Connecting the performance of your digital ads to physical, in-store visits has always been a key challenge, with various solutions like beacons, check-ins and proximity tracking...
Gaming is huge, and the influence of gaming on modern popular culture is even bigger, with a massive amount of modern trends and shifts aligned with...
TikTok has announced an expansion of its partnership with ad data verification and auditing service Integral Ad Science, which will see IAS broaden its TikTok ad...
Days 2 and 3 of the 2022 IAB NewFronts featured announcements from TikTok, Meta, Snapchat, and Twitter. Here are the top takeaways and tips from these...
TikTok has rapidly become one of the most important players in social media. — © AFP TikTok on Wednesday announced an ad revenue-sharing program with the...
You may have noticed a change to your TikTok tabs in recent weeks. Some users have reported that the ‘Discover’ tab has changed to a new...
The hottest social media platform is dialing up the heat on its advertising capabilities. In the past few months, TikTok has added new features available for...
As I’ve been saying to anyone who’ll listen over the past two years, while TikTok is growing at an astronomical rate, and is on track to...
Looking to improve your approach to TikTok marketing? Partnering with established creators can be a great way to level up your efforts, and to help with...
May is Mental Health Awareness Month, and marking the event, TikTok has announced a range of live stream events and in-app activations to help users find...