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21 Ideas for Earning Money Through Social Media

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social media earning

Nowadays, having only one source of income is not enough. In my case, it can barely cover the monthly expenses and bills. 

So, I researched several ideas for earning money through social media. It’s a way for me to have extra earnings to buy groceries or add to my savings. If you’re like me and want to make extra money online, this guide will help you do that. 

1. Sponsored Posts

sponsored post
Image Credit: Shutterstock.

One way most influencers make money is by doing sponsored posts. Brands will contact you to make deals if you have a decent social media following. 

You can also do outreach, where you reach out to businesses and pitch the benefits of partnering with you. Once the deal is sealed, you’ll be paid to promote their products and services on your social accounts like Instagram, Facebook, TikTok, and even LinkedIn.

2. Affiliate Marketing

Affiliate MarketingAffiliate Marketing
Image Credit: Shutterstock.

Another way you can earn extra cash through social media is affiliate marketing. Affiliate marketing is where you can make a commission by promoting a product or service of a business using an affiliate link. 

The best examples of where you can do that are Clickbank, ShareASale, and Amazon. You can sign up or apply to their affiliate program, and once accepted, you can begin promoting their products on your social platforms or website. You’ll also have your own Amazon dashboard to monitor how many people click on your links and purchase through them. 

3. Selling Products Online

Man, home business, work from home, e-commerceMan, home business, work from home, e-commerce
Image Credit: Hananeko_Studio/Shutterstock.

Selling products online is among the best ways to make extra money. Though this sounds similar to affiliate marketing, there’s a difference. You need to have your own products to sell or have a supplier who can send the orders directly to your customers, which is called drop shipping. You’ll need a platform to sell, for which you can use your social media platforms.

4. Paid Online Communities

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Image Credit: Shutterstock.

Looking to boost your income? Consider creating a paid online community on social media. It’s a digital space where members pay to access exclusive content, discussions, and benefits.

These communities often provide specialized knowledge, tools, or interactions not found in free forums. Remember that building a good following and having a valuable offer is the key to success here. 

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5. Social Media Management

social media followingsocial media following
Image Credit: 13_Phunkod / SHutterstock.

One way to earn an additional income is through social media management. In this line of freelance work, you create and schedule social media content to grow and nurture audiences on various social media platforms. 

Most importantly, you must have an effective social media content strategy to organically grow your client’s accounts. If that sounds like you, you can create an account and apply to job sites like Upwork. 

6. Online Courses

Woman, laptop, class, teaching, teacher, online, course, pottery, learnWoman, laptop, class, teaching, teacher, online, course, pottery, learn
Image Credit: Dmytro Zinkevych/Shutterstock.

If you’re a teacher, YouTuber, writer, or someone who knows much about one specific topic, you can make online courses and sell them. Pick a topic you want to cover and ensure you’re good at that. 

Next, validate your ideas through research and audience surveys to make sure that’s what your audience wants. Once you finish that, pick your course platforms, like Teachable and Learndash. 

7. Create an E-Book 

create ebookcreate ebook
Image Credit: Shutterstock.

Another extra source of income you can do is create an e-book. Creating an e-book lets you share your knowledge, expertise, and life experience in a convenient digital format while earning extra income. 

It’s also hassle-free since you can self-publish your e-book on platforms like Amazon Kindle Direct Publishing and reach a wide audience. That said, you can always use your social media following to market the e-book. 

8. Print-On-Demand

print on demandprint on demand
Image Credit: Shutterstock.

If you want to earn extra bucks and have good design skills, there’s no better way to leverage your social media account than a print-on-demand business. It’s where you design a product with your print-on-demand partner, and they will print and ship the goods to your customers on your behalf. 

Some of the most popular print-on-demand partners you can collaborate with are Printify and Printful. There’s no set-up cost or membership fee for these two, and they will only charge you for manufacturing and shipping once an order is placed. 

9. Photography

man taking a photo with professional cameraman taking a photo with professional camera
Image Credit: Shutterstock.

You can earn extra income by doing photography gigs through social media. All you need to do is showcase your photography skills on social media platforms and ensure all your shots are taken well. 

Platforms like Facebook and Instagram are good places to find clients who need photographers for their businesses or personal shoots. As a result, you’ll turn your passion for photography into a profitable side hustle. 

10. Subscription Services

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Earn extra income by offering subscription services through social media. Just create valuable content or products that people are willing to pay for. Whether it’s exclusive access to premium content, personalized services, or products, you can make easy money by promoting them on social media. 

However, this only works if you already have established followers. If not, work on growing your audience first. By giving your subscribers something valuable regularly, you can turn what you love or are good at into a steady source of income.

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11. Crowdfunding

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Image Credit: Shutterstock.

If you need money for a brilliant business idea but have no capital money at hand, you can generate money through crowdfunding. Simply share your project or idea online, be genuine, and ask for their support.

Start a GoFundMe or use Kickstarter to start your journey. Afterward, share them on social platforms like Facebook and Instagram to raise awareness about the funding. 

12. Sponsored Reviews

influencerinfluencer
Image Credit: Shutterstock / Diego Cervo

Another way you can make legitimate money online is to do sponsored reviews. Don’t mistake this as similar to sponsored posts; this isn’t. In sponsored reviews, you’ll get paid to write a lengthy review for a product or service of a business. Meanwhile, in sponsored posts, you’ll only do a little extra work of endorsing or posting an item.

13. Digital Coaching or Consulting

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Image Credit: Shutterstock.

One of the ways to make extra cash is through digital coaching or consulting. Though this might sound simple, it has depth, so you must have the experience to do any of those two. 

For example, if you have expertise in fitness, you could provide tailored workout plans and nutrition guidance via video calls or email consultations. Or, if you excel in career coaching, you could offer resume reviews and interview strategies to assist people get much better employment opportunities. Use social media to tell people about your services and connect with potential clients.

14. Copywriting Services

Young Multiethnic Developer Working on a Laptop Computer in Creative Office Environment. Beautiful Diverse Latin Female Project Manager is Developing Data and Scheduling a Project.Young Multiethnic Developer Working on a Laptop Computer in Creative Office Environment. Beautiful Diverse Latin Female Project Manager is Developing Data and Scheduling a Project.
Image Credit: Gorodenkoff/Shutterstock.

Another way of making a quick buck is to offer copywriting services. With your talent in writing, you get paid to work with brands, advertisers, marketing agencies, or sole business owners and earn additional income. Market your offerings well on social media and job sites like Upwork to attract potential clients willing to pay for your freelance writing services. 

15. Video Production

Unrecognizable guy editing astronaut videoUnrecognizable guy editing astronaut video
Image Credit: Frame Stock Footage/Shutterstock.

Video production is another way to make more money via social media. Businesses and YouTubers often hire freelancers to do video production or video editing for them for a good amount of money. For instance, a video editor I know makes hundreds of dollars per video submitted. 

16. Graphic Design Services

Graphic designer creating logo on computerGraphic designer creating logo on computer
Image Credit: Kaspars Grinvalds / Shutterstock.

If you have a good eye for design and details, offering graphic design services is among the best ways to make additional money. Your job here includes anything from making logos, typography, infographics, or packaging design. Use your social media to post your work and attract new clients.

17. Virtual Assistant Services

Virtual AssistantVirtual Assistant
Image Credit: Shutterstock.

Offering virtual assistant services is one way to start making money online. It’s similar to offering social media and copywriting services but with a broader scope of work. Your job here is not restricted to blog posting, scheduling appointments, managing email accounts, and making travel arrangements. 

18. Webinar Hosting

ZoomZoom
Courtesy of Wealth of Geeks

Web hosting is another way you can earn money from home. You can make money from this by hosting webinars for specific topics you’re an expert in. 

Use your social media to make your followers aware of your webinar, set an admission price, and add as much value as you can on the topic of your choosing. 

19. Niche Blogging

What Skills Do I Need To Become a BloggerWhat Skills Do I Need To Become a Blogger
Image Credit: Shutterstock.

If you love blogging, there’s no better way to monetize than niche blogging. You pick a particular topic to write on and publish posts in that niche. 

For instance, if you love traveling, you can pick a travel niche and write only about traveling topics. Share your posts on various social platforms to attract more audience. Once your blog gains traction and your social media account grows, you can earn money from ads and sponsored posts and offer your expertise to help other bloggers. 

20. Podcast

Podcast SetupPodcast Setup
Image Credit: Shutterstock.

If you love talking, monetizing a podcast is another way to make money online. Pick your niche or topic, choose a catchy name, and buy recording equipment and software. 

Once everything is ready, you can start recording and editing your podcast. After that, focus on building trust with your audience by regularly uploading valuable, high-quality content that resonates with your audience. 

When your podcast gains a good audience and your social media platforms start to grow, you can start doing sponsored posts and ads, or put affiliate codes or links to your podcast. 

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21. Sponsored Livestream

Influencer live recording social media vloggingInfluencer live recording social media vlogging
Image Credit: Shutterstock.

If you enjoy live interactions, hosting sponsored livestreams is a great way to earn money online. Start by picking a subject or theme for your live stream, ensuring it aligns with your interests and expertise.

Next, gather the equipment and streaming software, ensuring good audio and video quality. Once prepared, engage with your audience in real-time by delivering valuable content and fostering meaningful conversations.

As your livestream gains traction and viewership, consider collaborating with brands for sponsored posts and ads during your streams. Alternatively, incorporate affiliate codes or links into your content to monetize your efforts further.

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Samsung: 6-Day Workweek For Execs, Company in Emergency Mode

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Samsung: 6-Day Workweek For Execs, Company in Emergency Mode

Four-day workweeks might have all the buzz, but one major tech company is going in the opposite direction.

Samsung is implementing a six-day workweek for all executives after some of the firm’s core businesses delivered lower-than-expected financial results last year.

A Samsung Group executive told a Korean news outlet that “considering that performance of our major units, including Samsung Electronics Co., fell short of expectations in 2023, we are introducing the six-day work week for executives to inject a sense of crisis and make all-out efforts to overcome this crisis.”

Lower performance combined with other economic uncertainties like high borrowing costs have pushed the South Korean company to enter “emergency mode,” per The Korea Economic Daily.

Related: Apple Is No Longer the Top Phonemaker in the World as AI Pressure and Competition Intensifies

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Executives at all Samsung Group divisions will be affected, including those in sales and manufacturing, according to the report.

Samsung had its worst financial year in over a decade in 2023, with the Wall Street Journal reporting that net profit fell 73% in Q4. It also lost its top spot on the global smartphone market to Apple in the same quarter, though it reclaimed it this year.

Though employees below the executive level aren’t yet mandated to clock in on weekends, some might follow the unwritten example of their bosses. After all, The Korea Economic Daily reports that executives across some Samsung divisions have been voluntarily working six days a week since January, before the company decided to implement the six-day workweek policy.

Entrepreneur has reached out to Samsung’s U.S. newsroom to ask if this news includes executives situated globally, including in the U.S., or if it only affects employees in Korea. Samsung did not immediately respond.

Research on the relationship between hours worked and output shows that working more does not necessarily increase productivity.

A Stanford project, for example, found that overwork leads to decreased total output. Average productivity decreases due to stress, sleep deprivation, and other factors “to the extent that the additional hours [worked] provide no benefit (and, in fact, are detrimental),” the study said.

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Related: Samsung’s Newest Galaxy Gadget Aims ‘To See How Productive You Can Be’

Longer hours can also mean long-term health effects. The World Health Organization found that working more than 55 hours a week decreases life expectancy and increases the risk of stroke by 35%.

The same 55-hour workweek leads to a 17% higher risk of heart disease, per the same study.

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John Deere Hiring CTO ‘Chief Tractor Officer,’ TikTok Creator

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John Deere Hiring CTO 'Chief Tractor Officer,' TikTok Creator

This article originally appeared on Business Insider.

Agriculture equipment company John Deere is on the hunt for a different kind of CTO.

The brand on Tuesday announced a two-week search to find a “Chief Tractor Officer” who would create social media content to reach younger consumers.

One winning applicant will receive up to $192,300 to traverse the country over the next several months showcasing the way John Deere products are used by workers, from Yellowstone National Park to Chicago’s Wrigley Field and beyond.

“No matter what you do — whether it’s your coffee, getting dressed in the morning, driving to work, the building you go into — it’s all been touched by a construction worker, a farmer, or a lawn care maintenance group,” Jen Hartmann, John Deere’s global director of strategic public relations, told AdAge.

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To kick off the search, John Deere tapped NFL quarterback Brock Purdy (who will presumably be a bit busy this Fall to take the job himself) to star in a clip in which he attempts to set out on a road trip in an industrial tractor.

Suited up in the obligatory vest, work boots, and John Deere hat, Purdy’s progress is interrupted by teammate Colton McKivitz hopping into the cab while a string of messages floods in from other athletes and influencers expressing interest in the job.

The clip also represents the first time that the 187-year-old company has used celebrities to promote itself, Hartmann told AdAge.

According to the contest rules, entrants have until April 29 at midnight to submit a single 60-second video making their pitch for why they should be the face and voice of the company.

In addition, entrants must live in the 48 contiguous states or DC — sorry Hawaii and Alaska residents. Interestingly, any AI-generated submissions are prohibited, too.

Videos will be judged against four categories — originally, creativity, quality, and brand knowledge — after which five finalists will be chosen and notified after May 17.

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How to Capitalize On This Thriving Talent Pool to Drive Your Company’s Growth

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How to Capitalize On This Thriving Talent Pool to Drive Your Company's Growth

Opinions expressed by Entrepreneur contributors are their own.

As business operations shift, executives and entrepreneurs are increasingly turning to an on-demand workforce that is simultaneously empowered by technology and drawn to purpose-driven projects.

Consider Upwork, whose 2020 Future of Workforce Pulse Report revealed that nearly 80% of hiring managers engaging freelancers feel confident about doing so. These hires provide coveted expertise — on a project-to-project basis — that entrepreneurs need to scale their operations without incurring long-term overhead costs.

This new market paradigm also promotes dynamism, with 79% of businesses agreeing that freelance talent enables greater innovativeness. Perhaps most telling, 84% of hiring managers utilizing it feel more assured about adapting to future disruption, compared to just 69% of those relying solely on full-time staff.

By capitalizing on freelance marketplaces, entrepreneurs can amplify employer branding, augment capabilities and future-proof organizations, even amid turbulence. As nearly 60% of hiring managers plan to increase engagement with freelancers over the next two years, the time is now for executives to realize their inherent potential.

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Related: Navigating the Great Reshuffle: Why Your Employer Brand is Key in Recruiting Talent

The job market continues to shift

After a season of massive hiring, we’re back to seeing layoffs and downsizing. Companies are feeling the bloat—from unused office spaces with rising rent to oversized employee structures — and are shifting focus to hiring only the most essential positions. This leaves a critical talent gap needed for complex projects and specialized tasks. Highly skilled and specialized independents can fill this void.

A few key benefits to engaging them:

Access to niche experts: Platforms like Toptal and Guru provide access to elite professionals from leading Fortune 500 companies and innovative startups. Whether the need is for a machine learning specialist, growth strategist or financial modeler, entrepreneurs can now curate on-demand teams that boast specialized skillsets, enabling them to focus investment on projects with the highest strategic value.

Enhanced agility: Leading corporations increasingly “rent” skills by tapping freelance experts for initiatives involving new technologies or while entering unfamiliar markets. With niche contributors available to plug knowledge gaps, owners can explore ideas that once seemed unrealistic due to internal constraints—unlocking inventiveness and first-mover advantage.

• Stronger employment brand: Blending full-time employees with project-based freelancers signals a commitment to modernization and work-life balance. Offering both engaging work and flexibility will help draw exceptional candidates and help you compete with corporate giants for top-tier talent.

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Related: Can Retirees Thrive in the Gig Economy? Navigating a Changed Workforce

Tips for capitalizing on gig talent

Having explored the forces reshaping work, executives may wonder how to effectively leverage freelance platforms. After all, how can you know you’re getting your money’s worth if a hire isn’t physically present full-time?

• Define projects clearly: Contract hires thrive when expectations and deadlines are established upfront. So, clearly, detail needs around deliverables, success metrics, required skills and projected time investments. Staying ahead when it comes to communication and expectations will help avoid headaches, including delays.

• Build loyalty with talent: The best independent professionals have options regarding the projects they accept. Study their profiles to discern passions and incentives. Offer interesting work, flexibility and strong communication to motivate interest and improve results.

• Manage collaboration: Provide steady context, feedback and guidance at each project stage, but also foster autonomy, even while directing efforts toward strategic goals. A dynamic balance of these qualities drives optimal outcomes.

• Continue expanding your talent pool: Add proven freelancers to an internal database for repeat engagements, and notify talent about new initiatives for which their expertise would provide an edge. Uncovering additional ways, freelancers can enhance the business deepens the relationship.

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Related: Fill Your Talent Gap by Sourcing Candidates From the Veteran Community

Top platforms for connecting with talent

Now comes the hard part: finding contractors who bring fractional expertise sets. There are a growing number of platforms, of course, but I’ve found that the following stand out as leaders:

Fiverr: Ideal for execs seeking design, digital marketing, writing, video and admin support. Known for affordability and ease of posting jobs. It taps a global talent pool, too.

Upwork: A flexible platform that spans more than 150 skills. Used by everyone from small businesses to global enterprises. Strong at IT, development, design, finance and consulting.

Toptal: Focuses exclusively on the top 3% of talent. Best for expert software developers, designers, project managers and finance experts. All contributors are extensively vetted.

Contra: A growing independent platform that vets and connects both job candidates and hiring companies. Best of all, it doesn’t take a commission from projects.

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Related: 3 Strategies to Optimize Your Hiring Process and Find the Best Employees

The numbers speak for themselves: businesses engaging freelance professionals report greater confidence and competitiveness, as well as the ability to withstand turbulence, yet legacy beliefs can still cause hesitancy among those keen to hire. Supported by such specialized collaborators, companies can explore new horizons unencumbered by a one-time narrow view of staffing models.

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