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8 Proven Ways To Make Money From Pinterest

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Pinterest is one of the most popular social media platforms. It’s a great way to share ideas and connect with people who have similar interests. Did you know that you can also make money from Pinterest? Here are some tips on how to do it.

Can You Make Money on Pinterest

You may be surprised to learn that you can make money from Pinterest. While the social media platform is primarily known as a place to share photos and ideas, it can also be a powerful tool for promoting products and services.

In fact, many people use Pinterest as a way to drive traffic to their websites and increase sales. If you have a large following on Pinterest, you can make money by becoming an affiliate for brands or by selling your own products.

You can also make money by offering consulting services or by teaching courses on Pinterest marketing. So if you’re looking for a new way to make money, consider using Pinterest. With a little effort, you can turn your passion for pinning into a profitable business.

Before we dive into the details, let’s have a quick look at some vital Pinterest stats. 

Pinterest Statistics

  • Pinterest boasts over 335 million monthly active users.
  • There are over 200 billion pins and 4 billion boards saved on the platform.
  • Forty-three percent of Internet users in the United States have a Pinterest account.
  • Eighty-five percent of Pinners are on mobile.
  • Eighty percent of Pinterest users are female, most aged 25-34 years.
  • Forty percent of new Pinterest signups are male.
  • Millennials use Pinterest as much as Instagram.
  • There are over 2 billion text-based and guided monthly searches on Pinterest.
  • Ninety-three percent of users plan to make purchases through the platform.

Now I have your attention. The above statistics show that with commitment and the right ideas, you can make money from Pinterest. 

Pinterest is a great place to start a side hustle while studying in school or having a day job. If you haven’t tried this out yet or have been thinking about doing it, you will love this post.

8 Ways To Make Money on Pinterest

You know Pinterest is a great way to drive traffic to your website, but you’re not sure how to make money from it.

It can be tough to figure out how to make money on Pinterest. Most people just use it as a traffic generation tool and never really crack the code on monetizing their account.

We’ve put together 8 ways that you can start making money on Pinterest today. These methods have been used by real people to generate thousands of dollars in revenue each month.

1. Pinterest Affiliate Marketing

If you’re looking for a way to make money from Pinterest, affiliate marketing is a great option. By promoting products and services that you believe in, you can earn a commission on each sale that you make. And best of all, setting up an affiliate marketing campaign on Pinterest is easy to do.

  • To get started, sign up for an account with an affiliate network like ShareASale or Commission Junction.
  • Once you’re approved, start adding relevant affiliate links to your pins.
  • Whenever someone clicks on one of your links and makes a purchase, you’ll earn a commission.

The key to success with affiliate marketing on Pinterest is to make sure that your pins are high-quality and eye-catching. Pins with attractive images and well-written descriptions are more likely to get clicked on, so put some time into creating pins that will stand out.

In addition, be sure to follow all the rules of Pinterest when promoting affiliate products. For example, you must disclose affiliate links by adding the words “sponsored” or “affiliated” in your pin description and the landing page you direct people to. 

If you need more help consider taking an affiliate marketing course, they will be able to help you with the details.

2. Pinterest Virtual Assistants

There are a number of ways to make money as a virtual assistant, and one of the most popular is through Pinterest.

As a virtual assistant, you can help businesses manage their Pinterest accounts by:

  • creating and sharing pins
  • commenting on pins
  • providing customer service.

You can also use Pinterest to drive traffic to websites and blogs, and generate leads for businesses. If you’re looking to make money as a virtual assistant, Pinterest is a great platform to start with.

To get started, create a list of services you can offer businesses related to Pinterest. Then, reach out to businesses and let them know what you can do for them. You can find businesses to work with by searching for keywords like “hiring a Pinterest VA” or “need help with Pinterest.”

If you want to get started as a Pinterest virtual assistant but don’t have any experience, consider taking a course on the subject. This will give you the skills and knowledge you need to be successful.

So how much can you earn? As a beginner, expect to earn around $15 per hour. As you progress, you can earn $30 to $50 per hour. 

3. Sell Custom Pins or Pinterest Templates

One of the easiest ways to make money on Pinterest is to sell custom pins. You can create your own designs or offer services to help businesses design pins for their products and services.

To get started, create a portfolio of your best pin designs or templates. Then, reach out to businesses and let them know that you offer custom pin design services. Be sure to include your price in your pitch so that there’s no confusion about what you’re offering.

Also, be sure to create a pin that promotes your custom pin design services. Include a call-to-action in your pin description, and make sure it’s easy for people to find your website or contact information.

4. Sell Printables

You can make money by selling printables on Pinterest. If you are creative and have a knack for design, then this could be a great way to make some extra cash.

The first step is to create some high-quality printables. These could be anything from planner pages to wall art. Once you have created your printables, the next step is to list them for sale on Etsy or another similar platform.

Then, simply start promoting your products on Pinterest. You can use keywords and hashtags to make sure that your products are easy to find. And before you know it, you will be making money from Pinterest!

5. How To Make Money on Pinterest With a Blog

If you’re interested in making extra money online, you need a blog. There are several ways to get paid to blog. While it’s true, you can still make some money on Pinterest without a website; you have more options with a blog.

As a popular social media platform, Pinterest can be a great way to drive traffic to your blog or website. In fact, Pinterest is one of the top sources of referral traffic for many bloggers.

If you’re looking to make money from your blog, then leveraging Pinterest can be a great way to do so. There are a few different ways to make money on Pinterest with a blog.

First, you can promote affiliate links. This involves writing a blog post that contains an affiliate link and sharing links to them on your Pinterest boards. When someone clicks on your link and makes a purchase, you’ll earn a commission.

Another way to make money on Pinterest is through sponsored posts. Here, businesses will pay you to create and share content that promotes their products or services.

Finally, you can also sell products or services directly through your Pinterest profile. It’s not just physical products. You can sell services (online coaching, consulting) or digital products (printables, eBooks, eCourses). 

If you have something to sell that’s relevant to your niche, then this can be a great way to make money from your blog.

6. How To Make Money on Pinterest With Adsense

If you’re a blogger, you’re probably familiar with ad networks that will display ads on your website. 

Thanks to Pinterest, you can now drive more and more traffic to your blog. Several services are willing to place ads on your website. 

Google AdSense is one of the best ad networks to monetize your blog. There’s no minimum requirement for page views.

To begin, sign up for a Google AdSense account, and enter your email address and website information.  Before applying, ensure that you have plenty of content. Google loves active and valuable sites. 

Google displays ads related to your content on your space. Every time a user clicks on them, you get paid. You can earn a good income ($7-$10 per 1000 page views) with display advertising.  

If your blog receives 10k monthly page views, you can earn an easy $70-$100 every month. 

If you have affiliate posts that are performing well, you can use Pinterest to drive even more traffic. Create Pinterest graphics that will attract people to click through and read your post.

Over time you’ll want to consider other display ad options out there like Mediavine.

7. Learn New Money-Making Ideas by Following Pinterest Boards

Pinterest is a great place to explore new ideas, and it can also be a valuable resource for those looking to make some extra money.

There are a number of ways to make money from Pinterest, and many people have found success by following certain boards that focus on this topic.

For example, there are boards that feature creative ways to make money, such as through online marketing or selling handmade goods. There are also boards that focus on more traditional methods of making money, such as through part-time jobs or investing in stocks and other securities.

By following these types of boards, you can get a wealth of ideas for ways to make some extra money. And who knows, you might even find a new career path in the process!

8. Join The New Pinterest Creator Rewards Program

Pinterest is a great platform not just for sharing your photos and ideas, but also for making money. With Pinterest Creator Rewards, you can earn money for your pins, boards, and other content.

To be eligible for Creator Rewards, you must have an active Pinterest account and meet certain criteria. However, Pinterest doesn’t say exactly what the criteria are. Here is a quote from Pinterest’s website regarding the program:

Creator Rewards is a new Pinterest program that will pay creators for inspiring, actionable content. We’ll publish new editorial prompts on a regular basis in the creator hub. Every prompt will outline specific engagement goals, like getting a certain number of clicks, reactions or takes on your Idea Pin. When you meet the engagement goals, you’ll see rewards in your bank account the following month. –Pinterest Business

Currently, the program is limited to a small group of people, but Pinterest says that they are slowly rolling it out to a larger audience. To find out if you have access, open the Pinterest app, click on your picture, and look for the red button that says “creator hub.”

Step by Step Guide: How To Pin On Pinterest for Money

Maybe you’re all new to this, or perhaps you already use Pinterest and have a website, but you do not see results. 

I used to be in the same situation years back – signing up for an account and pinning multiple photos from my blog to Pinterest, hoping that one of my pins would immediately go viral. Like most folks, my first Pinterest experience was not a success.

But I learned how to use Pinterest during my blogging journey. 

I’m going to share with you what I learned about how to use Pinterest to make money in a few easy steps. 

1. Set up a Pinterest Business Account

Before you even think of making money from Pinterest, you first need to create a foundation to work on. I’m talking about setting up a professional-looking business account that followers can trust.

It’s free and pretty simple to set up a business account on Pinterest. Do NOT use the option “Sign up with Google or Facebook.” 

I recommend you complete all the steps manually. Alternatively, upgrade your existing personal Pinterest account to use business features.

Besides helping your account look professional, a Business account gives you access to Pinterest analytics. Here you will receive critical data like the number of people seeing your pins and which pins are doing well.

People have a short memory. Studies show that we remember 65 percent of visual content up to 3 days later. Users are more likely to remember you if you set up an impressive profile. 

Start by adding a high-quality logo or picture of yourself to your account. Fiverr is a great place to find logo designers for cheap. 

Next, write a bio, so your followers know what to expect by following you. The bio should include a detailed description explaining who you are, what you do, and what your account entails. 

2. Create Pinterest Boards

The second step will include creating different boards related to what you will be pinning. Create boards for everything your niche loves and wants to learn. 

Do NOT save your pins to generic, all niche boards. For instance, I blog about debt payoff advice, making money online, saving money, and investment ideas. My Pinterest boards reflect these topics.

To create a board, go to your Pinterest profile and click the + button. You’ll see an option to “create a board.” Click it and name your board. 

I recommend planning out 8-10 topics related to your niche and then creating a board for each one. People will see that you are authentic with diverse interests in your niche. 

Nothing on the platform is hidden. Don’t shy away from looking around and gathering inspiration. 

NEVER delete any of your boards. Instead of deleting them, set them to Private.

3. Create Pins

Next, you must create pins that attract the reader to open the link. Head over to Canva (a free graphic design site – yay!) to create an awesome pinnable image.

Click “Pinterest Pin” so the dimensions will be good for Pinterest.

Here’s an example of how to design an image:

how to get paid on pinterest

Download the image by clicking the “Download” button in the top right and save it to your computer.

Next, go to your Pinterest account and click the drop-down arrow by the word “Create” and then click “Create Pin.”

The above screen will appear and you simply fill in everything that it asks for and hit “Publish”. That’s it, you’ve created your first pin!

Canva

Canva is probably the most used software used to create Pinterest pins. The reason? You can sign up for free, and they have Pinterest templates to get you started. 

I use Canva to design pins for my account. The free version has everything you need to customize and make quality images. For each affiliate offer, create multiple graphics (at least 5). 

The quality of your photos can make or break your pin’s success. If you want to create your own winning images from scratch, use high-quality stock images from UnsplashPexels, and Pixabay. You can also use the images available in Canva.

Fonts and Colors

Use warm colors such as red and orange. According to Pinterest, pins with warm colors as the dominant colors are twice more likely to be re-pinned than those with cool colors like green and blue.

Use easy-to-read fonts. Stay away from overused and outdated fonts. You can play with both cursive and script fonts to create clickable pins. 

To help them stand out from the crowd, make your pins long and vertical. They’re more appealing and easier to read. 

Since pins last virtually forever, curate content that is evergreen. Check your pins on a mobile smartphone for clarity and format.

Branding

Also, brand your pins; this means creating and being consistent with a particular look.

When you create a new pin, save it to the most relevant, well-keyworded board. When you share a new pin, the Pinterest algorithm determines what the pin is about based on the keywords, image, and the board. 

Signal what the pin is about by making use of the right keywords and posting to relevant boards. 

Picmonkey

PicMonkey is another tool you can use to create pins. In terms of features, it has the edge over Canva, but you have to sign up to use a free trial and pay to unlock premium features.

4. Use Pinterest Keywords

While most users view Pinterest as a social media platform, it isn’t. Pinterest works a lot like Google. The platform wants to deliver relevant and fresh content to users.

The more searching-friendly, appropriate, and related words you include, the more you increase the chances of your pins appearing higher in the search results.

It’s vital to optimize your profile with the right keywords. Use SEO in your pins, boards, and posts; this will make it easy for users to find your content. 

Keywords will help you create an audience that’s addicted to your zone of genius. You should know that the Pinterest algorithm works by scanning the images to ensure they are relevant and identifiable.

Power words you can use include: mind-blowing, hacks, secrets, surprising, critical, a simple method to, x proven ways to.

Avoid keyword stuffing. Spend time to find at least three relevant keywords that users would use to search for your service. Focus on one primary keyword phrase that you want to rank for, then add two other related keywords (secondary keywords). 

Try searching your niche in the search box. You’ll see a list of the most searched keywords. Write them down and remember to include them in the description of your next boards and pins.

Another trick is studying and analyzing the top Pinterest accounts of your niche to get the best and most optimal keywords. 

Pinterest may take a while to rank pins, so be patient.

5. Find Affiliate Programs for Pinterest

As mentioned, Pinterest and affiliate marketing are a great combination. But before you enter affiliate marketing, you must first find a program to join. 

There are two types of affiliate programs for Pinterest: Pay-Per-Lead (PPL) and Pay-Per-Sale (PPS).

Joining affiliate networks like FlexOffersClickBankShareASale,  Rakuten, and Impact Radius is the fastest way to get affiliate links for Pinterest affiliate marketing. Affiliate networks are part of a bigger group of individual affiliate programs.

After joining a network, you can apply to affiliate programs within that platform. Some programs will approve you right away, while others can take several days.

Before you enter a program, go through the guidelines carefully. Take note of cookie duration, commission structure for affiliates, and other benefits of joining. 

Be sure to follow all the rules on Pinterest. Here are some best practices for Pinterest affiliate marketing:

6. Recommend Relevant Items

This is the most crucial step. Ensure that pins are relevant to your audience. It’s a bad idea to spam affiliate links to all sorts of products. 

Create graphics and pin them with a relevant blog post that has your affiliate link. You can either design new pins, upload them, and add affiliate links manually or update your existing pins. 

To establish trust with your followers, use affiliate links for items you have used and loved. 

Also, pinning a thousand affiliate links will turn off your followers. Users are on the platform for fun, not to get spammed with offers and links. 

7. Disclose Affiliate Relations

Notice how I disclose that this post may contain affiliate links at the beginning? 

You MUST disclose that you’re an affiliate whenever you promote affiliate products according to the Federal Trade Commission’s (FTC) Endorsement Guides

The disclosure is to protect consumers from being misled. When you let your followers know that you are getting paid for the ad, they can decide if they want to buy the product or not.

You can use the following hashtags for affiliate pins at the end of the description: #ad, #sponsored, #afflink, or #affiliatelink.

8. Avoid Using URL Shorteners (Link Cloaking)

Let’s face it. With their messy and long characters, Pinterest affiliate links are not the most good-looking. 

But it’s against Pinterest’s Acceptable Use Policy to use short links like Bit.ly, Geni.us, or Pretty Links.

Your followers should know where they are going. Stick to the full URL.

computer with pinterest traffic avalanche logo

Pinterest Course

Pinterest Traffic Avalanche

If you need help getting started with Pinterest, I recommend the Pinterest Traffic Avalanche course. This Pinterest course was a game-changer for me, I went from about 1,000 pageviews a month on my blog to 10,000 in less than three months.

I know this is a lot so far, but if you want to be successful, this Pinterest Traffic Avalanche course will set the right foundation for your Pinterest account. 

The course includes eight modules with over 25 training videos. It will help you generate 1000s of new unique views and make you an expert in your niche in just three short months.

Final Thoughts on Making Money on Pinterest

Have you tried any of these methods for making money on Pinterest? What has been your experience? Do you have any other tips to share? Let us know in the comments.


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Did OpenAI steal Scarlett Johansson’s voice? 5 Critical Lessons for Entrepreneurs in The AI Era

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Did OpenAI steal Scarlett Johansson's voice? 5 Critical Lessons for Entrepreneurs in The AI Era

Opinions expressed by Entrepreneur contributors are their own.

Did OpenAI steal Scarlett Johansson’s voice? OpenAI has since paused the “Sky” voice feature, but Johansson argues that this is no coincidence. In response, Johansson delivers a masterclass for entrepreneurs on navigating the AI era successfully.

In today’s discussion, we delve into what this controversy means for business owners, highlighting five critical AI strategies they must deploy. We also explore essential methods to protect your intellectual property and leverage AI for a competitive edge—insights vital for keeping your venture ahead in the AI revolution to remain your competitive advantage.

Take the AI skills quiz here (available for a limited time) and equip yourself with practical knowledge by grabbing a copy of my new book, ‘The Wolf is at the Door – How to Survive and Thrive in an AI-Driven World.’

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Why Are New Business Applications at All-Time High?

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Why Are New Business Applications at All-Time High?

More people are starting businesses now than ever before — and the reason could be that the opportunity cost, or what they have to give up in exchange for entrepreneurship, is lower than ever.

Data that the U.S. Census Bureau released earlier this month shows that the total number of applications to start businesses hit a record 5.5 million last year.

That’s half a million more applications than what was filed in 2022.

Related: Here’s What Millions of Small Businesses Have in Common, According to a New Survey

Census Bureau data from the first four months of this year show that the startup boom is still going strong, too — from January through April, the number of new business applications totaled over 1.7 million.

Why are more people filing to start new businesses?

Columbia Business School professor Angela Lee told Entrepreneur that the reason could be the “unprecedented number of layoffs from big tech companies in the last several years, resulting in a large pool of talent freed up to pursue entrepreneurship.”

Columbia Business School professor Angela Lee (left) and Co-Founder of Plum Alley Investments Andrea Turner Moffitt (right). Photo by Monica Schipper/Getty Images)

Lee, the director of the Eugene Lang Entrepreneurship Center, also noted that “entrepreneurship has historically been counter-cyclical because the opportunity cost to start a company goes down during a recession.”

Related: Want to Start a Billion-Dollar Business? Look to These Two Industries, Which Have the Most Unicorn Growth

Big tech companies have been laying off employees in record numbers in recent years.

Tech layoffs last year affected 263,180 employees globally according to tracker Layoffs.fyi.

Amazon laid off the most people (27,410) last year, but Meta (21,000), Google (12,115) and Microsoft (11,158) also contributed to record numbers.

The unemployment rate has remained stable, in the 3.7% to 3.9% range in the U.S. over the past nine months, according to the latest U.S. Bureau of Labor Statistics jobs report.

Related: ‘The Employment Situation’ Report for April Shows Employers Are Taking Hiring Down a Notch, Employee Wage Growth Slowing

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How CEO Visibility Shapes Your Company’s Reputation

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How CEO Visibility Shapes Your Company's Reputation

Opinions expressed by Entrepreneur contributors are their own.

Hyperconnectivity and social media have forever changed the reach and impact of company leadership. These days, chief executives are expected to be the face of their companies, not only in the boardroom, across annual reports or at shareholder meetings, but across the entire and endless digital expanse.

The supercharged visibility of CEOs and other C-suite executives online plays a pivotal, if not essential, role in shaping brand perception and, by extension, brand perception and reputation. This transformation not only forced corporate PR teams to shift focus toward heavily digital branding strategies; it’s also prompted many leaders to rethink their entire approach to image management and public engagement.

Related: How to Skyrocket Your Business to the Top With Thought Leadership and Visibility

The digital persona: More than just a role

The internet (particularly social platforms) has democratized information in incredible ways, giving consumers unprecedented access to the people behind the brands their favorite brands. This shift has made your CEO’s digital persona an integral part of your company’s image.

When your CEO actively engages with audiences online, whether that’s through social media, blogging, webinars or workplace videos, they essentially humanize your brand, lending a powerful human element that can lead to stronger connections with both current and potential customers. A proactive and carefully managed online presence can boost such intangibles as trust and transparency. When your CEO is visible and interacting in ways that align with company values, they can help create a sense of openness that builds trust and connection with your business.

Such a presence can also elevate your thought leadership efforts. By sharing industry insights and forecasts, your CEO (and other executive leaders) can establish themselves and your brand as experts in your space, strengthening a critical perception that nudges customers closer to the finish line.

Impact of CEO visibility on brand perception

How your CEO crafts their image and engages with folks online can have a meaningful, sometimes even lasting, impact on your brand’s relevance and relatability. For example, a CEO who makes themselves approachable and (perhaps most importantly) relatable on social platforms like Facebook, LinkedIn and even TikTok can deliver real-time dividends for brand loyalty, driving trust and consumer interactions in the right direction.

In contrast, as a leader of an organization, a CEO who often seems aloof, distant or disconnected — especially from the values they preach or relevant societal issues and events — can inadvertently drain their company’s reputation, creating an association that can be hard to pull away from.

Successful CEO visibility efforts

Consider Tim Cook of Apple or Satya Nadella of Microsoft. Through both brand PR and adept personal efforts, both leaders have crafted online personas that align closely with the innovative and forward-thinking ethos of their companies. Cook and Nadella are not only effective, often persuasive advocates for their products, but also for broader issues like border societal concerns like privacy, security and corporate responsibility, often mirroring sentiment among their customer base.

Related: In a Downturn, It’s Not Enough to Have Good Financials — Brand Visibility Is the New Currency.

Potential risks of higher visibility

Of course, while there are clear benefits to having a highly visible CEO, there are also risks, including:

  • Inconsistency. Any discrepancy between your CEO’s online persona and your company’s actions can lead to public relations issues. Consistency and brand-leadership alignment are key.
  • Overexposure. Too much visibility can backfire over time, especially if it shifts focus away from your company and onto your CEO’s personal views or actions. Again, coordination and careful management of each strategy is essential.

Harnessing social media for CEO influence

Social media can be a double-edged sword. While it does offer a host of valuable platforms for leaders to engage audiences, it also poses considerable risks, especially if not managed carefully.

Here’s how savvy CEOs use social media to their advantage:

Regular updates: Skilled leaders understand how to leverage social channels to keep followers informed about company news and industry trends.

Engagement: While often challenging, CEOs who respond to comments and participate in discussions (measuredly, of course) help build a community around the brand.

Crisis management: Executives who address issues head-on can turn potential negatives into positive press. This also helps demonstrate leadership and accountability, essential to building positive sentiment and trust among consumers.

The SEO advantage of CEO visibility

While sometimes overlooked, CEO visibility can have a sizable impact on your brand’s search engine optimization (SEO) efforts. For instance, regularly updated blog posts and articles from your CEO can provide an incredible opportunity to drive organic traffic to your website, in turn improving its search engine ranking. Additionally, positive mentions of the CEO in the media can help generate positive headlines in Google, boosting your company’s larger online footprint.

Elements like consistent content creation — high-quality, optimized content — and link-building (leveraging and promoting CEO-authored articles and posts) can heighten your CEO’s online visibility and, by extension, elevate your brand across critical search results pages.

Related: This CEO Shares 4 Highly Effective Ways to Promote and Scale Your Small to Medium-Sized Business

Stepping into the spotlight with integrity

Visibility is powerful, but it must be handled with integrity to really benefit your company’s reputation. Your CEO’s online actions and communications should be thoughtful, authentic and aligned with the company’s values. Whether it’s participating in online discussions, writing insightful articles or engaging with followers on social, every activity contributes to the tapestry of the company’s online presence.

A CEO’s digital visibility is a formidable tool that can profoundly shape your company’s reputation. By embracing the spotlight with sincerity and strategy, your CEO not only bolsters your company’s image but also sets a benchmark for future leaders.

In this rapidly evolving digital landscape, those at the helm who can navigate with visibility and integrity are the ones who will steer their companies to new heights of success and influence.

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