It’s now easier than ever to promote an app, thanks to Google App Install campaigns. This campaign type has both advantages and disadvantages when trying to...
Following a successful Prime Early Access Sale last fall, Amazon is once again getting a headstart on the holidays with a new savings event—Prime Big Deal...
Representative image (source: iStock) The rapid growth and popularity of social media marketing has been accompanied by an increasing number of people endorsing different brands, products,...
At the Google I/O developer conference in May 2023, CEO Sundar Pichai announced the company’s upcoming artificial intelligence (AI) system, Gemini. The large language model (LLM)...
B2B Commerce Summit 2023 concluded in early September, and we were impressed by some of the insights we uncovered with our most trusted customers...
The opinions expressed in this article are the writer’s own and do not reflect the views of Her Campus. This article is written by a student...
The YouTube algorithm has one goal: suggest videos that’ll keep a viewer glued to their screen. For marketers and creators, the goal is getting the algorithm...
Google announced that they have completely removed the How-To Rich Results. The schema for it can still be used but there will be no benefit in...
Rich snippets (also known as rich results) are search results pulled from code called schema markup. They provide extra information beyond the standard “blue link,” which...
Different outsourcing business models emerged from the confluence of evolving business needs, technological advancements, and economic considerations. As organizations sought more tailored solutions, cost efficiencies, and...