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17 Ways to Give Your Site a Boost in 2023

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17 Ways to Give Your Site a Boost in 2023

It seems everyone has gone nuts with the launch of ChatGPT.

And for good reason. It’s helping content creators:

  • Write articles
  • Develop software
  • Learn faster
  • And so much more

But can you use ChatGPT for updating content? And make it better?

You sure can.

In this post, I’ll show you 17 ways to transform underperforming content into something epic.

Let’s begin.

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ChatGPT vs Jasper

Unlike Jasper, ChatGPT needs a lot of hand-holding. To produce decent results will depend on the prompts you come up with.

This post will help you develop your prompt engineering skills by sharing real-life examples.

However, if you want to save time, Jasper helps you bypass this learning curve.

Jasper boasts an extensive library of templates for creating and updating quality content with ease.

There’s far less guessing involved as Jasper guides you in the content generation process.

You can try Jasper here or read our full Jasper review for more details.

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Update Content for Higher Conversions

Higher conversions mean you’ll get more email subscribers and more sales with less traffic.

And you can use AI-generated content to write more persuasive copy than the average copywriter.

Here are several ways you can do just that using ChatGPT.

1. Attention-Grabbing Headlines

Headlines need to grab the reader’s attention before they’ll even consider reading further.

ChatGPT is great at turning boring headlines into irresistible ones.

Here’s a prompt you can use, followed by your headline:

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Give me 10 more headlines that are more compelling and attention-grabbing than this one:

Here are the results I got:

ChatGPT for updating content

If you want to keep the main keyword at the front for SEO, then use this prompt instead:

Give me 10 more headlines that are more attention-grabbing than this one, whilst keeping “13 Best WordPress Popup Plugins” at the front:

The response?

ChatGPT for updating content

The great thing about these is that it gives you so many ideas. You can choose different words from the different ideas it gives to make yours unique.

2. Crafting a Compelling Intro

After the headline, the introduction is the next most important piece of the content.

It also needs to keep readers engaged so they continue reading the post.

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Here are some ChatGPT prompts to make improvements:

Write a concise and engaging intro for this article titled “Twitter Blue Is Now Mandatory For Running Ads On the Platform. How Does This Impact Brands?” that meets the search intent of the content:

I included the entire blog post after this prompt for the AI tool to analyze.

Here’s the original intro:

1683830734 576 17 Ways to Give Your Site a Boost in 2023

And here’s ChatGPT’s version:

ChatGPT for updating content

Or you can ask ChatGPT to write in the style of other successful bloggers.

Prompt: Now rewrite the intro in the style of [blogger] from [website]

1683830734 640 17 Ways to Give Your Site a Boost in 2023

3. Implementing AIDA Formula

Want to collect more emails? Then try this.

Create a free content upgrade for your top-performing articles using ChatGPT.

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Then ask ChatGPT to write the opt-in form copy using the AIDA formula.

First, ask for some content upgrade ideas with this prompt:

Give me 5 content upgrade ideas for this article:

Here are a few content upgrade ideas ChatGPT came up with for one of my previous Niche Pursuits posts:

1683830734 366 17 Ways to Give Your Site a Boost in 2023

I quite like the Ultimate Blog Monetization Checklist idea because it would be quite easy to make.

In fact, I got ChatGPT to do it for me. Here’s what I asked.

Turn this article into “The Ultimate Blog Monetization Checklist” that can be used as a content upgrade:

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1683830734 723 17 Ways to Give Your Site a Boost in 2023

I pasted the entire blog post after the prompt, and here’s a glimpse of the results:

1683830734 165 17 Ways to Give Your Site a Boost in 2023

Now we need some enticing copy to get people to opt-in. Here’s the prompt I used:

Write short and punchy opt-in form copy for this content upgrade using the AIDA formula

And here’s the result:

1683830734 729 17 Ways to Give Your Site a Boost in 2023

4. Match Audience Archetypes

Writing in the style of an archetype that matches your brand and audience is a powerful way to connect with the reader.

Archetypes are universal characters that mirror human traits, values, and motivations.

For example, Tony Stark is the perfect image of the Creator archetype, which portrays innovation, creativity, and ambition.

To update your content to match your preferred archetype, try this ChatGPT prompt, followed by the text:

Rewrite this text in the style of the Creator Archetype, whilst keeping the details and context intact:

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Here’s the before from my post, How to be successful at blogging:

1683830735 856 17 Ways to Give Your Site a Boost in 2023

And here’s the updated ChatGPT version:

1683830735 652 17 Ways to Give Your Site a Boost in 2023

5. Increase Income

The last tip to achieve higher conversions is to promote a product or service after your introduction.

But what should you promote?

Simply ask ChatGPT with this prompt followed by your intro:

Analyze this text and recommend a product or service I could promote for affiliate commissions:

Here are my results for the article Best Skill to Learn to Make Money:

1683830735 411 17 Ways to Give Your Site a Boost in 2023

Enhance Content Engagement

Quality content can be summarized by how engaging it is.

When the reader wants to keep reading, it means you’re doing a good job. And your conversions will reflect this.

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You can do this by adding bucket brigades and bullet points and using more compelling subheadings.

Here’s how to simplify the process using ChatGPT.

6. Make Subheading More Appealing

An effective way to increase content engagement is to make the subheadings more interesting.

To do this with the article you want to update, copy and paste all the subheadings into ChatGPT followed by this prompt:

Update this outline to make each subheading more engaging

1683830735 512 17 Ways to Give Your Site a Boost in 2023

The results I got were very cool, even if the formatting was a little off:

1683830735 30 17 Ways to Give Your Site a Boost in 2023

7. Add Bullet Points

Bullet points are fantastic at highlighting the value and slowing down skimmers.

Adding bullet points to your content can have a positive impact on engagement and time on site.

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Here’s a ChatGPT prompt for baking them into your articles:

Add value-driven bullet points to this text where it makes sense:

ChatGPT for Updating Content: use it to add bullet points

This text was taken from a blogging tips post I wrote a while back.

And here is ChatGPT’s output:

1683830735 703 17 Ways to Give Your Site a Boost in 2023

It kept all the text intact but added bullet points to make the content stand out.

8. Utilizing Bucket Brigades

Bucket brigades, also known as grease slides, are short phrases used to keep people reading your content for longer.

They are similar to transitions but pack more of a punch and cultivate curiosity.

Let’s see if ChatGPT can improve this text with some bucket brigades.

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1683830735 836 17 Ways to Give Your Site a Boost in 2023

Here’s the prompt:

Add bucket brigades to this text to keep people reading for longer. You can change up the text to make it blend in with the bucket brigades, but keep the context intact:

And the results?

ChatGPT for Updating Content: use it to  add bucket brigades

I must say, I’m impressed with some of these. It flows well and makes the whole thing more engaging.

Try it yourself.

9. Restructuring for Readability

Readability is all about the way you construct sentences together. It needs to be done in a conversational way that is easy to read.

The average reading level is grade 8, so anything higher than this can put off some of your readers.

Take a look at this text in the Hemingway Editor:

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1683830735 844 17 Ways to Give Your Site a Boost in 2023

Let’s see if ChatGPT can make it a lot easier to read.

Here’s the prompt I used, followed by the text:

Rewrite this text, but with a Flesch Reading Ease of less than 80:

And the results are on point:

1683830735 358 17 Ways to Give Your Site a Boost in 2023

Generating New Insights and Ideas

Another way to use ChatGPT for updating content is to find missing information and other resources to add more value.

Here are a few ways to do this.

10. Identifying Content Gaps

Content gaps are the missing topics that help a person get from where they are to where they want to be.

If your content doesn’t go deep enough, they’ll need to find the information elsewhere.

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To find content gaps in your articles, use a prompt like this one and feed ChatGPT your entire post:

Analyze this text and suggest anything missing, new ideas, and content gaps, that would add more value to the overall content:

Like this:

ChatGPT for Updating Content: use it to find content gaps.

And here are some of the suggestions:

1683830735 611 17 Ways to Give Your Site a Boost in 2023

11. Relevant Book Recommendation

Recommending relevant books in your content is a great way to provide readers with further reading.

Staying in the same chat screen as the previous tip, ask this prompt to get a book recommendation:

What is a good book on this topic that I could reference within the text?

ChatGPT for Updating Content: use it to find relevant book recommendations.

12. Expert Opinions and Quotes

Expert opinions help provide credibility to your content and build trust with the audience.

You can also add a quote to provide context.

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For example, here’s a relevant quote from the founder of ChatGPT, taken from his Startup Playbook:

To have a successful startup, you need: a great idea (including a great market), a great team, a great product, and great execution.

Sam Altman

This prompt will help you uncover this valuable information:

Name 3 experts related to this text and provide me with a contextually relevant quote from each of them.

Here are the results given for a post titled Profitable Ways to Make Money with Machine Learning:

1683830735 361 17 Ways to Give Your Site a Boost in 2023

Optimizing for SEO

Another way to use ChatGPT for updating content is to improve SEO.

Doing the following will help you find missing content, adds relevant keywords, and creates internal linking opportunities.

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13. Content Comparison and Analysis

Google’s helpful content update emphasizes the importance of people-first content. Therefore, quality content that is helpful and thorough will have a better chance of ranking well.

You can achieve such results by finding out which information is missing from your content and bridging the gaps.

This also helps to include relevant data that Google correlates with the top-performing posts.

Here’s how to use ChatGPT for this.

First, get a list of the top-ranking articles for your primary keyword, then scrape the outlines for each of them using the Detailed Chrome extension.

ChatGPT for Updating Content: using it for content comparison and analysis

Use these prompts to get Chat GPT to compare these outlines with your own:

I will provide you with some text and I want you to wait for my next instructions

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1683830735 757 17 Ways to Give Your Site a Boost in 2023

Then, paste in all the outlines you gathered from the top 5 search results.

1683830735 650 17 Ways to Give Your Site a Boost in 2023

Next, use this prompt, followed by the outline of your article.

Analyze the text and compare it to this text below. Give me a list of what is missing, so that I can optimize it for SEO:

27 - content comparison 3

ChatGPT will give you a list of all the topics or sections missing from your article.

1683830735 947 17 Ways to Give Your Site a Boost in 2023

Adding these to your outline will improve the overall SEO of the page.

14. Find Internal Linking Opportunities

To build a solid foundation for SEO, your content creation process should include internal links.

When a related post is linked to others, it establishes topical authority and higher rankings.

Use this prompt followed by the title of your post to find related content:

List 10 semantically relevant article ideas that have a different search intent to this one:

You’ll get back a useful list of highly relevant articles for you to publish.

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ChatGPT for Updating Content: using it to find internal linking opportunities.

You can then internally link these together to create topical relevance and boost your SEO.

If you want to automate the internal linking process, check out our WordPress plugin LinkWhisper.

15. Integrating Keywords Naturally

This prompt will incorporate a list of semantically relevant keywords into your content.

You can get this list of keywords from a tool like SurferSEO or MarketMuse.

Or try using a free tool from Originality.ai, an artificial intelligence tool that detects AI-generated content.

Then, use this prompt, followed by the list of keywords, then followed by the content:

Incorporate these keywords into the content without changing the context. Only output a list of the sentences where the keywords have been added and the surrounding text:

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1683830735 0 17 Ways to Give Your Site a Boost in 2023

ChatGPT will give you a list of sentences that you can add to the content that include the keywords.

Here’s the score in MarketMuse:

1683830735 941 17 Ways to Give Your Site a Boost in 2023

And here’s the score after I added the sentences:

1683830735 983 17 Ways to Give Your Site a Boost in 2023

Boost Credibility and Trustworthiness

In this last category, we’ll explore two things you can add to your content to increase credibility and trustworthiness.

16. Data-Driven Content Insights

Providing statistics and trending insights in your content is one way to add more credibility.

Bear in mind that ChatGPT data only goes up to 2021, and it will often get facts and figures completely wrong.

Make sure you fact-check any stats it gives you before adding them to your content.

I used this prompt for the blog post titled, 11 Profitable Ways to Make Money with Machine Learning:

Provide me with a list of data-driven insights, stats, trends, patterns, and important topics related to the given article title:

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Here are the results:

1683830735 357 17 Ways to Give Your Site a Boost in 2023

17. Storytelling and Narrative Techniques

Adding related stories to your content can have a huge impact on the connection you make with the reader.

These can be sprinkled throughout your articles, but the best place for them is in your intros.

Here’s how it looks for the article, best minimalist WordPress themes.

The original has no storytelling at all:

1683830735 839 17 Ways to Give Your Site a Boost in 2023

I used this prompt and added the intro after it:

Rework this intro to include a personal story to better connect with the reader:

And here is the result. Quite impressive:

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1683830735 769 17 Ways to Give Your Site a Boost in 2023

ChatGPT for Updating Content: How to Get the Most from ChatGPT

Here are a few recommendations to get the most out of ChatGPT when updating content.

Upgrade to ChatGPT-4

Many of the examples I shared in these tips were using ChatGPT-3.5, but this language model has its limitations.

ChatGPT-4 produces much better results because it’s a larger AI model. This means it can understand more complex prompts and provide better insights.

If you’re struggling to get good results with 3.5, consider upgrading to ChatGPT Plus.

ChatGPT for Updating Content: upgrade to GPT Plus to get access to chatgpt-4.

The Importance of Clear Instructions

The secret to using ChatGPT for updating content is all about using clear instructions, also known as Prompt Engineering.

This is becoming a valuable skill to learn and is essential if you want to get better results.

Try adding as many details to your prompts as possible. The more intricate your prompts are, the more accurate the output will be.

Try this Addon for Unlimited Prompt Ideas

Want an almost unlimited supply of powerful prompts?

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Download the Chrome extension AIPRM for ChatGPT to turn ChatGPT into an advanced prompting machine.

ChatGPT for Updating Content: download the chrome extension to turn chatgpt into an advanced prompting machine.

You get predefined prompt templates that have been constructed by expert prompt engineers. All you have to do is will in your topic or keyword.

Conclusion: ChatGPT for Updating Content

That concludes this in-depth guide for using Chatgpt for updating content.

Love it or hate it, AI technology for content creation is revolutionizing the industry.

Learning how to use ChatGPT for marketing will drastically improve how well your content performs.



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Cut Costs, Not Features with This Microsoft Bundle Deal

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Cut Costs, Not Features with This Microsoft Bundle Deal

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Software subscription fees can quickly add up, and for small-business owners, entrepreneurs, or freelancers, these costs can eat into profits. Businesses spend approximately 29% of their IT budgets on software, according to a 2023 survey by Gartner.

For business professionals who are looking to streamline workflow without paying steep subscription fees, the Ultimate 2019 Microsoft Bundle might be the perfect solution. For just $71.94 (regularly $927), this comprehensive four-part bundle offers Microsoft Office Professional Plus 2019, Windows 11 Pro, Project 2019, and Visio 2019.

While it’s not the newest version of Microsoft’s software, it can deliver tremendous value for anyone seeking tools to manage their business, boost productivity, and work efficiently. The bundle offers a lifetime license, meaning you’ll get all the functionality you need without the recurring costs associated with subscription services like Microsoft 365.

However, it does come with Windows 11 Pro, which includes the recent AI updates. Windows 11 Pro delivers a modern, intuitive interface with enhanced security features such as biometric login and Smart App Control, making it ideal for professionals who prioritize privacy and usability. It’s also equipped with tools that support multitasking, such as Snap Layouts and Virtual Desktops.

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For companies looking to reduce overhead without compromising essential functionality, making a one-time purchase of slightly older software is a smart financial move. This includes Office’s most popular productivity tools, Word, Excel, PowerPoint, and Outlook.

Project 2019 is a must-have for anyone who is managing large or small projects. It helps track tasks, timelines, and resources, making it easier to stay on top of deadlines and ensure your team moves in the right direction. Project 2019 gives you the tools to streamline processes and manage tasks efficiently.

Visio 2019 is ideal for creating professional diagrams, flowcharts, and organizational charts. It’s particularly valuable for visualizing complex data or workflows, which is essential for business owners looking to improve operational efficiency.

If you need a productivity boost without eating into savings, take a closer look at this bundle.

Get the Ultimate 2019 Microsoft Bundle with Office, Project, Visio, and Windows 11 Pro for $71.94 (regularly $927).

StackSocial prices subject to change.

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3 Trends That Will Change the Future of Entrepreneurship

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3 Trends That Will Change the Future of Entrepreneurship

Opinions expressed by Entrepreneur contributors are their own.

The most recent data from the new Global Entrepreneurship Monitor report reveals a powerful trend for the future of entrepreneurship.

Young adults, aged 18-24, had both the highest entrepreneurial activity and entrepreneurial intentions in the United States, according to the Global Entrepreneurship Monitor 2023-2024 United States Report. With similar results in 2022, this is not just a minor shift — it’s a fundamental change that could have lasting impacts on the economy and society.

I serve as the chair of the board for the Global Entrepreneurship Research Association, the entity that oversees GEM, which was founded in 1999 as a joint venture of Babson College and the London Business School. As the GEM U.S. team co-leader and a professor of entrepreneurship at Babson, I see firsthand the impact of the research created by the Global Entrepreneurship Monitor.

Here are three entrepreneurship trends from the new GEM report that are changing the landscape for the future.

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Related: 21 Success Tips for Young and Aspiring Entrepreneurs

1. Young entrepreneurs on the rise

For years, entrepreneurship has been dominated by older, more experienced individuals, but this year’s report shows that the youngest adults are now at the forefront. According to GEM, 24% of 18- to 24-year-olds are engaged in some form of entrepreneurial activity, a higher rate than any other age group. What’s driving these young entrepreneurs is equally remarkable: They aren’t just starting businesses to make money; many are deeply committed to making a positive impact on society and the environment.

These young entrepreneurs make sustainability a key priority. They are more likely than entrepreneurs from older generations to build businesses with sustainability as a core focus — whether that means reducing their environmental footprint or focusing on social causes. This shift toward impact-driven entrepreneurship isn’t just anecdotal. GEM data shows a significant number of young entrepreneurs taking real, measurable steps to create businesses that align with their values. With sustainability as their north star, young entrepreneurs appear to be simultaneously pursuing societal impact as well as profits.

However, it’s not all smooth sailing. While young people are leading the way in starting businesses, they are also discontinuing them at higher rates than their older counterparts. The discontinuation rate for 18- to 24-year-olds is 15%, the highest among all age groups. This is not surprising, given the challenges of inexperience and more limited access to capital. Starting a business is tough, and sustaining one is even more challenging. But despite these hurdles, the enthusiasm and energy that young people bring to entrepreneurship are undeniable, and with the right support, this generation has the potential to drive substantial change.

2. Tech gender gap narrows

One of the most promising findings in the GEM report is the narrowing gender gap in the technology sector. Historically, tech startups have been dominated by men, but 2023 saw a record-low difference in the number of men and women starting tech companies. The gap has narrowed to just 1%, with 8% of women compared with 9% of men launching businesses in the Information and Communication Technology (ICT) sector.

This is a significant step forward and reflects broader efforts to support more women technology startups. Still, it’s important to recognize that while progress is being made, continued focus on providing equal opportunities is essential to ensuring this trend continues.

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3. Optimistic outlook for Black and Hispanic entrepreneurs

Another highlight from the report is the optimistic outlook among Black and Hispanic entrepreneurs. These groups showed stronger confidence in their entrepreneurial abilities and lower fear of failure compared to their white counterparts. Black respondents, in particular, demonstrated high levels of resilience and self-assurance, which is vital in overcoming barriers faced in starting and sustaining businesses. This optimism is encouraging, but there’s still much work to be done in assuring ecosystems offer equal opportunities for all aspiring entrepreneurs, regardless of their background.

Related: I Wish I Received This Advice as a Young Entrepreneur

A promising future

Reflecting on the key findings of this year’s GEM report, it’s clear that the entrepreneurial landscape is changing in meaningful ways. The rise of young, sustainability-driven entrepreneurs signals a future where business is not only about profit but also about making a difference. These young entrepreneurs are launching businesses at a time when the world is looking for solutions to some of its most pressing challenges — climate change, poverty and economic recovery.

Yet, to fully realize the potential of this next generation, there must be more focus on addressing the challenges they encounter. Young entrepreneurs need access to the right resources — whether it’s funding, education or mentorship — to turn their innovative ideas into sustainable businesses. The narrowing gender gap in tech is encouraging, but we must continue to foster environments that support women and other underrepresented groups in entrepreneurship.

The GEM report paints a picture of an entrepreneurial future driven by purpose, diversity and innovation. But it also reminds us of the work that lies ahead in making entrepreneurship more accessible and sustainable. If we can provide young entrepreneurs with the tools and support they need, we will not only see more businesses being created — we’ll see businesses that are making a lasting, positive impact on the world.

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These Are the Top Side Hustles to Work Less, Make More Money

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These Are the Top Side Hustles to Work Less, Make More Money

In the best-case scenario, a side hustle could turn into a multimillion-dollar business that generates a passive income stream — but at the very least, starting a side gig could help pay some bills.

A new survey from personal finance software company Quicken shows that almost half (43%) of Americans with a side hustle, or an extra source of income added to a primary income, make more money and clock in fewer hours overall than those without a side hustle.

The three most popular side hustles pursued by those who work less and make more money were personal assistance (20%), cooking and baking (16%), and caregiving (16%). One in five people with side hustles said they were business owners, too, selling products online or offering services like photography.

The majority of people with side hustles (82%) said starting a side gig helped them financially, and kept them from living paycheck to paycheck. Most with side hustles (57%) had savings equal to at least four months of living expenses.

Related: Side Hustles Are Soaring as Entrepreneurs Start Businesses Working Part- or Full-Time Elsewhere, According to a New Report

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The survey also found that, for younger side hustlers, a way to an extra income doubles as a path to becoming more employable. 44% of Gen Z (born between 1997 and 2012) choose to start a side hustle in order to obtain skills for long-term careers, much higher than the overall 18% of Americans who started a side hustle with the same motivation.

Quicken conducted the survey online, gathering responses from more than 1,000 Americans.

Additional research on side hustles, released in August by NEXT Insurance, showed that three out of five people bring in less than $1,000 monthly in side income, while 22% make $1,000 to $10,000 a month, and 15% make more than $10,000.

Related: Starting a Side Hustle Should Come With a Warning Label — Here’s What You Need to Know

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