SOCIAL
How brands can enter TikTok with brand channels

With the developing reputation of TikTok, many manufacturers are scrambling to construct a TikTok advertising and marketing strategy.
The two-year-old-app is simple: it allows customers to make short, looping motion pictures with musical overlays and special effects – and it’s booming. With over 500 million MAU (monthly energetic users), TikTok has a particularly engaged user-base.
But is the app clearly constructed for manufacturers?
TikTok has recently released a marketing procedure and hyperlinking text function for businesses, although influencers and emblem mentions inside the form of ‘challenges’ had been everyday at the platform due to the fact it’s formation.
Currently, manufacturers are unknowingly on TikTok (inside the shape of present user-generated content) and use organically force logo awareness. Others are more intentional with their presence on TikTok with ads which are orientated around producing website visitors.
The backside line: savvy manufacturers are starting to apply it to reach more youthful audiences and display a special aspect of themselves via funny films, challenges, video games and other techniques that are specific to the platform. At the core, brands on TikTok want to be authentic, approachable, and willing to check boundaries to benefit the respect of this new audience.
By 2021 it’s now not going to be a query of whether or not your emblem has a TikTok channel, however how a hit it is. The nice brands are beginning to figure that out now, and rapidly developing a following.
To get you at the course to a a success TikTok logo channel, right here are 3 keys to hold in mind:
Content standards:
TikTok is not Instagram or YouTube, and it demands a completely distinct set of creative “best practices.” This includes vertical video – rectangular or widescreen pictures are automatically discredited for no longer understanding the culture – and content material that is 15 seconds or less. This is likewise the platform for unpolished content material (leave those fantastic 4K motion pictures for IG, videos that perform the first-class on TikTok are shot on iPhones). And don’t overlook that adding a soundtrack – using applicable music (trending sounds and songs, for example) will raise viewership and engagement.
Frequency:
While you could dabble with a few posts, brands which can be critical about TikTok are posting new content material daily. Yes, this is a high bar, but the good information is this content material is much greater lightweight than what you’re used to generating for YouTube or Instagram. Frequency is essential due to the character of TikTok’s set of rules. It’s much more extreme than other platforms’. Most posts don’t get a number of traction, but the occasional submit will blow up. TikTok influencers recognise this; they submit upwards of five times a day. Even with the great content, you have got to hold spinning the wheel.
Participate in Trends:
Every week, new developments blaze through TikTok – music, skits, jokes, dances. Joining these developments is an easy manner to boost up the fulfillment of your logo channel. The value here is twofold. First, TikTok’s algorithm boosts the exposure of motion pictures taking part in what’s trending, giving you a boost in viewership. And second, your emblem advantages from the “cool” aspect of the trend. Launching a TikTok presence might be intimidating for an emblem, it simply takes time and practice.
Tiktok tips and practices for businessHow Can Brands & Marketers Make the Most of TikTok?
Using TikTok for marketing is sincerely much less difficult than you’ll think.There are currently three key options for brands looking to utilize TikTok for promotion:
Create your manufacturers‘ personal channel and upload movies applicable to your commercial enterprise
Utilize influencers to open your content material to a far broader (but well-targeted) audience
Pay to put it up for sale utilising TikTok’s new campaign options (though, personally, I’d propose maintaining off on this until the market is a chunk extra installed)
SOCIAL
TikTok Encourages Creators To Make Longer Videos, With Focus On Ad Revenue 11/30/2023

A new report by The Information shows the company’s recent efforts to convince
creators to put out longer videos in order to provide more room for ad placements.
According to the …
SOCIAL
X Adds Option To Embed Videos in Isolation From Posts

Next time you go to embed an X post, you may notice a new step:
Now, X will enable you to choose whether you want to embed the video element in isolation, or the whole post, as normal.
And if you do choose to embed just the video (or GIF), it’ll look like this:
Which could be a helpful way to present X-originated video on third-party websites, and add context to, say, your blog post, without the clutter of the full X framing.
But it could also reduce brand exposure for X, which is likely why Twitter didn’t enable this before, though it did once provide an “embedded video widget” which essentially served the same purpose.

Twitter gradually seemed to phase that out as the platform evolved, and there’s no specific reason that I can find as to why it removed it as an option. But either way, now, it’s back, so you have more options for using X-originated content, and putting more focus on video elements specifically.
Though I don’t know why they didn’t also take the opportunity to remove the ‘Tweet’ reference. Since the re-brand to X, the platform seems to have gone to little effort to weed out all the tweet and bird terminology, but then again, with 80% fewer staff, that’s probably understandable as well.
SOCIAL
TikTok stars are using Fanova to generate income from social media

Image courtesy of Fanova
Opinions expressed by Digital Journal contributors are their own.
In recent years, Latin American influencers and content creators have witnessed a remarkable surge in popularity. Despite boasting substantial and highly engaged fan bases, these influencers often find themselves in the shadows, overlooked for lucrative brand deals and partnerships. This oversight is especially pronounced, given their substantial influence over a diverse, global audience.
The moment is ripe for these creators to carve out a dedicated space where they can effectively monetize their exceptional talents. Such a platform would empower Latin American influencers and create fresh opportunities for profound collaborations and enhanced engagement with audiences worldwide.
This is where Fanova comes into play, revolutionizing the Latin American creator economy. In an environment where the creator market is still in its nascent stage, and many talented individuals remain underserved, Fanova is pioneering a new era for creators to make real money doing what they love.
Latin America’s creative minds have often found their potential hindered by a lack of opportunities. Fanova is here to break the barriers and provide a platform that allows them to monetize their content and recognize the value of their unique talents. The creator economy in the region is brimming with untapped potential, and Fanova seeks to unleash it. Creators with massive, loyal followings often find themselves unable to monetize their social media presence effectively or are overlooked by brand deals. Fanova aims to change that narrative.
With Fanova, creators have the freedom to set their monthly subscription prices, giving them the ability to provide exclusive content to their most devoted fans while ensuring a steady, reliable income month after month. Additionally, they have the flexibility to establish their own pricing for direct messages, creating a direct avenue for intimate one-on-one interactions with their followers.
By using Fanova, creators can deepen their connection with their audience by sharing a wide range of captivating content, such as behind-the-scenes glimpses, travel adventures, workout routines, insightful blogs, engaging podcasts, exclusive photos, and much more. It’s a dynamic platform that enables creators to monetize their craft and foster a stronger, more personal bond with their fan base.
Fanova is attracting top talent in the Latin American creator economy. Melissa Andress recently joined the platform. Renowned as @melissaandress on Instagram and @melipandaa on TikTok, Melissa boasts a significant and dedicated following of 1.6M and 13.7M followers, respectively. She uses Fanova to share daily behind-the-scenes of her life with her followers, treating it like a private story.
“I was immediately interested in the general concept of this platform: having a place to document behind-the-scenes content and not relying solely on brand deals seemed great to me,” Melissa explained.
Her impressive online presence has contributed to Fanova’s success in a significant way. Her engagement and credibility have introduced countless new creators and users to the platform.
Fanova is already leaving its mark in the Latin American creator economy, having attracted 150 creators. Even more impressive, Fanova has paid out over $100,000 to these creators. This is not just a promise; it’s a proven reality.
Fanova is a clean subscription platform, so nudity and explicit content is not permitted. The platform employs a team of moderators as well as artificial intelligence to monitor content.
For creators in Latin America, Fanova represents a new beginning. It’s an opportunity to be part of a transformative journey where your passion can be your paycheck. It’s a place where talent meets technology, and creators are valued. The new application is leading the charge to monetize content in Latin America, one passion at a time. For more information, visit www.fanova.io.
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