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11+ Online Businesses You Can Try in 2023



11+ Online Businesses You Can Try in 2023

Looking into lifestyle business ideas can be a smart choice if you’re ready to ditch the 9-to-5 life in favor of a more freeing, flexible lifestyle. You might want to be a digital nomad and work wherever you can bring your laptop. 

Or, you crave living a life where you’re home for your kids and can volunteer for school field trips.

These are internet businesses where you make money online.

There are tons of different lifestyle business ideas to choose from. We’re sharing a list of 11+ different lifestyle businesses to consider. 

To make the process easier, we’re covering this roundup of different businesses, sharing:

  • What each lifestyle business is about
  • How it works and,
  • Income potential

Let’s dive in!

Lifestyle Business Ideas You Can Start Today

Starting a lifestyle business can be a very exciting journey. It may feel overwhelming to see all the different options available. Take your time going through this list and exploring the business ideas that appeal to you.

1. Blogging


Blogging is one of the best lifestyle business ideas for creatives. Starting a blog is about creating a content website around a niche, like gardening, food, or fashion. In this online business, you’ll get a chance to blog about your interests and attract an audience that has similar interests.

Make money blogging through:

  • Ads
  • Sponsored posts
  • Affiliate marketing and,
  • Selling products and services

Bloggers can make a very lucrative living. Check out these helpful examples highlighting real income reports up to $100K/month! 

How To Start?

First, choose a niche for your blog. Then, buy web hosting and a domain. Connect WordPress and begin adding content to your blog. 

For a detailed breakdown, check out our blogging guide on how to start a blog on WordPress.

Or if you’d prefer a full video walkthrough to take you from zero to hero, check out The Affiliate Lab.

It’s a very popular blogging, SEO, and affiliate marketing course that teaches you everything you need to get your site off the ground, grow it into a profitable business, and eventually sell it!

2. Podcasting


Podcasts are like independent radio. Literally anybody can become a podcaster. With this online business, you start a show around a theme or niche, can invite a friend to co-host with you, interview guests, and just record yourself talking about your show’s topic.

It’s kind of like audio-based blogging. You can run a podcast on its own as a money-making business or hobby project. You can also use podcasting as a marketing tool for your business.

Podcasts usually have seasons like TV shows and each season contains a set number of episodes. Listeners can stream and download your podcast, listening to it on their device of choice, like their smartphone or car radio.

Podcasting can be pretty lucrative, too.

You’ll make money podcasting from sponsorships, affiliate marketing, and selling products and services.

How To Start?

First, come up with a show concept. Pick a niche or topic for your show like exploring startups or sharing true crime stories.

Next, name your podcast. 

Then, invest in tools to launch:

  • Microphone
  • Headphones
  • Editing software
  • Podcast hosting service

Consider filing a copyright or trademark to protect your work. Lastly, you’ll pick a show format (i.e. interviews, solo host, etc.) and record your first episode!

For a step-by-step guide, read how to start a podcast that actually makes money.

3. Ebook Author

ebook authorebook author

Ebook authors write and sell ebooks. You can write fiction, nonfiction, guides, etc.

This is pretty easy for anybody to do. You just need:

  • A concept for your book
  • To know who your target audience is, and
  • Sell on a digital platform like Gumroad

Ebooks are an excellent form of passive income. Once you write and publish your ebook, you can put systems in place to help you make money on autopilot, passively.

How It Works?

Read this 4-step process on how to write an ebook and make money.

4. Dropshipping


Dropshipping is an e-commerce business model that eliminates the fulfillment and shipping process for you as the online store owner. It’s one of the easiest and most cost-effective ways to start an online store.

When a customer places an order with your online store, it’ll be sent to your dropshipping supplier, who will pick, pack, and ship the order to your customer for you!

This cuts down on expenses like overhead, warehouse costs, and inventory overages. It lowers the barrier to entry for new e-commerce businesses and makes it more affordable for anybody to launch their own e-commerce business.

This is the perfect lifestyle business to run part-time or full-time. And, it can be a pretty lucrative operation. 

Chad Brinkle makes $4K/month dropshipping car parts. 

How It Works?

  1. Choose a niche
  2. Find dropshipping suppliers: Aliexpress is a common dropshipping supplier. Here are 22 websites like Aliexpress that you can check out for even more suppliers!
  3. Set up your online store and launch : We recommend Shopify.

5. Start A YouTube Channel


Becoming a YouTuber is like visual-based blogging.

This is a beginner-friendly lifestyle business. All you need is a smartphone to record videos and upload them to your YouTube channel.

YouTube can be monetized through multiple avenues, like:

  • YouTube Partner Program
  • Sponsored posts and,
  • Selling products and services

Creating a YouTube channel is a good source of passive income and you can even record faceless YouTube videos if you’re shy to show your face!

How It Works?

  1. Pick a niche
  2. Create your YouTube channel
  3. Start uploading content and monetize your channel

6. Real Estate Agent

Picture of a real estate agent showing a home.Picture of a real estate agent showing a home.

Real estate agents help buyers and sellers buy, sell, and lease property. This is a lifestyle business because of the flexible nature of the work. You can work with your clients to set appointments that fit your scheduling needs, including taking weekdays or weekends off.

There is uncapped income potential, location independence, entrepreneurial opportunities, and excellent work-life balance.

How It Works?

  1. Pass a state licensing exam
  2. Work under a sponsor broker who will be your mentor then,
  3. Become licensed and show properties on your own

7. Fitness Coach

fitness coachfitness coach

For people who have a love of fitness, what better lifestyle business than fitness coaching? You’ll help your clients reach their fitness goals and lead a healthier, more active lifestyle!

This is great for fitness enthusiasts who enjoy being active. You won’t be chained to an office or desk job. Instead, you will work with clients one-on-one in a gym or outdoor setting, helping them reach their goals.

You can create your dream schedule based on your needs and take as many or as few clients as you wish!

How It Works?

Depending on your area, you may need to get licensed to be a fitness coach. Once you get licensed, if required, you can begin attracting clients and start training them.

8. Virtual Assistant

virtual assistantvirtual assistant

A virtual assistant is an online assistant. In this role, you’ll help clients run their day-to-day activities. These are generally routine admin-based tasks like:

  • Email management
  • Calendar management
  • Scheduling meetings
  • Note-taking
  • Data entry

This is one of the best lifestyle business ideas for people who enjoy helping others. If you’re well-organized and detail-oriented, working as a VA can be the perfect business to run.

How It Works?

  1. Pick a niche
  2. Build your business and attract clients
  3. Start work

To grow your business, here are 31 of the best virtual assistant software tools you can check out!

9. Event Manager

event manager at a computerevent manager at a computer

Event managers run full-scale events for people, like:

  • Weddings
  • Anniversary parties
  • Banquet dinners

You’ll be in charge of making sure the event runs smoothly and doing things like coordinate vendors, order supplies, staff servers, hosts, etc.

How It Works?

  1. Choose a specialty: like wedding planning, birthday parties, or a general event manager.
  2. Build a website
  3. Network
  4. Attract customers and book your first clients

10. Freelance Writer

freelance writerfreelance writer

Freelance writing is a great option for a digital nomad lifestyle business. Write on the beach in a tropical location, from your cozy hotel room in the wintry mountains, or from a busy city on the Eastern seaboard.

If you want a lifestyle where you can work when you want and earn an unlimited income, and you are a creative, consider freelance writing.

This is a good beginner-friendly, no-degree, and no-experience business to take on. You can start with this list of 11 best remote freelance writing jobs for beginners.

How It Works?

First, define your niche:

  • Content writing
  • Copywriting
  • Direct response writing

Then, acquire clients and start work.

11. Graphic Design

graphic designergraphic designer

Graphic designers create visual graphics like:

  • Logos
  • Website design
  • Product packaging
  • Marketing materials

If you know how to use graphic design software like Adobe Photoshop or Canva, you can design for clients! Consider this lifestyle business if you’re naturally customer-oriented and a great listener with design skills!

There are even graphic design AI tools you can use now, making it easier and faster to create your designs.

How It Works?

  1. Build a website or online portfolio
  2. Attract clients
  3. Start design projects

12. Photographer

Photographers , artists and entrepreneurs are prime SquareSpace users.

Photography is a fulfilling and enjoyable hobby that can be turned lifestyle business pretty easily. A former coworker of mine transitioned from banking to amateur photography in her own business within a year of starting!

There are so many different styles of photography.

You’ll never get bored:

  • Wedding photography
  • Graduation portraits
  • Street photography
  • Lifestyle photography

Launch a photography lifestyle business and work one-on-one with clients. You can also take photos on your own and sell those images in an e-commerce store or stock photo site.

Here are 15 profitable ideas on how to make money with photography.

How It Works?

  1. Invest in photography equipment
  2. Get photo editing/video editing software
  3. Attract clients and launch

Pros And Cons Of Lifestyle Business Ideas

Here are the pros and cons of starting a lifestyle business:


  • Flexibility: The biggest draw of becoming a lifestyle entrepreneur is the flexibility. This includes flexible work hours and the ability to work when and where you want.
  • Work-life balance: A better balance between work and life allowing you to pursue your personal interests and hobbies outside of work.
  • Personal fulfillment: Lifestyle businesses often align with the owner’s passions, interests, and values, providing a sense of satisfaction from pursuing work that is meaningful and enjoyable.
  • Low overhead costs: Lifestyle businesses tend to be service-based with lower overhead costs. This means you can run your company with less of an investment and lower financial risk, overall.
  • Autonomy: Lifestyle business ideas are known for giving you more control over your business and you can choose what direction you take your enterprise.


  • Unstable income: Small businesses are known for unstable income. Big shifts in income are common among lifestyle business ideas.
  • Limited growth potential: Lifestyle businesses tend to be run by solopreneurs, with limited funds and resources compared to larger enterprises, which can lead to stagnant growth.
  • Limited resources: This includes limited capital and manpower, which can make it difficult for lifestyle businesses to scale.
  • Owner-dependent: Lifestyle businesses revolve around the owner’s expertise and schedule. Delegating tasks and outsourcing with tools and social media can prove challenging.

How Do I Start A Lifestyle Business?

lifestyle business ideaslifestyle business ideas

When starting a lifestyle business, you can follow this 5-step plan to take your lifestyle business idea to launch:

  • Step 1: Choose a niche and conduct market research: Identify what kind of lifestyle business you’ll start. Then, research the market and audience.
  • Step 2: Develop your business plan: Outline business goals including short-term and long-term goals, revenue model, marketing strategy, and other important details.
  • Step 3: Invest in tools and resources: Delegate responsibilities and outsource responsibilities to people and software, as needed. Having the right systems in place can help you run your business on autopilot.
  • Step 4: Network: Take advantage of in-person and online networking opportunities so you can collaborate with other lifestyle entrepreneurs and business owners.
  • Step 5: Measure and adjust your goals: Review performance, get customer feedback, and make adjustments as needed.

Bottom Line

For the desired lifestyle that can bring you flexibility, happiness, and a nice work-life balance as a business owner, lifestyle business ideas are the way to go!

I hope this roundup of different lifestyle business ideas helps provide some options for you to consider. Remember to consider your passions and interests and dive into your expertise. Use your knowledge and skills to solve a pain point your customers are experiencing.

Which of these lifestyle business ideas will you be pursuing?

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How I Hit $100 Million in Annual Revenue By Being More Transparent



How I Hit $100 Million in Annual Revenue By Being More Transparent

Opinions expressed by Entrepreneur contributors are their own.

It’s a common nightmare — you’re walking through a busy hallway or giving a presentation only to look down and find yourself completely naked.

We’re inherently fearful of revealing too much about ourselves, and as an entrepreneur, this likely extends to your business as well.

But based on growing my own business from nothing to over $100 million in annual revenue, I can tell you less is not more when it comes to business transparency — more is more. Being open builds trust, and trust fosters customers and relationships in droves. The only exception is not giving away your trade secrets to competitors.

Here are three effective ways to build trust with clients and prospects by being more transparent (without leaving you feeling nightmarishly over-exposed).

Related: How Transparency In Business Leads to Customer Growth and Loyalty

1. Increase sales by 18% or more by increasing your Google reviews

Nearly everyone reads reviews before purchasing. One study found a whopping 93% of people read reviews before making a purchase, and on average, reviews produce an 18% uplift in sales. In today’s online landscape, people put almost as much weight on a Google review as they do on a personal recommendation.

The best way to increase your reviews is to simply ask! According to research, 70% of consumers will leave a review for a business when asked.

About four years ago, we had 486 reviews after servicing more than 90,000 clients. We started using Podium to send out texts or emails — based on customer preference — asking to leave a review on Google, the Better Business Bureau and Trustpilot.

By May 2024, we’d accumulated 2,312 five-star reviews, an increase of 375%. Keep in mind that our account managers have been very diligent about sending review requests to clients and only ask the clients most likely to give positive responses.

Another good way to increase reviews is to automate postcards at the close of an order thanking someone for their business and encouraging them to leave a review. A physical mailer is likely more effective than an email — one study that surveyed 1,200 consumers found that 76% trusted direct mail the most as opposed to online methods.

You might be wondering, “What about the negative reviews?” You’re always going to have a handful of bad reviews, but people look at the ratio of good vs. bad. If you have far more five-star reviews than one-star reviews, they’ll disregard the negative ones and assume it’s not the norm.

2. Improve lead generation by 105% by sharing your clients’ success stories

Sharing real marketing results has always been a priority for my business, PostcardMania. We currently have 944 marketing case studies and 139 video case studies that document real people sharing campaign specifics that led to more leads, revenue and new customers for their businesses.

We share these case studies far and wide with prospects via email and postcards in the mail to increase trust. But more recently, we began incorporating these stories into video social media ads. During a recent earnings call by Meta, CEO Mark Zuckerberg said 50% of all people’s time on Facebook and Instagram is spent watching videos, so naturally, we went that direction to gain more eyes on our services.

We put our 139 video case studies — real business owners talking about their successful campaigns — to work for us on Facebook and Instagram.

As a result, our social media leads doubled. In 2022, our average number of social media leads per week was 174, and then in 2023, the average lead count increased to 356 a week! That’s a 105% increase.

Of course, our use of social media in this case is part of a larger multi-channel marketing strategy that ties direct mail and digital ads together, so I suggest a similar approach if you want to see the same results (we’ve actually packaged our successful approach into a single affordable marketing bundle called Everywhere Small Business due to high demand from our clients to replicate this method). Campaigns that uniquely combine print and digital advertising using hyper-targeted mailing lists and lookalike audiences have been proven to work time and time again, so I highly recommend them.

It doesn’t matter what industry you are in, your customers’ success stories can be compiled and incorporated into your marketing plan to grow your customer base.

Related: How Problem-Solving Case Studies Help You Market Your Business

3. Convert prospects faster by dropping the velvet rope and inviting them in

Being transparent online will help build a positive image of your brand and bring in more customers — but you can also take this one step further and let prospects visit your business and interact with your products or services in person. One report revealed that 79% of customers want brands to go above and beyond what they are required to reveal and give more information, with two-thirds of them saying they would switch brands for more in-depth data.

At PostcardMania, we welcome clients to visit us and take a tour of our in-house printing facility. We also have a marketing conference twice a year where clients can meet their marketing consultants face-to-face and learn more about our business behind the scenes. These clients often end up being some of our best and longest-lasting relationships! You can do the same by hosting an event and opening your doors to the public. It doesn’t have to be a conference — you can start small with something as simple as a night of snacks and entertainment.

Related: 3 Ways to Personalize Your Marketing for Higher Engagement

Free samples are also a great way to show customers exactly what they are getting before they make a commitment. This doesn’t always apply to every business, but you can try to find a way to allow prospects to interact with your product or service on a deeper, more physical level.

Incorporate any of these tactics, and you’ll show prospects the most authentic side of you and your business. Believe me when I say trading in your fears about being super transparent for bold authenticity will reap real rewards in long-term growth and customer loyalty.

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The 10 Best and Worst States to Start a Small Business



The 10 Best and Worst States to Start a Small Business

There are many important things to consider when launching your own business or side hustle, and location is at the top of the list. Local and state laws can mean different taxes, zoning regulations and licensing requirements, so it pays to be strategic about your choice of state, city and even neighborhood, according to the U.S. Small Business Administration.

Related: 5 Things Not to Do When You’re Running a Small Business

After all, some 20% of new businesses fail within the first two years of being open, according to the U.S. Bureau of Labor Statistics (BLS). The BLS also found that 45% of businesses fail within the first five years. That number jumps to 65% after 10 years.

Capital on Tap, a company that offers a credit card and spending management platform for small business owners, analyzed BLS data to determine the percentage of startups that are still active after three years — and broke down the U.S. states with the highest and lowest chance of survival in three- and five-year time frames.

“There are over 30 million small businesses in the U.S., making up an enormous percentage of the economy, and as this number continues to grow, so will innovation and commercial drive,” says Damian Brychcy, chief executive officer at Capital on Tap. “This research should serve as a positive sign to entrepreneurs in the top ten states who are thinking about starting a business.”

Image Credit: John Coletti | Getty Images. Boston, Massachusetts.

Qualities of business-friendly states

Before diving into the data, it’s important to consider what factors make a state attractive for new business owners. And it’s about more than just starting a business. The following factors can help keep small companies afloat and lead to ongoing success:


Perhaps the most important factor of all, a business-friendly tax environment can keep costs down and put more money in your pockets. There are payroll, employment, income and corporate taxes to worry about, all of which can affect decisions around hiring and expansion. Some states also offer tax incentives for small businesses, which can remove expensive hurdles. Reviewing a self-employed tax schedule in your area can help.


If you want to run a healthy, growing business, you’ll almost certainly be hiring employees. The best states for small businesses will have a plethora of available talent and a workforce with high levels of college education. Starting a business near a college or university can also attract interest from recent graduates. This is especially prominent in the technology industry.


State policies regarding small businesses involve more than just taxes and deductions. Government programs can offer business owners grants and loans and incentivize investment from larger funders. Compliance is another factor. States can lower the costs of business by removing regulatory red tape, such as required government approvals or clearances.

Growth potential

You want to start your business somewhere it can thrive in both the short- and long-term. A number of factors can support this — for example, funding, investment in infrastructure and livability. A close proximity to sources of financing can help your company grow, as long as the area can support your workers and their families. States and cities with a low cost of living, good schools and solid infrastructure will not only attract talent but keep it.

U.S. states/territories with the highest rate of small business survival, per Capital on Tap 


1year average (%)

3year average (%)

5year average (%)









South Dakota












North Dakota
















North Carolina





With elite universities, a thriving tech hub, a strong economy and a highly educated workforce, Massachusetts tops the list. Nearly 82% of small businesses survive their first year. Boston is also a growing hub for STEM jobs and is home to many investors and potential employees. The state also boasts a strong Economic Development Incentive Program (EDIP) that provides tax and property incentives for job creators.


Not only does Wisconsin have a relatively low cost of living, but the state has one of the nation’s best public university systems (read: highly educated workforce) and a business-friendly government that offers tax credits, low-interest loans and grants to small companies. Wisconsin also runs a public-private capital initiative through the Wisconsin Economic Development Corporation (WEDC), which recently announced a $100 million investment in the state’s startups.

South Dakota

Taxes are the big selling point for starting a business in South Dakota. With no corporate income, personal income, property or business inventory taxes, the state makes running a small company affordable for owners. The state is highly affordable and has very few regulations, both of which lower overall business costs.


Almost 81% of small businesses survive their first year in Minnesota, a feat that can be credited to the state’s supportive business environment, educated workforce and relative affordability for a high quality of life. Minnesota also has nine small business development centers throughout the state, which offer consulting, mentoring, networking opportunities and access to capital.


With a high quality of life and low cost of living, Iowa is an attractive place to start and expand a small company. One of the biggest factors is extremely low energy and utility costs, which is especially important for manufacturing. Iowa cities also offer property tax incentives for small businesses and some of the nation’s lowest workers’ compensation costs.

U.S. states/territories with the lowest rate of small business survival, per Capital on Tap 


1year average (%)

3year average (%)

5year average (%)





District of Columbia




New Mexico












New Hampshire
















Rhode Island





Less than 43% of new businesses in Washington are still running after five years, thanks to expensive real estate, complex regulations and the nation’s highest statewide minimum wage ($16.28/hour). The state’s business and occupation tax is also calculated based on gross receipts, not overall profits, so businesses with slim margins will especially struggle.

District of Columbia

Washington, D.C., is one of the most expensive metro areas in the country, both in terms of real estate and overall cost of living. That means high salaries and high rents for offices or storefronts. The city’s business income tax and regulatory requirements are also relatively high, both of which can cut into profit margins.

New Mexico

High unemployment rates and limited access to capital make New Mexico a challenging state to open a small business. Skilled workers are lacking compared to surrounding states, and complex regulations can be a burden for business owners. More than 23% of small businesses fail within their first year.


Although Florida claims to be a thriving hub for entrepreneurs and small businesses, the data tells a different story: More than 55% of small businesses fail within five years. One of the biggest factors is the increasing frequency and severity of hurricanes, which has led to rising insurance costs. This affects both the available workforce and a company’s bottom line as premiums skyrocket.


Almost 23% of new businesses fail within their first year in Nevada, and that’s despite no corporate or individual income taxes. Part of the challenge is local governments: regulations vary widely depending on your city of choice, with different requirements for specific licenses and fees. A heavy reliance on tourism can also backfire when travel to the state falls off, such as during the pandemic.

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How the Peak Travel Season Will Impact Payment Fraud



How the Peak Travel Season Will Impact Payment Fraud

Opinions expressed by Entrepreneur contributors are their own.

Summer is just around the corner, and with it comes an influx of vacationers ready to explore new destinations. As the summer travel season begins, businesses operating within travel and hospitality must adopt robust strategies to manage the anticipated increase in transaction volumes and fraud risks. These strategies must also effectively manage disputes and chargebacks during a peak travel period that’s expected to break records.

Americans are still choosing to prioritize their vacations despite challenges like international unrest and rising prices. Projections from the Transportation Security Administration (TSA) suggest we’ll see a record-breaking summer travel season in 2024, with officials anticipating the busiest travel season ever.

52% of consumers say they plan to travel as much in 2024 as last year, with another 40% saying they expect to travel even more. These prospective travelers already have significant budgets set aside for these trips.

Millennials and Gen Z are the driving forces behind this trend. People in this cohort tend to prioritize experiences over material goods and seek a healthy work-life balance to explore new places and cultures. They’re also heavily influenced by social media, where many influencers showcase travel as part of an aspirational lifestyle.

This surge in travel drives global business at every level of the economy, but it also creates a heightened sense of risk. For businesses, effectively managing fraud and chargeback risk year-round is crucial to navigating the travel space.

Let’s explore the best strategies and tactics for managing these threats, whether in-house, hybrid or outsourced, and why asking for help might be the most effective course of action this year.

Related: How a Bad Billing Descriptor Can Cost You

The challenges ahead

While a travel boom is fantastic for businesses and local economies, it poses significant challenges that underscore the necessity of comprehensive fraud and chargeback management. An exceptionally busy travel season can aggravate existing chargeback triggers already intrinsic to the travel space. We may see:

  1. Increased Transaction Volume. The sheer volume of transactions during peak travel seasons makes managing and monitoring every transaction closely difficult. This increased volume can overwhelm internal systems, leading to errors and delays in handling disputes, contributing to more chargebacks.
  2. Fraudulent Activities. Fraudsters take advantage of the busy season, knowing that the high transaction volumes can mask their activities. From fake travel deals to phishing emails, the types of fraud targeting travelers are diverse and sophisticated, increasing the likelihood of chargebacks from unauthorized transactions.
  3. Overbooked Flights and Hotel Shortages. High demand can lead to overbooked flights and sold-out hotels. When travelers are bumped from flights or denied rooms, dissatisfaction spikes. So, too, does the number of chargebacks as customers dispute charges for services they didn’t receive.
  4. Poor Customer Service. Understaffing is common during peak periods, resulting in longer wait times, unresolved complaints and poor service. Frustrated customers often turn to chargebacks to resolve their grievances when they feel neglected or mistreated.
  5. Operational Strain. Handling a surge in transactions requires a well-prepared operational setup. Without it, companies might fail to process payments and refunds promptly, further aggravating customers and leading to more disputes and chargebacks.
  6. Financial and Reputational Impact. Chargebacks result in financial losses due to refunds and fees. However, they also damage a company’s reputation with customers and hurt their relationships with financial institutions. High chargeback rates can result in higher processing fees and, in severe cases, the loss of merchant processing privileges.

Considering what’s at stake, you can see why it’s incredibly urgent to prioritize effective chargeback management. Aside from saving time and money, it can also help boost customer trust during the peak travel season.

Managing chargebacks: In-house, hybrid or outsourced?

Travel operators can adopt one of three chargeback management strategies to handle the increased demand and the potential challenges outlined above.

First, they can manage everything in-house. This involves maintaining a dedicated team to manage disputes, enhance customer support and refine fraud detection systems. While this approach offers direct control, it can be resource-intensive and requires constant updates and training to stay updated on new fraud tactics and regulatory changes.

A second option is to outsource everything. This allows travel companies to benefit from specialized expertise and advanced technologies without the burden of maintaining an in-house team. Third-party providers can offer scalable solutions, real-time fraud detection and comprehensive chargeback prevention strategies. However, it can also mean that merchants lack insight.

As a third option, merchants can try taking a more hybrid approach. Combining internal efforts with external support lets businesses leverage advanced technologies and knowledge from third-party providers while retaining some control over the process. This approach provides a balance between direct oversight and external expertise.

Related: How to Fight Fraud and Chargebacks Should Regulation Fail

Industry collaboration

As we gear up for a record-setting summer, it’s clear that improved industry collaboration could be the key to addressing fraud and chargebacks.

We could consider the transformative potential of open data and artificial intelligence (AI) within the tourism industry. Combining an open data strategy with AI can enhance decision-making processes, helping to personalize customer experiences and optimize operations.

By harnessing open data, businesses can gain valuable insights into traveler preferences and behaviors. This insight can be refined using AI to forecast trends and tailor services.

Related: Think You Can’t Win Against Chargebacks? Think Again.

Open data and AI will have a much more symbiotic relationship in the future. The kind of collective effort that open data demands will create a more secure environment for our customers and protect our businesses from the financial strain of chargebacks. These technologies promise to boost efficiency and innovation in tourism, help manage threats and enhance the overall travel experience.

Ultimately, travel operators need to be proactive. By adopting the right strategies and fostering collaboration across the industry, operators can thrive during this busy travel season and create a better experience for all travelers.

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