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How millennial mom Latasha Peterson’s blog helped bring in $122,000 in 2022

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How millennial mom Latasha Peterson's blog helped bring in $122,000 in 2022

Latasha Peterson was always a dabbler. The 39-year-old started performing musical theater in high school and continued through her twenties, appearing on acclaimed stages such as that of the Apollo Theater in New York. But she was making “almost nothing,” she says,

As such, the Chicago suburbs native had to find alternative ways of making money. “I was a brand ambassador. I did focus groups. I did surveys,” she says. Anything to make ends meet. After getting both a bachelor’s and a master’s in communications but struggling to find work in the field, she settled on substitute teaching at a performing arts high school around 2009. At that point, she was still doing shows on the side.

Then, in 2016, she got pregnant. And “something just shifted in me,” she says. “Like, I really had to focus on creating a future that can be sustainable with my husband.” That year, Peterson decided to start a blog in the hopes of one day making it a regular source of income. Arts and Budgets, as it’s called, focuses on moneymaking and side hustles.

Today, Arts and Budgets brings in tens of thousands of dollars a year. That plus a few other online products helped Peterson bring in more than $122,000 in 2022.

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Here’s how the now mother of four built her multiple online income streams.

‘I wanted to help individuals find profitable’ side hustles

Peterson got inspired to start her site after learning about bloggers like Michelle Schroeder-Gardner of Making Sense of Cents, who makes $40,000 per month in passive income. “I was like, ‘wow,’” says Peterson. “If she could do it, I could do this.”

She started Arts and Budgets in early 2016 while still working as a substitute teacher sporadically. Initial posts included 50 side hustles you could do to make extra money and side hustles you could do as a musician. “I knew that I wanted to help individuals find profitable, legit side hustles,” she says. Eventually, she expanded her coverage to financial tips like the best budgeting tools.

In August 2016, just before giving birth, she quit substitute teaching altogether. By early 2017, she was working on the blog full time.

Taking her pageviews from ‘40,000 to over 100,000’

In her first year of diving into the business, Peterson spent hours on Facebook groups for bloggers, networking with other writers and picking up tips on how to grow the site. She also used Pinterest to spread the word, resharing posts with pins that directed those who clicked to her website.

As her page views began to number in the tens of thousands, she decided to start monetizing. In late 2016, Peterson signed up for ShareASale, an affiliate marketing platform. In 2017, she applied to Mediavine, which helps popular bloggers monetize their sites with ads. That’s when she started seeing some revenue.

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In July 2017, she made $52 from ShareASale, and between May and August of 2017, she made $1,650 on Mediavine. That year she also decided to incorporate her blog into an LLC to ensure a separation between her personal and business finances. 

A few years later, in 2020, she started learning search engine optimization. As a result, from November 2020 to February 2021, her pageviews went from “40,000 to over 100,000,” she says. This, of course, also helped with revenue. This July she made about $94 on ShareASale and between May and August 2023 she made $9,417 on Mediavine. 

‘Always be learning’

In 2021, Peterson decided to expand her offerings beyond the blog. “I was getting so many people asking me, ‘how are you growing your blog?’” she says. So she decided to create a course to teach them, launching the Blog for Profit Academy in August of that year. These days, she’s selling it for $997.

That year she also wrote an e-book about side hustles called “Side Hustle to Freedom,” that’s now going for $15. And she started doing one-on-one coaching in side hustles and blog writing. She currently charges $297 per hour for it.

More recently, she’s been doing sponsorship deals including posts on Instagram, TikTok and her blog. Two recent ones paid $1,400 and $2,200.

Altogether, she makes about 45% of her revenue from ads on her blog, 26% from digital products, 22% from sponsorships, 5% from affiliate marketing and 2% from one-on-one coaching.

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For anyone keen to replicate Peterson’s success, her advice would be to “study, study, study,” she says. The growth of her businesses has come as a result of constant learning and trying to be better. Even as her businesses have blossomed, Peterson actually hired a business coach in 2022.

“I wanted some more business training,” she says, adding that you should “always be learning.”

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Check out:

The ‘easiest way’ to turn your hobby into a side hustle, according to an expert: ‘Whatever hobby, there’s someone who will pay you’

‘Pick up a fresh, whole Branzino’: A comedian on his Taskrabbit side hustle story that went viral on Reddit

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35-year-old mom brought in more than $110,000 in passive income from Etsy in 2022—now she’s teaching others

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Save an Extra 20% on the Ultimate Microsoft Bundle Featuring Windows 11 Pro, Office, and More

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Save an Extra 20% on the Ultimate Microsoft Bundle Featuring Windows 11 Pro, Office, and More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Microsoft’s creations have impacted more than 1 billion users worldwide, helping successful innovators across industries. You can currently pick up a comprehensive collection of popular products that are primed to boost your productivity for a surprisingly low price.

For a limited time, purchase the Ultimate 2019 Microsoft Bundle, complete with Office, Project, Visio and Windows 11 Pro, at only $79.99 (reg. $927) by using coupon code ENJOY20. Pick up this full package for only a fraction of the standard cost through April 16 at 11:59 p.m. Pacific.

Offering an AI assistant, touchscreen options and personalized settings, Microsoft Windows 11 Pro packs new potential into your operating system. Enjoy higher speeds and greater security with an OS that delivers access to DirectX 12 Ultimate and Microsoft Teams.

Meanwhile, get right to work with Microsoft Office Professional Plus 2019, equipped with these programs:

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This bundle carries a store rating of 4.5 out of five based on verified buyer reviews, featuring March 2024 feedback that reads, “The installation was easy and it worked right away as expected. I will get another one in the future.”

Improve your production capabilities while accomplishing more professionally and personally by purchasing the Ultimate 2019 Microsoft Bundle, loaded with Office, Project, Visio and Windows 11 Pro, for only $79.99 (reg. $927) by using coupon code ENJOY20 through April 16 at 11:59 p.m. Pacific.

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Learn to Play Guitar Even if You Have No Previous Training for Just $20

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Learn to Play Guitar Even if You Have No Previous Training for Just $20

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Moe than 700 million people worldwide play the guitar, and there are numerous enterprises associated with the skill. Of course, it’s also one of the most fun instruments to play and not very difficult to learn. If you’d like to have a business, or even a hobby, related to playing guitar then the 2024 Guitar Lessons Training Bundle can help you quickly learn to play guitar even if you are a complete novice.

You need no experience whatsoever to start with the Beginner Guitar Lessons Crash Course, a student favorite with an average rating of 4.6 stars out of 5. It assumes you know nothing at all about guitar, but you’ll get quickly up-to-speed without skipping anything important.

You can then follow up with Guitar Technique, another highly-rated course. It will teach you the most important techniques for playing guitar. This course is actually for students at any level because the lessons are easy to start off with, then become more difficult as you gradually advance. You’ll begin to develop your own style in this class.

Blues lovers will thoroughly enjoy the Easy Blues Guitar Crash Course. It’s another beginner course, but you’ll quickly learn to play real blues guitar and the basic terms used in this genre. One of the best, easiest and most fun ways of improving your soloing is to play children’s songs. So you should love the Children’s Songs for the Guitar course, in which you’ll learn 20 children’s songs.

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Once you’re done with the previous courses, or if you’re already at an advanced skill level on guitar, then you’ll be ready to take the Guitar Jam Method course.

It’s for just the intermediate and advanced guitar students, focusing on teaching you how to jam without needing to play a specific song. Creative guitarists can really improve their jamming and soloing skills in this class.

The course also contains seven modules “…for the Curious Guitarist”. These are Fingerstyle, Ear Training, Songwriting, Guitar Lessons, Jazz, Blues and Christmas Songs.

All of the courses are presented by Dan Dresnok, who has taught guitar to tens of thousands of students online and in-person. He’s also been a performer and recording studio session guitarist, specializing in music theory, guitar, blues, jazz, rock and bluegrass.

Get The 2024 Guitar Lessons Training Bundle while it’s available for only $19.99 (reg. $480).

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Inflation Not Fading Fast Enough for Stock Investors

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Inflation Not Fading Fast Enough for Stock Investors

Investors may have celebrated the end of high inflation too soon. The CPI report shows inflation bouncing higher and thus pushing back the start date for Fed rate cuts. This has the S&P 500 (SPY) coming off recent highs. This begs questions like how much more downside could we see? And when will the bull market get back on track? 44 year investment veteran Steve Reitmeister shares his answers to these questions in this timely commentary including a preview of his top picks to stay ahead of the pack. Read on below for more.

High inflation refuses to “go quietly into the night“.

Instead, the most recent CPI report was too hot which greatly downgraded the odds of a rate cut coming in June or July. With that bond rates went higher on Wednesday and stock prices went lower.

Thursday’s PPI report was a bit tamer helping to ease the mood. But it does cloud the outlook for the market.

So, we will do our best to shine some light on our path forward from here in today’s commentary.

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Market Commentary

April started with a very mild sell off which seems quite natural given then rapid pace of gains in Q1. Then just as stocks were bouncing back towards the highs we got served up a unwelcome CPI report on Wednesday that had investors hitting the sell button once again.

Unfortunately, year over year inflation increased from a 3.2% reading last month to 3.5% this time around. Yes, that is the wrong direction as we want to continue on our glide path towards the Fed’s target of 2%.

We all know that inflation rarely moves in a straight line. But this was not the first inflation report above expectations…but it certainly was the most resounding negative that investors could not dismiss.

The nerds out there (like myself) will note that the Sticky Inflation readings got even worse. That reading went up to 5% based upon the month to month change from the previous 4%. There is simply no way the Fed can look at this recent data and decide to lower rates in May…June…and probably not July.

The world of investors most certainly agreed with this notion given the seismic moves in the bond market. Most notable was the 10 year Treasury rate spiking to nearly 4.6% on Wednesday. That cooled down a notch on Thursday given the “slightly” better than expected reading for PPI.

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This greatly changes expectations for the timing of the first Fed rate cut. A month ago there was 72% probability of that taking place in June. That is now down to 22%.

Moving out to July that was considered a near slam dunk at 90% odds of lower rates. That is now a coin toss at just 49% likelihood.

Finally, we see the September meeting coming in at 70% odds of lower rates. This all points to investors going over the May 1st Fed testimony with a microscope looking for even the smallest clues of what comes next.

Long story short, I think it is borderline insane for investors to expect new highs for stocks until inflation is better under wraps and certainty increases on the timing of the first rate cut. That points to the recent high of 5,265 for the S&P 500 (SPY) as being the top end of current trading range.

The bottom of that range is a bit less clear. Will investors do more of a consolidation slightly under recent levels? The hearty bounce on Thursday seems to point in that direction. But the longer things go on without a resolution to the matter, the more we could break below the 50 day moving average at 5,105 and perhaps give 5,000 a serious test.

If that scares you, then might I recommend you put your money in the bank rather than the stock market.

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The only way you can enjoy the reward of a 27% gain for the S&P 500 since late October is by taking the risk that comes with mild pullbacks and tougher corrections from time to time. Meaning that testing 5,000 or even lower would be a yawn in the history of stock market movements which has improved our net worth considerably over the past few months…years…decades…generations…and so on.

My trading plan is to remain bullish. Just have a better eye towards the value of your positions. If you wouldn’t buy more shares of those stocks today…then perhaps time to sell and add new stocks that you feel have better upside potential.

That also calls for a “buy the dip” mentality as there likely will be more volatility and rough sessions ahead. Those are the times to step in and add shares of your favorite stocks.

All in all, we are moving back to a more normal bull market. Where 2 steps forward and 1 step back is just part of the dance. So, all the more reason to find the beat and dance right along.

What To Do Next?

Discover my current portfolio of 12 stocks packed to the brim with the outperforming benefits found in our exclusive POWR Ratings model. (Nearly 4X better than the S&P 500 going back to 1999)

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This includes 5 under the radar small caps recently added with tremendous upside potential.

Plus I have 1 special ETF that is incredibly well positioned to outpace the market in the weeks and months ahead.

This is all based on my 43 years of investing experience seeing bull markets…bear markets…and everything between.

If you are curious to learn more, and want to see these lucky 13 hand selected trades, then please click the link below to get started now.

Steve Reitmeister’s Trading Plan & Top Picks >

Wishing you a world of investment success!

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Steve Reitmeister…but everyone calls me Reity (pronounced “Righty”)
CEO, StockNews.com and Editor, Reitmeister Total Return


SPY shares were trading at $515.01 per share on Friday morning, down $2.99 (-0.58%). Year-to-date, SPY has gained 8.69%, versus a % rise in the benchmark S&P 500 index during the same period.


About the Author: Steve Reitmeister

Inflation Not Fading Fast Enough for Stock Investors

Steve is better known to the StockNews audience as “Reity”. Not only is he the CEO of the firm, but he also shares his 40 years of investment experience in the Reitmeister Total Return portfolio. Learn more about Reity’s background, along with links to his most recent articles and stock picks.

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The post Inflation Not Fading Fast Enough for Stock Investors appeared first on StockNews.com

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