In what could be a precedent-setting case, the FTC recently fined a US business over the sale of fake likes and followers. Florida businessman German Calas...
A member of the search marketing community tweeted his surprise that Google ranked a paywalled web page in the featured snippets. Google’s official description of featured...
Twitter is reportedly increasing the frequency at which it serves ads to certain groups of users. The company tells CNBC that it typically shows fewer ads...
Facebook announced a new feature called Facebook News. Facebook News was created in partnership with the journalism industry. Given Facebook’s popularity, Facebook News may become a...
Google announced what they called the most important update in five years. The BERT update impacts 10% of search queries. What is BERT and how will...
Google is rolling out what it says is the biggest step forward for search in the past 5 years, and one of the biggest steps forward...
Google Ads is improving the way it tracks the performance of app campaigns. App campaigns use text, image, video and HTML5 assets to deliver relevant ads....
The first episode of Google’s new ‘Search for Beginners’ video series aims to help businesses determine whether or not they need a website. Interestingly, Google doesn’t...
Google is growing its YouTube presence with another video series – this time it’s geared toward beginners, rather than experienced SEOs. Unlike Google’s other video series,...
Google is introducing two new tools for responsive search ads, which are now available to all advertisers in all languages. In addition, responsive search ads can...