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How millennial mom Latasha Peterson’s blog helped bring in $122,000 in 2022

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How millennial mom Latasha Peterson's blog helped bring in $122,000 in 2022

Latasha Peterson was always a dabbler. The 39-year-old started performing musical theater in high school and continued through her twenties, appearing on acclaimed stages such as that of the Apollo Theater in New York. But she was making “almost nothing,” she says,

As such, the Chicago suburbs native had to find alternative ways of making money. “I was a brand ambassador. I did focus groups. I did surveys,” she says. Anything to make ends meet. After getting both a bachelor’s and a master’s in communications but struggling to find work in the field, she settled on substitute teaching at a performing arts high school around 2009. At that point, she was still doing shows on the side.

Then, in 2016, she got pregnant. And “something just shifted in me,” she says. “Like, I really had to focus on creating a future that can be sustainable with my husband.” That year, Peterson decided to start a blog in the hopes of one day making it a regular source of income. Arts and Budgets, as it’s called, focuses on moneymaking and side hustles.

Today, Arts and Budgets brings in tens of thousands of dollars a year. That plus a few other online products helped Peterson bring in more than $122,000 in 2022.

Here’s how the now mother of four built her multiple online income streams.

‘I wanted to help individuals find profitable’ side hustles

Peterson got inspired to start her site after learning about bloggers like Michelle Schroeder-Gardner of Making Sense of Cents, who makes $40,000 per month in passive income. “I was like, ‘wow,'” says Peterson. “If she could do it, I could do this.”

She started Arts and Budgets in early 2016 while still working as a substitute teacher sporadically. Initial posts included 50 side hustles you could do to make extra money and side hustles you could do as a musician. “I knew that I wanted to help individuals find profitable, legit side hustles,” she says. Eventually, she expanded her coverage to financial tips like the best budgeting tools.

In August 2016, just before giving birth, she quit substitute teaching altogether. By early 2017, she was working on the blog full time.

Taking her pageviews from ‘40,000 to over 100,000’

In her first year of diving into the business, Peterson spent hours on Facebook groups for bloggers, networking with other writers and picking up tips on how to grow the site. She also used Pinterest to spread the word, resharing posts with pins that directed those who clicked to her website.

As her page views began to number in the tens of thousands, she decided to start monetizing. In late 2016, Peterson signed up for ShareASale, an affiliate marketing platform. In 2017, she applied to Mediavine, which helps popular bloggers monetize their sites with ads. That’s when she started seeing some revenue.

In July 2017, she made $52 from ShareASale, and between May and August of 2017, she made $1,650 on Mediavine. That year she also decided to incorporate her blog into an LLC to ensure a separation between her personal and business finances. 

A few years later, in 2020, she started learning search engine optimization. As a result, from November 2020 to February 2021, her pageviews went from “40,000 to over 100,000,” she says. This, of course, also helped with revenue. This July she made about $94 on ShareASale and between May and August 2023 she made $9,417 on Mediavine. 

‘Always be learning’

In 2021, Peterson decided to expand her offerings beyond the blog. “I was getting so many people asking me, ‘how are you growing your blog?'” she says. So she decided to create a course to teach them, launching the Blog for Profit Academy in August of that year. These days, she’s selling it for $997.

That year she also wrote an e-book about side hustles called “Side Hustle to Freedom,” that’s now going for $15. And she started doing one-on-one coaching in side hustles and blog writing. She currently charges $297 per hour for it.

More recently, she’s been doing sponsorship deals including posts on Instagram, TikTok and her blog. Two recent ones paid $1,400 and $2,200.

Altogether, she makes about 45% of her revenue from ads on her blog, 26% from digital products, 22% from sponsorships, 5% from affiliate marketing and 2% from one-on-one coaching.

For anyone keen to replicate Peterson’s success, her advice would be to “study, study, study,” she says. The growth of her businesses has come as a result of constant learning and trying to be better. Even as her businesses have blossomed, Peterson actually hired a business coach in 2022.

“I wanted some more business training,” she says, adding that you should “always be learning.”

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How Creators Are Powering Social Commerce

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How Creators Are Powering Social Commerce

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In the ever-evolving landscape of social media and shopping, a profound shift is underway as retail giants like Amazon and Walmart, along with social media platforms such as TikTok and YouTube, rely on creators to delve deeper into social commerce.

At the forefront of this transformative journey are creators, emerging as pivotal players in steering the course of social commerce.

From Walmart launching its own creator marketplace to the emergence of TikTok Shop, here are the key developments.

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Cyber Monday 2023: The best extended deals from Amazon, Walmart, Best Buy, Apple and more

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As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*

There is still time for Cyber Monday savings. If you didn’t have time to pick stuff up on Cyber Monday, don’t worry as many of your favorite brands still have extended Cyber Monday sales. Here is every major brand’s extended Cyber Monday and Black Friday 2023 sales that you need to know. Check out best Cyber Monday deals under $100 and best Cyber Monday deals on Amazon.

Deals from top retailers

Amazon

Amazon’s Cyber Monday event has ended, but there’s still time for holiday shopping with sales up to 71% on all things tech, household appliances and more.

Cyber Monday 2023 The best extended deals from Amazon Walmart

This is your last chance to get the Apple Airpods 2nd Gen for under $100.

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The most powerful Beats headphones yet, the Studio Pro is on sale for more than 50%.

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Hisense 58-Inch ULED 4K Smart Fire TV

The crisp Hisense TV is on sale for 41% off.

Walmart

Walmart’s Cyber Monday Deals is live until supplies last, with massive sales on items from Dyson, Sony, Apple and more.

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The PS5 bundle comes with the hit Marvel’s Spider-Man 2 disc for 10% off.

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The Xbox Series S bundle comes with an additional Xbox controller and a 3-month Game Pass subscription.

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The fan-favorite Bissell Vac-and-Steam All-in-one is on sale for nearly $100 off.

Home Depot

Home Depot is offering Cyber Monday deals online and in stores now through 11/29, with up to 60% off on home appliances.

Best home products deals

HexClad Cookware

Gordon Ramsay’s favorite cookware brand is offering 50% off their excellent pan and pot sets for Cyber Monday 2023.

HexClad 12-piece Cookware Set

At 40% off, you could have Gordon Ramsey’s favorite 12-piece cookware set for the lowest price ever.

Dyson

Dyson deals are the best, with many of its revolutionary hair products and vacuums now on sale for up to 50%.

1701217563 385 Cyber Monday 2023 The best extended deals from Amazon Walmart

Dyson Supersonic Hair Dryer

Dyson’s revolutionary Supersonic Hair Dryer is on sale for the first time this year – grab this excellent product for 25% off.

West Elm

West Elm is giving 70% off on many of its best luxury furniture for extended Cyber Monday sales.

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This beautiful nightstand is going for 30% off at West Elm.

Solo Stove

Solo Stove is the best fire pit retailer on the market, so get their warmth for up to 40% off.

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Secure some holiday warmth with the table top Mesa fire pit for 22% off.

Tech and entertainment

Hulu

Take advantage of Hulu’s amazing Black Friday deal for a limited time! Subscribe to the Hulu (With Ads) plan for 99 per month for one year, current regular monthly price after. Get this deal now by clicking here. Ends 11/28/23. Eligibility restrictions and terms apply.

Best jewelry, clothing and fashion deals

Crocs

Crocs’ Cyber Week sale are hosting sales up to 50%.

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The Classic Clog is a classic for a reason at 25% off.

UNIQLO

UNIQLO is having its only sale of the year, with amazing Cyber Week deals for your online shopping experience.

Nordstrom

Nordstrom has Cyber Monday deals until midnight tonight, offering up to 82% off across all categories like Nike, UGG, Calvin Klein, Tory Burch and more.

Lululemon

The popular athleisure wear company has a number of great extended Cyber Monday finds, especially in their “We Made Too Much” page for the holiday shopping season.

Best haircare and cosmetics deals

Find deals from Ulta, Sephora and more.

Ulta

Ulta’s Cyber Monday sales are now live and ends Tuesday November 28th, with up to 50% select beauty products.

The Walt Disney Co. is the parent company of Hulu and this ABC station.

* By clicking on the featured links, visitors will leave Localish.com and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, and is not selling, or distributing them and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.

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16 Common Blogging Mistakes

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16 Common Blogging Mistakes
Common blogging mistakes often derail even the most dedicated bloggers. From neglecting SEO strategies to ignoring audience engagement, these errors …

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