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11 Types of Backlinks You Can Use To Boost Your Site’s Authority in 2023

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11 Types of Backlinks You Can Use To Boost Your Site's Authority in 2023

In the quickly evolving world of SEO, knowing about the different types of backlinks is necessary for increasing your website’s ranking and authority.

There are plenty of methods out there, and we’re going to cut through the noise and share 11 strategies that can help you to build high-quality backlinks to your business.

Some make more sense than others, but all have been proven to be effective.

So let’s get started and find out which types of backlinks can help you to reach more people and improve your authority.

High-quality backlinks are the backbone of SEO and let search engines know that your site is reputable.

They come in many forms, and each type can have a different impact on your website’s ranking. Here are some of the most popular types of backlinks that search engines love:

Guest blogs are a staple of most entrepreneurs’ link-building strategy. This involves creating valuable content for someone else’s website in an adjacent (or similar) niche that they then link back to. 

There are plenty of blogs that accept guest posts for each and every niche, you just need to do your research to find web pages that are perfect for you to contribute to.

A link to your site may be placed directly in the blog content, or you may receive guest post bio backlinks that also highlight you as the writer of the content. 

Here’s a simple process for reaching out to content creators and getting guest posts for your site: 

  • Research different websites that are close to your niche. Look for a section that clarifies whether or not they accept guest posts.
  • Once you find a site that accepts guest posts you’d like to write for, create a customized outreach email. Let them know what you plan to write for them and how it adds value to their brand.
  • If accepted to write a guest post, follow their guidelines and submit your content. Make sure to clarify where and how you should include a link to your own web page.

Once you establish a relationship and provide high-quality content, you can continue to follow up and work with the same content creators to get more backlinks over time.

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Do you want to build high-quality backlinks and editorial backlinks from well-known publications? HARO helps you to reach a wide range of reporters and influencers on a single platform.

This powerful and popular service helps journalists to find authoritative sources who can answer questions that deepen the validity of a story.

You’ll receive daily emails with a variety of requests for sources. When you find one that fits your niche, you can provide the information they requested, such as a personal story or by providing a helpful statistic.

And if your quote is accepted, you’ll be rewarded with editorial links back to your website.

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You’ve probably heard that low-quality paid links from sites aren’t a great way to gain backlinks. But there are several high-quality link-matching services, such as Build My Rank, that can save you time and effort while building your backlink profile.

These services help you in the following ways:

  • Reaching out to relevant sites that will link to your content
  • Providing content writing services such as creating guest posts for other businesses
  • Tracking your backlinks to make sure they stay active

Make sure to thoroughly research any company you use for link-building services. If you go with a low-quality provider, it may affect your search engine rankings in a negative way.

4. Infographics

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Do you prefer passive link-building strategies over reaching out to other content creators? Infographics are a great way to create high-quality content that is visual and easy to digest.

Other bloggers will find your infographics through search engines, and if they can add value to their articles, they’ll link to yours rather than create their own.

Here are a few types of infographics that businesses love to link back to:

  • Timelines
  • Workflows
  • Top tips
  • Pros and cons
  • Statistical data
  • Resource roundups
  • Trends
  • How-tos

The options are truly endless! Make sure to design beautiful and easy-to-understand infographics that include your brand name. Programs like Canva make this process easy for all levels of designers.

These types of backlinks are great for building brand awareness as well as improving search engine rankings.

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Podcasts have been growing in popularity over the past few years and have become one of the most effective ways to get your platform out into the world while building the types of backlinks that add value to your website.

There are two main ways to get podcast backlinks:

  • By being a guest on other podcasts in your niche
  • By creating your own podcast and linking back to your site in the audio, description, or show notes of each episode

Podcasts, like video content or YouTube backlinks, provide a personal touch when it comes to content marketing that is hard to replicate with other mediums.

So take advantage of this competitive edge if it fits within your overall content strategy.

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By listing your site on business search engines and directories, you’ll increase your site’s credibility while link building. Not only will you receive do-follow or no-follow links, but you’ll also make it easier for customers to find your web page on a private blog network or local search engine.

Here’s a list of business directory sites to get you started:

  • Google My Business
  • Better Business Bureau (BBB)
  • Yellow Pages
  • Yelp
  • Crunchbase

Steer clear of irrelevant directory links that don’t reflect your web page’s overall topic. Each business profile you create should add value to your website and be relevant to the community you’re sharing it in.

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The broken link replacement method is one of the oldest and most effective ways to build high-quality links alongside guest blogging.

The broken link-building process is simple: find dead links on other websites and reach out to the site owner or editor, requesting to add one of your own high-quality articles or pages instead.

You can use a program such as Ahrefs to find these links more quickly than searching through individual websites.

If you already have a worthy replacement, go ahead and pitch your blog. And if you have a bit more time, create an updated and improved article that’s better than the original and offer it to the content creator.

Not only does this method support your link-building efforts, but helps other creators to keep their external link profiles up to date.

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A great way to get noticed on search engines and by other reputable bloggers is to create valuable tools that are irresistible to link to.

There are many different types of free tool backlinks you can create, such as calculators, quizzes, extensions, and data visualizations.

Web pages are more valuable when they add these tools to their content to solve problems for their readers easily without tedious programming or designing a solution on their own.

It takes quite a bit of time to create a tool, but you don’t have to do it yourself. You can:

  • Hire a developer
  • Outsource parts of the programming to a freelancer
  • Use an existing tool and put your own spin on it
  • Find an app-building program that allows you to design and publish your own tools quickly and code-free

These days, tool and app development is accessible to both beginners and advanced coders alike.

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There’s nothing Google and other search engine bots love more than a linking site that came from word of mouth. When we acquire backlinks, it shows them that our site is actually liked by real humans and isn’t just a piece of spam.

Word-of-mouth links are especially powerful because they often come from people who have already interacted with your brand in some way and can give you an edge over competitors if the link is placed strategically.

Here are a few ways you can get do follow backlinks from talking to people:

  • Reach out to industry influencers in your niche
  • Speak at a conference or event related to your services
  • Send emails and messages on social media platforms to customers, potential partners, and other businesses
  • Network with other bloggers in professional groups online or in person
  • Start an ambassador program so that customers can refer you to their friends and receive rewards for doing so

And don’t forget to return the favor to high-quality websites and add value to the links you form.

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Webinars are a great way to provide value to your community, build your brand, an email list, and link juice to your website.

Here are a few ways you can snag dofollow backlinks from hosting a webinar:

  • Link to your website on the registration page
  • Include links to your site
  • Get press release backlinks and ask other speakers to promote you on their platforms
  • Place your logo and website address on all presentation slides
  • Ask people to share your webinar on social platforms
  • Look into guest blogging for other presenters

This will help drive traffic to your website while also providing a natural link for the search engine bots to crawl.

11. Backlinks from Ranking Content

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When you rank high on search engine results pages, typically in the first 5 results, websites link to your pages. This is because they trust your authority if other search engines list your information at the top of their searches.

It’s one of the most natural ways to acquire backlinks. It’s a straightforward link-building strategy that primarily focuses on providing value to readers, which results in a more robust link profile.

Use SEO tools to choose keywords your blog post can rank for and then see what other competitors are doing. Make sure to create better content than them by including more relevant information, beautiful videos, and photos, and add useful features such as statistics and tools.

Harmful Types of Backlinks to Avoid

Acknowledgment backlinks, editorial backlinks, and guest posting backlinks are all great ways to add authority to your site. But there are a handful of ways to build spammy backlinks that can harm your site’s SEO value.

Avoid these backlink tactics:

  • Low-quality forum or directory links
  • Signature links or excessive comment backlinks
  • Links coming from illegal, gambling, or adult sites
  • Link exchanges in place of quality guest blogging
  • Unrelated links from other website owners

While there are some exceptions to the above, such as occasional forum answers or comment backlinks, it’s best not to use them as your primary backlinking strategy. Search engines look down on sites that create these types of links and may penalize them for it.

The Bottom Line: 11 Types of Backlinks

Why are backlinks so important? When combined with best website SEO practices, you can use your own content to create a profitable blog post that actually gets promoted by Google’s algorithm.

It may take a bit of time, but there are plenty of different ways to build them. Exploring your link-building tactic options can keep the process interesting and help you find a link-building strategy that works best for you.

Want to dive even deeper into creating safe, quality backlinks that get results? Check out this podcast featuring professional backlink builder Jason Malone.



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Why Taylor Swift Believes in Her Lucky Number

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Why Taylor Swift Believes in Her Lucky Number

People reports that Chiefs star Travis Kelce just attended his 13th performance of Taylor Swift‘s The Eras Tour, and the significance of that number is lost on no one.

Swift is a big fan of the number 13 — so much so that before every show she paints a 13 on her hand for good luck. Why are those digits so near and dear to her heart?

Swift was born on December 13, 1989, and explained in an interview with MTV News: “I turned 13 on Friday the 13th. My first album went gold in 13 weeks. My first No. 1 song had a 13-second intro. Every time I’ve won an award I’ve been seated in either the 13th seat, the 13th row, the 13th section or row M, which is the 13th letter. Basically, whenever a 13 comes up in my life, it’s a good thing.”

Swift isn’t the only one who leans into superstitions to give herself an extra boost of confidence. In the book Recipes for Good Luck, author Ellen Weinstein researched the superstitions and rituals of some of the most famous and successful people in modern history. And while some might seem odd or silly to others, Weinstein writes that beliefs, rituals and routines can “help you face the world with ambition and confidence and inspire you to go on making good luck of your own.”

Here are some other superstars who used pre-performance rituals to get ready to go.

  • During his playing days, NBA superstar Michael Jordan wore UNC shorts underneath his Chicago Bulls uniform. They were the same shorts he wore in 1982 when he scored the winning jump shot that brought his college team, the University of North Carolina Tar Heels, their first NCAA championship since 1957.
  • Tennis great Serena Williams has several distinctive pre-performance and on-court rituals: before a match, she’d tie her shoelaces in the exact same way and always bounced the ball five times before her first serve and twice before her second.
  • Before beginning the opening monologue of her former talk show, Ellen DeGeneres would be sure to throw a mint in the air and catch it in her mouth.
  • Rihanna has said that she doesn’t allow anything yellow in her dressing room before a show, believing it is bad luck.
  • Soccer legend David Beckham has a thing against odd numbers. His wife Victoria told The Chicago Sun-Times that their house had several refrigerators, each devoted to different types of food. “In the drinks one, everything is symmetrical,” she explained. “If there’s three cans, he’ll throw one away because it has to be an even number.”

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Barbara Corcoran Says All Good Leaders Have This 1 Quality

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Barbara Corcoran Says All Good Leaders Have This 1 Quality

Corcoran Group founder and “Shark Tank” star Barbara Corcoran knows how to run a tight ship — but she also knows when to relinquish control.

The 75-year-old real estate pioneer and entrepreneur took to Instagram on Wednesday to share advice on hiring and delegating.

Related: Barbara Corcoran: All ‘Really Successful Entrepreneurs’ Do This

First, she says, embrace your inner “control freak” — it’s part of the job.

“Anybody who’s a good boss, I’ve learned, is a control freak. It just comes with the territory, and control freaks have a heck of a hard time delegating,” Corcoran explained. “They’re the last people who want to give away what they do so perfectly.”

Corcoran says in order for your business to grow, though, it’s important to find someone who can do the job 80% as well as you can. If you find a candidate who can do that, invest in them to “build your business and move it ahead.”

Corcoran said she goes through a three-question litmus test before hiring someone to create a strong pool of employees.

Related: Barbara Corcoran Issues Statement, Warning on NAR Settlement

“I ask myself, ‘Are they happy? Do they work hard? Are they talented people in one regard or another?’ And if they are, I hire them, and I delegate something to them that’s above their pay grade, above their talent pool, so they have to reach and show me how good they are, and that’s how you develop talent,” she said.

“It’s not just a matter of delegating, it’s a matter of developing talent, and then delegating to the talent,” she added.

Corcoran’s net worth is an estimated $400 million.



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Beware of These Risky Sales Tactics That Are Doomed to Fail or Backfire

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Beware of These Risky Sales Tactics That Are Doomed to Fail or Backfire

Opinions expressed by Entrepreneur contributors are their own.

True story: Recently, my daughter was at a major brand car dealership with her boyfriend, intending to purchase a pre-owned car. Note I made up the numbers for the sake of my daughter’s financial privacy, but the takeaways are still the same.

The dealership asked for, let’s say, $26,000 “all in” for the car, but my daughter had already decided that $20,000 was the most she would pay. There was a lot of ground to cover to actually make a deal happen. After some discussion, the salesperson did his best, dropping the price to $25,000. But that still left a big gap, so he told her, “Let me go check with my manager and see if he has any ideas.”

After five minutes, the salesperson and his manager entered the room together. The manager explained that at $25,000, this was a great price; it was already well below their MSRP, and the deal was “very thin” as it was for him. He then used the famous line, “Okay, here’s what I’m going to do to get you into this car today.” The manager pulled out a piece of paper with revised numbers that showed his price now at $23,995. He explained to my daughter that this was the absolute best possible price. He was “all in;” this was his “best offer,” and he told her to take it or leave it. For the grand finale — keeping in mind that this is a 100% true story — the manager took out a big red ink stamp and smacked it down on the paper. The stamp read “FINAL” in bold red ink. $23,995. FINAL.

My daughter responded, “Thanks, but I’m sorry; it looks like it’s not going to work out.” Without hesitation, he immediately blurted out, “How about $22,500?”

When my daughter told me the story, I had a wonderful laugh. After the big show, the manager held his price for a full six seconds. And the idea of the red final stamp just made the story even better. But the more I thought about it, the more I realized there’s actually quite a lot to unpack here regarding sales tactics, psychology and effectiveness.

Related: 3 Unconventional Sales Tactics That Will Close More Deals

I’m not in the car business, and I’ve never sold cars, but I can see some familiar sales tactics (and mistakes) playing out here:

Playing the waiting game

All this went down after my daughter had spent hours on the lot. It was getting late in the day on a Saturday, and the manager knew she was hoping to get it done. At some level, the manager was wearing her down and playing out the clock, playing the “waiting game.” It didn’t work in this case, but often, this notion of using time as a weapon can be very effective. Utilizing time as a strategic element in the negotiation process can be effective, but it must be used carefully and respectfully. Pushing too hard on time constraints can backfire.

Closing the deal by changing the sales lineup

When the salesperson reached his personal negotiation line or felt he would lose her, he brought in his manager. In addition to adding some time to the clock, this step created a new opportunity for a new dynamic. The dealership never really wants a potential buyer to walk out the door, so if one person doesn’t get the job done, it’s always worth trying someone else. Involving a manager or company administrator in the negotiation process can create new dynamics and opportunities for closing a deal.

Proposing your best and final offer

Although I laughed hysterically when I heard about the red stamp, I soon realized it was actually a smart move. Once upon a time, I’m guessing some sales and marketing people sat in a room, and someone said, “I have an idea — let’s make a red stamp that says final and use that during negotiations.” Everyone probably laughed, and they would have said, “No, I’m serious!” And then everyone thought about it and agreed, as funny of an idea as it was, it actually made sense. It’s one thing to tell someone something verbally, but when it’s “official” and in red ink on paper, it’s human nature to believe it and take it as indisputable. Using psychological sales tactics to create a Fear Of Missing Out (FOMO) effect, such as a “Final Offer” stamp, can be effective in conveying seriousness and finality, but you have to honor your word, or you will likely lose credibility.

All the tactics I outlined above were smart, but here’s where I think the dealership dropped the ball:

Trying a shutdown move too soon

The manager came in cold, and rather than take some time (again, time is on their side) to talk about the value, create some alignment, and build some rapport, he went straight for the kill. That tactic may work, but I felt it was too aggressive. He would have been better off discussing the pain points and goals concerning the product, coming up with some extra incentives, etc. Understanding the customer’s needs, discussing the product’s value and building rapport and trust can be crucial in successful sales.

Related: How to Master Your Sales Success — Why Every Answer and Rejection Matters

Putting an out-of-reach offer on the table

The manager decided to go for the close in a fairly aggressive way. In some cases, that tactic makes sense. But he played it all wrong with the numbers. He knew they were a full $5,000 or 20% off, and he decided to put it all on the line at $23,995. Obviously, given how fast he dropped another thousand, he had plenty more room. If he was going for the hard close and “FINAL” offer, he should have made it more compelling. By putting on the big show and then immediately dropping his price, he completely lost credibility and lowered the odds of closing. In this case, he lost my daughter’s trust and the sale. In negotiation, it’s important to understand the other party’s budget and limits before making an offer. Being aware of their constraints will increase the likelihood of closing a deal.

Saying your offer is “final” when it’s not

If you offer something of value at a good price and tell them it’s “final” (which I personally don’t recommend as a sales tactic), then stand by it and mean it. Your word has to mean something. Once he realized his “final” price was not going to work, rather than lower it, he could have thrown in some additional valuable incentive, perhaps some amount of free service or some kind of special financing. If a “final offer” is presented, standing by it as your final word is essential. If adjustments are needed, they should include additional incentives or value to maintain trust and credibility.

Sales is an art, no doubt about that. A great salesperson builds a relationship, asks questions and listens, understands the client’s pain points, is honest and transparent, and operates with integrity. Of course, strategies, techniques, incentives, and a lot of human emotion and psychology are at play, but all of them can happen successfully without losing your credibility.

So, the overall moral of my story? Choose wisely before using the big red stamp!

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