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5 Tips for Your Digital Marketing Strategy in 2024

Published

10 months ago

January 2, 2024

5 Tips for Your Digital Marketing Strategy in 2024

With a new year comes new opportunities to reshape your approach, and experiment with alternative directions that could help you maximize your marketing and promotional efforts.

And with interactive behaviors always changing, it is important to stay up with the latest trends, in order to meet people where they’re active, and with messaging that resonates, in alignment with such shifts.

To help with this, here’s a quick overview of five key trends worth noting in your 2024 planning, which could help to refine your approach.

1. Experiment with short form video

You’ve no doubt heard and read this a million times by now, but you should be experimenting with short form video in your 2024 marketing plan.

Short form video is the fastest growing content type on YouTube, Instagram, Facebook, and Snapchat, and remains the key engagement vehicle on TikTok. X is also looking to push more video content into user feeds, and many businesses that have made the investment in short form video content have reaped significant brand awareness benefits.

The challenge lies in creating engaging short form content, which is not always so easy, but there’s also a growing amount of resources to help guide you, including TikTok’s Top Ads listing, which highlights the best performing branded content at any given time.

What’s more, the platforms themselves are also developing new tools to make it easier for brands to create short form video, including generative AI tools that can build video clips based on text prompts.

It’s worth considering your options, and looking at what’s resonating, in order to spark your own ideas about potential short form video clips.

You can repost your video clips across various platforms (so long as you don’t repost watermarked content) in order to maximize ROI, and the more you experiment, the better you’ll get.

I don’t see the popularity of short form video easing anytime soon, so it should be on your radar, at the least.

2. Explore the potential of messaging

A key trend of the past three years has been the shift away from posting to social platform feeds, largely in public, in favor of more private sharing in DM groups.

The reasons for this are varied. Past posts coming back to haunt high profile users have added extra concern around what you share, political division and argument has made people less interested in sharing their personal insights, while alot of users are just over the random, trivial updates, treating your various profiles as a showcase of vague, daily highlights.

As such, digital interaction is changing, and more and more people are sharing in private. Which is much harder to brands to track, and can be equally challenging to infiltrate.

But trusted brands, who treat DMs with respect, can utilize this as a valuable connection channel. If you’re granted access to a potential customers’ inbox, that’s a key promotional option, which could ensure that more of your messages are read, improving brand awareness and engagement.

Key considerations here are exclusive offers, offers to friends so they can share private deals, hyper-segmentation to maintain relevance, and a non-intrusive messaging cadence.

Invite people to sign-up for these deals, find ways to align your audience with your messaging offers, and you stand to benefit from this shift.

3. Consider alternative platforms

No matter how you look at it, X is declining as an ad option. Maybe for some niche brands that doesn’t hold true, and there are also opportunities to consider in reduced competition as the big players reduce their X presence. But for the majority of brands, you’ll likely be rethinking your X strategy in 2024.

As a result, it could be worth experimenting with some of the smaller, more niche social platforms to see what kinds of results you can get.

Reddit continues to refine its ad options, Pinterest has over 400 million active users coming to the app with high purchase intent, Snapchat remains a critical connector for youngsters.

If you haven’t experimented with these apps, maybe the shift away from X will provide new opportunities to try them out, and see what results you might get.

There may also be opportunity in Threads, which doesn’t have ads as yet, but could still be valuable as an organic brand awareness play. LinkedIn is also seeing more activity, and if there’s any flexibility in your planning as a result of the changes at X, it could be time to explore the various alternatives.

4. Experiment with generative AI tools

I’ve tested a range of the latest generative AI apps, and while I don’t see them as being whole scale replacements for actually doing the work yourself, they are handy for elements of various processes.

And they’re not going anywhere. Generative AI is here to stay, and it’ll continue to improve and become a bigger part of many workplaces and business processes.

As such, you need to understand it, and consider the benefits of how the various apps could help to optimize your daily process. Generative AI is expanding into more areas, including audio and video creation, and you can expect to see significant advances on both fronts this year.

The fundamental core of any such project, however, remains the creative, and coming up with engaging concepts is still something that machines can’t consistently recreate. Indeed, generative AI is inherently derivative, as it’s an approximation based on whatever examples have been built into its training data, so it’s only able to provide outputs that are similar to things that have come before.

Coming up with concepts remains the realm of humans, but for almost every other element, you can probably gain some advantage from generative AI tools.

Learn how AI systems work, understand the various tools on offer, and how they’re evolving, and consider the ways that they can be applied to your process.

A good place to start could be LinkedIn Learning’s various AI courses, some of which are available for free.

5. Improve your understanding of AR and 3D object creation

The next step of digital interaction is going to be within increasingly immersive environments, like AR, VR and the metaverse, whatever that actually entails.

Yes, Meta may have gone early in betting its future on its metaverse vision, but it is correct in its view that this, increasingly, is where we’re headed.

Kids these days spend all of their time within immersive gaming worlds, like Fortnite, Minecraft, and Roblox, where they socialize, interact, and engage. That points to the future of broader engagement trends, which will eventually also include professional interaction.

Not buying it? Consider that Facebook Workplace now has over 7 million paying subscribers, while almost every business now has its own version of a collaboration tool that’s based on the UI of social networks. These tools originated from youth engagement trends, and as those users have aged up, it’s become the logical development framework for business options.

These trends are indicative, and with the next generation of AR wearables also set to hit the market soon, a revolution is going to take place that will enable a greater sense of place and presence for all users.

With this in mind, it’s also worth taking the time to understand the latest AR tools on offer, and how you can create 3D digital versions of your products, for example, in order to build your presence and representation in these new spaces.

Generative AI based tools can help, in simplifying the creation process, while evolving AR builder platforms are also becoming easier to use, so you can make your own immersive experiences.

You are going to be building within 3D environments at some stage. Maybe it’s time to start learning how these processes work.

There’s a range of emerging trends in the digital marketing space, and it’s important to recognize where the tide is pushing, in order to stay ahead of the game. These pointers will help you maximize your 2024 push.

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12 Proven Methods to Make Money Blogging in 2024

Published

6 months ago

May 14, 2024

Entireweb News Bot

This is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

Identify audience needs: Develop products that address the specific needs and desires of your target audience.
High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos

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Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

Published

8 months ago

March 18, 2024

Max

Snapchat Explores New Messaging Retention Feature: A Game-Changer or Risky Move?

In a recent announcement, Snapchat revealed a groundbreaking update that challenges its traditional design ethos. The platform is experimenting with an option that allows users to defy the 24-hour auto-delete rule, a feature synonymous with Snapchat’s ephemeral messaging model.

The proposed change aims to introduce a “Never delete” option in messaging retention settings, aligning Snapchat more closely with conventional messaging apps. While this move may blur Snapchat’s distinctive selling point, Snap appears convinced of its necessity.

According to Snap, the decision stems from user feedback and a commitment to innovation based on user needs. The company aims to provide greater flexibility and control over conversations, catering to the preferences of its community.

Currently undergoing trials in select markets, the new feature empowers users to adjust retention settings on a conversation-by-conversation basis. Flexibility remains paramount, with participants able to modify settings within chats and receive in-chat notifications to ensure transparency.

Snapchat underscores that the default auto-delete feature will persist, reinforcing its design philosophy centered on ephemerality. However, with the app gaining traction as a primary messaging platform, the option offers users a means to preserve longer chat histories.

The update marks a pivotal moment for Snapchat, renowned for its disappearing message premise, especially popular among younger demographics. Retaining this focus has been pivotal to Snapchat’s identity, but the shift suggests a broader strategy aimed at diversifying its user base.

This strategy may appeal particularly to older demographics, potentially extending Snapchat’s relevance as users age. By emulating features of conventional messaging platforms, Snapchat seeks to enhance its appeal and broaden its reach.

Yet, the introduction of message retention poses questions about Snapchat’s uniqueness. While addressing user demands, the risk of diluting Snapchat’s distinctiveness looms large.

As Snapchat ventures into uncharted territory, the outcome of this experiment remains uncertain. Will message retention propel Snapchat to new heights, or will it compromise the platform’s uniqueness?

Only time will tell.

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Catering to specific audience boosts your business, says accountant turned coach

Published

8 months ago

February 26, 2024

Entireweb News Bot

Catering to specific audience boosts your business, says accountant turned coach

While it is tempting to try to appeal to a broad audience, the founder of alcohol-free coaching service Just the Tonic, Sandra Parker, believes the best thing you can do for your business is focus on your niche. Here’s how she did just that.

When running a business, reaching out to as many clients as possible can be tempting. But it also risks making your marketing “too generic,” warns Sandra Parker, the founder of Just The Tonic Coaching.

“From the very start of my business, I knew exactly who I could help and who I couldn’t,” Parker told My Biggest Lessons.

Parker struggled with alcohol dependence as a young professional. Today, her business targets high-achieving individuals who face challenges similar to those she had early in her career.

“I understand their frustrations, I understand their fears, and I understand their coping mechanisms and the stories they’re telling themselves,” Parker said. “Because of that, I’m able to market very effectively, to speak in a language that they understand, and am able to reach them.”Â

“I believe that it’s really important that you know exactly who your customer or your client is, and you target them, and you resist the temptation to make your marketing too generic to try and reach everyone,” she explained.

“If you speak specifically to your target clients, you will reach them, and I believe that’s the way that you’re going to be more successful.

Watch the video for more of Sandra Parker’s biggest lessons.

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