In the best-case scenario, a side hustle could turn into a multimillion-dollar business that generates a passive income stream — but at the very least, starting...
Mastering effective ad copy is crucial for achieving success with Google Ads. Yet, the PPC landscape can make it challenging to discern which optimization techniques truly...
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Brands are seeing success driving quality pipeline and revenue growth. It’s all about building an intentional customer journey, aligning sales + marketing, plus measuring ROI. Check...
A study by the Data Provenance Initiative, a collective of independent and academic researchers dedicated to data transparency, reveals a mismatch between ChatGPT’s training data and...
Google’s AI Overviews rarely appear in trending news searches, study finds. Health queries most affected. AI Overviews appear in only 3.9% of trending news searches. Health-related...
This week, I posted the monthly Google Webmaster report and we had more search ranking volatility over the weekend. Google Search Console had huge delays, which...
According to new research, Google’s AI-generated overviews have undergone significant adjustments since the initial rollout. The study from SE Ranking analyzed 100,000 keywords and found Google...
A new study by Authoritas suggests that Google’s AI-powered Search Generative Experience (SGE), currently being tested with a limited group of users, could adversely impact brand...
Images on online platforms have a gender bias that under-represents women, according to a new study – Copyright AFP/File STAFF Pierre Celerier Images on the internet...
At Ahrefs.com we’ve got 9.7k cases of multiple rankings. It’s when a site ranks for a keyword with more than one page. Now, classic SEO theory says...