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7+ Backlink Outreach Strategies to Help Grow Your Authority In 2023
Backlink outreach is one of the most effective ways to increase your site’s authority and improve its search engine rankings.
By contacting other websites and convincing them to link back to your content, you can gain valuable backlinks that signal to search engines that your site is a trusted and authoritative source.
But how do you successfully execute a backlink outreach campaign?
The good news is that there are plenty of different ways to build links depending on your personal preference and the resources you have available.
So consider these 7 vetted methods that regularly produce results for entrepreneurs looking to grow website authority.
7 Strategies for Effective Backlink Outreach
The following 7 methods for link-building outreach can help you determine the approach that best works for your site and niche:
1. Offer To Write Guest Posts on Relevant Websites
One of the most popular and effective methods of backlink outreach is through guest posting. To achieve this, you need to write a top-notch article for another website in your niche and make sure to include a link back to your own site within the content.
Guest posts not only provide valuable backlinks but also allow you to reach a new audience and establish yourself as an expert in your field. You’ll often receive a bio or byline with the post, allowing you to promote your site and social media accounts as well.
Here are a few steps for getting started with writing a guest post for backlink outreach:
- Find relevant blogs that accept guest posts in your niche and message website owners
- Read their blog post guidelines carefully and follow them closely to increase your chances of acceptance.
- Create a compelling and informative article that provides value to both the website’s audience and yours.
- Include a link or two back to your site in the body of the article, as well as in your bio/byline.
- Once your post is published, promote it on your own site and social media channels to drive more traffic to your guest post and, ultimately, back to your site.
While it can take some time to craft a quality guest post (see below about KoalaWriter) and find websites to submit it to, it’s one of the most effective strategies for building high-quality backlinks and increasing your site’s authority. This makes it well worth the effort and time investment.
2. Set Up a Skyscraper Campaign
Submitting a guest post blog isn’t the only way to get other website owners to provide you with a link. You can also request a link insertion. This is when you find a post on another website that already features content similar to what you have written and request that your link be inserted into the post.
One of the best ways to do this is through a skyscraper campaign. This involves finding popular, high-ranking content in your niche and creating even better, more comprehensive, and up-to-date versions of it.
You can then reach out to websites linking to the original content and offer them your improved version as an alternative, with a link back to your site.
This is a powerful method because:
- You help other site owners offer more comprehensive and valuable content to their audience.
- It’s easier to send more outreach emails at once because you’re not writing complete articles as you do with guest posting.
- You can request multiple links throughout the article, increasing your chances of success.
To simplify the skyscraper campaign process, you can use a tool like The Authority Site System (TASS). This comprehensive program shows you how to conduct your skyscraper campaign efficiently and effectively.
3. Collaborate with Influencers and Other Website Owners
Influencers are individuals in your niche who have a large and engaged following. By collaborating with them, you can increase your reach and potentially gain valuable backlinks from their audience.
Here are a few ways to work with influencers for backlink outreach:
- Invite an influencer to be a guest on your own site or podcast, and ask them to promote the content on their own channels as well.
- Ask them to share your products or services with their community
- Offer to write a guest post or be featured on an influencer’s site or social media page.
- Collaborate with influencers on a joint project, such as creating an ebook or webinar together.
Influencer collaborations not only help you gain backlinks but also increase your credibility and reach with website owners and site visitors alike.
This link-building strategy can have major long-term benefits for your site’s authority due to its quick reach, especially if you work with influencers who have a strong reputation and following in your niche.
4. Locate Broken Links
Broken link building is a strategy where you identify non-functional links on other sites and then ask site administrators to swap these broken links with active ones leading to your site.
It’s a win-win for both parties: the site owner gets a functioning link on their page, while you gain a valuable backlink.
Here’s a simple process for using broken link building to boost your backlink outreach efforts:
- Use a tool like Semrush to find websites in your niche with broken links
- Reach out to the site owner, politely informing them of the broken link and offering your own high-quality content as a replacement.
- Be sure to highlight the value and relevance of your content, and why it’s a suitable replacement for the broken link.
SEMRush offers The Backlink Audit and Broken Link Checker tools to help you find opportunities for backlink outreach and improve your site’s SEO. This saves a lot of time in contrast to manually finding broken links, so you can scale your link-building campaign.
Read our SEMRush review to learn more about how this tool can support your backlink outreach.
5. Develop a PR Outreach Plan
Public relations (PR) outreach is another effective way to build backlinks and increase your site’s exposure in search engines. This involves reaching out to media outlets, journalists, and other influencers in your niche with the goal of getting them to feature or mention your brand or content.
To make the most of PR outreach for backlink building, consider these tips:
- Develop a clear and concise pitch that highlights the newsworthy aspects of your brand or content.
- Personalize your outreach to each recipient, explaining why you think they would be interested in featuring your brand or content.
- Follow up with a thank-you note and any further information requested by the recipient
Effective PR outreach can result in high-quality backlinks from reputable sources, as well as increased visibility for your brand. You can use programs like Canva to create visually appealing media kits and press releases to support your outreach efforts.
6. Conduct Interviews
Conducting interviews with industry experts and thought leaders is a great way to gain backlinks and build relationships in your niche.
By featuring these individuals on your site, social media platforms, or podcast, you can potentially ask them to share the interview on their own channels, providing you with valuable exposure and potential backlinks.
To optimize interview-based backlink outreach, follow these tips:
- Reach out to experts and influencers in your niche, explaining why you’d like to feature them and what they can gain from the interview
- Prepare thoughtful questions that showcase their expertise and provide value to your audience
- Share the interview on social media and ask the featured individual to do the same
- Offer to write a guest post or collaborate with the interviewee on another project to strengthen your relationship further and potentially gain more backlinks over time
This method is unique in that it allows you to connect more deeply with a website owner, which can lead to plenty of beneficial networking opportunities on and offline.
7. Respond to HARO Requests
HARO, short for “Help a Reporter Out,” is a service that helps journalists and bloggers find expert sources for their stories. By signing up as a source, you can receive daily emails with media requests related to your niche.
To take advantage of HARO for backlink outreach:
- Sign up as a source on their website and specify your areas of expertise
- Monitor the daily emails for relevant media requests and respond with a pitch or quote that includes backlinks to your site
- Follow up with the journalist or blogger to confirm if they will include your response in their piece
This method requires a daily effort but can result in high-quality backlinks from reputable websites with very high domain authority.
You can develop your HARO strategy into a well-oiled machine with our HARO masterclass with Chris Panteli or enroll in a HARO link-building course to up your odds of success.
8. Invest in a Team To Grow Your Backlink Profile
If you have the cash flow to scale your outreach campaigns, then investing in a company that can manage your link-building outreach and SEO strategy can be a wise move.
Since this is a more costly option than other link-building options on this list, it’s best for those who want to make a big investment in their website to achieve results more quickly. It’s also helpful for those who are low on time.
A program like Loganix can execute various link-building strategies, including broken link-building, guest posting, and skyscraper content development.
Just make sure you work with honest digital marketers and companies that will develop a personalized approach for your business. Blackhat SEO methods can result in penalties from search engines and harm your website’s overall reputation.
Backlink Outreach Best Practices
Here are a few tips to help ensure that your link-building outreach efforts are as efficient as possible:
Use AI to Optimize Your Outreach
With an AI tool like Koala Writer, you can automate content and make the outreach process go much quicker. From crafting a clickable email subject line to personalizing emails so you don’t land in the spam folder, AI-driven tools can help your backlink outreach be more efficient and effective.
Avoid Purchasing Low Domain Authority Links
It’s against Google’s policies to purchase a link or guest blog post for the purpose of manufacturing domain authority. Other search engines frown upon it as well. This means that it’s best to focus on free methods or find potential backlink partners with white hat tactics.
Aim For Getting Backlinks from Quality Websites
Not all backlinks are created equally. While low domain authority sites can increase your backlink count, they don’t always add value to your website, especially if they’re not related to your niche, are spammy, or are designed specifically to sell links.
A good rule of thumb is to aim for domains that are at or higher than your current domain authority.
Create a Consistent Schedule for Link Building Outreach
Search engines like to see website owners steadily working on link building. So, make sure your outreach process is spread out over time. It’s better for your site’s backlink profile to earn 7 links over 7 months than to get them all at once.
Show Your Professionality
Think about it. Why would a website owner be interested in linking to your site if you don’t seem professional and knowledgeable?
Show that you’re a real person, share your expertise when answering their questions, and always follow up with thank-you notes and additional information.
Consider adding a proper email signature that includes your company name, website link, and relevant social media links.
This lets fellow website owners know that you’re not just a faceless link-building robot and can help build trust and credibility, making it more likely that they’ll want to link back to your site.
Final Thoughts: 7 Backlink Outreach Methods
While it may take time and effort, backlink outreach can boost your site and improve your look with the Google algorithm.
And once you get going, you’ll find that it’s easier to find backlinks over time as you learn more about your niche and build relationships.
So get out there and build some backlinks for your site! Your future website visitors, search engines, and business results will thank you.
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5 Work Ethic Lessons Entrepreneurs Can Learn From Elite Athletes
Opinions expressed by Entrepreneur contributors are their own.
Anyone who has found success as an athlete will tell you that sport teaches lessons that go far beyond the playing field. If you’re looking to succeed in the competitive business environment, there may be no better models than champion athletes. What is it that allows these individuals to achieve greatness? What makes someone a winner? There’s not a single answer. Rather, it’s a combination of things. We’re sharing five of them here. If you follow these lessons, you’ll be poised for a championship in the business world.
Related: 4 Productivity Tips from Extreme Athletes That Will Make Your Business Stronger
Show supreme confidence
Champions have a robust belief in themselves and their ability to succeed. Importantly, this does not mean they expect the journey to be easy. Most things worth having require tremendous effort. Champion athletes devote “blood, sweat and tears” in pursuit of excellence, and they’re willing to make the sacrifice because they know it will pay off. Self-doubters abandon the journey when it gets too hard or when they encounter a few obstacles. Champions persevere because they believe in themselves to the core. This stout self-confidence becomes self-fulfilling. When you fully believe you’ll win if you keep on grinding, you’ll out-grind your less confident competitors. Supreme confidence leads to supreme effort, and supreme effort leads to success.
Like a champion athlete, a winning entrepreneur stays committed when things are tough. Tomorrow’s industry leaders are those who will continue to refine their current pitches and marketing strategies as many times as it takes to reach a breakthrough. They will not be deterred by rejection but rather will learn from it, make adjustments, and come back stronger. This willingness to learn and improve, in fact, is another defining feature of champions.
Always look to improve
Champion athletes, while supremely confident, also possess enough humility to know they always have room to learn and grow. When they take a loss, they review the game film to identify the mistakes they’ve made and see where they need to adjust for the next time. Even when they win, they look at what they could have done better. They also seek input from others. When a coach points out a flaw in their technique, they’re receptive to the feedback and incorporate it into their training. They also look to teammates and even to opponents to learn what others are doing well.
As an entrepreneur, if you lose out on a deal or find a competitor holding a larger share of your targeted market, then look at what they are doing to succeed. Be open to learning and humble enough to seek help from others. Champions are usually their own harshest critics, and their high standards drive them to keep improving. So even when you have some successes, continue looking to level up.
Focus on what you can control
Champions do everything they can to control the variables involved in their sport. Knowing that they can’t fully control the outcome, they go all-in on what they can control, including attitude, effort, and preparation. Entrepreneurs ought to do the same by analyzing their markets, rehearsing presentations multiple times, and scouting both their competition and their potential customers. If you’re meeting with a client, study them ahead of time so you can anticipate the questions they may ask and have impressive answers prepared. Be obsessive about your preparation.
A corollary to this lesson is focusing your post-hoc explanations on what you can – or could have – controlled. After a tough loss, champions do not blame the referee. Instead, they look at what they could have done differently so the referee’s calls would not have mattered. As an entrepreneur, be cautious of attributing bad results to luck or of claiming things weren’t fair. When you do so, you lose motivation to make adjustments for next time. Instead, follow a champion’s lead and know there’s always something you could have done better.
Improvise when needed
Even as champions focus on what they can control, they also recognize that they can’t control everything. Rarely does something go exactly as planned, and the best performers adapt and improvise. Something can always go wrong, and rather than panicking when it does, winners stay confident and make the needed adjustments. Thus, even as you work to control what you can embrace the uncertainty of your sport – or your business, as the case may be.
Related: 5 Lessons Entrepreneurs Can Learn from Pro Sports Teams
Be flexible
You may have noticed that the lessons described above hold some contradictions. Champions have supreme confidence yet also believe they need to get better. They also focus on what they can control while accepting they can’t control everything. Thus, another key to success is adapting your mindset based on the situation at hand. Champions have the mental flexibility to do so seamlessly. Rather than looking for a recipe to follow every time, they embrace the fluidity required to succeed consistently.
This willingness to adapt – to possess an unfixed mindset – is the main premise of the book Extreme Balance: Paradoxical Principles That Make You a Champion, published by Entrepreneur Press. This volume, which I have co-authored with champion athlete and coach Ben Askren and successful business leader Joe De Sena, describes how various champions balance contradictory principles to succeed in their respective sports. It includes chapters such as “Thinking You’re Good Enough and Thinking You’re Never Good Enough,” and “Preparing for Everything and Expecting the Unexpected.” These sections expand upon the lessons described here – and many others – in greater depth. If you want to be a champion entrepreneur, it’s a great resource to help get you there.
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This 20-Year-Old’s Summer Side Hustle Earned $150,000
This Side Hustle Spotlight Q&A features 20-year-old college student Jacob Shaidle, founder of Ontario-based barbecue cleaning business Shaidle Cleaning. Responses have been edited for length and clarity.
Courtesy of Shaidle Cleaning. Jacob Shaidle.
What was your day job or primary occupation when you started your side hustle?
I was a 15-year-old high school student when I started my side hustle, Shaidle Cleaning. I always liked physical labor, so this was a natural fit. Before I started my business, at the age of 14, I worked full-time summers at a tree farm, but when my parents told me I had to pay my way through university, I wanted to make more than minimum wage to ensure I could pay tuition. I was shocked when I found out how expensive school really was! Today, I am a full-time university student during the school year and a full-time business owner during the summer. I plan on pursuing Shaidle Cleaning full-time after I graduate.
When did you start your side hustle, and where did you find the inspiration for it?
I started Shaidle Cleaning in the summer of 2021. My mom asked me to clean our barbecue at home and suggested that I go knocking down the street after I did such a good job. My parents mentioned cleaning neighbors’ grills to make more money than what I made at the tree farm. I never would have thought to start a business cleaning grills if they didn’t suggest it!
What were some of the first steps you took to get your side hustle off the ground?
I needed the proper cleaning supplies to get Shaidle Cleaning off the ground. Luckily, I already had a pressure washer at home from my Dad, and I spent $400 on other equipment (100% of my savings at the time). That first summer in business, I put everything into two grocery bags and walked about a half-mile radius from my house to clean grills — I didn’t have my driver’s license or a car, so walking was my only option. By the second summer, I made enough money to buy my own car, which allowed me to expand my service area and double my revenue.
What were some of the biggest challenges you faced while building your side hustle, and how did you navigate them?
My three biggest challenges with the business have been ensuring amazing quality even after hiring people, maintaining a great online presence and managing such a high volume of clients. To ensure quality of service, I found that good, well-planned training was very important. Even more important, though, was hiring hardworking, passionate people — people who had similar goals and mindsets as me and could work toward a shared goal. Having an amazing team has been the driving factor in our business’s success.
Maintaining a great online presence is really challenging as a small business competing against all these “sharks” with more clients and money to outspend us on ads. With the help of my friend Aran Giffen, we have been able to establish a great online presence, selling people on the story and our youth, passion and drive rather than the actual service we provide. We want to make it clear that we are all students with the goal of helping other students, and that is how we present ourselves.
Lastly, going from managing 100 clients a summer to more than 700 has been a huge jump. As the owner, I want to have personal conversations with each client, get them excited about the service and make sure they have the best experience every time. Unfortunately, there just isn’t enough time in the day for me to do that. Instead, I have utilized the great personalities of my own workers to message, follow up and ensure the happiness of customers. We have also made client management easier with Jobber, which automatically stores all of our clients’ information, sends automated messages and keeps everything organized for me as the owner.
How long did it take you to see consistent monthly revenue? How much did the side hustle earn?
Since this is a seasonal business, I work hard each summer to ensure I increase my revenue from the previous season. In my first two months of operation in 2021, I made $5,000. The following summer, when I had my car, I doubled my revenue to $10,000. These were two-month summers in grades 11 and 12. In my first university summer, I hit my first $10,000 month and finished the summer with around $30,000.
This summer, which was my fourth summer in business, we did $100,000 in revenue in 75 days, ending the summer with roughly $150,000 in top-line revenue. As a one-man operation, it wasn’t too challenging to see consistent revenue in the summers. This is because I would typically knock on doors for one or two days to fill up my schedule for the week. This past year, we had seven technicians and 20 people in total, so it was much more challenging to stay consistent with the revenue. We had to learn quickly how to train employees, manage our sales team and deal with hundreds more customers. My best friend, Aran Giffen, has been a huge help in ensuring revenue stays consistent by managing our website, reach-out and online ads.
What does growth look like now?
I’ve been able to expand my one-man side hustle into a thriving business that has allowed me to hire dozens of high school and university students, helping them pay for their own education. With a growing, passionate and hard-working team, we aim to eventually break seven figures in revenue. Automation is a large part of being able to scale a business. We recently automated our customer communications by partnering with Jobber last summer, which has helped us tremendously. This partnership has allowed us to expand our customer base to hit 1,000 grill cleanings and six figures in revenue this year. Before Jobber, I spent a lot of my time scheduling cleanings and manually sending reminder messages to customers about their appointments — it ate up most of my day. Jobber completely takes that over by allowing customers to book their appointments online, automating reminder messages and sending invoices at the end of our service, which has freed up my time to focus on growing the business. We wouldn’t have been able to hit six figures in revenue or hire employees without this partnership.
What do you enjoy most about this side hustle?
By far, the most rewarding part of owning Shaidle Cleaning has been enabling my employees to afford their tuition and university costs. I am so proud of my team and happy with what we have accomplished so far, and I sincerely only want what is best for them. We are building a company around hardworking, dedicated and passionate students, and I value their work and effort more than anything else. My business is so much more than just cleaning grills — we’re creating a tight-knit community of students and helping them build and grow as people.
What’s your advice for others hoping to start successful side hustles of their own?
Find great people to surround yourself with. I used to think it would be so great to reach my big dreams on my own — more rewarding, efficient and impressive. But I was totally wrong. One of my favorite parts of my job is meeting new people who can help and enable me in different ways. It is much more rewarding to gather a group of people around a singular goal and lead them all to success than it is to do it alone. It is way quicker to build off the amazing knowledge of others to propel yourself forward in business, and it is more impressive to stick with the plan with the people around you than to hike up the mountain alone, leaving people behind.
With this message, there are four very important people I would like to mention who have helped me do amazing things in business. Aran Giffen, Brendan Quinlan and my parents. Aran joined along for the ride in year three and has been one of Shaidle Cleaning’s biggest assets. Brendan has acted as my mentor for just over a year now and has given me more knowledge, skills and advice than anyone else in business. Along with my mom and dad — who have always been by my side encouraging me no matter what and have had the pleasure of watching this grow since the very first BBQ — I am eternally grateful for these people and only wish to continue growing with them.
This article is part of our ongoing Young Entrepreneur® series highlighting the stories, challenges and triumphs of being a young business owner.
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He Overcame Dyslexia and Built a $1 Million Language Learning App
Entrepreneur Ventures is an early-stage venture capital firm partnered with Entrepreneur Media that is dedicated to backing passionate and innovative founders as early as day one. In this series, we are profiling the amazing entrepreneurs that Entrepreneur Ventures is working with to share their insights on building and growing a thriving business.
Michael Peled is the co-founder and CEO of Singit, an immersive English education platform that teaches the language through music. “People pick songs that they like, then select words in the lyrics for instant translation, and expand their vocabulary faster and easier,” Peled explained on a call with Entrepreneur.
SingIt is currently being used by 500,000 students across 12 countries and has recently surpassed $1 million in annual recurring revenue. “With our new consumer channels, especially focusing on the Latino population in the U.S., and over 5,000 paying customers, we’re poised to disrupt the market,” Peled says. Read on to learn more about the innovative teaching tool, and the driving force behind the 23-year-old tech founder’s passion for learning.
Please give us the company elevator pitch.
SingIt is transforming English language education by integrating AI-driven technology with a library of over 5 million songs. We deliver personalized learning experiences, tailored to each learner’s needs, turning the most addictive apps into powerful tools for mastering language.
What gave you the idea?
My father learned English in the ’70s from John Lennon and Bob Dylan songs. This sparked my realization that music could be an incredible tool for language learning, particularly for people like myself with dyslexia. I had to work eight times harder in school to achieve the same results as my peers. This determination, combined with having entrepreneurial parents who always believed in me, propelled me forward. I firmly believe that having just one person who pushes and supports you can make all the difference.
Related: Teacher’s Successful Side Hustle Made Over $22K in One Month
How did you get started?
I developed SingIt as my final project in a gifted kids program at the Weizmann Institute. It grew into an app now used by 500,000 students globally, and it’s been approved by Ministries of Education worldwide.
What kind of training did you have before developing Singit?
By the age of 17, I was mining Ethereum on my school’s lab computers, but that’s not where my business success stems from. My passion for technology and curiosity about how money is made started when I was 9. Though I’m not materialistic and consider myself quite frugal, I was always drawn to entrepreneurship. By 16, I was earning over $100K a year photographing events while others partied. Growing up in a family of investment bankers also opened doors to key relationships, including a mentor who introduced me to underwriting.
Related: How This Entrepreneurial Couple Is Revolutionizing Brand Loyalty
Ultimately, my success came from being relentlessly curious, always seizing opportunities, and having a strong desire to learn from others. Since then, my focus has been on creating lasting impact, not just financial gains. SingIt’s mission is to democratize education and make learning accessible for everyone.
What do you hope to accomplish with SingIt?
I want SingIt to become a cornerstone of education, enabling millions of children to learn English in a fun, engaging, and accessible way. My goal is for English to become a second language globally. In many countries, fluency in English can increase one’s salary by up to four times and open new opportunities, especially in poorer regions, connecting them to the global economy.
What is your best advice for entrepreneurs who are pitching investors?
Persistence is key. Be relentless in pursuing your vision and ensure that your product solves a real problem. For instance, when securing music licenses for SingIt, I didn’t stop until I won over the biggest players in the industry.
Do you have a personal mantra that helps keep you motivated?
Be prepared to outwork everyone in the room, including your toughest competitors. True success demands relentless effort, grit, and unwavering perseverance. Every obstacle is an opportunity to rise above. Remember: “If you will it, it’s not a dream.” Lead with passion, push your limits, and show the world what’s possible when you refuse to give up.
Related: All True Entrepreneurs Share This One Personality Trait, Says the Founder of Spicewell
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