Data-Backed Ways to Optimize for Google Featured Snippets

New research into Google SERPs reveals the top ways of optimizing pages in order to maximize the potential of earning featured snippets. SEMrush and Brado analyzed 1 million random SERPs…

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How to Track Traffic Using Google Analytics

Use Google Analytics to track site visitors To keep visitors converting to leads, sales, and even re-visits, you need to know how to monitor the best Website Traffic Sources. There are several…

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Google Recommends Permanent URLs for Black Friday Pages

Google recommends using permanent URLs for Black Friday pages rather than creating new URLs for each annual sale. Google shared this advice in a set of best practices for Black…

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Reputation Image

Reputation Management SEO: A Beginner’s Guide

All forms of marketing play a part in good brand management. Using the same tone of voice throughout your ads and emails, and choosing the same photo assets for your…

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Google on 307/HSTS Redirects (HTTP to HTTPS)

How Google handles 307/HSTS redirects is thoroughly explained in the latest ‘Ask Google Webmasters’ video with John Mueller. Specifically, Mueller addresses the following question: “How does Googlebot interact with HSTS/307s?”…

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SEM

SEO vs PPC: Is Organic SEO or Pay Per Click Better for my Business?

When you are planning marketing campaigns for your ecommerce website, there are a number of variables to consider, albeit given that every business is different, whichever you prioritise at different…

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How Google Identifies Individual Passages of a Web Page

Google’s public Search Liaison, Danny Sullivan, shares more detail about an upcoming change that will improve 7% of global queries. Soon, Google will be able to identify individual passages of…

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What is Technical SEO?

Technical SEO is not easy, but in this article, we will explain what aspects you should pay attention to on a basic level website that even non-experts will do. What…

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Bing Announces Enhanced Robots.txt Testing Tool

Bing announced an enhanced Robots.txt tester tool. The tool fills an important need because getting a robots.txt wrong can result in unexpected SEO outcomes. Producing a perfect robots.txt file is…

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Google Offers Details on Core Update Recovery Times via @martinibuster

In a Webmaster Central Office Hours hangout, Google’s John Mueller answered a question about recovering from a core algorithm update. Mueller explained what a core update generally is and how…

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