TikTok continues to explore more ways to share revenue with creators, this time via a new ‘Creativity Program’, which it’s launching in beta with selected creators...
While in-app shopping hasn’t caught on the way that social apps may have hoped, TikTok, for one, is continuing to push ahead with its in-stream commerce...
TikTok is launching a new interactive trivia event that is free for all to join, offering participants an opportunity to win cash prizes. In partnership with...
With the recent launch of YouTube Shorts monetization, creators want to know how much money they can make and how it compares to the TikTok Creator...
We spoke to nine influencer marketing specialists from The Drum Network about de-influencing, the latest trend in which content creators are making anti-ads for popular products....
When Mary Clare Lacke, a 20-year-old student at the University of Missouri, interned at Claire’s last summer, one of her tasks was to help the teen...
Facebook and TikTok are two juggernauts in the world of social media marketing. These platforms are hugely popular with advfertisers around the globe, and that’s not...
Kevin Systrom and Mike Krieger are back. The Instagram co-founders, who departed Facebook in 2018 amid tensions with their parent company, have formed a new venture...
TikTok has confirmed employees can manually promote certain videos across the platform to ensure a specific number of video views. First reported by Forbes, TikTok has...
As some younger consumers are changing behavior and using TikTok as a search engine, marketers and agency execs say that it makes sense for brands to...