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17 Ways to Give Your Site a Boost in 2023

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17 Ways to Give Your Site a Boost in 2023

It seems everyone has gone nuts with the launch of ChatGPT.

And for good reason. It’s helping content creators:

  • Write articles
  • Develop software
  • Learn faster
  • And so much more

But can you use ChatGPT for updating content? And make it better?

You sure can.

In this post, I’ll show you 17 ways to transform underperforming content into something epic.

Let’s begin.

ChatGPT vs Jasper

Unlike Jasper, ChatGPT needs a lot of hand-holding. To produce decent results will depend on the prompts you come up with.

This post will help you develop your prompt engineering skills by sharing real-life examples.

However, if you want to save time, Jasper helps you bypass this learning curve.

Jasper boasts an extensive library of templates for creating and updating quality content with ease.

There’s far less guessing involved as Jasper guides you in the content generation process.

You can try Jasper here or read our full Jasper review for more details.

Update Content for Higher Conversions

Higher conversions mean you’ll get more email subscribers and more sales with less traffic.

And you can use AI-generated content to write more persuasive copy than the average copywriter.

Here are several ways you can do just that using ChatGPT.

1. Attention-Grabbing Headlines

Headlines need to grab the reader’s attention before they’ll even consider reading further.

ChatGPT is great at turning boring headlines into irresistible ones.

Here’s a prompt you can use, followed by your headline:

Give me 10 more headlines that are more compelling and attention-grabbing than this one:

Here are the results I got:

ChatGPT for updating content

If you want to keep the main keyword at the front for SEO, then use this prompt instead:

Give me 10 more headlines that are more attention-grabbing than this one, whilst keeping “13 Best WordPress Popup Plugins” at the front:

The response?

ChatGPT for updating content

The great thing about these is that it gives you so many ideas. You can choose different words from the different ideas it gives to make yours unique.

2. Crafting a Compelling Intro

After the headline, the introduction is the next most important piece of the content.

It also needs to keep readers engaged so they continue reading the post.

Here are some ChatGPT prompts to make improvements:

Write a concise and engaging intro for this article titled “Twitter Blue Is Now Mandatory For Running Ads On the Platform. How Does This Impact Brands?” that meets the search intent of the content:

I included the entire blog post after this prompt for the AI tool to analyze.

Here’s the original intro:

1683830734 576 17 Ways to Give Your Site a Boost in 2023

And here’s ChatGPT’s version:

ChatGPT for updating content

Or you can ask ChatGPT to write in the style of other successful bloggers.

Prompt: Now rewrite the intro in the style of [blogger] from [website]

1683830734 640 17 Ways to Give Your Site a Boost in 2023

3. Implementing AIDA Formula

Want to collect more emails? Then try this.

Create a free content upgrade for your top-performing articles using ChatGPT.

Then ask ChatGPT to write the opt-in form copy using the AIDA formula.

First, ask for some content upgrade ideas with this prompt:

Give me 5 content upgrade ideas for this article:

Here are a few content upgrade ideas ChatGPT came up with for one of my previous Niche Pursuits posts:

1683830734 366 17 Ways to Give Your Site a Boost in 2023

I quite like the Ultimate Blog Monetization Checklist idea because it would be quite easy to make.

In fact, I got ChatGPT to do it for me. Here’s what I asked.

Turn this article into “The Ultimate Blog Monetization Checklist” that can be used as a content upgrade:

1683830734 723 17 Ways to Give Your Site a Boost in 2023

I pasted the entire blog post after the prompt, and here’s a glimpse of the results:

1683830734 165 17 Ways to Give Your Site a Boost in 2023

Now we need some enticing copy to get people to opt-in. Here’s the prompt I used:

Write short and punchy opt-in form copy for this content upgrade using the AIDA formula

And here’s the result:

1683830734 729 17 Ways to Give Your Site a Boost in 2023

4. Match Audience Archetypes

Writing in the style of an archetype that matches your brand and audience is a powerful way to connect with the reader.

Archetypes are universal characters that mirror human traits, values, and motivations.

For example, Tony Stark is the perfect image of the Creator archetype, which portrays innovation, creativity, and ambition.

To update your content to match your preferred archetype, try this ChatGPT prompt, followed by the text:

Rewrite this text in the style of the Creator Archetype, whilst keeping the details and context intact:

Here’s the before from my post, How to be successful at blogging:

1683830735 856 17 Ways to Give Your Site a Boost in 2023

And here’s the updated ChatGPT version:

1683830735 652 17 Ways to Give Your Site a Boost in 2023

5. Increase Income

The last tip to achieve higher conversions is to promote a product or service after your introduction.

But what should you promote?

Simply ask ChatGPT with this prompt followed by your intro:

Analyze this text and recommend a product or service I could promote for affiliate commissions:

Here are my results for the article Best Skill to Learn to Make Money:

1683830735 411 17 Ways to Give Your Site a Boost in 2023

Enhance Content Engagement

Quality content can be summarized by how engaging it is.

When the reader wants to keep reading, it means you’re doing a good job. And your conversions will reflect this.

You can do this by adding bucket brigades and bullet points and using more compelling subheadings.

Here’s how to simplify the process using ChatGPT.

6. Make Subheading More Appealing

An effective way to increase content engagement is to make the subheadings more interesting.

To do this with the article you want to update, copy and paste all the subheadings into ChatGPT followed by this prompt:

Update this outline to make each subheading more engaging

1683830735 512 17 Ways to Give Your Site a Boost in 2023

The results I got were very cool, even if the formatting was a little off:

1683830735 30 17 Ways to Give Your Site a Boost in 2023

7. Add Bullet Points

Bullet points are fantastic at highlighting the value and slowing down skimmers.

Adding bullet points to your content can have a positive impact on engagement and time on site.

Here’s a ChatGPT prompt for baking them into your articles:

Add value-driven bullet points to this text where it makes sense:

ChatGPT for Updating Content: use it to add bullet points

This text was taken from a blogging tips post I wrote a while back.

And here is ChatGPT’s output:

1683830735 703 17 Ways to Give Your Site a Boost in 2023

It kept all the text intact but added bullet points to make the content stand out.

8. Utilizing Bucket Brigades

Bucket brigades, also known as grease slides, are short phrases used to keep people reading your content for longer.

They are similar to transitions but pack more of a punch and cultivate curiosity.

Let’s see if ChatGPT can improve this text with some bucket brigades.

1683830735 836 17 Ways to Give Your Site a Boost in 2023

Here’s the prompt:

Add bucket brigades to this text to keep people reading for longer. You can change up the text to make it blend in with the bucket brigades, but keep the context intact:

And the results?

ChatGPT for Updating Content: use it to  add bucket brigades

I must say, I’m impressed with some of these. It flows well and makes the whole thing more engaging.

Try it yourself.

9. Restructuring for Readability

Readability is all about the way you construct sentences together. It needs to be done in a conversational way that is easy to read.

The average reading level is grade 8, so anything higher than this can put off some of your readers.

Take a look at this text in the Hemingway Editor:

1683830735 844 17 Ways to Give Your Site a Boost in 2023

Let’s see if ChatGPT can make it a lot easier to read.

Here’s the prompt I used, followed by the text:

Rewrite this text, but with a Flesch Reading Ease of less than 80:

And the results are on point:

1683830735 358 17 Ways to Give Your Site a Boost in 2023

Generating New Insights and Ideas

Another way to use ChatGPT for updating content is to find missing information and other resources to add more value.

Here are a few ways to do this.

10. Identifying Content Gaps

Content gaps are the missing topics that help a person get from where they are to where they want to be.

If your content doesn’t go deep enough, they’ll need to find the information elsewhere.

To find content gaps in your articles, use a prompt like this one and feed ChatGPT your entire post:

Analyze this text and suggest anything missing, new ideas, and content gaps, that would add more value to the overall content:

Like this:

ChatGPT for Updating Content: use it to find content gaps.

And here are some of the suggestions:

1683830735 611 17 Ways to Give Your Site a Boost in 2023

11. Relevant Book Recommendation

Recommending relevant books in your content is a great way to provide readers with further reading.

Staying in the same chat screen as the previous tip, ask this prompt to get a book recommendation:

What is a good book on this topic that I could reference within the text?

ChatGPT for Updating Content: use it to find relevant book recommendations.

12. Expert Opinions and Quotes

Expert opinions help provide credibility to your content and build trust with the audience.

You can also add a quote to provide context.

For example, here’s a relevant quote from the founder of ChatGPT, taken from his Startup Playbook:

To have a successful startup, you need: a great idea (including a great market), a great team, a great product, and great execution.

Sam Altman

This prompt will help you uncover this valuable information:

Name 3 experts related to this text and provide me with a contextually relevant quote from each of them.

Here are the results given for a post titled Profitable Ways to Make Money with Machine Learning:

1683830735 361 17 Ways to Give Your Site a Boost in 2023

Optimizing for SEO

Another way to use ChatGPT for updating content is to improve SEO.

Doing the following will help you find missing content, adds relevant keywords, and creates internal linking opportunities.

13. Content Comparison and Analysis

Google’s helpful content update emphasizes the importance of people-first content. Therefore, quality content that is helpful and thorough will have a better chance of ranking well.

You can achieve such results by finding out which information is missing from your content and bridging the gaps.

This also helps to include relevant data that Google correlates with the top-performing posts.

Here’s how to use ChatGPT for this.

First, get a list of the top-ranking articles for your primary keyword, then scrape the outlines for each of them using the Detailed Chrome extension.

ChatGPT for Updating Content: using it for content comparison and analysis

Use these prompts to get Chat GPT to compare these outlines with your own:

I will provide you with some text and I want you to wait for my next instructions

1683830735 757 17 Ways to Give Your Site a Boost in 2023

Then, paste in all the outlines you gathered from the top 5 search results.

1683830735 650 17 Ways to Give Your Site a Boost in 2023

Next, use this prompt, followed by the outline of your article.

Analyze the text and compare it to this text below. Give me a list of what is missing, so that I can optimize it for SEO:

27 - content comparison 3

ChatGPT will give you a list of all the topics or sections missing from your article.

1683830735 947 17 Ways to Give Your Site a Boost in 2023

Adding these to your outline will improve the overall SEO of the page.

14. Find Internal Linking Opportunities

To build a solid foundation for SEO, your content creation process should include internal links.

When a related post is linked to others, it establishes topical authority and higher rankings.

Use this prompt followed by the title of your post to find related content:

List 10 semantically relevant article ideas that have a different search intent to this one:

You’ll get back a useful list of highly relevant articles for you to publish.

ChatGPT for Updating Content: using it to find internal linking opportunities.

You can then internally link these together to create topical relevance and boost your SEO.

If you want to automate the internal linking process, check out our WordPress plugin LinkWhisper.

15. Integrating Keywords Naturally

This prompt will incorporate a list of semantically relevant keywords into your content.

You can get this list of keywords from a tool like SurferSEO or MarketMuse.

Or try using a free tool from Originality.ai, an artificial intelligence tool that detects AI-generated content.

Then, use this prompt, followed by the list of keywords, then followed by the content:

Incorporate these keywords into the content without changing the context. Only output a list of the sentences where the keywords have been added and the surrounding text:

1683830735 0 17 Ways to Give Your Site a Boost in 2023

ChatGPT will give you a list of sentences that you can add to the content that include the keywords.

Here’s the score in MarketMuse:

1683830735 941 17 Ways to Give Your Site a Boost in 2023

And here’s the score after I added the sentences:

1683830735 983 17 Ways to Give Your Site a Boost in 2023

Boost Credibility and Trustworthiness

In this last category, we’ll explore two things you can add to your content to increase credibility and trustworthiness.

16. Data-Driven Content Insights

Providing statistics and trending insights in your content is one way to add more credibility.

Bear in mind that ChatGPT data only goes up to 2021, and it will often get facts and figures completely wrong.

Make sure you fact-check any stats it gives you before adding them to your content.

I used this prompt for the blog post titled, 11 Profitable Ways to Make Money with Machine Learning:

Provide me with a list of data-driven insights, stats, trends, patterns, and important topics related to the given article title:

Here are the results:

1683830735 357 17 Ways to Give Your Site a Boost in 2023

17. Storytelling and Narrative Techniques

Adding related stories to your content can have a huge impact on the connection you make with the reader.

These can be sprinkled throughout your articles, but the best place for them is in your intros.

Here’s how it looks for the article, best minimalist WordPress themes.

The original has no storytelling at all:

1683830735 839 17 Ways to Give Your Site a Boost in 2023

I used this prompt and added the intro after it:

Rework this intro to include a personal story to better connect with the reader:

And here is the result. Quite impressive:

1683830735 769 17 Ways to Give Your Site a Boost in 2023

ChatGPT for Updating Content: How to Get the Most from ChatGPT

Here are a few recommendations to get the most out of ChatGPT when updating content.

Upgrade to ChatGPT-4

Many of the examples I shared in these tips were using ChatGPT-3.5, but this language model has its limitations.

ChatGPT-4 produces much better results because it’s a larger AI model. This means it can understand more complex prompts and provide better insights.

If you’re struggling to get good results with 3.5, consider upgrading to ChatGPT Plus.

ChatGPT for Updating Content: upgrade to GPT Plus to get access to chatgpt-4.

The Importance of Clear Instructions

The secret to using ChatGPT for updating content is all about using clear instructions, also known as Prompt Engineering.

This is becoming a valuable skill to learn and is essential if you want to get better results.

Try adding as many details to your prompts as possible. The more intricate your prompts are, the more accurate the output will be.

Try this Addon for Unlimited Prompt Ideas

Want an almost unlimited supply of powerful prompts?

Download the Chrome extension AIPRM for ChatGPT to turn ChatGPT into an advanced prompting machine.

ChatGPT for Updating Content: download the chrome extension to turn chatgpt into an advanced prompting machine.

You get predefined prompt templates that have been constructed by expert prompt engineers. All you have to do is will in your topic or keyword.

Conclusion: ChatGPT for Updating Content

That concludes this in-depth guide for using Chatgpt for updating content.

Love it or hate it, AI technology for content creation is revolutionizing the industry.

Learning how to use ChatGPT for marketing will drastically improve how well your content performs.



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Why Are New Business Applications at All-Time High?

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Why Are New Business Applications at All-Time High?

More people are starting businesses now than ever before — and the reason could be that the opportunity cost, or what they have to give up in exchange for entrepreneurship, is lower than ever.

Data that the U.S. Census Bureau released earlier this month shows that the total number of applications to start businesses hit a record 5.5 million last year.

That’s half a million more applications than what was filed in 2022.

Related: Here’s What Millions of Small Businesses Have in Common, According to a New Survey

Census Bureau data from the first four months of this year show that the startup boom is still going strong, too — from January through April, the number of new business applications totaled over 1.7 million.

Why are more people filing to start new businesses?

Columbia Business School professor Angela Lee told Entrepreneur that the reason could be the “unprecedented number of layoffs from big tech companies in the last several years, resulting in a large pool of talent freed up to pursue entrepreneurship.”

Columbia Business School professor Angela Lee (left) and Co-Founder of Plum Alley Investments Andrea Turner Moffitt (right). Photo by Monica Schipper/Getty Images)

Lee, the director of the Eugene Lang Entrepreneurship Center, also noted that “entrepreneurship has historically been counter-cyclical because the opportunity cost to start a company goes down during a recession.”

Related: Want to Start a Billion-Dollar Business? Look to These Two Industries, Which Have the Most Unicorn Growth

Big tech companies have been laying off employees in record numbers in recent years.

Tech layoffs last year affected 263,180 employees globally according to tracker Layoffs.fyi.

Amazon laid off the most people (27,410) last year, but Meta (21,000), Google (12,115) and Microsoft (11,158) also contributed to record numbers.

The unemployment rate has remained stable, in the 3.7% to 3.9% range in the U.S. over the past nine months, according to the latest U.S. Bureau of Labor Statistics jobs report.

Related: ‘The Employment Situation’ Report for April Shows Employers Are Taking Hiring Down a Notch, Employee Wage Growth Slowing

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How CEO Visibility Shapes Your Company’s Reputation

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How CEO Visibility Shapes Your Company's Reputation

Opinions expressed by Entrepreneur contributors are their own.

Hyperconnectivity and social media have forever changed the reach and impact of company leadership. These days, chief executives are expected to be the face of their companies, not only in the boardroom, across annual reports or at shareholder meetings, but across the entire and endless digital expanse.

The supercharged visibility of CEOs and other C-suite executives online plays a pivotal, if not essential, role in shaping brand perception and, by extension, brand perception and reputation. This transformation not only forced corporate PR teams to shift focus toward heavily digital branding strategies; it’s also prompted many leaders to rethink their entire approach to image management and public engagement.

Related: How to Skyrocket Your Business to the Top With Thought Leadership and Visibility

The digital persona: More than just a role

The internet (particularly social platforms) has democratized information in incredible ways, giving consumers unprecedented access to the people behind the brands their favorite brands. This shift has made your CEO’s digital persona an integral part of your company’s image.

When your CEO actively engages with audiences online, whether that’s through social media, blogging, webinars or workplace videos, they essentially humanize your brand, lending a powerful human element that can lead to stronger connections with both current and potential customers. A proactive and carefully managed online presence can boost such intangibles as trust and transparency. When your CEO is visible and interacting in ways that align with company values, they can help create a sense of openness that builds trust and connection with your business.

Such a presence can also elevate your thought leadership efforts. By sharing industry insights and forecasts, your CEO (and other executive leaders) can establish themselves and your brand as experts in your space, strengthening a critical perception that nudges customers closer to the finish line.

Impact of CEO visibility on brand perception

How your CEO crafts their image and engages with folks online can have a meaningful, sometimes even lasting, impact on your brand’s relevance and relatability. For example, a CEO who makes themselves approachable and (perhaps most importantly) relatable on social platforms like Facebook, LinkedIn and even TikTok can deliver real-time dividends for brand loyalty, driving trust and consumer interactions in the right direction.

In contrast, as a leader of an organization, a CEO who often seems aloof, distant or disconnected — especially from the values they preach or relevant societal issues and events — can inadvertently drain their company’s reputation, creating an association that can be hard to pull away from.

Successful CEO visibility efforts

Consider Tim Cook of Apple or Satya Nadella of Microsoft. Through both brand PR and adept personal efforts, both leaders have crafted online personas that align closely with the innovative and forward-thinking ethos of their companies. Cook and Nadella are not only effective, often persuasive advocates for their products, but also for broader issues like border societal concerns like privacy, security and corporate responsibility, often mirroring sentiment among their customer base.

Related: In a Downturn, It’s Not Enough to Have Good Financials — Brand Visibility Is the New Currency.

Potential risks of higher visibility

Of course, while there are clear benefits to having a highly visible CEO, there are also risks, including:

  • Inconsistency. Any discrepancy between your CEO’s online persona and your company’s actions can lead to public relations issues. Consistency and brand-leadership alignment are key.
  • Overexposure. Too much visibility can backfire over time, especially if it shifts focus away from your company and onto your CEO’s personal views or actions. Again, coordination and careful management of each strategy is essential.

Harnessing social media for CEO influence

Social media can be a double-edged sword. While it does offer a host of valuable platforms for leaders to engage audiences, it also poses considerable risks, especially if not managed carefully.

Here’s how savvy CEOs use social media to their advantage:

Regular updates: Skilled leaders understand how to leverage social channels to keep followers informed about company news and industry trends.

Engagement: While often challenging, CEOs who respond to comments and participate in discussions (measuredly, of course) help build a community around the brand.

Crisis management: Executives who address issues head-on can turn potential negatives into positive press. This also helps demonstrate leadership and accountability, essential to building positive sentiment and trust among consumers.

The SEO advantage of CEO visibility

While sometimes overlooked, CEO visibility can have a sizable impact on your brand’s search engine optimization (SEO) efforts. For instance, regularly updated blog posts and articles from your CEO can provide an incredible opportunity to drive organic traffic to your website, in turn improving its search engine ranking. Additionally, positive mentions of the CEO in the media can help generate positive headlines in Google, boosting your company’s larger online footprint.

Elements like consistent content creation — high-quality, optimized content — and link-building (leveraging and promoting CEO-authored articles and posts) can heighten your CEO’s online visibility and, by extension, elevate your brand across critical search results pages.

Related: This CEO Shares 4 Highly Effective Ways to Promote and Scale Your Small to Medium-Sized Business

Stepping into the spotlight with integrity

Visibility is powerful, but it must be handled with integrity to really benefit your company’s reputation. Your CEO’s online actions and communications should be thoughtful, authentic and aligned with the company’s values. Whether it’s participating in online discussions, writing insightful articles or engaging with followers on social, every activity contributes to the tapestry of the company’s online presence.

A CEO’s digital visibility is a formidable tool that can profoundly shape your company’s reputation. By embracing the spotlight with sincerity and strategy, your CEO not only bolsters your company’s image but also sets a benchmark for future leaders.

In this rapidly evolving digital landscape, those at the helm who can navigate with visibility and integrity are the ones who will steer their companies to new heights of success and influence.

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Improve Workflow with Advanced Diagramming for $20

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Improve Workflow with Advanced Diagramming for $20

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

When embarking on a large team project, communicating all of the ins and outs of it and then keeping track of everyone’s work in relation to the plan can grow overly complicated fast. In essence, that’s why diagrams and project tools have proven to be so valuable to businesses over the years.

For a deal on one of the world’s best business planning and diagramming tools, you might want to hop on this very limited-time opportunity. Today only, you can get Microsoft Project 2021 Professional (PC) or Microsoft Visio 2021 Professional for Windows for $19.97 (reg. $29.99).

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Visio users can automatically generate org charts using common sources like Excel sheets, and docs from Exchange and Microsoft Entra ID. In addition to org charts, businesses commonly use Visio for creating network diagrams, floor plans, flowcharts, and various brainstorming tools like fishbone diagrams and SWOT analysis docs.

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Also available for $20 for one day only, Microsoft Project Professional allows users to take the data they learn from diagrams and actualize it into effective, successful projects. It features pre-built project management templates, timesheet trackers, schedule builders, and more. Project Pro is also rated 4.4/5 stars on Capterra and GetApp.

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StackSocial prices subject to change.

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