer join Bynder CEO Bob Hickey. Image: Bynder. Digital asset management (DAM) software company Bynder has acquired...
As society has struggled to cope with the COVID pandemic, the past year has brought great change to the way people around the world live and...
Customers’ expectations are rising and marketers are working to meet those expectations with personalized content at a growing number of touchpoints — from social, to website...
Analytics-driven risk management platform Verisk has announced the acquisition of Infutor, one of the best-known players in the identity resolution and consumer intelligence space. Infutor’s Total...
The restrictions on data collection via third-party cookies have made customer identification more important than ever. And while many marketers focus primarily on developing new methods...
By combining biometrics and blockchain, organizations can improve identity management. Leveraging blockchain technology can sort out many identity management issues ranging from privacy risks to long...