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AFFILIATE MARKETING

Earn BIG Commissions in 2023

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Earn BIG Commissions in 2023

In this post, we’re looking at the best niches for affiliate marketing.

So, if you’re struggling to choose a niche for your blog or YouTube channel, this list will help.

In this list, you’ll learn some key information to help you determine which is the right niche to choose for you.

Information like:

  • How big the niche is and its market share
  • The products you can promote
  • Sub niche ideas
  • And some commission rates you can expect

Keep reading.

Best Niches for Affiliate Marketing

We’ve researched and broken down 21 of the best niches for affiliate marketing, so you don’t have to.

Let’s dive in.

1. Artificial Intelligence

The Artificial Intelligence industry has exploded in recent years and is projected to be valued at close to US$2 trillion by 2030.

That’s what makes this one of the best niches for affiliate marketing today.

There is also a wide range of AI tools to promote with generous commissions.

For example, LinkWhisper is an AI content optimization tool for SEO offering 20%.

There are hundreds of AI tools for business, such as Jasper, and text-to-speech software, such as Murf AI.

Commission rates for such tools range from 10% up to 50%.


2. Technology

The technology niche is excellent for affiliate marketing because there are so many sub and micro-niches that fall under it.

Best niches for affiliate marketing - Tech

It’s also valued globally at US$5.2 trillion, giving affiliates plenty of room to own a piece of the pie.

The types of products you can promote are endless. From mobile phones, games consoles, and PC hardware to VPNs, software, and graphic design.

Moreover, many tech products fetch a high price, with many affiliate programs offering upwards of 40% – 60%.


3. Home and Gardening

Home and garden is also a high-level niche with many sub-categories that fall under it.

Best niches for affiliate marketing - Home and Garden

You can niche down to anything from kitchen goods and home decor to in-home garden kits and garden furniture.

If we look at the gardening niche alone, its market value passed US$100 billion in 2020.

If you wanted to start a blog in the gardening niche, you could promote Click and Grow products that sell for up to $1000+ and earn a 10% commission.

This profitable niche has endless possibilities, not just in affiliate marketing but in selling courses and your own products.


4. Parenting

Parenting has so many opportunities as an affiliate marketer because there are so many things that fall under it.

Best niches for affiliate marketing - Parenting

You could promote family vacations, board games, clothing, toys, baby gear, and even courses on becoming a better parent.

For example, Parenting Simply offers a 40% commission rate for their courses in better communication with children.

Sharing content either through a blog or YouTube channel would be a great place to make money in this niche.


5. Pets

The U.S. pet industry is worth a staggering US$76.8 billion, which is why this profitable affiliate niche is so appealing.

Best niches for affiliate marketing - Pets

Just think about how many types of pets there are. Even starting a blog in the cats or dogs niche would provide you with endless products to promote (check out our guide to dog blogs here).

However, smaller niches are cropping up in this space, such as lizards, ferrets, and even hedgehogs.

Some of the products you can review could include dog kennels, cat litter boxes, and grooming products.

There has also been a rise in CBD products to help with their anxiety. Some affiliate programs offer commissions of up to 25% in this affiliate niche.


6. Coffee

Even though the coffee niche falls under “home,” it carves its own space, especially for affiliate marketing.

Best niches for affiliate marketing - Coffee

The revenue in the coffee niche is expected to reach US$88.3 billion in 2023.

There are a lot of different products you can promote in this category, too. Not only do people need help choosing espresso machines, there’s the whole sub-niche of coffee roasting as well.

There are also lots of coffee affiliate programs to choose from, including the Amazon Associate program, ranging anywhere from 3 – 10% commission rates.

For example, 1st In Coffee sells coffee machines from a couple hundred dollars up to $2,000+ and offers 7% commissions.

Plus, Vitacup pays $15.00 on every referring sale on “healthy coffee” products ranging from electrolytes, lion’s mane, and B Vitamins.


7. Security and Survival

Home security alone had a global market size of US$51.9 billion in 2021. Then, the survival niche brings in around US$10 billion per year.

Best niches for affiliate marketing - Security and Survivial niche

As a result, the security and survival niches make excellent choices for affiliate marketing.

Survival Gear boasts hundreds of products to promote. Such as paracord, knives, and tactical survival subscription boxes, with commission rates ranging from 5% to 15%.

Then, there are home security systems, smart home products, and home insurance affiliate programs under home security.

Although both niches are different, there can be a lot of overlap to branch into both.


8. Food and Drink

Aside from coffee, there are plenty of other sub-niches that fall under food and drink.

Best niches for affiliate marketing - Food and drink niche

And as it’s essential for our survival, it’s a perfect niche that makes the list.

Meal kit delivery services are just one example of this category, and its market share reached US$20.54 billion in 2022.

Another is the vegan diet market, which hit a value of US$19.7 billion in 2020.

Plus, the global market size for herbal tea was US$3.42 billion in 2022

The type of affiliate program to join would be HelloFresh, which offers up to $10 for every referral.


9. Health and Fitness

Do you have the experience or qualifications to crack into the health and fitness niche?

Best niches for affiliate marketing - Health and fitness niche

If so, then you can take advantage of the US$96.7 billion per year industry, and that is just fitness alone.

There are also plenty of products to promote in these arenas.

From supplements and weight loss to yoga and nutrition.

The opportunities are endless, especially if you can build a trusted brand that makes the competition irrelevant.


10. Finance

Finance is a big one. Just look at the credit card market value of US$489.4 billion.

Finance affiliate marketing niche

Then there is the forex market, which sat at around US$6 trillion in 2022.

Niches that fall under this category include forex, crypto & bitcoin, loans, mortgages, credit cards, and debt settlement.

So, if you have the expertise in these sub-niches, it’s potentially one of the best niches for affiliate marketing.

Affiliate programs to join could include Coinbase and Binance for crypto or Experian and Credit Sesame for free credit score services.


11. Lifestyle

Lifestyle is one of those niches that encompasses a huge range of interesting topics. That’s why this niche has so much potential.

Lifestyle niche for affiliate marketing

As an affiliate, you could promote sustainable or budget-friendly products, share tips on leading an organized life, or choosing the best gear for outdoor enthusiasts.

Other sub-niches include cosplay, nomads, luxury watches, and personal development.

An example of the personal development niche would be to share tips on productivity and goal setting.

You could then promote online courses in this space, making affiliate commissions with platforms such as Udemy.


12. Travel

According to the UN World Tourism Organization, 900 million tourists traveled to foreign countries in 2022.

Travel niche for affiliate marketing

Even though that’s only 63% of the number pre-pandemic, it means the travel and tourism is still a lucrative niche.

Moreover, the industry reached a global market value of US$631 billion in 2021, so it’s still one of the best niches for affiliate marketing.

In fact, some people are making $30,000 per month with their travel blogs, with 43% coming from affiliate commissions.

The kind of affiliate products to promote in this niche are endless.

From hotels, flights, and cruises to luggage, backpacks, camera equipment, and convenient clothing, running out of affiliate content ideas won’t be a problem.

Other articles to check out:


13. Automotive

What’s good about the automotive niche is that you can talk about so many things. From helping people choose vehicle insurance to promoting detailing products.

Automotive niche for affiliate marketing

This could be a great niche if you have experience working with expensive cars, like Lamborghinis and Ferraris.

People need info from someone they can trust when getting advice on maintaining their prized possessions.

It’s also an industry worth US$2.56 trillion, so there’s no shortage of affiliate commissions to be earned.


14. Online Education

Education is another niche that has blown up online in the last 5 years, with a market value of US$198.2 Billion in 2022.

Education niche for affiliate marketing

As the internet is bombarded with free information more than ever, many people are turning to paid courses and digital products.

These can be for personal reasons or to gain skills and certifications in their careers.

Either way, online education provides more structure and depth of knowledge than consuming content from free platforms.

To crack into this niche, you could niche down into categories such as speaking a new language, software engineering, coaching skills, and freelance writing.

Plus, many of the affiliate programs offer commission rates as high as 70%, making this a lucrative affiliate marketing niche to get into.


15. Hobbies

The hobbies niche is full of passionate people seeking to learn, uplevel their skills, and find products to help them be the best they can be.

Hobbies niche for affiliate marketing

It’s also one of those niches with a ton of sub-niches you can tap into.

These might include music, sports, fishing, photography, crafting, and the gaming niche.

You could also combine many hobbies to carve out your unique niche to help you stand out.

That’s what makes this niche a great option for affiliate marketing, but also because you can generate a lot of excitement around any particular hobby.

Therefore, there are bound to be plenty of opportunities as an affiliate, no matter which hobby you’re into.


16. Beauty and Cosmetics

The beauty and cosmetics niche stays in demand all year round.

Beauty niche for affiliate marketing

It’s also estimated that skincare alone will be valued at US$189.3 billion by 2025. And by the same year, the cosmetics industry will have a projected value of US$758.4 billion. That’s mind-blowing!

Furthermore, there’s no limit to the amount of products you can promote as an affiliate in this niche.

For some inspiration, here’s a list of makeup affiliate programs. From cosmetics brands to beauty and skincare products, there’s tons of opportunity.

Plus, the commission rates of some of these aren’t too shabby. They range from anywhere between 3% to 25%.


17. Making Money Online

This popular niche helps people generate affiliate income and other streams if revenue online.

Make money online niche

As this might include setting up a blog, using keyword research tools, creating a sales funnel, and buying web hosting, it offers many affiliate opportunities.

Just look at how many people search for the term “how to make money online“:

Earn BIG Commissions in 2023

That’s 80 thousand searches in Google per month from people who want to learn how it’s done.

There are many ways you can get into this niche as well. One way to do it is to start a blog and create content that promotes the tools needed to get started.

Another way is to create YouTube tutorials, showing people how to use blogging tools and other side hustle ideas.


18. Web Development

Web development is another great niche to get into as an affiliate marketer. Even though it might not seem like an obvious choice, there are plenty of opportunities to for affiliate marketing success.

Web development niche

Plus, website builders had an estimated market value of US$2 billion in 2022, which shows its potential.

There are tons of people looking online for ways to learn how to code and web design.

If you have this skill yourself, you can teach tutorials on YouTube and promote the products you use.

The types of products available to promote are website builders such as Webflow and Elementor, and web hosting services such as Blue Host.

Many of these products and services offer high commission rates. For example, the commission rates for WebFlow and Elementor are both 50%.

Other articles to check out:


19. Fashion

For some people, clothes are merely a means of comfort and necessity. Whereas for others, clothes and fashion are about self-expression and identity.

Fashion niche

These people will spend a fortune to express their unique selves. That’s what makes the fashion niche fantastic for affiliate marketing.

There’s also no fear of having dips in sales throughout the year, as it’s one of those niches that stays evergreen.

Apparel is just one sub-niche in fashion and it’s estimated market value in 2023 is US$1.95 billion.

You can join clothing affiliate programs and promote products such as clothing accessories, footwear, watches, jewelry, and sustainable fashion to narrow down.


20. Sports

This list of the best niches for affiliate marketing wouldn’t be complete without sports on here.

Sports niche

After all, it’s an industry with a projected market value of US$512.14 billion for 2023.

Not to mention, with the sheer number of sports that exist, it offers even beginner affiliate marketers the chance to take a piece of the pie.

All you would need to do is niche down and cover the one topic in its entirety. This will help you establish topical relevance in your niche and attract organic traffic.

You also don’t need to be a seasoned pro in your sport of choice. You can simply share your journey on YouTube and recommend the equipment you use.

The types of sports that would do well in affiliate marketing would include golf, martial arts, running, paintball, archery, and basketball.


21. Religion and Spirituality

The religious and spiritual niches are massive. Plus, there are more affiliate programs in these niches than ever before.

Religion and spirituality niche

That makes them and their sub-niches very lucrative for affiliate marketing.

Not only that but the spiritual jewelry market was valued at US$13.2 billion in 2022. Then there’s the meditation apps market, which is projected to reach US$4.43 billion by the end of 2023.

The sub-niches in this category are vast, ranging from tarot, astrology, and yoga, to alternative healing, and meditation.

You’re also equipped with a huge range of products to promote. Some of these include meditation cushions, books and courses, tarot cards, and crystals.

It’s also a niche with low competition as it isn’t touched by huge corporations.

Other Affiliate Programs

In this list of the best niches for affiliate marketing, we’ve covered the reasons why you might want to get involved in them.

We also looked at the sub-niches of some of them and the particular products you can promote.

However, there are specific affiliate programs you will want to check out, so I’ve listed more articles below for you to dive into.

Reading these articles can help you further define the best affiliate marketing niches you can get involved in.

The Best Niches For Affiliate Marketing in Conclusion

That concludes this thorough list of the best niches for affiliate marketing.

It can not be stressed enough that the niche you choose is vital. However, try not to overthink it.

It’s not that there’s one best niche amongst them. All of these niches can earn you a lot of money.

You just need to think of creative ways to stand out from the crowd of other affiliates.

Building a brand is just one way to do that. You can also follow these affiliate marketing tips for even more ideas.



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Invest in a Lifetime of Learning for $100

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Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

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Invest in a lifetime of learning with this lifetime membership to Skill Success, which is on sale for only $99.99 (reg. $540), the best price for this subscription online.

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The 7-Step ChatGPT Formula for Peak Productivity and Profit

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Tackle AI’s toughest questions with Ben Angel, mapping the business terrain for 20 years. Master the AI landscape and reach peak productivity and profits with insights from his latest work, “The Wolf is at The Door — How to Survive and Thrive in an AI-Driven World.” Click here to download your ‘Free AI Success Kit‘ and get your free chapter from his latest book today.

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How I Hit $100 Million in Annual Revenue By Being More Transparent

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How I Hit $100 Million in Annual Revenue By Being More Transparent

Opinions expressed by Entrepreneur contributors are their own.

It’s a common nightmare — you’re walking through a busy hallway or giving a presentation only to look down and find yourself completely naked.

We’re inherently fearful of revealing too much about ourselves, and as an entrepreneur, this likely extends to your business as well.

But based on growing my own business from nothing to over $100 million in annual revenue, I can tell you less is not more when it comes to business transparency — more is more. Being open builds trust, and trust fosters customers and relationships in droves. The only exception is not giving away your trade secrets to competitors.

Here are three effective ways to build trust with clients and prospects by being more transparent (without leaving you feeling nightmarishly over-exposed).

Related: How Transparency In Business Leads to Customer Growth and Loyalty

1. Increase sales by 18% or more by increasing your Google reviews

Nearly everyone reads reviews before purchasing. One study found a whopping 93% of people read reviews before making a purchase, and on average, reviews produce an 18% uplift in sales. In today’s online landscape, people put almost as much weight on a Google review as they do on a personal recommendation.

The best way to increase your reviews is to simply ask! According to research, 70% of consumers will leave a review for a business when asked.

About four years ago, we had 486 reviews after servicing more than 90,000 clients. We started using Podium to send out texts or emails — based on customer preference — asking to leave a review on Google, the Better Business Bureau and Trustpilot.

By May 2024, we’d accumulated 2,312 five-star reviews, an increase of 375%. Keep in mind that our account managers have been very diligent about sending review requests to clients and only ask the clients most likely to give positive responses.

Another good way to increase reviews is to automate postcards at the close of an order thanking someone for their business and encouraging them to leave a review. A physical mailer is likely more effective than an email — one study that surveyed 1,200 consumers found that 76% trusted direct mail the most as opposed to online methods.

You might be wondering, “What about the negative reviews?” You’re always going to have a handful of bad reviews, but people look at the ratio of good vs. bad. If you have far more five-star reviews than one-star reviews, they’ll disregard the negative ones and assume it’s not the norm.

2. Improve lead generation by 105% by sharing your clients’ success stories

Sharing real marketing results has always been a priority for my business, PostcardMania. We currently have 944 marketing case studies and 139 video case studies that document real people sharing campaign specifics that led to more leads, revenue and new customers for their businesses.

We share these case studies far and wide with prospects via email and postcards in the mail to increase trust. But more recently, we began incorporating these stories into video social media ads. During a recent earnings call by Meta, CEO Mark Zuckerberg said 50% of all people’s time on Facebook and Instagram is spent watching videos, so naturally, we went that direction to gain more eyes on our services.

We put our 139 video case studies — real business owners talking about their successful campaigns — to work for us on Facebook and Instagram.

As a result, our social media leads doubled. In 2022, our average number of social media leads per week was 174, and then in 2023, the average lead count increased to 356 a week! That’s a 105% increase.

Of course, our use of social media in this case is part of a larger multi-channel marketing strategy that ties direct mail and digital ads together, so I suggest a similar approach if you want to see the same results (we’ve actually packaged our successful approach into a single affordable marketing bundle called Everywhere Small Business due to high demand from our clients to replicate this method). Campaigns that uniquely combine print and digital advertising using hyper-targeted mailing lists and lookalike audiences have been proven to work time and time again, so I highly recommend them.

It doesn’t matter what industry you are in, your customers’ success stories can be compiled and incorporated into your marketing plan to grow your customer base.

Related: How Problem-Solving Case Studies Help You Market Your Business

3. Convert prospects faster by dropping the velvet rope and inviting them in

Being transparent online will help build a positive image of your brand and bring in more customers — but you can also take this one step further and let prospects visit your business and interact with your products or services in person. One report revealed that 79% of customers want brands to go above and beyond what they are required to reveal and give more information, with two-thirds of them saying they would switch brands for more in-depth data.

At PostcardMania, we welcome clients to visit us and take a tour of our in-house printing facility. We also have a marketing conference twice a year where clients can meet their marketing consultants face-to-face and learn more about our business behind the scenes. These clients often end up being some of our best and longest-lasting relationships! You can do the same by hosting an event and opening your doors to the public. It doesn’t have to be a conference — you can start small with something as simple as a night of snacks and entertainment.

Related: 3 Ways to Personalize Your Marketing for Higher Engagement

Free samples are also a great way to show customers exactly what they are getting before they make a commitment. This doesn’t always apply to every business, but you can try to find a way to allow prospects to interact with your product or service on a deeper, more physical level.

Incorporate any of these tactics, and you’ll show prospects the most authentic side of you and your business. Believe me when I say trading in your fears about being super transparent for bold authenticity will reap real rewards in long-term growth and customer loyalty.

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