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7 Platforms To Grow Your Audience

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7 Platforms To Grow Your Audience

Authors have a unique need to connect with their audience in the places where they hang out: most notably on social media platforms. This can help grow an author’s audience and boost their engagement and book sales. There are tons of platforms out there that they can use to connect with their target audience. How do they decide which is the best social media for authors?

Instead of reinventing the wheel or trying a little bit of everything, here is what you need to know about the best social media platforms.

Let’s dive right in.

Creating the Right Facebook Page

For many authors, the first and most obvious solution is to choose the social media platform where they engage with most of their friends: Facebook. It’s a flexible platform that allows you to create social media posts that include text, images, or videos.

If your target audience is between the ages of 35 and 44, you’ll want to head straight to Facebook. According to Hootsuite, almost half of all people visit the social media giant multiple times a day.

The question is: what kind of Facebook page should you create?

Perks of Using Your Personal Facebook Page

Some authors want their audience to feel like they can personally connect with them. This is great during the early stages of your author career when you want to really make deep and lasting connections with your audience.

If you don’t mind not having a distinction between your writing business and your personal life, making them the same has benefits: for one, you don’t need to worry about keeping up with multiple pages.

Whatever you post is available not just to family and real-life friends but also to your readers.

Leveraging your personal Facebook profile for your writing career means that your audience will need to “friend” you before they can see your content. This might make things a little tricky as you’ll need to approve each new fan. This is why many people use an author page as part of their social media strategy.

Creating an Author Page

7 Platforms To Grow Your Audience

The social network also allows you to create an author page, which is very similar to a business page. Your author page caters to the business of bookselling, allowing you a platform that others can easily access to see upcoming events, details surrounding an upcoming book release, and more.

You can even use it to share book reviews that start rolling in as your audience grows.

Plus, people won’t have to friend you in order to gain access to your page. This makes it much more likely that you will be able to reach your audience without the hands-on method of accepting or denying requests from people that you don’t know in real life.

Utilizing a Facebook Group to Reach a Target Audience

A Facebook group is another way to start leveraging the best social media for authors. You can connect with readers in groups catering to your books’ topic and writing. Authors who can’t find a community or Facebook groups that cater to their niche audience can start their own.

The more engagement you get, the more likely you are to show up in the Facebook algorithm.

This means you’ll be more likely to show up in your audience’s feeds instead of forcing them to come over to your group to view new posts.

Instagram for Photos and Videos

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Authors who don’t mind putting themselves in front of the camera will want to consider Meta’s other social media platform: Instagram. Designed for images and videos, you can leverage Instagram as part of a robust social media strategy.

Benefits of a More Visual Platform

This social network allows you to make a more personal connection with your target audience. Take them behind the scenes of your writing process with some of these ideas:

  • Take a photo of your workspace.
  • Publish a picture with a quote from your latest novel.
  • Take a video of your process while you work (similar to a vlog).

With more than 2 billion monthly users on Instagram, adults claim to spend at least a half hour a day on the social media platform. Plus, most users are younger, making this perfect for connecting with those ages 18 to 34.

Tapping into Bookstagram

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Bookstagram is a popular offshoot of Instagram, indicating that you have an account dedicated solely to your love of books. To get started on Bookstagram, here are a few ideas that you can leverage as marketing tools:

  • Ask readers to share reviews of your writing skills and books.
  • Host giveaways for items related to your books or copies of your books.
  • Share pictures of what’s on your “to be read” pile.
  • Run a promotion specifically for users on Instagram stores.

All you have to do to tap into a very active audience on Instagram is to tag your posts with the hashtag #bookstagram.

Quickly Build a Twitter Following

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With so many platforms, Twitter might not be the obvious first choice. However, it’s a great platform to connect with readers and to keep tabs on the publishing industry as a whole.

According to Pew Research, those who take to Twitter tend to be a younger audience with a higher degree of education. If this aligns with your target audience, you must get used to the fast-paced social media giant.

Perks of Keeping it Short and Sweet

Unlike social platforms like Instagram and Facebook, Twitter is designed to give bite-sized nuggets of information. You won’t need to spend hours writing paragraph after paragraph. Instead, a sentence or two is usually all you can fit into the character limit.

This means that you can post multiple times a day without having to spend hours writing fresh content.

While they have expanded their character limit, many people still prefer to keep it short and sweet, in line with the original intention behind Twitter. The writing world is varied and active on this social media platform, and writers will want to take note.

Twitter Etiquette for Building a Following

This social media for writers is a great option because it has a simple etiquette for growing your following. Namely, it would be best if you follow everyone who follows you. This may clutter up your feed, but it’s the polite thing to do to grow your audience and theirs.

You never know when you’ll find fresh content or a partnership with another author platform where you can share reviews, giveaways, and more for each other.

Booktok to Capture New Readers

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Much like Instagram has Bookstagram, TikTok now has Booktok. Popular authors like Colleen Hoover leverage this social network to reach more people in younger audiences, but all authors can make good use of it.

How popular is BookTok, and how is it influencing the role of reading in the lives of adults?

Some sources say that people read up to 50 percent more due to the referrals and recommendations they find on BookTok. This social media strategy inspires your desired audience to pick up a copy of your book today.

Making Video Content for Your Work

Unlike YouTube, which generally has focused more on long-form content (we’ll look at this in a minute), TikTok is primarily short videos that are easily consumed at a glance. You can’t upload any videos that are longer than three minutes.

Many writers are hesitant to put themselves in front of the camera, preferring to hide behind their words on the computer screen. But getting more reviews of your books and putting your face out there for people to get to know you could be worth it.

Ideas for TikTok Posts

Not sure what you would talk about on camera for a BookTok post? Here are a few ideas to get you started:

  • Quick and easy writing tips
  • Background information on your writing process
  • A behind-the-scenes look at your latest novel
  • Reading reviews from other platforms and readers
  • Sharing more about your own reading habits (pass the love along to your favorite authors!)

Goodreads Author Program

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Readers often want to know what others say about a book before they’re willing to fork over $10 to $20 for their own copy. One of the most reliable places that they turn to rate and review books is Goodreads.

Readers can show others what they’re reading and what they think of it quickly and easily.

Protect Your Brand by Being Proactive

You don’t necessarily have to register for a Goodreads author account unless you want to maintain some semblance of control over your books. Goodreads is owned by Amazon, meaning that all books available on Amazon should also be found on Goodreads.

This is also a great place to advertise specifically to people looking for new books to read. It’s a great investment in your books instead of Facebook ads spread out to people who may or may not have been in the market for a new read.

YouTube

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YouTube is also a form of social media, but it’s often overlooked even though it could be one of the best social media for authors.

You can earn money for advertisements featured on your channel when you reach certain requirements for their YouTube Partner Program by hitting a certain number of hours watched (4,000) and a base number of subscribers (1,000).

Ideas for Long-Form Videos for Authors

Once you get comfortable being on the other side of the camera, you’ll find tons of ideas for video content. Here are a few creative ideas to get you started:

  • Writing tips for aspiring writers or self-published authors
  • Interviews with other writers in your genre
  • A day-in-the-life vlog that shows your writing process
  • Story highlights that encourage people to read your whole novel
  • Reviews of books that you loved and hated (and why!)
  • Affiliate marketing for tools and software that you use in your writing world

Pinterest

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Last but not least, you might find it helpful to post regularly on Pinterest. Most people who use the platform are not authors, but using this visual search engine to create a following around your books can be helpful.

You can use Pinterest to post pictures of things that inspire you or things that influence your books. The best part is that most people aren’t looking for engagement from you in Pinterest in the same way that they might come to accept it from other social media for writers. Users rarely leave comments that warrant a reply from you directly.

Sharing Ideas Rather than Personal Images

If you hate putting your face on your work, you might want to consider Pinterest, as you can share visual ideas rather than personal images. For example, you could create a board based on the visuals that you use to create settings and characters for your book.

This gives people a behind-the-scenes look at your process without needing to attach your image to it — unless you want to!

Pinterest for Fiction vs. Nonfiction

Depending on what kind of author you are, you can approach Pinterest users in several different ways. Fiction writers might use social media platforms to post the images that inspire them or even the tools they use to keep their writing on the rails.

You can even use it to keep track of publications that you have all around the web if you happen to be a freelance writer as well as an author.

You can do something similar with non-fiction works. Post articles and research that you found interesting and influenced your writing process.

The truth is that there is no one-size-fits-all solution when it comes to the best social media for authors. Instead, the most important thing is to select a platform you can keep up with and regularly engage with your audience here.

Select one or two of these social media platforms and go all in with them, engaging with your audience and posting content. Experiment to see which platforms work best for your writing career!



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Invest in a Lifetime of Learning for $100

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Invest in a Lifetime of Learning for $100

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

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Invest in a lifetime of learning with this lifetime membership to Skill Success, which is on sale for only $99.99 (reg. $540), the best price for this subscription online.

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The 7-Step ChatGPT Formula for Peak Productivity and Profit

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The 7-Step ChatGPT Formula for Peak Productivity and Profit

Tackle AI’s toughest questions with Ben Angel, mapping the business terrain for 20 years. Master the AI landscape and reach peak productivity and profits with insights from his latest work, “The Wolf is at The Door — How to Survive and Thrive in an AI-Driven World.” Click here to download your ‘Free AI Success Kit‘ and get your free chapter from his latest book today.

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How I Hit $100 Million in Annual Revenue By Being More Transparent

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How I Hit $100 Million in Annual Revenue By Being More Transparent

Opinions expressed by Entrepreneur contributors are their own.

It’s a common nightmare — you’re walking through a busy hallway or giving a presentation only to look down and find yourself completely naked.

We’re inherently fearful of revealing too much about ourselves, and as an entrepreneur, this likely extends to your business as well.

But based on growing my own business from nothing to over $100 million in annual revenue, I can tell you less is not more when it comes to business transparency — more is more. Being open builds trust, and trust fosters customers and relationships in droves. The only exception is not giving away your trade secrets to competitors.

Here are three effective ways to build trust with clients and prospects by being more transparent (without leaving you feeling nightmarishly over-exposed).

Related: How Transparency In Business Leads to Customer Growth and Loyalty

1. Increase sales by 18% or more by increasing your Google reviews

Nearly everyone reads reviews before purchasing. One study found a whopping 93% of people read reviews before making a purchase, and on average, reviews produce an 18% uplift in sales. In today’s online landscape, people put almost as much weight on a Google review as they do on a personal recommendation.

The best way to increase your reviews is to simply ask! According to research, 70% of consumers will leave a review for a business when asked.

About four years ago, we had 486 reviews after servicing more than 90,000 clients. We started using Podium to send out texts or emails — based on customer preference — asking to leave a review on Google, the Better Business Bureau and Trustpilot.

By May 2024, we’d accumulated 2,312 five-star reviews, an increase of 375%. Keep in mind that our account managers have been very diligent about sending review requests to clients and only ask the clients most likely to give positive responses.

Another good way to increase reviews is to automate postcards at the close of an order thanking someone for their business and encouraging them to leave a review. A physical mailer is likely more effective than an email — one study that surveyed 1,200 consumers found that 76% trusted direct mail the most as opposed to online methods.

You might be wondering, “What about the negative reviews?” You’re always going to have a handful of bad reviews, but people look at the ratio of good vs. bad. If you have far more five-star reviews than one-star reviews, they’ll disregard the negative ones and assume it’s not the norm.

2. Improve lead generation by 105% by sharing your clients’ success stories

Sharing real marketing results has always been a priority for my business, PostcardMania. We currently have 944 marketing case studies and 139 video case studies that document real people sharing campaign specifics that led to more leads, revenue and new customers for their businesses.

We share these case studies far and wide with prospects via email and postcards in the mail to increase trust. But more recently, we began incorporating these stories into video social media ads. During a recent earnings call by Meta, CEO Mark Zuckerberg said 50% of all people’s time on Facebook and Instagram is spent watching videos, so naturally, we went that direction to gain more eyes on our services.

We put our 139 video case studies — real business owners talking about their successful campaigns — to work for us on Facebook and Instagram.

As a result, our social media leads doubled. In 2022, our average number of social media leads per week was 174, and then in 2023, the average lead count increased to 356 a week! That’s a 105% increase.

Of course, our use of social media in this case is part of a larger multi-channel marketing strategy that ties direct mail and digital ads together, so I suggest a similar approach if you want to see the same results (we’ve actually packaged our successful approach into a single affordable marketing bundle called Everywhere Small Business due to high demand from our clients to replicate this method). Campaigns that uniquely combine print and digital advertising using hyper-targeted mailing lists and lookalike audiences have been proven to work time and time again, so I highly recommend them.

It doesn’t matter what industry you are in, your customers’ success stories can be compiled and incorporated into your marketing plan to grow your customer base.

Related: How Problem-Solving Case Studies Help You Market Your Business

3. Convert prospects faster by dropping the velvet rope and inviting them in

Being transparent online will help build a positive image of your brand and bring in more customers — but you can also take this one step further and let prospects visit your business and interact with your products or services in person. One report revealed that 79% of customers want brands to go above and beyond what they are required to reveal and give more information, with two-thirds of them saying they would switch brands for more in-depth data.

At PostcardMania, we welcome clients to visit us and take a tour of our in-house printing facility. We also have a marketing conference twice a year where clients can meet their marketing consultants face-to-face and learn more about our business behind the scenes. These clients often end up being some of our best and longest-lasting relationships! You can do the same by hosting an event and opening your doors to the public. It doesn’t have to be a conference — you can start small with something as simple as a night of snacks and entertainment.

Related: 3 Ways to Personalize Your Marketing for Higher Engagement

Free samples are also a great way to show customers exactly what they are getting before they make a commitment. This doesn’t always apply to every business, but you can try to find a way to allow prospects to interact with your product or service on a deeper, more physical level.

Incorporate any of these tactics, and you’ll show prospects the most authentic side of you and your business. Believe me when I say trading in your fears about being super transparent for bold authenticity will reap real rewards in long-term growth and customer loyalty.

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