With the developing reputation of TikTok, many manufacturers are scrambling to construct a TikTok advertising and marketing strategy. The two-year-old-app is simple: it allows customers to...
ByteDance’s TikTok app, which has gained hundreds of millions of users in India with its short-form videos, is facing criticism in its biggest overseas market after...
Kevin Mayer, head of The Walt Disney Company’s direct-to-consumer and international business, is departing to become CEO of TikTok, as well as COO of the popular...
Zoom was never meant to be a social network, but the enterprise video chat app has become essential software for those looking to stay in touch...
Some of you may recall the South Korean app Zepeto that went viral among Gen Z users a year and a half ago. The app, which...
Levi’s is leveraging its advertising partnership with TikTok to connect online shoppers with the denim brand amid the COVID-19 pandemic, which has forced retailers to close...
It takes either audacious self-confidence or reckless hubris to build a completely asocial video app in 2020. You can decide which best describes Quibi, Hollywood’s $1.75...
Many TikTok videos don’t start from scratch, so neither can its competitors. TikTok is all about remixes, where users shoot a new video to recontextualize audio...
The Trade Desk last week announced that it has now TikTok video inventory across Asia-Pacific. TikTok is one of the fastest growth short-form video app in...
On Thursday, Sen. Josh Hawley (R-MO) and Sen. Rick Scott (R-FL) introduced legislation to further restrict the use of the popular viral video app TikTok on...