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7+ Backlink Outreach Strategies to Help Grow Your Authority In 2023

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7+ Backlink Outreach Strategies to Help Grow Your Authority In 2023

Backlink outreach is one of the most effective ways to increase your site’s authority and improve its search engine rankings.

By contacting other websites and convincing them to link back to your content, you can gain valuable backlinks that signal to search engines that your site is a trusted and authoritative source.

But how do you successfully execute a backlink outreach campaign?

The good news is that there are plenty of different ways to build links depending on your personal preference and the resources you have available.

So consider these 7 vetted methods that regularly produce results for entrepreneurs looking to grow website authority.

The following 7 methods for link-building outreach can help you determine the approach that best works for your site and niche:

1. Offer To Write Guest Posts on Relevant Websites

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One of the most popular and effective methods of backlink outreach is through guest posting. To achieve this, you need to write a top-notch article for another website in your niche and make sure to include a link back to your own site within the content.

Guest posts not only provide valuable backlinks but also allow you to reach a new audience and establish yourself as an expert in your field. You’ll often receive a bio or byline with the post, allowing you to promote your site and social media accounts as well.

Here are a few steps for getting started with writing a guest post for backlink outreach:

  • Find relevant blogs that accept guest posts in your niche and message website owners
  • Read their blog post guidelines carefully and follow them closely to increase your chances of acceptance.
  • Create a compelling and informative article that provides value to both the website’s audience and yours.
  • Include a link or two back to your site in the body of the article, as well as in your bio/byline.
  • Once your post is published, promote it on your own site and social media channels to drive more traffic to your guest post and, ultimately, back to your site.

While it can take some time to craft a quality guest post (see below about KoalaWriter) and find websites to submit it to, it’s one of the most effective strategies for building high-quality backlinks and increasing your site’s authority. This makes it well worth the effort and time investment.

2. Set Up a Skyscraper Campaign

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Submitting a guest post blog isn’t the only way to get other website owners to provide you with a link. You can also request a link insertion. This is when you find a post on another website that already features content similar to what you have written and request that your link be inserted into the post.

One of the best ways to do this is through a skyscraper campaign. This involves finding popular, high-ranking content in your niche and creating even better, more comprehensive, and up-to-date versions of it.

You can then reach out to websites linking to the original content and offer them your improved version as an alternative, with a link back to your site.

This is a powerful method because:

  • You help other site owners offer more comprehensive and valuable content to their audience.
  • It’s easier to send more outreach emails at once because you’re not writing complete articles as you do with guest posting.
  • You can request multiple links throughout the article, increasing your chances of success.

To simplify the skyscraper campaign process, you can use a tool like The Authority Site System (TASS). This comprehensive program shows you how to conduct your skyscraper campaign efficiently and effectively.

3. Collaborate with Influencers and Other Website Owners

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Influencers are individuals in your niche who have a large and engaged following. By collaborating with them, you can increase your reach and potentially gain valuable backlinks from their audience.

Here are a few ways to work with influencers for backlink outreach:

  • Invite an influencer to be a guest on your own site or podcast, and ask them to promote the content on their own channels as well.
  • Ask them to share your products or services with their community
  • Offer to write a guest post or be featured on an influencer’s site or social media page.
  • Collaborate with influencers on a joint project, such as creating an ebook or webinar together.

Influencer collaborations not only help you gain backlinks but also increase your credibility and reach with website owners and site visitors alike.

This link-building strategy can have major long-term benefits for your site’s authority due to its quick reach, especially if you work with influencers who have a strong reputation and following in your niche.

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Broken link building is a strategy where you identify non-functional links on other sites and then ask site administrators to swap these broken links with active ones leading to your site.

It’s a win-win for both parties: the site owner gets a functioning link on their page, while you gain a valuable backlink.

Here’s a simple process for using broken link building to boost your backlink outreach efforts:

  • Use a tool like Semrush to find websites in your niche with broken links
  • Reach out to the site owner, politely informing them of the broken link and offering your own high-quality content as a replacement.
  • Be sure to highlight the value and relevance of your content, and why it’s a suitable replacement for the broken link.

SEMRush offers The Backlink Audit and Broken Link Checker tools to help you find opportunities for backlink outreach and improve your site’s SEO. This saves a lot of time in contrast to manually finding broken links, so you can scale your link-building campaign.

Read our SEMRush review to learn more about how this tool can support your backlink outreach.

5. Develop a PR Outreach Plan

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Public relations (PR) outreach is another effective way to build backlinks and increase your site’s exposure in search engines. This involves reaching out to media outlets, journalists, and other influencers in your niche with the goal of getting them to feature or mention your brand or content.

To make the most of PR outreach for backlink building, consider these tips:

  • Develop a clear and concise pitch that highlights the newsworthy aspects of your brand or content.
  • Personalize your outreach to each recipient, explaining why you think they would be interested in featuring your brand or content.
  • Follow up with a thank-you note and any further information requested by the recipient

Effective PR outreach can result in high-quality backlinks from reputable sources, as well as increased visibility for your brand. You can use programs like Canva to create visually appealing media kits and press releases to support your outreach efforts.

6. Conduct Interviews

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Conducting interviews with industry experts and thought leaders is a great way to gain backlinks and build relationships in your niche.

By featuring these individuals on your site, social media platforms, or podcast, you can potentially ask them to share the interview on their own channels, providing you with valuable exposure and potential backlinks.

To optimize interview-based backlink outreach, follow these tips:

  • Reach out to experts and influencers in your niche, explaining why you’d like to feature them and what they can gain from the interview
  • Prepare thoughtful questions that showcase their expertise and provide value to your audience
  • Share the interview on social media and ask the featured individual to do the same
  • Offer to write a guest post or collaborate with the interviewee on another project to strengthen your relationship further and potentially gain more backlinks over time

This method is unique in that it allows you to connect more deeply with a website owner, which can lead to plenty of beneficial networking opportunities on and offline.

7. Respond to HARO Requests

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HARO, short for “Help a Reporter Out,” is a service that helps journalists and bloggers find expert sources for their stories. By signing up as a source, you can receive daily emails with media requests related to your niche.

To take advantage of HARO for backlink outreach:

  • Sign up as a source on their website and specify your areas of expertise
  • Monitor the daily emails for relevant media requests and respond with a pitch or quote that includes backlinks to your site
  • Follow up with the journalist or blogger to confirm if they will include your response in their piece

This method requires a daily effort but can result in high-quality backlinks from reputable websites with very high domain authority.

You can develop your HARO strategy into a well-oiled machine with our HARO masterclass with Chris Panteli or enroll in a HARO link-building course to up your odds of success.

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If you have the cash flow to scale your outreach campaigns, then investing in a company that can manage your link-building outreach and SEO strategy can be a wise move.

Since this is a more costly option than other link-building options on this list, it’s best for those who want to make a big investment in their website to achieve results more quickly. It’s also helpful for those who are low on time.

A program like Loganix can execute various link-building strategies, including broken link-building, guest posting, and skyscraper content development.

Just make sure you work with honest digital marketers and companies that will develop a personalized approach for your business. Blackhat SEO methods can result in penalties from search engines and harm your website’s overall reputation.

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Here are a few tips to help ensure that your link-building outreach efforts are as efficient as possible:

Use AI to Optimize Your Outreach

With an AI tool like Koala Writer, you can automate content and make the outreach process go much quicker. From crafting a clickable email subject line to personalizing emails so you don’t land in the spam folder, AI-driven tools can help your backlink outreach be more efficient and effective.

It’s against Google’s policies to purchase a link or guest blog post for the purpose of manufacturing domain authority. Other search engines frown upon it as well. This means that it’s best to focus on free methods or find potential backlink partners with white hat tactics.

Not all backlinks are created equally. While low domain authority sites can increase your backlink count, they don’t always add value to your website, especially if they’re not related to your niche, are spammy, or are designed specifically to sell links.

A good rule of thumb is to aim for domains that are at or higher than your current domain authority.

Search engines like to see website owners steadily working on link building. So, make sure your outreach process is spread out over time. It’s better for your site’s backlink profile to earn 7 links over 7 months than to get them all at once.

Show Your Professionality

Think about it. Why would a website owner be interested in linking to your site if you don’t seem professional and knowledgeable?

Show that you’re a real person, share your expertise when answering their questions, and always follow up with thank-you notes and additional information.

Consider adding a proper email signature that includes your company name, website link, and relevant social media links.

This lets fellow website owners know that you’re not just a faceless link-building robot and can help build trust and credibility, making it more likely that they’ll want to link back to your site.

While it may take time and effort, backlink outreach can boost your site and improve your look with the Google algorithm.

And once you get going, you’ll find that it’s easier to find backlinks over time as you learn more about your niche and build relationships.

So get out there and build some backlinks for your site! Your future website visitors, search engines, and business results will thank you.



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How Keeping Things Simple Helps Your Company Innovate and Grow

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How Keeping Things Simple Helps Your Company Innovate and Grow

Opinions expressed by Entrepreneur contributors are their own.

According to Steve Jobs, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.” It seems obvious that keeping things simple will help your business succeed. And yet, it’s surprisingly difficult to do it.

If simplicity is this challenging, you need to be intentional to make it happen. That’s why many successful companies actively prioritize it as a value. Ikea’s focus on simplicity comes across in its designs, catalog, store experience and more. One of Nike’s 11 management maxims is “simplify and go,” focusing teams on moving fast to adapt to new technologies and fashions.

I believe that simplicity is a driver for genius innovation. In fact, my journey as an entrepreneur began with an idea to simplify a complex and bureaucratic process. Today, the success of that idea has created new challenges. We serve millions of customers across over 100 countries, with many different needs — to meet them all, we’d need a ton of different features. So, we have to find the simplest ideas that will improve the experience for the largest number of users.

Related: Here’s Why You Should Embrace Simplicity as a Strategy (and 3 Ways to Do It)

Simplifying innovation is a recipe for success

Some people think that to be an entrepreneur, you have to bring groundbreaking technological innovation to the world. But actually, there’s a lot of room to innovate on top of new technologies, simplifying them and packaging them for specific use cases.

If you think of two of the technology giants of our times, Google and Apple, neither of them invented their core technologies. Apple wasn’t the first company to create a home computer or cellphone, Google wasn’t the first company to develop a search engine. They made existing innovations simpler and more user-friendly, and it was a recipe for success.

This is particularly relevant right now in the middle of a revolution fueled by generative AI. There are definitely huge opportunities in creating new AI-driven technologies, but there are even more opportunities in finding ways to package these technologies into user-friendly software for specific use cases.

To do this, first master the tech, and then put yourself in the shoes of your potential user. Try to understand what is really useful about the innovation and what barriers people might face when trying to use it.

The key is to find a way to simplify the technology, making it easier for your target users to understand and adopt it. Do this, and you’re onto a winner.

Work smarter by simplifying communication

Another part of any business where simplification is super important is communications and processes. As companies grow, it becomes harder to get people on the same page or ensure continuity between departments. Poor communication creates misunderstandings, which can lead to mistakes. The more people involved in a project, the more likely it is that workflows will become complicated. This all slows things down, wastes time and restricts your ability to make an impact on the business.

Let’s start with communication. Using a single, simple language across the company is crucial for people to be able to understand each other. For example, try to use less jargon and fewer three-letter acronyms, or make sure to explain them if you do. By creating organized archives of historical documents and plans, you help onboard new people and anyone can find important information fast when they need it.

Create a culture of transparency where different departments share their plans with each other. Create frameworks to facilitate this, like quarterly reviews or roadmap deployments. It’s not possible for employees to be actively involved in everything going on in the company, but by helping everyone take part passively, you’re making sure they’re on the same page and can facilitate ideas and collaborations across teams.

When you do have to communicate, encourage your teams to do it in the most straightforward way possible. By simplifying communication and making it easy to understand, discussions are more focused and decisions are made faster.

Related: The Key to Effectively Communicating Important Messages Is All About Simplicity

Put simplicity at the heart of your product

A simplification mindset can also be applied to product development. By making small incremental changes, sometimes with test groups of users, you can use the inspect and adapt methodology to understand their adoption, as well as any issues, and innovate further accordingly. Every so often, you can combine all these small changes into a large product update that you roll out for everyone.

For example: A company added a lot of extra value to its product with new features and releases. In theory, this was great for the users, but some found the UI overwhelming and new pricing options confusing. To use a metaphor, some people are happy to be given ingredients to make their own meal, but most would prefer the chef do the cooking so they can enjoy the final result.

Having understood this through their feedback, the company introduced a change to its UI that helped users get the end result they wanted, without having to work hard to achieve it themselves. By simplifying, the company maximized the impact of the value of all the new additions to the product.

Related: Keep It Simple: Why Simplicity Is Key To Making Your Brand Win

Richard Branson once said: “Any fool can make something complicated. It is hard to keep things simple.” Simplicity won’t come about by accident — you need to be intentional. You have to call it out and make it a focus for the whole company. You need to put it at the heart of everything. And when you succeed, the impact will be huge.

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How to Claim Money in Disney’s $9.5M ‘Dream Key’ Settlement

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How to Claim Money in Disney's $9.5M 'Dream Key' Settlement

If you bought a Disney Dream Key pass from August 25 to October 25, 2021, you could receive part of a $9.5 million settlement.

Disney has settled a class action lawsuit filed in November 2021 in California district court over how it marketed its $1,400 Dream Key pass, a program that allows customers to pay a flat rate to go to Disneyland and California Adventures theme parks whenever they want throughout the year.

The settlement website shows that payments to qualified class members were sent either by check or through a digital payment on June 14.

Related: Parents With Young Children Are Taking on ‘Disney-Related’ Debt for Trips to Theme Parks, According to a New Report

Unless a class member excludes themselves from the settlement payout, they give up any right to sue Disney over the same claims in the lawsuit.

Disneyland. Photo by Barry King/WireImage

According to the plaintiff, Jenale Nielsen, Disney advertised the Dream Key Pass as a way to enter Disneyland without any restrictions. When she bought the pass and tried to make a reservation, however, she found that Disney had blocked out many days, including all weekends in November 2021.

“Given that Disney had advertised and promised that there would be no ‘blockouts’ for Dream Key holders, Ms. Nielsen was surprised,” the filing stated.

Nielsen looked at Disney’s website and found that it still had passes available for sale on the days it had barred Dream Pass holders, so the blocks weren’t caused by tickets being sold out.

Related: A Fifth Walt Disney World Theme Park Could Be Coming Soon — Here’s What We Know

The filing called the Dream Key a “second class ticket” to Disney’s parks and said that Nielsen “was deceived by and relied upon” Disney’s “false and deceptive advertising.”

1718664962 482 How to Claim Money in Disneys 95M Dream Key SettlementLocked Disneyland during the pandemic. Photo by Jeff Gritchen/MediaNews Group/Orange County Register via Getty Images

Disney denied all of Nielsen’s claims as well as any wrongdoing or liability.

Nielsen received $5,000 as part of the settlement and 100,000 others affected will receive around $67.41 from Disney.

Related: Disney World Concession Prices Have Gone Up 60% Over the Past Decade — Including Two Fan Favorite Sweet Treats That Have Skyrocketed in Price

For reference, a standard Disneyland theme park ticket starts at $96 to $194 per day.

Disney has now made changes to its Magic Key Pass advertising. The Dream Key is no longer available to purchase. In its place, the highest tier is now the Inspire Key, priced at $1,649 and labeled as subject to “applicable pass blockout dates.”

The Magic Key calendar at the time of writing had availability open for almost all days in July, August, and September for Inspire Key holders.

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Stay Focused with These JBL Headphones for $25

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Stay Focused with These JBL Headphones for $25

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

With so many calls and meetings taking place remotely these days, serious entrepreneurs and business leaders need reliable headphone options for blocking out distractions and zoning in on work. For those who are on the hunt for a highly capable piece of tech that’s also affordable, this deal is worth checking out.

For a limited time only, these new, open-box JBL Tune 510BT Wireless On-Ear Headphones are on sale for only $24.99 (reg. $49). An open-box deal typically means the product was excess inventory from store shelves, and it also means that these headphones have been inspected and verified to work like new.

So, with impressive savings on a fully capable pair of 2021 headphones, you can count on powerful and deep bass when listening to music. It also features quick switches to make switching from listening to a tune while you get through busy work to taking an unexpected and important call from a prospective client seamless.

These on-ear headphones also support Siri and Hey Google. With these tools, you can activate hands-free calling with a simple request and control sound settings and other functions with voice commands. They also offer a quick five-minute recharge feature that gives you two additional hours of music, which is great when you’re in a bind.

Busy entrepreneurs need the freedom to take calls while keeping their hands on their keyboards. Make your access to calls and meetings a lot better with these JBL Tune on-ear headphones.

During a special limited-time sale, these open-box JBL Tune 510BT Wireless On-Ear Headphones are on sale for only $24.99 (reg. $49).

StackSocial prices subject to change.

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