Google: Structured Data Has No Impact on Ranking in Web Search

Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings. While this has always been the case, Sullivan reiterated his fact after some…

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SEO and PPC – making the correct choice

How do you ensure that potential customers come across your business at the right stage of the buying process? Digital Marketing trainer Ethan Giles of novi.digital explains. Ethan will run…

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Google Introduces a New Shopping Section in Search Results

Google is rolling out a new addition to search results this week which makes it easy to shop for popular products. When searching for keywords such as “running shoes” or…

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e-commerce

Here’s how to modify your e-commerce campaign for B2B and B2C

While search engine optimization is still one of the most important disciplines to master, pay-per-click advertising is equally essential as a skill. No matter if a brand is looking to…

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Google’s John Mueller: Our SEOs Have it Harder Than Others

Google’s John Mueller informed an aspiring Google employee that it’s SEO allegedly have it “harder than others.” This was mentioned in a Reddit thread started by a user who wants…

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Google Assistant Only Holds 9% of the Virtual Assistant Market

Google finds itself in a rare position, coming in third place in the virtual assistant market after Microsoft and Apple. A recent study from Futuresource shows that Apple’s Siri currently…

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SEOs Are in High Demand, According to LinkedIn’s Data

A study published by LinkedIn shows the demand for SEO professionals in increasing, creating a “seller’s market.” Data from LinkedIn Sales Navigator reveals there are 47.5k US job openings related…

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Google Serves 11 Million Fact Checked Articles Per Day

Google is highlighting the work it’s done to surface more fact checked content in search results. As a fairly new initiative, Google has been displaying fact check labels in SERPs…

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Instagram Stories Can Now Include More Than One Photo

Instagram is introducing a new feature that allows users to upload multiple photos in one story. The new Layout mode lets users create Instagram stories with anywhere from 2 to…

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Google’s BERT Rolls Out Worldwide

Google announced via Twitter that their BERT algorithm is now rolling out worldwide. BERT will enable Google to better understand search queries. BERT, our new way for Google Search to…

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