AFFILIATE MARKETING
DC's 'Shazam!' Is Coming to Theaters in Spring 2019
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AFFILIATE MARKETING
The future of affiliate marketing in a crumbling cookie world, ET BrandEquity
Ratan Tata backed company Earnkaro is a website that offers users an opportunity to earn an income via affiliate marketing. With the third party cookie crumbling, Earnkaro is adopting local storage, a technology that stores data directly in the user’s browser. Local storage uses the capabilities of a user’s browser, to establish tracking mechanisms. This technique involves storing data on the user’s device to track interactions and transactions, operating independently from traditional cookie-based systems. It enables Earnkaro to accurately track when a transaction leads to cash flow to a partner site, by storing information about the transaction directly on the user’s device. Essentially in a browser, there are three types of storage – localStorage, sessionStorage and cookies. This is where first party, second party and third party data come from. Earnkaro also uses a technology called server to server integration – which it already has in place with its partner sites like Myntra, Nykaa and Flipkart.
“As we transition away from using cookies, we’re adopting a method known as server-to-server integration. Instead of relying on cookies to track purchases and activity, we monitor these transactions through a session that’s saved on the retailer’s server. Once a purchase is made, the transaction details are tracked and shared directly with the affiliates from the server, eliminating the need for third-party data sources,” says Rohan Bhargava, co-founder of Earnkaro and Cashkaro.
Earnkaro is 60% into implementing these technologies to prepare for a world where the third party cookie has crumbled. The main reason a cookie was needed is to solve for the challenge of marketing attribution challenge. Everytime someone visits a web link from a certain source, the cookie captures the source of traffic.
Addressing the attribution challenges in the absence of third-party cookies, Pradeep Kumaar, the CEO of NP Digital India, mentions the viability of contextual advertising and new tools like Google Fledge as potential alternatives for tracking engagement and behavior. “Contextual advertising and technologies like Google Fledge represent a new frontier for tracking user engagement in a privacy-conscious world,” he says.
What needs to happen at a technology level, for affiliate marketing to carry on smoothly is that the cookie needs to be replaced. “If anybody carries out a transaction, when the pixel fires right at the transaction stage, you identify who is the last click attribution – who’s the person with the last cookie. Obviously with the world we’re moving to, you can’t store third party cookies. We’re using local storage instead of the cookie for last click attribution,” says Bhargava.
Bhargava explains that another alternative is using a Mobile Measurement Partner (MMP), such as Branch or AppsFlyer, which is used to determine where a user’s last interaction came from before making a transaction, whether it’s Google, Facebook, or another source. MMPs are crucial for advertising in an in-app environment where cookies aren’t used. As we move towards a world without cookies, brands are incorporating MMPs’ software tools, known as SDKs (Software Development Kits), into their websites. SDKs provide the necessary tools to integrate with these MMPs, offering a unified view of where traffic is coming from. This approach ensures a consistent source of information, avoiding discrepancies between different data sources. According to Bhargava, using these technologies, the affiliate industry can smoothly transition to operating without cookies.
The world of affiliate marketing is bracing for a significant shift as Google prepares to phase out third-party cookies from its Chrome web browser by the third quarter of 2024. On January 04 2024, Google Chrome began its phase out of third party cookies from its browser to 1% of its users. With the removal of these cookies, marketers will need to find alternative ways to gather user data for targeted advertising and personalisation. For affiliates, who generally work on a ‘pay per performance basis’ – the challenge lies in tracking user journeys from an affiliate link to a purchase, which could potentially affect the accuracy of attributing sales to the correct affiliate.
The phase out of the third party cookie is largely driven by growing user concerns around privacy as well as regulations passed by other countries such as General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). GDPR was passed in the European Union in May 2018. Under this regulation, websites cannot store third party cookies without user consent. CCPA was passed in the same year and it mandates that websites must offer an opt-out option for users regarding cookies that sell personal information.
30% of Paisabazaar’s business comes from its affiliate marketing efforts, but Sachin Vashishtha, the chief marketing officer at Paisabazaar is not worried. “Affiliate marketing makes up a small part of our media mix spending. However, it’s worth noting that affiliates that rely on third party tools to capture convergence would be in trouble, with the demise of third party cookies, these tools would face challenges and so would affiliate marketers who use these tools,” he says.
Paisabazaar relies on first party cookies and data and does not encourage the use of third party tools. Vashishtha also mentions that Paisabazaar has server side attribution in place. Affiliate marketing campaigns for the brand are only limited to a few channels like email marketing.
“We are anyway advertising on platforms like Google and Facebook and that’s why we discourage affiliate campaigns on those platforms,” he says. He emphasises that in general, the brand’s reduced dependence on third party cookies and data means it will not be affected overall by the cookie phase out. He also stresses the importance of investing in robust data architecture and having a good CDP in place to try and capture as much data as possible using first party cookies. These platforms help create unified customer profiles from direct interactions, significantly reducing the dependency on third-party data.
In a world moving away from third-party cookies, affiliate marketers must explore fresh avenues for partnership with influencers and content creators. With influencers also dabbling in affiliate marketin, adapting strategies to maintain these collaborations becomes essential. “Most social media users are creators and influencers who focus on first party data. They can directly present to their audiences about a brand and can share the link and affiliates and marketers can make use of the data from that link,” says Kumaar.
Publishers will also have to figure out ways of diversifying traffic sources in the new cookie-less environment and according to Kumaar, the only way to do this is by creating more interactive and engaging content. Consent based marketing which builds trust between the consumer and the brand is the way forward as the third party cookie crumbles.
Kumaar also underscores the potential of deep learning and AI in maintaining hyper-personalised targeting capabilities through contextual advertising, similar to the precision previously enabled by third-party cookies. This advancement is beneficial for advertisers by facilitating more accurate campaign planning and audience targeting based on consumer behavior insights. “The integration of deep learning and AI with contextual advertising brings us closer to achieving the level of personalisation we had with third-party cookies,” Kumaar remarks.
AFFILIATE MARKETING
Which Video Site Is Best To Make Money?
If you’re curious about the differences between YouTube vs. Rumble – such as which will bring you the most ad revenue as a video content creator, you should definitely keep reading! In this comparison breakdown, we’ll discuss:
- The pros and cons of the two platforms
- Comparisons of ad revenue
- Audience size
- User interface
- And more
So, let’s determine which online video-sharing platform will be best for you as a creator in the online video industry.
YouTube vs. Rumble: Comparing Ad Revenue
The main difference between Rumble and YouTube is how they monetize their content. This dramatically impacts potential earnings for creators. We compare Rumble vs. YouTube advertising revenue below.
YouTube Monetization
YouTube’s Partner Program is how creators monetize their content and earn money on the platform. Unlike Rumble, YouTube has video monetization requirements creators must meet before they can start earning money.
Before they will pay creators, YouTube makes their creators make and share videos without earning money from the ads they place in their videos. YouTube can place ads on your videos without you even being eligible for monetization. This is a point of contention for some creators.
Monetization requirements for joining the YouTube Partner Program include having:
- 1,000 subscribers
- 4,000 hours of watch time in the last 12 months or 10 million Shorts views in the last 90 days
Reaching 1,000 subscribers is the main hurdle creators face when trying to achieve YouTube monetization. This requirement sometimes deters new creators from continuing with this endeavor. Learning how to increase YouTube subscribers is a key part of creators’ journeys on the path to start earning money from their quality content.
Between the two platforms, YouTube has more monetization requirements than Rumble.
YouTube Partner Program
So, how does YouTube pay its creators?
The YouTube Partner Program will pay creators based on a revenue-sharing model.
Ads are served on your video content, and creators earn a percentage of the ad revenue. This monetization method means you could earn a lot of money as your videos gain popularity. After you start monetizing, earning YouTube passive income is a great way to earn more money as a creator.
Rumble Monetization Options
When learning how to make money on Rumble, creators are often surprised at the monetization options that are readily available to them.
Unlike YouTube, Rumble offers immediate monetization options for its creators. It doesn’t have subscriber or watch time requirements. Having this ability to immediately start monetizing your videos gives Rumble an advantage that other platforms don’t have.
Monetization opportunities are instantly available for Rumble creators.
You can earn money in several ways as part of the Rumble Partner Program. These include:
- Rumble Player Revenue: Rumble also offers a revenue share model for its creators. Videos on Rumble earn money based on engagement, not only views. Creators will earn money based on comments, likes, shares, views, and more. The overall engagement on your video plays into the share of the advertising revenue you will receive.
- Video Licensing Deals: Creators can also increase their earnings by receiving video licensing deals. If a third party licenses your videos, you earn a percentage of the licensing fee. Fees are based on the terms discussed in each licensing agreement.
- Platform Partnerships: Rumble partners with other high-traffic websites and large companies, including Yahoo, Xbox, MSN, and more. When your videos are syndicated through these platforms, creators will earn a percentage of the revenue from these deals.
- YouTube Monetization: That’s right, Rumble has a channel on YouTube. Rumble will feature its creators on their YouTube channel. If your videos are featured, you will earn a cut from the ad revenue your video generated.
While YouTube monetization is limited to revenue share, Rumble offers its creators many more options. The additional monetization opportunities also present unique options for creators to feel like they have full control over their income streams.
When deciding between Rumble and YouTube, their vastly different monetization methods are the main factors to consider. The additional effort in reaching 1,000 subscribers can pay off in the long run for successful YouTube creators. But, the hard work required to reach 1,000 subscribers can feel daunting.
User Experience on Each Popular Video-Sharing Platform
What are the Rumble and YouTube differences when it comes to user experience?
YouTube User Experience
Since the platform has been around since 2005, many of its users have been consuming content on the platform for a very long time.
It’s undeniable that YouTube has played a key role throughout the history of vlogging. For many people with a free account, YouTube is the video platform where they watch a variety of videos during both their childhood and adulthood.
This storied history means many users already have a deep familiarity and comfort with the platform. Going to YouTube’s website to watch video content is likely second nature to many people. On the other hand, migrating to a new platform like Rumble can take a mindset shift for viewers.
Combined with a user interface that’s easy to navigate, YouTube offers a user-friendly experience.
Additionally, YouTube offers faster server speeds than Rumble. With such a powerhouse parent company (Google), it’s nearly impossible to beat YouTube’s server speeds.
Additional Social Options
YouTube also offers other ways for creators to connect with their audiences. Additional social aspects of the platform include:
- Shorts: An alternative to TikTok, YouTube Shorts are 60-second videos designed to drive traffic to your long-form videos.
- Posts: Creators can post short-form content and pictures directly to their subscribers. This feature is great for teasing upcoming content, alerting subscribers to new videos, and making channel announcements.
These additional features give creators unique ways to drive more traffic to their videos and easily communicate with their subscribers.
Rumble User Experience
Rumble also offers a user-friendly experience for its creators and viewers.
Watching videos on Rumble and YouTube is a very similar experience. The user interface appears to be almost the same as YouTube. The YouTube similarities are striking.
Additionally, Rumble operates on their own server. While this does translate to slower server speeds, they can still provide a great user experience when hosting live streams. This is imperative for gamers and other types of influencers. If live streams are a major part of your content strategy, Rumble could be a great platform for you to try.
Rumble also takes additional measures to help creators target their audience. This includes customized tags and a streamlined process to upload videos. If audience targeting and an easy upload process are important to you, Rumble could be your platform.
YouTube vs. Rumble: Comparing Audiences
How do audience size and engagement compare Rumble and YouTube? This is a major part of deciding which platform to upload videos to and spend your precious time on.
Audiences on YouTube
One of the key differences when comparing YouTube vs Rumble is the audience size on each video platform. When you look at the most visited websites worldwide, YouTube consistently ranks in the top two positions.
YouTube has a vast user base with billions of users on its video platform. When comparing YouTube vs Rumble, YouTube remains superior regarding user base size and monthly active users.
Viewership on Rumble
Rumble has a significantly smaller user base than YouTube. However, this can entice new creators because they can grow on the platform. After all, it becomes too big. The earlier you join new video platforms. You can become one of those larger creators because there’s less competition.
The platform’s main goal is to lift up smaller and newer creators with an edgy or alternative viewpoint. The platform likes content that goes against mainstream opinions and views. This can potentially translate into a viewership that’s looking for a specific type of content that may or may not align with what you’re creating.
One of the best parts of Rumble being a newer platform is that you can upload your existing YouTube content and earn money immediately. If you want to earn more money as a creator, this is a great option.
Comparing the Pros and Cons of Rumble vs. YouTube
We break down the key differences to consider when comparing Rumble vs. YouTube below.
YouTube Pros and Cons
Pros:
- YouTube is one of the most visited websites in the world, so it offers a huge user base that large and small creators alike can tap into. YouTube has a significantly wider audience compared to Rumble.
- YouTube offers a diverse range of content in its vast video library. Just how many videos are on YouTube? There’s so much content to choose from, including video essays, travel vlogs, tutorials, and so much more. Smaller channels can take advantage of the specific niches available to them.
- YouTube offers a user-friendly experience that is easy to navigate. You don’t have to be highly experienced in video software to use the platform. YouTube also offers unmatched server speeds that are faster than Rumble’s.
Cons:
- The downside to having a wider audience on YouTube is that it also means it’s more competitive as a content creator. You have to fight for attention against so many other creators and a large library of content for them to choose from.
- Achieving YouTube monetization can feel like a difficult task to accomplish. They have strict monetization requirements that video creators must meet before earning money from the platform.
- YouTube’s algorithm appears to prioritize larger channels in search results. This makes it harder for newer channels to receive organic search traffic from initial videos.
- Some creators report being demonetized, receiving copyright claims, or even being banned from the platform entirely. YouTube’s policies allow them to demonetize and delete videos at their discretion without providing a reason.
Rumble Pros and Cons
Pros:
- The biggest pro to posting video content to Rumble is that the platform offers immediate monetization. Rumble also provides various options for monetization in addition to revenue share. Options include licensing, platform partnerships, and YouTube revenue.
- Founded on promoting small creators, Rumble’s algorithm appears to promote small and large creators equally in organic search results. Between Rumble and YouTube, Rumble offers an alternative approach that can be beneficial to new vloggers.
- Rumble offers security to its users by taking a strong stance against copyright infringement claims. Theoretically, being demonetized or banned from the platform is significantly less likely.
- Rumble promotes itself as a safe haven for free speech, alternative viewpoints, and creators that go against the status quo.
Cons:
- Rumble has a significantly smaller number of users compared to YouTube. Additionally, their alternative audience might not be your target audience. Due to its edgier reputation, your audience might not be spending time on Rumble yet.
- As the Rumble platform continues to grow, the algorithm will most likely evolve over time. And this potential evolution brings a lot of unknowns.
- Rumble has a slower server speed when compared to YouTube.
Rumble vs. YouTube in Conclusion
Ultimately, choosing between Rumble vs. YouTube comes down to your goals for your video content. Now that you have a breakdown of the differences and pros and cons, you can make an informed decision for your own channel.
AFFILIATE MARKETING
Best unique products including face massagers, headache relief caps and more
As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*
This week ABC anchors Sam Champion and Dani Beckstrom are exploring the most unique finds you can shop online, including a headache relief cap and a face massager – yes you heard that right – that can both sculpt and tighten your skin.
Keep on reading for the best unique products on sale right now.
Note: Prices are subject to change after publication.
TheraICE Headache Relief Cap
The Theraice RX Headache Relief Cap is designed to provide soothing comfort during moments of discomfort. Made with innovative gel bead technology and stretchable fabric, this cap delivers targeted therapy to ease tension and alleviate headaches. Get it now for 10% off, exclusive to ABC with code THERAICE10 – you can use this code on other Theraice products as well.
Adventure Essentials Survival Kit
This kit is your trusty companion for outdoor exploration and emergency preparedness, equipped with vital tools like a compass, whistle, fire starter, and knife. Packed with functionality yet lightweight and portable, it’s perfect for hikes, camping trips, and other wilderness adventures. Stay safe, and stay prepared with the adventure essentials survival kit. Get it now for 32% off, at just $99.99.
Crock-Pot Electric Lunch Box
This nifty product is your ultimate solution for hot, homemade meals on the go. With a 20-ounce capacity and an easy-to-use design, this warmer ensures your food stays deliciously warm wherever you are. It’s also leakproof and both the storage container and inner lid are dishwasher safe.
The Theraface Pro: your all-in-one at-home face massager for healthier skin. With 8 percussive therapy attachments and microcurrent facial stimulation, enjoy customized treatments to relax muscles and improve skin tone. It’s also got LED light therapy for youthful, clear skin. Shop it now with free hot and cold rings, which reduce puffiness and smooth out any tension in your facial muscles, valued at $99.
Enjoy beautiful, low-maintenance greens with this convenient set. Whether you’re a seasoned plant parent or just starting, these plants are designed to thrive with minimal effort. This set includes the pet-friendly money tree which is tall and resilient, while the zz plant is both drought and low-light tolerant. Buy it for a limited time on sale.
* By clicking on the featured links, visitors will leave Localish.com and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, and is not selling, or distributing them and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.
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