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8 Ways You Can Use It To Make More Money in 2023

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8 Ways You Can Use It To Make More Money in 2023

In today’s digital age, making money online has become more accessible than ever before. However, with so much competition out there, it can be challenging to stand out and attract customers to your online business. That’s where attraction marketing comes in. 

Attraction marketing is a powerful strategy that can help you draw in your ideal audience and convert them into paying customers. In this article, we’ll explore what attraction marketing is, why it’s important, and, most importantly, how you can use it to make more money online. 

Whether you’re a seasoned digital marketer or just starting out, the tips and techniques we’ll cover will help you take your business to the next level. 

So, let’s dive in and learn how to use attraction marketing to supercharge your online income!

What is Attraction Marketing?

Attraction marketing is a marketing strategy where you attract potential leads and customers to you with various types of content. This network marketing strategy heavily relies on the “know, like, and trust” factors associated with leading a prospect to a sale. 

People are much more likely to buy from a person or company they know, like, and trust. Attraction marketing strategies build trust and credibility with prospects through valuable content that aims to build relationships first and sell later.

The idea behind attraction marketing is to position yourself or your brand as an authority in your industry, providing valuable information and resources that potential customers will find useful. By doing so, you can attract a larger audience to your business and build a following of loyal customers.

How Attraction Marketing Works

Attraction marketing messages should focus on providing value to potential customers or clients rather than directly selling to them. By building trust and credibility through valuable content and resources, you can attract a larger audience and build a following of loyal customers.

The attraction marketing formula typically involves creating content such as blog posts, videos, or social media posts that provide helpful tips and advice related to your industry. By sharing this content with your target audience, you can demonstrate your expertise and build trust with potential customers.

The strategy works incredibly well to build a personal brand and grow a following. This is the type of marketing strategy used by influencers – their audience is attracted to them because of their lifestyle or skill, and over time they grow to know, like, and trust them. This makes making sales much easier, whether you’re an affiliate or have your own products. 

Attraction Marketing Tips to Help You Make More Money

1680649959 5 8 Ways You Can Use It To Make More Money

Using an attraction marketing strategy is one of the best ways to make more money online – whether you’re running an online business or just starting a side hustle.

Attraction marketing is a form of inbound marketing – meaning customers come to you instead of you having to go out and get them. This method can be totally organic, too, meaning you don’t have to spend money on paid ads if you don’t have the budget. 

Here’s how to make the most out of this strategy to make more money online.

1. Get to Know Your Audience

If you’re running any kind of business or selling or promoting any kind of product online, the very first thing you should do is get to know your audience. 

If you’re an affiliate marketer recommending products and services for sale from other companies, reverse engineer the product to identify exactly who would benefit most from it. 

What pain points does the product or service solve? What kinds of people are experiencing those pain points or problems? 

Getting to know your target audience will help you appeal to them directly. Once you understand their pain points, struggles, and desires, you can create compelling content that inspires them to take action.

2. Choose the Right Marketing Channel

The right marketing channel for you is whatever platform your target audience spends most of their time on. And with so many social media platforms to choose from, it’s possible that they’re on multiple platforms.

These days, video is the king of organic content. However, that doesn’t mean that written content won’t reach the right people, too; it just might take a little bit longer.

If you want to build your following and start making sales as fast as humanly possible, consider using short-form and long-form videos in your marketing strategy. Post your videos to TikTok, Instagram and Facebook Reels, YouTube and YouTube Shorts, and Pinterest. You can also repurpose your longer-form video content into a podcast. In a way, you can be everywhere at once.

A holistic marketing strategy combining short-form, long-form, and written content is the best way to go in the long run. But if you want to gain traction fast, start with video. 

3. Create Impactful and Intriguing Content

The best way to grow an audience with attraction marketing is to create content that intrigues your target audience, inspires them, and also speaks directly to their pain points. 

Most of your content should be value-based to establish your authority and expertise. While growing your audience and platform, your main strategy should be to give as much value as possible – you can ask for the sale later. 

And don’t think too hard about creating different kinds of content for every platform: start with the platform you’re best at. For example, if blogging is where you’re most comfortable, write an article and repurpose it into videos and audio to distribute elsewhere.

4. Share Your Personality

Aside from creating content that speaks directly to the pain points of your target audience, sharing your personality and being relatable is one of the best ways to attract new followers, leads, and customers fast. 

Share bits and pieces of your personal life and work your personal story into your content. This will make your content even more compelling.

Your audience will feel like they can actually connect with you on a human level when you stop trying to make everything perfect, professional, and polished and incorporate some of your real life into your content.

5. Gather and Nurture Leads

No matter how or where you’re focusing your marketing efforts, you should be gathering and nurturing leads with email marketing. Growing an email list is essential to success in any kind of online business.

Create a lead magnet related to the product you are selling or promoting that also closely ties in with your target audience’s problem and give it away for free in exchange for their email address. 

Nurture your email subscribers by sending out daily or weekly emails providing more value, showcasing your best content, sharing your own stories that relate to the industry, etc. 

There’s a saying that goes, “the money is in the list,” and with attraction marketing, most of your sales will likely be coming from subscribers on your email list once you have solidified the “know, like, and trust” factor. 

1680649959 34 8 Ways You Can Use It To Make More Money

6. Be Consistent

The most important step of an attraction marketing campaign or strategy is consistency. This doesn’t mean every day for one week or one month… This method requires long-term consistency. 

It can be hard to stay consistent in the beginning when you have 0-10 followers and no results… But consistency is the key to seeing results. 

Use the slow time in the beginning, to refine your message, get comfortable with sharing your stories, and find what types of content resonate best with your target audience.

7. Create Emotional Connections

Creating emotional connections with your target audience will help build their trust, and that will establish you as an authority in your field. 

Connect with your audience on an emotional level by sharing vulnerable details about yourself, your business, or how you got to where you are now. 

If you can connect with your audience on an emotional level by appealing to the pain points they are currently having, you will be successful.

8. Utilize Storytelling

“Facts tell, stories sell.” This is true when it comes to making sales, and it’s also true when it comes to building a following – i.e., selling “yourself.” 

Learn how to use storytelling in your marketing to create compelling content that you can use for a variety of purposes. Whether it’s to show how the product can change someone’s life or to help them overcome objections, storytelling is one of the most powerful marketing techniques there is.

Attraction Marketing Examples

There are many different ways of doing attraction marketing. This strategy can be employed by brands and businesses, but, as mentioned above, it works incredibly well for building a personal brand.

Authority Websites

Authority websites are a great example of attraction marketing. These websites create content around a specific niche that solves user problems and offers solutions that help the customer and earn the creator money. 

Here are some examples of profitable authority websites: 

Learn how to create your own authority niche website with the Authority Site System (TASS)! It’ll show you step by step how to go from zero to hero and build a real and lasting online business from the comfort of your home – or wherever life takes you!

Influencers

Influencers use attraction marketing as a way to naturally draw in and engage their followers instead of using pushy tactics to sell products or services. 

They use various attraction marketing techniques like creating informative and entertaining content, sharing personal stories and experiences, offering advice and tips, and engaging with their followers in comments and DMs. 

This marketing strategy allows influencers to build strong relationships with their followers, leading to increased engagement and sales for themselves and the brands they partner with.

Conclusion

To wrap it all up, an attraction marketing strategy can be a total game-changer for your online business or personal brand. 

The key things to focus on are: 

  • Providing value over selling.
  • Consistency.
  • Being authentic.
  • Utilize storytelling, and don’t be afraid to be vulnerable.

Using these techniques will help you build a following of loyal followers, subscribers, and, eventually, paying customers.



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How the Peak Travel Season Will Impact Payment Fraud

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How the Peak Travel Season Will Impact Payment Fraud

Opinions expressed by Entrepreneur contributors are their own.

Summer is just around the corner, and with it comes an influx of vacationers ready to explore new destinations. As the summer travel season begins, businesses operating within travel and hospitality must adopt robust strategies to manage the anticipated increase in transaction volumes and fraud risks. These strategies must also effectively manage disputes and chargebacks during a peak travel period that’s expected to break records.

Americans are still choosing to prioritize their vacations despite challenges like international unrest and rising prices. Projections from the Transportation Security Administration (TSA) suggest we’ll see a record-breaking summer travel season in 2024, with officials anticipating the busiest travel season ever.

52% of consumers say they plan to travel as much in 2024 as last year, with another 40% saying they expect to travel even more. These prospective travelers already have significant budgets set aside for these trips.

Millennials and Gen Z are the driving forces behind this trend. People in this cohort tend to prioritize experiences over material goods and seek a healthy work-life balance to explore new places and cultures. They’re also heavily influenced by social media, where many influencers showcase travel as part of an aspirational lifestyle.

This surge in travel drives global business at every level of the economy, but it also creates a heightened sense of risk. For businesses, effectively managing fraud and chargeback risk year-round is crucial to navigating the travel space.

Let’s explore the best strategies and tactics for managing these threats, whether in-house, hybrid or outsourced, and why asking for help might be the most effective course of action this year.

Related: How a Bad Billing Descriptor Can Cost You

The challenges ahead

While a travel boom is fantastic for businesses and local economies, it poses significant challenges that underscore the necessity of comprehensive fraud and chargeback management. An exceptionally busy travel season can aggravate existing chargeback triggers already intrinsic to the travel space. We may see:

  1. Increased Transaction Volume. The sheer volume of transactions during peak travel seasons makes managing and monitoring every transaction closely difficult. This increased volume can overwhelm internal systems, leading to errors and delays in handling disputes, contributing to more chargebacks.
  2. Fraudulent Activities. Fraudsters take advantage of the busy season, knowing that the high transaction volumes can mask their activities. From fake travel deals to phishing emails, the types of fraud targeting travelers are diverse and sophisticated, increasing the likelihood of chargebacks from unauthorized transactions.
  3. Overbooked Flights and Hotel Shortages. High demand can lead to overbooked flights and sold-out hotels. When travelers are bumped from flights or denied rooms, dissatisfaction spikes. So, too, does the number of chargebacks as customers dispute charges for services they didn’t receive.
  4. Poor Customer Service. Understaffing is common during peak periods, resulting in longer wait times, unresolved complaints and poor service. Frustrated customers often turn to chargebacks to resolve their grievances when they feel neglected or mistreated.
  5. Operational Strain. Handling a surge in transactions requires a well-prepared operational setup. Without it, companies might fail to process payments and refunds promptly, further aggravating customers and leading to more disputes and chargebacks.
  6. Financial and Reputational Impact. Chargebacks result in financial losses due to refunds and fees. However, they also damage a company’s reputation with customers and hurt their relationships with financial institutions. High chargeback rates can result in higher processing fees and, in severe cases, the loss of merchant processing privileges.

Considering what’s at stake, you can see why it’s incredibly urgent to prioritize effective chargeback management. Aside from saving time and money, it can also help boost customer trust during the peak travel season.

Managing chargebacks: In-house, hybrid or outsourced?

Travel operators can adopt one of three chargeback management strategies to handle the increased demand and the potential challenges outlined above.

First, they can manage everything in-house. This involves maintaining a dedicated team to manage disputes, enhance customer support and refine fraud detection systems. While this approach offers direct control, it can be resource-intensive and requires constant updates and training to stay updated on new fraud tactics and regulatory changes.

A second option is to outsource everything. This allows travel companies to benefit from specialized expertise and advanced technologies without the burden of maintaining an in-house team. Third-party providers can offer scalable solutions, real-time fraud detection and comprehensive chargeback prevention strategies. However, it can also mean that merchants lack insight.

As a third option, merchants can try taking a more hybrid approach. Combining internal efforts with external support lets businesses leverage advanced technologies and knowledge from third-party providers while retaining some control over the process. This approach provides a balance between direct oversight and external expertise.

Related: How to Fight Fraud and Chargebacks Should Regulation Fail

Industry collaboration

As we gear up for a record-setting summer, it’s clear that improved industry collaboration could be the key to addressing fraud and chargebacks.

We could consider the transformative potential of open data and artificial intelligence (AI) within the tourism industry. Combining an open data strategy with AI can enhance decision-making processes, helping to personalize customer experiences and optimize operations.

By harnessing open data, businesses can gain valuable insights into traveler preferences and behaviors. This insight can be refined using AI to forecast trends and tailor services.

Related: Think You Can’t Win Against Chargebacks? Think Again.

Open data and AI will have a much more symbiotic relationship in the future. The kind of collective effort that open data demands will create a more secure environment for our customers and protect our businesses from the financial strain of chargebacks. These technologies promise to boost efficiency and innovation in tourism, help manage threats and enhance the overall travel experience.

Ultimately, travel operators need to be proactive. By adopting the right strategies and fostering collaboration across the industry, operators can thrive during this busy travel season and create a better experience for all travelers.

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How Keeping Things Simple Helps Your Company Innovate and Grow

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How Keeping Things Simple Helps Your Company Innovate and Grow

Opinions expressed by Entrepreneur contributors are their own.

According to Steve Jobs, “Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple.” It seems obvious that keeping things simple will help your business succeed. And yet, it’s surprisingly difficult to do it.

If simplicity is this challenging, you need to be intentional to make it happen. That’s why many successful companies actively prioritize it as a value. Ikea’s focus on simplicity comes across in its designs, catalog, store experience and more. One of Nike’s 11 management maxims is “simplify and go,” focusing teams on moving fast to adapt to new technologies and fashions.

I believe that simplicity is a driver for genius innovation. In fact, my journey as an entrepreneur began with an idea to simplify a complex and bureaucratic process. Today, the success of that idea has created new challenges. We serve millions of customers across over 100 countries, with many different needs — to meet them all, we’d need a ton of different features. So, we have to find the simplest ideas that will improve the experience for the largest number of users.

Related: Here’s Why You Should Embrace Simplicity as a Strategy (and 3 Ways to Do It)

Simplifying innovation is a recipe for success

Some people think that to be an entrepreneur, you have to bring groundbreaking technological innovation to the world. But actually, there’s a lot of room to innovate on top of new technologies, simplifying them and packaging them for specific use cases.

If you think of two of the technology giants of our times, Google and Apple, neither of them invented their core technologies. Apple wasn’t the first company to create a home computer or cellphone, Google wasn’t the first company to develop a search engine. They made existing innovations simpler and more user-friendly, and it was a recipe for success.

This is particularly relevant right now in the middle of a revolution fueled by generative AI. There are definitely huge opportunities in creating new AI-driven technologies, but there are even more opportunities in finding ways to package these technologies into user-friendly software for specific use cases.

To do this, first master the tech, and then put yourself in the shoes of your potential user. Try to understand what is really useful about the innovation and what barriers people might face when trying to use it.

The key is to find a way to simplify the technology, making it easier for your target users to understand and adopt it. Do this, and you’re onto a winner.

Work smarter by simplifying communication

Another part of any business where simplification is super important is communications and processes. As companies grow, it becomes harder to get people on the same page or ensure continuity between departments. Poor communication creates misunderstandings, which can lead to mistakes. The more people involved in a project, the more likely it is that workflows will become complicated. This all slows things down, wastes time and restricts your ability to make an impact on the business.

Let’s start with communication. Using a single, simple language across the company is crucial for people to be able to understand each other. For example, try to use less jargon and fewer three-letter acronyms, or make sure to explain them if you do. By creating organized archives of historical documents and plans, you help onboard new people and anyone can find important information fast when they need it.

Create a culture of transparency where different departments share their plans with each other. Create frameworks to facilitate this, like quarterly reviews or roadmap deployments. It’s not possible for employees to be actively involved in everything going on in the company, but by helping everyone take part passively, you’re making sure they’re on the same page and can facilitate ideas and collaborations across teams.

When you do have to communicate, encourage your teams to do it in the most straightforward way possible. By simplifying communication and making it easy to understand, discussions are more focused and decisions are made faster.

Related: The Key to Effectively Communicating Important Messages Is All About Simplicity

Put simplicity at the heart of your product

A simplification mindset can also be applied to product development. By making small incremental changes, sometimes with test groups of users, you can use the inspect and adapt methodology to understand their adoption, as well as any issues, and innovate further accordingly. Every so often, you can combine all these small changes into a large product update that you roll out for everyone.

For example: A company added a lot of extra value to its product with new features and releases. In theory, this was great for the users, but some found the UI overwhelming and new pricing options confusing. To use a metaphor, some people are happy to be given ingredients to make their own meal, but most would prefer the chef do the cooking so they can enjoy the final result.

Having understood this through their feedback, the company introduced a change to its UI that helped users get the end result they wanted, without having to work hard to achieve it themselves. By simplifying, the company maximized the impact of the value of all the new additions to the product.

Related: Keep It Simple: Why Simplicity Is Key To Making Your Brand Win

Richard Branson once said: “Any fool can make something complicated. It is hard to keep things simple.” Simplicity won’t come about by accident — you need to be intentional. You have to call it out and make it a focus for the whole company. You need to put it at the heart of everything. And when you succeed, the impact will be huge.

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How to Claim Money in Disney’s $9.5M ‘Dream Key’ Settlement

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How to Claim Money in Disney's $9.5M 'Dream Key' Settlement

If you bought a Disney Dream Key pass from August 25 to October 25, 2021, you could receive part of a $9.5 million settlement.

Disney has settled a class action lawsuit filed in November 2021 in California district court over how it marketed its $1,400 Dream Key pass, a program that allows customers to pay a flat rate to go to Disneyland and California Adventures theme parks whenever they want throughout the year.

The settlement website shows that payments to qualified class members were sent either by check or through a digital payment on June 14.

Related: Parents With Young Children Are Taking on ‘Disney-Related’ Debt for Trips to Theme Parks, According to a New Report

Unless a class member excludes themselves from the settlement payout, they give up any right to sue Disney over the same claims in the lawsuit.

Disneyland. Photo by Barry King/WireImage

According to the plaintiff, Jenale Nielsen, Disney advertised the Dream Key Pass as a way to enter Disneyland without any restrictions. When she bought the pass and tried to make a reservation, however, she found that Disney had blocked out many days, including all weekends in November 2021.

“Given that Disney had advertised and promised that there would be no ‘blockouts’ for Dream Key holders, Ms. Nielsen was surprised,” the filing stated.

Nielsen looked at Disney’s website and found that it still had passes available for sale on the days it had barred Dream Pass holders, so the blocks weren’t caused by tickets being sold out.

Related: A Fifth Walt Disney World Theme Park Could Be Coming Soon — Here’s What We Know

The filing called the Dream Key a “second class ticket” to Disney’s parks and said that Nielsen “was deceived by and relied upon” Disney’s “false and deceptive advertising.”

1718664962 482 How to Claim Money in Disneys 95M Dream Key SettlementLocked Disneyland during the pandemic. Photo by Jeff Gritchen/MediaNews Group/Orange County Register via Getty Images

Disney denied all of Nielsen’s claims as well as any wrongdoing or liability.

Nielsen received $5,000 as part of the settlement and 100,000 others affected will receive around $67.41 from Disney.

Related: Disney World Concession Prices Have Gone Up 60% Over the Past Decade — Including Two Fan Favorite Sweet Treats That Have Skyrocketed in Price

For reference, a standard Disneyland theme park ticket starts at $96 to $194 per day.

Disney has now made changes to its Magic Key Pass advertising. The Dream Key is no longer available to purchase. In its place, the highest tier is now the Inspire Key, priced at $1,649 and labeled as subject to “applicable pass blockout dates.”

The Magic Key calendar at the time of writing had availability open for almost all days in July, August, and September for Inspire Key holders.

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