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8 Ways You Can Use It To Make More Money in 2023

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8 Ways You Can Use It To Make More Money in 2023

In today’s digital age, making money online has become more accessible than ever before. However, with so much competition out there, it can be challenging to stand out and attract customers to your online business. That’s where attraction marketing comes in. 

Attraction marketing is a powerful strategy that can help you draw in your ideal audience and convert them into paying customers. In this article, we’ll explore what attraction marketing is, why it’s important, and, most importantly, how you can use it to make more money online. 

Whether you’re a seasoned digital marketer or just starting out, the tips and techniques we’ll cover will help you take your business to the next level. 

So, let’s dive in and learn how to use attraction marketing to supercharge your online income!

What is Attraction Marketing?

Attraction marketing is a marketing strategy where you attract potential leads and customers to you with various types of content. This network marketing strategy heavily relies on the “know, like, and trust” factors associated with leading a prospect to a sale. 

People are much more likely to buy from a person or company they know, like, and trust. Attraction marketing strategies build trust and credibility with prospects through valuable content that aims to build relationships first and sell later.

The idea behind attraction marketing is to position yourself or your brand as an authority in your industry, providing valuable information and resources that potential customers will find useful. By doing so, you can attract a larger audience to your business and build a following of loyal customers.

How Attraction Marketing Works

Attraction marketing messages should focus on providing value to potential customers or clients rather than directly selling to them. By building trust and credibility through valuable content and resources, you can attract a larger audience and build a following of loyal customers.

The attraction marketing formula typically involves creating content such as blog posts, videos, or social media posts that provide helpful tips and advice related to your industry. By sharing this content with your target audience, you can demonstrate your expertise and build trust with potential customers.

The strategy works incredibly well to build a personal brand and grow a following. This is the type of marketing strategy used by influencers – their audience is attracted to them because of their lifestyle or skill, and over time they grow to know, like, and trust them. This makes making sales much easier, whether you’re an affiliate or have your own products. 

Attraction Marketing Tips to Help You Make More Money

1680649959 5 8 Ways You Can Use It To Make More Money

Using an attraction marketing strategy is one of the best ways to make more money online – whether you’re running an online business or just starting a side hustle.

Attraction marketing is a form of inbound marketing – meaning customers come to you instead of you having to go out and get them. This method can be totally organic, too, meaning you don’t have to spend money on paid ads if you don’t have the budget. 

Here’s how to make the most out of this strategy to make more money online.

1. Get to Know Your Audience

If you’re running any kind of business or selling or promoting any kind of product online, the very first thing you should do is get to know your audience. 

If you’re an affiliate marketer recommending products and services for sale from other companies, reverse engineer the product to identify exactly who would benefit most from it. 

What pain points does the product or service solve? What kinds of people are experiencing those pain points or problems? 

Getting to know your target audience will help you appeal to them directly. Once you understand their pain points, struggles, and desires, you can create compelling content that inspires them to take action.

2. Choose the Right Marketing Channel

The right marketing channel for you is whatever platform your target audience spends most of their time on. And with so many social media platforms to choose from, it’s possible that they’re on multiple platforms.

These days, video is the king of organic content. However, that doesn’t mean that written content won’t reach the right people, too; it just might take a little bit longer.

If you want to build your following and start making sales as fast as humanly possible, consider using short-form and long-form videos in your marketing strategy. Post your videos to TikTok, Instagram and Facebook Reels, YouTube and YouTube Shorts, and Pinterest. You can also repurpose your longer-form video content into a podcast. In a way, you can be everywhere at once.

A holistic marketing strategy combining short-form, long-form, and written content is the best way to go in the long run. But if you want to gain traction fast, start with video. 

3. Create Impactful and Intriguing Content

The best way to grow an audience with attraction marketing is to create content that intrigues your target audience, inspires them, and also speaks directly to their pain points. 

Most of your content should be value-based to establish your authority and expertise. While growing your audience and platform, your main strategy should be to give as much value as possible – you can ask for the sale later. 

And don’t think too hard about creating different kinds of content for every platform: start with the platform you’re best at. For example, if blogging is where you’re most comfortable, write an article and repurpose it into videos and audio to distribute elsewhere.

4. Share Your Personality

Aside from creating content that speaks directly to the pain points of your target audience, sharing your personality and being relatable is one of the best ways to attract new followers, leads, and customers fast. 

Share bits and pieces of your personal life and work your personal story into your content. This will make your content even more compelling.

Your audience will feel like they can actually connect with you on a human level when you stop trying to make everything perfect, professional, and polished and incorporate some of your real life into your content.

5. Gather and Nurture Leads

No matter how or where you’re focusing your marketing efforts, you should be gathering and nurturing leads with email marketing. Growing an email list is essential to success in any kind of online business.

Create a lead magnet related to the product you are selling or promoting that also closely ties in with your target audience’s problem and give it away for free in exchange for their email address. 

Nurture your email subscribers by sending out daily or weekly emails providing more value, showcasing your best content, sharing your own stories that relate to the industry, etc. 

There’s a saying that goes, “the money is in the list,” and with attraction marketing, most of your sales will likely be coming from subscribers on your email list once you have solidified the “know, like, and trust” factor. 

1680649959 34 8 Ways You Can Use It To Make More Money

6. Be Consistent

The most important step of an attraction marketing campaign or strategy is consistency. This doesn’t mean every day for one week or one month… This method requires long-term consistency. 

It can be hard to stay consistent in the beginning when you have 0-10 followers and no results… But consistency is the key to seeing results. 

Use the slow time in the beginning, to refine your message, get comfortable with sharing your stories, and find what types of content resonate best with your target audience.

7. Create Emotional Connections

Creating emotional connections with your target audience will help build their trust, and that will establish you as an authority in your field. 

Connect with your audience on an emotional level by sharing vulnerable details about yourself, your business, or how you got to where you are now. 

If you can connect with your audience on an emotional level by appealing to the pain points they are currently having, you will be successful.

8. Utilize Storytelling

“Facts tell, stories sell.” This is true when it comes to making sales, and it’s also true when it comes to building a following – i.e., selling “yourself.” 

Learn how to use storytelling in your marketing to create compelling content that you can use for a variety of purposes. Whether it’s to show how the product can change someone’s life or to help them overcome objections, storytelling is one of the most powerful marketing techniques there is.

Attraction Marketing Examples

There are many different ways of doing attraction marketing. This strategy can be employed by brands and businesses, but, as mentioned above, it works incredibly well for building a personal brand.

Authority Websites

Authority websites are a great example of attraction marketing. These websites create content around a specific niche that solves user problems and offers solutions that help the customer and earn the creator money. 

Here are some examples of profitable authority websites: 

Learn how to create your own authority niche website with the Authority Site System (TASS)! It’ll show you step by step how to go from zero to hero and build a real and lasting online business from the comfort of your home – or wherever life takes you!

Influencers

Influencers use attraction marketing as a way to naturally draw in and engage their followers instead of using pushy tactics to sell products or services. 

They use various attraction marketing techniques like creating informative and entertaining content, sharing personal stories and experiences, offering advice and tips, and engaging with their followers in comments and DMs. 

This marketing strategy allows influencers to build strong relationships with their followers, leading to increased engagement and sales for themselves and the brands they partner with.

Conclusion

To wrap it all up, an attraction marketing strategy can be a total game-changer for your online business or personal brand. 

The key things to focus on are: 

  • Providing value over selling.
  • Consistency.
  • Being authentic.
  • Utilize storytelling, and don’t be afraid to be vulnerable.

Using these techniques will help you build a following of loyal followers, subscribers, and, eventually, paying customers.



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This 20-Year-Old’s Summer Side Hustle Earned $150,000

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This 20-Year-Old's Summer Side Hustle Earned $150,000

This Side Hustle Spotlight Q&A features 20-year-old college student Jacob Shaidle, founder of Ontario-based barbecue cleaning business Shaidle Cleaning. Responses have been edited for length and clarity.

Courtesy of Shaidle Cleaning. Jacob Shaidle.

What was your day job or primary occupation when you started your side hustle?
I was a 15-year-old high school student when I started my side hustle, Shaidle Cleaning. I always liked physical labor, so this was a natural fit. Before I started my business, at the age of 14, I worked full-time summers at a tree farm, but when my parents told me I had to pay my way through university, I wanted to make more than minimum wage to ensure I could pay tuition. I was shocked when I found out how expensive school really was! Today, I am a full-time university student during the school year and a full-time business owner during the summer. I plan on pursuing Shaidle Cleaning full-time after I graduate.

Related: This 52-Year-Old Started a Side Hustle That Brings People Joy — and It Earns Up to $30,000 During Wedding Season: ‘There Was Real Demand’

When did you start your side hustle, and where did you find the inspiration for it?
I started Shaidle Cleaning in the summer of 2021. My mom asked me to clean our barbecue at home and suggested that I go knocking down the street after I did such a good job. My parents mentioned cleaning neighbors’ grills to make more money than what I made at the tree farm. I never would have thought to start a business cleaning grills if they didn’t suggest it!

What were some of the first steps you took to get your side hustle off the ground?
I needed the proper cleaning supplies to get Shaidle Cleaning off the ground. Luckily, I already had a pressure washer at home from my Dad, and I spent $400 on other equipment (100% of my savings at the time). That first summer in business, I put everything into two grocery bags and walked about a half-mile radius from my house to clean grills — I didn’t have my driver’s license or a car, so walking was my only option. By the second summer, I made enough money to buy my own car, which allowed me to expand my service area and double my revenue.

Related: She Started a Creative Side Hustle That Made $100,000 in 10 Months — Now It Earns Up to $10 Million a Year: ‘Find Your Niche’

What were some of the biggest challenges you faced while building your side hustle, and how did you navigate them?
My three biggest challenges with the business have been ensuring amazing quality even after hiring people, maintaining a great online presence and managing such a high volume of clients. To ensure quality of service, I found that good, well-planned training was very important. Even more important, though, was hiring hardworking, passionate people — people who had similar goals and mindsets as me and could work toward a shared goal. Having an amazing team has been the driving factor in our business’s success.

Maintaining a great online presence is really challenging as a small business competing against all these “sharks” with more clients and money to outspend us on ads. With the help of my friend Aran Giffen, we have been able to establish a great online presence, selling people on the story and our youth, passion and drive rather than the actual service we provide. We want to make it clear that we are all students with the goal of helping other students, and that is how we present ourselves.

Lastly, going from managing 100 clients a summer to more than 700 has been a huge jump. As the owner, I want to have personal conversations with each client, get them excited about the service and make sure they have the best experience every time. Unfortunately, there just isn’t enough time in the day for me to do that. Instead, I have utilized the great personalities of my own workers to message, follow up and ensure the happiness of customers. We have also made client management easier with Jobber, which automatically stores all of our clients’ information, sends automated messages and keeps everything organized for me as the owner.

How long did it take you to see consistent monthly revenue? How much did the side hustle earn?
Since this is a seasonal business, I work hard each summer to ensure I increase my revenue from the previous season. In my first two months of operation in 2021, I made $5,000. The following summer, when I had my car, I doubled my revenue to $10,000. These were two-month summers in grades 11 and 12. In my first university summer, I hit my first $10,000 month and finished the summer with around $30,000.

This summer, which was my fourth summer in business, we did $100,000 in revenue in 75 days, ending the summer with roughly $150,000 in top-line revenue. As a one-man operation, it wasn’t too challenging to see consistent revenue in the summers. This is because I would typically knock on doors for one or two days to fill up my schedule for the week. This past year, we had seven technicians and 20 people in total, so it was much more challenging to stay consistent with the revenue. We had to learn quickly how to train employees, manage our sales team and deal with hundreds more customers. My best friend, Aran Giffen, has been a huge help in ensuring revenue stays consistent by managing our website, reach-out and online ads.

Related: The Side Hustle She Started in a High School Locker Room Hit Multimillion-Dollar Revenue — and Taylor Swift Is a Fan: ‘Invest in Yourself’

What does growth look like now?
I’ve been able to expand my one-man side hustle into a thriving business that has allowed me to hire dozens of high school and university students, helping them pay for their own education. With a growing, passionate and hard-working team, we aim to eventually break seven figures in revenue. Automation is a large part of being able to scale a business. We recently automated our customer communications by partnering with Jobber last summer, which has helped us tremendously. This partnership has allowed us to expand our customer base to hit 1,000 grill cleanings and six figures in revenue this year. Before Jobber, I spent a lot of my time scheduling cleanings and manually sending reminder messages to customers about their appointments — it ate up most of my day. Jobber completely takes that over by allowing customers to book their appointments online, automating reminder messages and sending invoices at the end of our service, which has freed up my time to focus on growing the business. We wouldn’t have been able to hit six figures in revenue or hire employees without this partnership.

What do you enjoy most about this side hustle?
By far, the most rewarding part of owning Shaidle Cleaning has been enabling my employees to afford their tuition and university costs. I am so proud of my team and happy with what we have accomplished so far, and I sincerely only want what is best for them. We are building a company around hardworking, dedicated and passionate students, and I value their work and effort more than anything else. My business is so much more than just cleaning grills — we’re creating a tight-knit community of students and helping them build and grow as people.

Related: She Started a T-Shirt Side Hustle as a Recent Grad Working at ‘People’ Magazine. It Led to a DM From Levi’s and $400 Million.

What’s your advice for others hoping to start successful side hustles of their own?
Find great people to surround yourself with. I used to think it would be so great to reach my big dreams on my own — more rewarding, efficient and impressive. But I was totally wrong. One of my favorite parts of my job is meeting new people who can help and enable me in different ways. It is much more rewarding to gather a group of people around a singular goal and lead them all to success than it is to do it alone. It is way quicker to build off the amazing knowledge of others to propel yourself forward in business, and it is more impressive to stick with the plan with the people around you than to hike up the mountain alone, leaving people behind.

With this message, there are four very important people I would like to mention who have helped me do amazing things in business. Aran Giffen, Brendan Quinlan and my parents. Aran joined along for the ride in year three and has been one of Shaidle Cleaning’s biggest assets. Brendan has acted as my mentor for just over a year now and has given me more knowledge, skills and advice than anyone else in business. Along with my mom and dad — who have always been by my side encouraging me no matter what and have had the pleasure of watching this grow since the very first BBQ — I am eternally grateful for these people and only wish to continue growing with them.

This article is part of our ongoing Young Entrepreneur® series highlighting the stories, challenges and triumphs of being a young business owner.

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He Overcame Dyslexia and Built a $1 Million Language Learning App

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He Overcame Dyslexia and Built a $1 Million Language Learning App

Entrepreneur Ventures is an early-stage venture capital firm partnered with Entrepreneur Media that is dedicated to backing passionate and innovative founders as early as day one. In this series, we are profiling the amazing entrepreneurs that Entrepreneur Ventures is working with to share their insights on building and growing a thriving business.

Michael Peled is the co-founder and CEO of Singit, an immersive English education platform that teaches the language through music. “People pick songs that they like, then select words in the lyrics for instant translation, and expand their vocabulary faster and easier,” Peled explained on a call with Entrepreneur.

SingIt is currently being used by 500,000 students across 12 countries and has recently surpassed $1 million in annual recurring revenue. “With our new consumer channels, especially focusing on the Latino population in the U.S., and over 5,000 paying customers, we’re poised to disrupt the market,” Peled says. Read on to learn more about the innovative teaching tool, and the driving force behind the 23-year-old tech founder’s passion for learning.

Please give us the company elevator pitch.
SingIt is transforming English language education by integrating AI-driven technology with a library of over 5 million songs. We deliver personalized learning experiences, tailored to each learner’s needs, turning the most addictive apps into powerful tools for mastering language.

What gave you the idea?
My father learned English in the ’70s from John Lennon and Bob Dylan songs. This sparked my realization that music could be an incredible tool for language learning, particularly for people like myself with dyslexia. I had to work eight times harder in school to achieve the same results as my peers. This determination, combined with having entrepreneurial parents who always believed in me, propelled me forward. I firmly believe that having just one person who pushes and supports you can make all the difference.

Related: Teacher’s Successful Side Hustle Made Over $22K in One Month

How did you get started?
I developed SingIt as my final project in a gifted kids program at the Weizmann Institute. It grew into an app now used by 500,000 students globally, and it’s been approved by Ministries of Education worldwide.

What kind of training did you have before developing Singit?
By the age of 17, I was mining Ethereum on my school’s lab computers, but that’s not where my business success stems from. My passion for technology and curiosity about how money is made started when I was 9. Though I’m not materialistic and consider myself quite frugal, I was always drawn to entrepreneurship. By 16, I was earning over $100K a year photographing events while others partied. Growing up in a family of investment bankers also opened doors to key relationships, including a mentor who introduced me to underwriting.

Related: How This Entrepreneurial Couple Is Revolutionizing Brand Loyalty

Ultimately, my success came from being relentlessly curious, always seizing opportunities, and having a strong desire to learn from others. Since then, my focus has been on creating lasting impact, not just financial gains. SingIt’s mission is to democratize education and make learning accessible for everyone.

What do you hope to accomplish with SingIt?
I want SingIt to become a cornerstone of education, enabling millions of children to learn English in a fun, engaging, and accessible way. My goal is for English to become a second language globally. In many countries, fluency in English can increase one’s salary by up to four times and open new opportunities, especially in poorer regions, connecting them to the global economy.

What is your best advice for entrepreneurs who are pitching investors?
Persistence is key. Be relentless in pursuing your vision and ensure that your product solves a real problem. For instance, when securing music licenses for SingIt, I didn’t stop until I won over the biggest players in the industry.

Do you have a personal mantra that helps keep you motivated?
Be prepared to outwork everyone in the room, including your toughest competitors. True success demands relentless effort, grit, and unwavering perseverance. Every obstacle is an opportunity to rise above. Remember: “If you will it, it’s not a dream.” Lead with passion, push your limits, and show the world what’s possible when you refuse to give up.

Related: All True Entrepreneurs Share This One Personality Trait, Says the Founder of Spicewell

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CVS Is Laying Off Thousands in Cost Cutting Initiative

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CVS Is Laying Off Thousands in Cost Cutting Initiative

CVS Health is laying off around 2,900 people to cut costs, the company announced on Tuesday.

“We’ve embarked on a multi-year initiative to deliver $2 billion in cost savings by reducing expenses and investing in technologies to enhance how we work,” a spokesperson said in a statement, per CNN.

Related: ‘Tough Day For All of Us:’ Intel CEO Announces Layoffs Affecting 15,000 People

Experts say several factors are causing the industry to struggle as a whole, including online shopping. Consumers are buying toiletries and personal items from Amazon, Walmart, and other large online retailers. Meanwhile, big box stores like Costco are cutting into what was once considered staple buys at drugstores, like toilet paper and snacks.

CNN also reports that Dollar General’s growing market is causing slower sales at drug stores in rural areas. Falling reimbursement rates for prescription drugs are also a big factor.

Related: Apple Just Conducted a Rare Round of Layoffs. Here Are the Teams and Roles Affected.

“Our industry faces continued disruption, regulatory pressures, and evolving consumer needs and expectations,” the spokesperson said. “The reductions will not impact front-line jobs in our stores, pharmacies and distribution centers.”

“The vast majority of impacted colleagues will be notified this week,” the CVS spokesperson added.

The cuts will affect around 1% of CVS’s total workforce.

On Monday, the Wall Street Journal reported that CVS has been exploring the possibility of breaking up the company.

Reuters reported that the move would potentially separate its retail and insurance units.

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