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7 Steps To Grow An Agency in 2023

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7 Steps To Grow An Agency in 2023

The demand for digital marketing services has skyrocketed in recent years. If you’re wondering how to start a marketing business, here is some advice to get you on your way.

You can use your passion for marketing to develop a business model that distinguishes you from the thousands of marketing agencies opening every year. In 2022 alone, marketing agency enterprises in The United States reached 7761, a 17.4% increase from 2021.

These promising numbers ensure that starting your own marketing company is a sound investment. However, there are many things to consider before you enter the world of professional marketing services. By using these 7 steps to start your marketing business, you’ll be well on your way to launching a successful agency.

The 7 Essential Steps To Start a Marketing Business

Follow these steps for a successful start in your marketing agency journey!

1. Research Your Target Customer and Market

The people you serve come first when you’re running a marketing business. Therefore, you need to bring your original and unique ideas to prove your business is a viable entity.

Research for any missing gaps present in the market. Who is being underserved and could benefit from your skills?

Next, ask yourself if you want to work with businesses or individuals. This usually breaks down into the following two categories:

  • B2B: Business to Business marketing agency serving clients with strategies to promote their business and services to other businesses.
  • B2C: Business to Consumer marketing agency serving the average customer directly without any middleman involved.

Since most people enlist marketing services to track and optimize their businesses, you’ll likely be working in the B2B capacity. From here, identify the size of your target market (solopreneur or cooperate) and develop a pricing strategy.

Next, research and analyze your target audience. To decide on a customer base, conduct surveys and research to understand which population you are trying to reach.

For example, are you targeting clients with seasonal or evergreen marketing needs? Do you want to provide marketing services to local businesses or expand globally? Would you work with people who are invested in certain causes or who have a certain lifestyle?

You can differentiate yourself from other marketing agencies by identifying a specific target audience and market. Additionally, this will also serve as the foundation of your marketing strategies.

2. Determine Your Services and Pricing Structure

With market research completed, you now know which clients you’d like to work with. It’s time to develop a portfolio of services relevant to the ideal customer base you identified.

Offering multiple services can increase your client base, but there is also an increased risk of overpromising that can deter your new relationships.

It is better to initially stick to a few marketing services and gradually build your portfolio. After all, you will later hire and build a team of experts under you who can manage other tasks. The most popular digital marketing services include:

  • Content marketing: a marketing strategy to subtly promote brand awareness with videos, podcasts, social media posts, or articles on your blog
  • SEO services: search engine optimization aims to rank your page higher in search engine results to generate website traffic for your business
  • Social media marketing: this involves using social media channels to market products to your target audience
  • Email marketing: send email messages to existing and potential customers to let them know about new products, offers, or discounts
  • Web design: this refers to the design element of your website and focuses on providing a satisfactory user experience

Once you have chosen the relevant services for your marketing business model, you should set a pricing structure to offer to your clients. You can choose to offer:

  • Retainer pricing model: the client pays the fee for the determined period in advance. This helps agencies manage cash flow and dedicate adequate resources to the client’s needs
  • Fixed-rate: a set charge for the full service
  • Commission-based system: clients pay for your services after achieving the desired results
  • Hourly: a set per-hour fee is paid to the agency for the number of hours it dedicates resources to your business

Finally, set prices that are reflective of your promised standard. Customers are willing to pay more if they can avoid the hassles of incompetence and inconvenience. If you are new to this industry, you may want to offer a lower rate initially, but as you gain more experience, your prices should increase accordingly.

3. Develop Your Brand Identity

It is essential to communicate your brand story with customers. Consider your services, target customers, and price points to determine your brand image. You can think of your brand as the personality of your business.

People love associating with businesses that support global issues as they can relate emotionally. Everything from your logo, business name, images, color theme, and font style should be consistent over your website to establish your unique brand identity.

Try to create a brand that is simple, modern, and memorable. Design a cohesive visual identity that resonates with your target market and the values of your business. It’s better to start simply and build up a more complex identity as you grow. This way you can spend more time focusing on your services and finding new clients to work with.

4. Choose Your Technology Platforms

Online presence is crucial in the marketing business world. You need to build a strong connection with your target audience by setting up the following platforms:

  • Website: Create an organized layout for your website that makes it easy for your target audience to surf through. Potential clients should be able to navigate to the various landing pages, including the about page, services, and contact pages
  • Blog: Build your authority in the field by publishing content that provides value to the reader and brings organic traffic to your website
  • Social media accounts: Carry out research to know which social media channels your customers spend the most time on. Your posts should reflect your brand’s message and divert them to your website.

Cohesion is an absolute must when your brand is present in multiple places. So when learning how to start a marketing business, ensure your brand’s colors, visuals, message, services, and prices are consistent across the board. This builds trust with your customers and promotes brand loyalty.

You can choose to operate as a sole entrepreneur, Limited Liability Company (LLC), or publicly traded company. With the latter two, the business owner is considered a separate entity and will not be held responsible for any debts or liabilities of the business.

Even though the startup costs associated with sole ownership are low, outside funding essential to growing a business can be tricky to obtain. The investments pooled by other members for an LLC business or through shares (in the case of a public company) will build your credit rating and help secure more funds from financial institutions.

And with Northwest Registered Agent, you can outsource the application process for as little as $39.

6. Assemble Your Agency Team (Or Start Solo)

At the beginning of your journey, you may work independently to lower costs and establish a positive reputation with clients. This also lets you get a feel for the industry and understand how you want to run your marketing business.

Once you’re confident in your capabilities, start adding team members to your team. This will help you increase efficiency and competency by dividing tasks among them. Take some time to find creative professionals with the same vision as you regarding marketing services.

Gradually, as you take on more clients, you may need to hire people to manage certain tasks. You can start by hiring freelancers that are experts in their field, and as the level of trust increases, you can offer them a permanent job to be a part of your marketing team.

Don’t hire or contract too many people at once, as it can be hard to keep up with the workflow. Your team should have a healthy mix of tech-savvy professionals, SEO specialists, data entry personnel, copywriters, and finance whizzes.

7. Implement and Market Your Services

Now that your structure is in place, you must let the world know about your services. To create a successful business you need to reach clients searching for the services you offer. You can increase the chances of getting reached out with:

  • Outbound marketing: Using tactics to generate awareness of your products through paid advertising on billboards, TV and attending networking events
  • Inbound marketing: create a great content strategy that pushes customers to your websites. Keyword-optimized blog posts, videos, and social media marketing are perfect examples of this technique
  • Word-of-mouth- marketing: Existing customers will talk about your services to their family and friends. This technique builds trust with potential customers as it comes from a reliable source.

If you have any experience in one of the three above, use it to your advantage. Identify the channels that work best for you and invest in them. Make sure you have a strategy to track your efforts to see which brings the highest returns on investment (ROI).

Bottom Line: How to Start a Marketing Business

Knowing how to start a marketing business requires understanding the industry, your target customers, and the right blend of services. Once you have a thorough plan and the necessary resources, it is important to stay on top of the changing trends in marketing and technology to ensure your business grows steadily.

With careful research, hard work, and dedication, entrepreneurs can create a successful marketing business that stands out from the competition.



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11 Best Email Forwarding Service for Free and Premium Users in 2023

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11 Best Email Forwarding Service for Free and Premium Users in 2023

As an entrepreneur, you know that time is money. So why waste it dealing with emails from a dozen different accounts? Using the best email forwarding service, you can easily control your inbox and manage all your messages in one place.

Whether you’re looking for something free or premium, there are plenty of great options out there. From advanced filtering tools to automated responses, the best email forwarding services provide powerful features that make managing multiple accounts easier than ever before. This article will look at some top contenders and help you decide which is right for your business needs.

11 Best Email Forwarding Service Options For Entrepreneurs

If you want some help with your productivity, this list will help!

1. Simple Login

Simple Login is an open-source email forwarding service that provides users with online privacy and security. You can create email aliases with custom domain names to subscribe to different services instead of providing your actual email address.

With Simple Login any email received on your alias will instantly be redirected to your original inbox. This allows you to compartmentalize and prioritize emails that are important to you. You can also create a reverse alias and reply to emails without leaking your identity.

You can opt for a premium or free email forwarding service on Simple Login. The features included in the free version are:

  • 10 aliases
  • Unlimited Reply/Send from alias
  • 1 mailbox
  • Manage aliases through Browser extensions of Chrome, Firefox, and Safari
  • Easy to access from iOS, and Android App
  • Secure your account with Time-Based One-Time Passwords (only you can access the emails)

If this doesn’t fulfill your business needs, you can enjoy the premium service for $30 a year. The following features come in addition to the free service:

  • Unlimited aliases
  • Unlimited custom domains
  • Initiate a new email from your alias – create a reverse alias
  • 5 subdomains
  • Unlimited number of mailboxes
  • PGP Encryption

2. MailGun

Founded in 2010, MailGun is a transactional email service provider designed for software developers. It uses APIs (Application Programming Interfaces) to send, receive and track bulk emails; an email marketing feature that is not present in email clients like Google and Outlook.

Mail Gun aims to remove fake and invalid email addresses from your email lists so that you can efficiently send your marketing messages to the right audience and increase conversion rates.

It is simple to register to the site by activating your account and adding a few DNS records. Then, you can use templates to send and forward emails and gather insights into email performance.

Mail Gun provides a free trial service for a month. You can use the service to send 5000 free emails, access email tracking and analytics, detailed documentation, and 24/7 ticket support.

Once the trial ends, you can subscribe to different premium plans, with the Scale plan offering 100,000 emails for $90/month. It includes the following features in addition to the basic trial plan:

  • 5000 email address verifications
  • Live Phone Support
  • Instant Chat Support
  • Dedicated IP Pools
  • 30 days of Log Retention

3. Gmail

With 1.8 billion active users worldwide, Gmail is a free email forwarding service powered by Google. The easy format and accessible account settings make it a popular choice for individuals and businesses.

Forwarding emails from your Gmail account is effortless. However, Gmail doesn’t have the option to create an email forwarding group to send emails to multiple email accounts at once.

You can, on the contrary, set up an automatic forwarding service to forward chosen emails to a particular email address.

Entrepreneurs can also use Gmail to set email filters and sieve through thousands of emails. It saves time and automatically forwards filtered messages to your destination email address.

Gmail values privacy and verifies the destination account before forwarding any emails. This prevents any third party from accessing your emails and personal data.

Need to forward multiple emails at the same time? Look no further. You can use the Multi Email Forward Extension on the Chrome browser to forward up to 50 emails.

4. Namecheap

Namecheap is a domain hosting website offering users a free email forwarding service.

You can use Namecheap to create a personalized email address for your domain name and exhibit professionality to your clients. Any incoming emails are forwarded to your chosen email address for free.

The website also gives the feature to create 100 forwarding email addresses on BasicDNS, PremiumDNS, and FreeDNS name servers.

5. Forward Email

With a majority of users regarding it as the best email forwarding service, Forward email is an open-source platform launched in 2017. It aims to provide online security to businesses, developers, and creators where it does not store any emails or chat logs.

Members can create unlimited disposable email addresses that direct emails to their chosen account and help keep them safe from phishing and spam messages. Moreover, you can send messages as an “alias” from your regular inbox.

Another interesting thing to note is that Forward Email declares that they will not increase their prices ever! This makes it worth checking out.

The free plan provides unlimited email addresses and aliases along with:

  • Spam protection
  • 50MB attachment limit
  • catch-all email addresses
  • Works with Gmail, Outlook, and more
  • Multiple recipients per alias

You can also go for an Enhanced plan for $3/month or choose the Team plan for $9/month if you are a part of an organization. Premium features include:

  • All features of the free plan
  • 30-day refund guarantee
  • Unlimited team members
  • Custom spam filters
  • Custom recipient verification
  • Priority support requests
  • Manage and import aliases

6. Mailtie

Mailtie is a free email forwarding service created by Devro Labs. The makers are committed to providing innovative products and services to increase email productivity.

Through Mailtie you don’t need to set up an account; add a few TXT and MX records to your DNS management system, and you’re all set.

The email forwarding services available on Mailtie include:

  • Forward emails to one or multiple email accounts
  • Easily Forward emails to another domain name
  • Forward a single email address to single external or multiple email addresses
  • Set auto response to single or all emails
  • Disable an email address from being delivered

7. Pobox

Launched in 1995, Pobox provides solutions to users who are passionate about their privacy and emails. It lets you set smart filters to protect your account from spam trigger words and fraudulent messages, resulting in a “lifetime email” for your domain or one provided by Pobox.

One of the distinguishable features of Pobox is the Mailstore. It is a Pobox mail inbox that offers 50GB of storage. You can access this with webmail, IMAP, or POP. The only downside is that it can only forward emails to 5 destinations at once.

Pobox offers three plans: Pobox Basic for $20/year, Pobox Plus for $35/year, and the most popular option Mailstore for $50/year.

The Mailstore plan provides:

  • 50GB of storage
  • Upto 20 aliases
  • Forward mail as an alias – encourages easy, anonymous email forwarding
  • Customize spam filtering
  • Easy import of existing mail
  • Plus, all the features of Pobox Basic and Pobox Plus

8. DuoCircle

DuoCircle provides users with a comprehensive set of email services to increase productivity and ensure that your message reaches the intended audience.

Even though the service charge is a little pricey, the benefits outweigh the cost for any business enterprise. You can choose from a 3-month plan for $32, a 6-month plan for $76, and a yearly plan for $135.

The email forwarding services include:

  • Unlimited number of email aliases
  • Use each alias to forward emails to 10 other email addresses with no limitation in the message volume
  • Send emails to multiple recipients using forwarding groups
  • Forward emails seamlessly on other hosted email systems such as Gmail or Office 365
  • Activity logs – to verify the email is forwarded to the destination address
  • Spam filtering
  • 24/7 chat, email, and phone support

9. ForwardMX

The organization ForwardMX is a Singapore-based company dedicated to providing the best email-forwarding solutions for your business.

It offers 3 different plans with a slight variation in the number of domains and domain aliases allowed per account:

  • Starter at $60/year
  • Pro at $99/year
  • Business $179/year

However, with each plan, you can forward an unlimited number of emails, add unlimited team members, and enjoy SMTP access to send emails.

10. ImprovMX

The popular ImprovMX promises users a “lightning-fast” email forwarding service. You can send mail to multiple addresses and set up a “catch-all” alias. This ensures you do not miss a single important message, and everything is redirected to your domain.

The service is best suited for businesses that manage small projects. They can easily extract benefits from the free plan, allowing 25 aliases/domains with a 10MB attachment limit.

The Premium Plan at $9/month and Business Plan at $49/month provide:

  • Priority support by chat and mail
  • Greater number of domains and aliases per domain
  • Faster and priority delivery
  • 50MB attachment limit
  • A high number of emails sent per day

11. EmailForward.MX

The popular company EmailForward.MX is a family-owned Singapore-based business that offers a secure, fast, and easy-to-manage email forwarding service. You must only change a few MX records and start receiving and forwarding emails.

This brand values privacy and uses two-factor authentication as an additional layer of security to ensure the messages are delivered to the desired inbox.

The blackhole feature further adds to the authenticity of the service and catches all the email aliases that do not forward.

EmailForward.MX is a reasonably charged service and offers 3 premium plans. The starter plan starts at $5 a month and allows 25 domains and up to 5 domain aliases.

You can also send an unlimited number of forwarded emails. There is also no restriction on the file types and attachments you can send, making it a suitable choice for most businesses.

The Bottom Line: Best Email Forwarding Services for Entrepreneurs

Email forwarding services have become integral to any business’s digital communication strategy. With the right email forwarding service, entrepreneurs can save time, money, and resources while ensuring their messages are delivered securely to their intended recipients.

The services mentioned here provide a reasonable return on investment with great features like unlimited aliases, domain aliases, priority support by chat and email, spam filtering, and two-factor authentication.

Choose the best fit your business requirements and get going on your emailing journey!



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7 Items to Buy In Bulk and Sell Individually To Boost Your Profits in 2023

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7 Items to Buy In Bulk and Sell Individually To Boost Your Profits in 2023

If you’re looking for ways to increase your profits without investing huge sums of money, then learning how to buy in bulk and sell individually is a great option. Bulk buying presents many advantages, including lower prices per item, larger quantity discounts, and free or reduced shipping.

This is known as retail arbitrage and is a great way to make money online without creating your own proprietary product. But what to sell? Here are seven items you can buy in bulk and resell individually that are both evergreen and will bring you steady profits.

This article will also look at the best online stores to buy cheap wholesale products.

7 Wholesale Price Items to Buy In Bulk and Sell Individually

1. Jewelry

Jewelry is a diverse and lucrative consumer market making it a great choice to buy in bulk. In 2022 the global jewelry market was valued at approximately $270 billion and is expected to rise further.

Various fashion items such as watches, diamonds, precious metals, gems, and pearls qualify as jewelry. As a seller, you have considerable authority to decide on the market you want to target.

You can buy rings, earrings, necklaces, bracelets, or anklets at wholesale prices and sell them at a profit.

To enter this competitive market, you need to have a strong business plan with equally thorough market research. Decide on a niche that will set you apart from your competitors; online forums and Google Trends are a few of the ways to find out about consumer demand.

You can then set a competitive price for your product by keeping marketing and shipping costs under consideration. Jewelry is a smaller item when compared to other products and is therefore easy to transport.

Whether you finalize on selling handmade, costume, or body jewelry this industry has loads of potential and is a popular item regardless of gender.

2. Phone Accessories

According to Next Move Strategy Consulting, the global mobile phone accessories market was valued at $228.57 billion in 2021 and is expected to grow at an annual rate of 6.2% from 2022-2030.

This presents a massive opportunity to start a retail business focusing on phone accessories such as:

  • Phone cases
  • Headphones
  • Car phone holders
  • Wireless phone chargers

You can buy these items at wholesale prices in bulk and sell them at a higher price to maximize profits. As new smartphones continue to develop, people are looking for ways to increase convenience and flexibility. Thus, this industry will never grow old and continue to expand further.

3. Plants

Since the Covid-19 pandemic, people have started spending more time at home. Gardening has risen as a popular pastime not only for the eye-pleasing aspect but also as a stress reliever.

Therefore, by buying plants at wholesale prices, there is a lot of scope to sell products at a higher price, resulting in a nice profit.

You can find suppliers offering great deals on plants, and you can also reduce shipping costs by buying in bulk. To choose which plants to sell, you can run your query through the search engine and find which indoor or outdoor plants are currently in high demand.

4. Candles

Candles are considered an essential part of home decoration. Scented candles have gained considerable popularity in the past few years. Consumers love using them to add elegance to their personal space and restrict bad odors.

Look out for popular scents to add to your bulk listings. Candles with essential oils have attracted many health-conscious customers as it helps with relaxation and is also a therapy for mental well-being.

You can find cheap wholesale products online from different websites and sell them individually to benefit from retail arbitrage.

5. Gaming Cards

Trading or Gaming Cards, including Pokemon Cards, Magic Cards, and Sports Cards, are another way to earn a great profit. According to Report Linker the Global Sports Trading Card Market is expected to grow by $6.71 billion during 2022-2026.

Many people are unaware of the immense potential present in this market and therefore sell their collection at a low flat price. This represents a huge opportunity for retailers to delve deep into this market. You can purchase bulk items at a lower price and later gain profit by selling each card for hundreds or thousands of dollars.

Before putting a price on each card, you should search dedicated online forums and websites to understand consumer interests. You can then sell them at your online store, forums, or trade shows for a higher price.

As with other collectibles, looks and condition matter significantly when dealing with gaming cards. You should always advertise your cards in their true condition and honestly answer prospective buyer queries to gain a reputation as a business owner selling quality products.

6. Pet Supplies

Pet ownership and spending on pet supplies have increased significantly, especially since the Covid 19 Pandemic. In 2021 pet industry expenditure reached $126 billion depicting the growth potential in this market.

Consumers love pampering their pets and are willing to purchase goods at a higher price in return for quality products.

You can set up your online business and sell a variety of pet care supplies:

  • Shampoo and conditioner
  • Brushes
  • Clippers
  • Leashes and collars
  • Treats
  • Toys
  • Bowls
  • Beds

7. Fitness Gear

Consumers worldwide have understood the key benefits of living a healthy natural life and are willing to take significant measures (and pay large amounts of money) to adopt this change. Many businesses are responding to this need by offering a wide selection of fitness products both online and in-store in bulk.

You can sell wholesale items targeted toward fitness enthusiasts and gain a decent profit margin on the sale of:

  • Exercise or yoga mats
  • Dumbbells
  • Resistance bands
  • Health monitors
  • Fitness trackers
  • Treadmills
  • Gym Clothing

Best Online Store Sites for Cheap Wholesale Products

Following are the top online wholesaler affiliate programs and stores available that provide buyers with not only competitive prices but also market insights to plan their businesses accordingly. You can benefit from the database provided by these wholesalers and invest in profitable products.

1. Alibaba

Founded in 1999, Chinese wholesaler Alibaba has grown into the world’s leading platform for wholesale trade. You can browse through 40 different product categories that include fashion accessories, beauty products, consumer electronics, apparel, and many more.

Consumers from more than 190 countries use this platform to find suppliers and save costs by buying products in bulk. The website lists the Minimum Order Quantity (MOQ) required to purchase cheap wholesale products.

You can browse through thousands of bulk listings from verified suppliers on Alibaba who also offer same-day delivery. Thus, Alibaba is one of the most reliable and diverse wholesale websites to search for your required products.

Read our article about 25 more sites like Alibaba where you can buy in bulk and sell individually!

2. Global Sources

Global Sources is the world’s first internationally recognized B2B platform supporting wholesale trade between registered buyers and verified sellers.

This multichannel media company sells wholesale items belonging to several industries, including consumer electronics, home decor, mobile electronics, sports, and the fashion industry.

It continuously observes market trends and provides tailored solutions to businesses to guide them toward selling profitable products.

This Hong Kong-based company, like Alibaba, has set a low MOQ to encourage small businesses to enter the corporate world. Businesses can gain insights into the practicalities of trading by attending trade shows and live sourcing talks arranged by the wholesaler.

3. eBay

With 138 million active buyers from around 32 countries, eBay is a household name synonymous with online shopping. It reported an annual revenue of more than $10 billion in 2021.

You can be a wholesale manufacturer or an average consumer selling goods on eBay. It offers great deals on popular brands of electronics, home and garden, toys, motors, and the fashion industry. eBay is also renowned for selling refurbished items and collectibles such as gaming cards.

This online marketplace differs from the above two websites with its administration of auctions and consumer-to-consumer sales of various items.

You can either buy items at a fixed price or participate in the bidding, where the highest bidder will win the chosen item. The unique selling tactics and the anti-fraud system has established eBay as one of the go-to’s for finding products to sell.

4. Costco

Costco is a membership-only American wholesale business operating online and in more than 800 locations worldwide. It offers branded products at wholesale prices and provides members with exclusive services to build a profitable business.

Apart from selling a variety of electronics, home improvement, jewelry, and office products, members can also buy medications from Costco pharmacy.

It builds on the mission to sell large quantities of products at cheap prices to encourage members to buy in bulk. Members include regular consumers and businesses where the latter can sell at a higher price to generate a profitable business.

The Bottom Line: Buy In Bulk and Sell Individually 

Learning how to buy in bulk and sell individually is easier than many other methods of business. Wholesalers provide the most cost-effective way to source products and start a profitable venture with minimal investment.

When choosing a product category, make sure to select a reliable wholesaler to get the best quality products. And finally, make sure to sell something you can get behind. Choose something you are passionate about and offer competitive prices to attract customers. With this strategy, you’ll be on your way to profitability in no time! you can build a successful business from the ground up. Good luck!

That’s it! You now have a better idea of how to buy in bulk and sell individually on the wholesale market. By leveraging the right online wholesalers, you’ll be able to source products at low cost and with minimal effort.



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How You Can Use Artificial Intelligence to Boost Affiliate Marketing Earnings

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How You Can Use Artificial Intelligence to Boost Affiliate Marketing Earnings

Unlocking the Potential of A.I. in Affiliate Marketing: Strategies for Increasing EarningsContinue reading on ILLUMINATION »

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