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Andrew Tate’s Hustlers University Offered Prizes for Followers to ‘Cancel’ KSI



Andrew Tate’s Hustlers University Offered Prizes for Followers to ‘Cancel’ KSI

andrew tate ksi

Photos: MIHAI BARBU/AFP via Getty Images and Chris Unger/Zuffa LLC via Getty Images

LONDON – A close associate of Andrew Tate put a “bounty” on the head of influencer KSI, offering a prize to the Tate follower who made the most popular video about how the streamer and boxer “needs to be condemned and cancelled,” according to chat logs and other evidence obtained by VICE World News. 

Experts have pointed to manipulation of tech platform’s algorithms as a central feature of Tate’s rise to fame over the past several years. Another aspect of the Tate empire’s online presence, though, is the way his followers swarm his perceived enemies – something that appears to have been in at least some cases centrally directed by Tate’s inner circle.

The mechanism, in this case, was Tate’s Hustlers University, “an online money-focused community providing education and coaching to over 100,000 students worldwide,” according to its website. In practice, the programme, aimed at boys and young men (“shock your friends and family by becoming the kid who’s leveling up in real life,” reads the website), resembled multi-level marketing, with members who paid $49 per month to receive instruction on how to “make money online” learning how to participate in an affiliate-link scheme that involved sharing viral clips of Tate.

A source who was once a member of Hustlers University says students were also offered “cancellation bounties,” which were placed on the heads of Tate’s perceived enemies. In a message this source shared with VICE World News, a moderator using the screen name “Luc” appears to be instructing members to make videos condemning KSI – a British YouTuber, boxer, rapper and entrepreneur with 24 million followers – and offering a reward for the most successful one.

This message was sent on the 23rd of August 2022, two days after KSI tweeted “thank God Andrew Tate was banned” when Tate was banned from social media platforms including Instagram, Youtube, and TikTok. 

Two days later, “Luc” posted the “cancellation bounty” to a Hustlers University Discord server.

VICE World News visited Tate’s compound in Romania in August 2022, and while there filmed both Andrew and his cousin, Luke, seemingly replying to messages on Hustlers University Discord servers.


Andrew Tate and Luke work at computers in Tate’s Romanian compound in August 2022.

Luke, aware that VICE World News was filming, moved between various Telegram groups and Discord servers, advising students on what Tate content to post and seemingly trying to quell fears that Youtube would ban their accounts. On Discord, he did so using the handle “Luc.”

Luke did not respond to repeated requests for comment at the phone number he provided us with when VICE World News filmed with him in August 2022. Emails sent to his listed email address bounced back.


Luke works at a computer in Tate’s Romanian compound in August 2022.

The bounty was just one prong of Tate’s campaign. In a video posted on the 27th of August to Rumble, a platform backed by tech oligarch Peter Thiel and US senator JD Vance that promotes itself as “immune to cancel culture,” Tate publicly ranted against KSI himself. Tate begins by showing a number of clips from old KSI videos in which, among other things, he makes what he called a “rape face.”

“This is a personal message to you, KSI,” Tate goes on to say. “I had no problem with you, I don’t fucking know you, I don’t watch your bullshit YouTube channel but when I get banned, you want to go from a fan to just instantly cowering out to the matrix? That makes you a hypocrite,” he said. “There’s nothing more disgusting than a male hypocrite. At least Jake Paul was man enough to say, “Stand up for free speech.” If you ever fought Jake, he would smash your fucking face in. And if you want to get smoked twice, I’ll fucking smoke you myself!”

If you have information to share with us that pertains to this story, we’d like to hear from you. You can send an email to [email protected], or contact us via Twitter at @Matt_A_Shea or @JamieTahsin. Alternatively, you can create a Proton Mail account, which stores and transmits messages in an encrypted format, and email us at [email protected].

KSI had previously beaten Jake Paul’s brother Logan in a boxing match; Tate himself is a former champion kickboxer.

“You’re full of shit, you’re a fucking hypocrite,” Tate continued. “The shit you’ve said in the past is worse than anything I’ve ever fucking said and you know it. I will take you 12 rounds and I will break every bone in your fucking face. Fucking dork. Fuck KSI.”

Hustlers University ostensibly taught members how to create wealth on the internet. Paying for the course would get you access to Discord servers chaired by Tate’s “professors,” who taught classes on crypto trading, copywriting, dropshipping, forex trading, and various other ways to make money online. 

One of the supposed methods of “wealth creation” taught to students was an affiliate marketing programme for the course itself. An affiliate marketing program involves people sharing links to products or courses; if someone signs up through a link posted by a given person, they get a cut of the fee paid for the course. 

There’s nothing nefarious about affiliate marketing in general. What was perhaps unique about Tate’s affiliate program, aside from the way it turned boys and young men seeking to learn how to get rich into foot soldiers in his digital army, is that the links being shared were for the same Hustlers University course, meaning that new sign-ups were taught how to create their own affiliate links for the course, and so on. It is this that has led some to liken the programme to a multi-level marketing scheme

To promote their affiliate links for the course, Hustlers University members were instructed to share clips of Tate, with their affiliate links posted in the video and page descriptions. This explains, in part, how Tate became so famous so quickly – he had financially incentivised tens of thousands of people to share clips of him on social media. In particular, it has been argued that the more controversial the clip, the more likely it is to go viral; all of this does a lot to explain why videos of Tate making his most controversial claims are shared so widely across the internet. 

This has been described as a “blatant attempt to manipulate the algorithm.” It’s also what’s allowed Tate to tactically avoid social media bans, as the videos aren’t being posted from Tate’s account, but thousands of others, apparently coordinated via Telegram groups and Discord servers. 

The KSI case isn’t the only instance of seemingly coordinated attempts to spread content and messaging about Tate and his apparent detractors. The Center for Countering Digital Hate announced on Wednesday the 14th of January that it had found 4,621 fake Twitter accounts that had been created to promote Tate. The bot accounts tweeted 15,202 times in support of the former kickboxer, mass tweeting using hashtags “#freetopG,” “#freetate,” “#freeandrewtate,” or “#freetates”. The accounts were deemed as fake if they had less than 10 followers, and were less than 3 months old.

“If Elon Musk is serious about dealing with fake accounts, bots, and inauthentic behaviour then Twitter must act on Andrew Tate’s network of fake accounts manipulating Twitter’s algorithm,” Imran Ahmed, the CEO of CCDH, said in a press release.

Musk previously claimed that one of his biggest priorities after acquiring Twitter was to “defeat the spam bots or die trying.”

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What Are the Highest Paying Jobs in Every U.S. State: Report



What Are the Highest Paying Jobs in Every U.S. State: Report

Sometimes, it’s not just about finding a job that pays well, it’s all about location.

A new report from shows that compensation for the same job can vary from state to state, so where a job is located can really matter, especially if you’re trying to maximize your earnings.

The report matches pay to location by figuring out which jobs yield the highest average salary in each state compared to the national average.

The result is a map of the jobs with the highest earning potential specific to every U.S. state.


The map shows the professions in each state with the highest differences between the average statewide salary and the national average pay.

Related: These Jobs Have the Highest Entry-Level Salaries

Every state has a minimum of one job that pays at least 25% more than the national average.

In midwestern states, such as Minnesota and Indiana, medical professionals make more than they would in other parts of the country.

Physicians take home 38.63% more pay in Indiana, and dermatologists make 56.98% more in Minnesota than either profession makes on average in the U.S.

Related: College Graduates Make the Most Money in These U.S. States

Three states have jobs in business and finance that pay more than 50% more than the national average.

Alaska pays personal financial advisors 66.69% more, Nebraska pays credit counselors 59.46% more, and New York pays credit analysts 50.98% more than the U.S. average overall for those occupations.

1716944163 691 What Are the Highest Paying Jobs in Every US StateCredit:

Here are the highest-paying jobs in some of the most populated U.S. states and how much more (%) each job pays than the national average.

1. California

Craft artists: 89.06%

2. Florida

Quarry rock splitters: 42.40%

3. New York

Crane and tower operators: 109.03%

4. Pennsylvania

Iron and rebar workers: 65.30%

5. Illinois

Hoist and winch operators: 71.79%

6. Ohio

Mathematical science occupations: 40.46%

7. Georgia

Cloak room attendants: 52.49%

8. North Carolina

Healthcare practitioners and all other technical workers: 34.49%

9. Michigan

Plant and system operators: 63.48%

10. New Jersey

Floor layers: 90.03%

Click here for the full list.

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5 Types of Content That Will Attract Ready-to-Buy Prospects



5 Types of Content That Will Attract Ready-to-Buy Prospects

Opinions expressed by Entrepreneur contributors are their own.

They say that content is king — but not all digital content is created equal. While most digital content can help increase awareness for your brand, the most valuable content is designed to draw in warm prospects who are ready to make a purchase from you.

Of course, even the best content isn’t likely to result in a purchase on the first exposure. The marketing rule of seven indicates that consumers must be exposed to your messaging at least seven times on average before they decide to make a purchase. While this may often be the case, strong digital content will go a long way in lowering this total.

Related: 5 Digital Content Types Prospective Buyers Love to Engage With Online

1. Email campaigns

Email marketing remains one of the most effective methods for communicating with warm leads and staying in touch with existing customers to ensure they will buy from you again. Not only are emails far more likely to be read than other types of content, but their average return on investment towers over other options.

According to the HubSpot Blog, most marketers see an average open rate of 46-50% and a clickthrough rate of 2.6-3% — numbers that far outpace the engagement levels of social media and other popular forms of content.

Even if they are mostly comprised of previous customers, email lists are an essential marketing tool because they are made up of people who agreed to receive additional messaging from you. This fact alone already makes them far more qualified leads than someone who randomly stumbles across your blog.

2. Personal engagement on social media

While the overall engagement and reach of many social media platforms have declined, there is still much to be said for the potential these platforms offer for fostering one-on-one engagements with your warmest leads.

When marketers comment strategically on other people’s posts, actively participate in relevant groups and conversations, and respond to the comments and messages they receive, it helps create a meaningful dialogue with their target audience.

By pairing this personalized engagement with relevant, authoritative content (including videos, polls and more), you can leverage social media to nurture warm leads.

3. Cost calculators

Most companies have at least some kind of on-site content marketing strategy, which usually revolves around blogging. A blog can be undeniably beneficial for building SEO and domain authority, but depending on the type of content you create, it isn’t always going to create warm leads.

However, if your website content focuses on the customers who are ready to buy now, you can greatly increase your own sales potential — and one of the best ways to do this is with a cost calculator.

From calculating the cost of shipping a car across the country to determining how much it would cost to build your own website, these tools are inherently targeted at warm leads who are ready to make a buying decision. In this case, providing useful budgeting and planning information directly influences the user’s purchasing decision, providing a powerful way of reaching warm leads.

Related: 4 Steps to Writing Content That Converts

4. Webinars

Webinars have become an increasingly popular digital content option, and for good reason. When webinars are promoted to the right audience, they can become far more engaging and attractive to warm leads than a blog post covering the same topic would be.

The simple fact of displaying content in an audiovisual format helps make the webinar feel like an event in its own right. With an engaging topic and professional presenters, you can build a large audience. And when the topic of the webinar itself ties into your offerings, you can create a natural segue into how you can help viewers solve their most pressing problems.

Webinars can be even more effective when paired with other content, such as an e-book or follow-up video lessons. When done right, webinars can be an excellent resource for collecting email addresses and other information from warm leads who are most likely to be interested in your services.

5. Software demos

Admittedly, this digital content option doesn’t apply to every industry. However, there is a wide range of companies that offer software services, addressing everything from tracking logistics and customer relationships to managing the back end of a website.

A software demo gives warm leads the opportunity to try the service before they commit to a purchase. Firsthand interaction and experience with the software is ultimately far more convincing than a series of sales calls could ever be, as this helps buyers clearly determine whether or not a particular product works for them.

It should be no surprise, then, that opt-out free trials see an incredible 48.8% conversion rate. It’s worth noting, too, that companies that don’t sell software can use similar “trial” options, such as a two-week trial for their services. Trials and demos appeal to the warmest buyers, who often use them to finalize their purchase decision.

Related: 5 Steps for Creating a Content Marketing Strategy That Drives Business Results

While regularly updating a blog or social media profile can be useful as part of your content marketing strategy, it is essential that brands in every niche focus on the types of content that are poised to deliver the greatest return.

By focusing on the types of content that are most likely to capture warm prospects in the first place, you can turn more leads into sales and maximize the success of your content strategy.

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Broaden Your Horizons by Learning to Play the Piano with Skoove



Broaden Your Horizons by Learning to Play the Piano with Skoove

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Running a business can be all-consuming. However, business people who only talk about work can sometimes struggle to network and socialize, ironically stunting their potential for growth as salespeople and entrepreneurs. That’s why taking up a hobby and developing a skill that might not relate directly to your work can help your company and career.

For a Memorial Day sale running through 11:59 p.m. PT on May 31, you can get a lifetime subscription to Skoove Premium Piano Lessons for only $119.99 (reg. $1,198). Rated 4.5/5 stars on the App Store, this platform is designed to help users develop their piano skills with interactive lessons powered by artificial intelligence.

Skoove uses cutting-edge AI technology that can recognize notes as you play them and then offer adjustments and notes in real time. With this approach, the platform can teach you a wide range of chart-topping songs with over 400 lessons and thousands of instructional videos. With the subscription, you can study tracks by artists ranging from the Beatles to Bach.

Skoove is also convenient to use and practice with. It’s compatible with all pianos and keyboards, including USB/MIDI and acoustic ones. It also works with both iOS and Android operating systems on tablets, smartphones, and computers. To broaden your horizons, consider adding it to your life today.

Remember that during a special Memorial Day sale that runs through 11:59 p.m. PT on May 31, you can get a lifetime subscription to Skoove Premium Piano Lessons for only $119.99 (reg. $1,198) with code ENJOY20 at checkout.

StackSocial prices subject to change.

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