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How This 37-Year-Old Earns $350k/Year with SEO/Marketing & a Focus on Women in Web3



How This 37-Year-Old Earns $350k/Year with SEO/Marketing & a Focus on Women in Web3

Caitlin Strempel is the entrepreneur behind several successful, growing projects. A combination of shiny object syndrome and learning how to pivot and follow her passions and interests have led her to create different thriving businesses.

Her initial project was an SEO agency called Rising Ranks Digital, which today basically runs itself and contributes to her 6-figure-per-year paycheck. She also created the first-ever woman-owned NFT marketing agency, a networking group for creators in Web3, and a podcast. She has an impressive portfolio but only works 25 hours per week.

Keep reading to find out:

  • What her SEO agency does
  • How she got into the crypto and NFT space
  • Why she created her NFT marketing agency
  • How she’s helping artists in Web3
  • Why she launched her podcast
  • How much she’s earning
  • Her secret to marketing the business
  • Her thoughts on SEO, link building, and keyword research
  • Her top tools and resources
  • Caitlin’s biggest challenge
  • The accomplishment she’s most proud of
  • Her main mistake
  • The advice she’d give to other entrepreneurs

Meet Caitlin Strempel

My name is Caitlin. I’m 37 years old, and I live in Phoenix, Arizona with my partner, our 2 boys who are 1 and 6, and our 3 furbabies. 

I have way too many hobbies: yoga, hiking, snowboarding, running, painting, reading self-improvement books, pickleball, and so much more.

I went to school for entrepreneurship and advertising, with a minor in psychology. I love strategy, selling psychology, and analytics. And I also love the soul and manifestation side of the business, too. Over the past few years, I started to add more “soul” into my offerings, and it has made the business a ton of fun.


I own several businesses, and I also started investing in other business ventures as well.

Caitlin’s Various Projects

I own Rising Ranks Digital. It used to be a full done-for-you SEO agency, but in 2023 we shifted over to marketing plans, SEO audits, and consulting only so I could have more time to mentor women who want to build and scale their businesses. I also started a podcast and networking group.

One of our clients at Rising Ranks Digital got us interested in the crypto and NFT space. We helped him with one of his launches, and I fell in love with the NFT/Crypto/Web3 community. 

After immersing myself in the community, I quickly realized how many artists were looking to make money in that space, which required them to treat their projects like businesses (my forte) and create meaningful connections. 

After seeing this need, I launched Quantum Moon Marketing, the first-ever woman-owned NFT marketing agency, as well as The Calibration Room, a networking and connection group for female and nonbinary creators, builders, and artists in Web3.

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1677145914 600 How This 37 Year Old Earns 350kYear with SEOMarketing a Focus

I also launched the “Women in NFTs & Web3” podcast to help create more visibility for women in Web3. Only 9% of the money floating around Web3 is going into the hands of women as it is a heavily male-dominated space. It’s become a passion of mine to close this gap!

1677145914 894 How This 37 Year Old Earns 350kYear with SEOMarketing a Focus

I became an entrepreneur because I never did well having a boss. I like things my way, and I love to dream big without restrictions. And after becoming a mom, I desperately wanted to make my own hours.

I started Rising Ranks Digital and did all things online marketing until I found a niche (SEO) where I excelled, and I knew what people needed. From there, I followed my passion… Helping businesses find their money leaks via audits, one-on-one consulting, and mentoring women ready to make money!


It took some time to find my stride in selling my SEO services—probably a year or two.

I realized I was talking to the wrong audience and in the wrong online spaces, and with the wrong messaging. Once I played around, I figured out the formula that was best for my business… and the business started to flourish… and eventually run on its own!

Once I could create automation and processes and get myself out of the day-to-day activities, I could add more to my plate and help more people! I currently spend about 25 hours per week total on all of my businesses.

How Much Money She’s Making

Rising Ranks Digital makes around $250k-350/year through SEO/website audits, marketing audits, consulting, SEO courses, etc. 

The Calibration Room launched a few months ago with an 8k launch, and the podcast is my passion project. It does not bring in money directly, but it creates invaluable connections for me in the space.

It took me 4 years to reach this revenue level, and we’re now in year 6.

Cailin’s Top Marketing Strategies

Our number one marketing strategy is to give luxury customer service and ask for referrals.


Also, I did kickstart my business at the beginning by searching Facebook groups for people asking SEO questions. I would answer them, and as I kept providing value, I would get DMs and requests for services that way. 

I’m also not afraid to make friends at places I frequent (such as the gym) and talk about what I do and who I serve. My first client came from someone I met at the gym.

Her Views on SEO

Local SEO was hugely important for my business, especially at the beginning, before we became mostly referral-based. Now, SEO-optimized blog posts account for 60% of our email sign-ups!

For keyword research, we use Ubersuggest and Ahrefs, and we never underestimate keywords with a low search volume. Some of our highest-traffic keywords (a few hundred visitors per month) come from these keywords.

When it comes to content, we create content 1-2x per month and repurpose a lot for emails and social media. 

Link Building

We were link building hard at the beginning of our business, which helped us quantum jump to the top, but nowadays, we focus mainly on content creation and not so much on the backlinks. We find that our blog posts give us the biggest “bang for our buck.”


Her Favorite Resource and Tools

Alex Charfin (social media, email list, podcast) has been a great resource for me regarding creating a business that runs and scales itself.

As for tools, we use Ubersuggest for keyword research, social media as a consumer research tool and see what questions people are asking, and Quickbooks, as staying on top of finances is key.

Caitlin’s Biggest Challenge

Getting myself out of the business was hard for me. I used to be a control freak.

I honestly believe that if I got myself out earlier, we would have scaled much more quickly.

Her Greatest Accomplishment

I’m most proud of becoming a Forbes contributor, getting my clients to million-dollar months, and being an unapologetic voice for women in business—whether in male-dominated spaces or being their true authentic selves on social media.

What She Wishes She Knew When She Started

It’s so important to create processes for everything! And I wish I had more confidence in the fact that there are many businesses out there who want to pay the higher-ticket price for better service.

Her Main Mistake

I have shiny object syndrome, and it’s hard for me to stay focused on one thing… For anyone who can keep the focus, do that and perfect it 1000% before you add another project to your plate.


Her Advice for Other Entrepreneurs

Don’t underestimate the power of delivering great service. Referrals are the easiest and cheapest way to get new clients.

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How to Capitalize On This Thriving Talent Pool to Drive Your Company’s Growth



How to Capitalize On This Thriving Talent Pool to Drive Your Company's Growth

Opinions expressed by Entrepreneur contributors are their own.

As business operations shift, executives and entrepreneurs are increasingly turning to an on-demand workforce that is simultaneously empowered by technology and drawn to purpose-driven projects.

Consider Upwork, whose 2020 Future of Workforce Pulse Report revealed that nearly 80% of hiring managers engaging freelancers feel confident about doing so. These hires provide coveted expertise — on a project-to-project basis — that entrepreneurs need to scale their operations without incurring long-term overhead costs.

This new market paradigm also promotes dynamism, with 79% of businesses agreeing that freelance talent enables greater innovativeness. Perhaps most telling, 84% of hiring managers utilizing it feel more assured about adapting to future disruption, compared to just 69% of those relying solely on full-time staff.

By capitalizing on freelance marketplaces, entrepreneurs can amplify employer branding, augment capabilities and future-proof organizations, even amid turbulence. As nearly 60% of hiring managers plan to increase engagement with freelancers over the next two years, the time is now for executives to realize their inherent potential.


Related: Navigating the Great Reshuffle: Why Your Employer Brand is Key in Recruiting Talent

The job market continues to shift

After a season of massive hiring, we’re back to seeing layoffs and downsizing. Companies are feeling the bloat—from unused office spaces with rising rent to oversized employee structures — and are shifting focus to hiring only the most essential positions. This leaves a critical talent gap needed for complex projects and specialized tasks. Highly skilled and specialized independents can fill this void.

A few key benefits to engaging them:

Access to niche experts: Platforms like Toptal and Guru provide access to elite professionals from leading Fortune 500 companies and innovative startups. Whether the need is for a machine learning specialist, growth strategist or financial modeler, entrepreneurs can now curate on-demand teams that boast specialized skillsets, enabling them to focus investment on projects with the highest strategic value.

Enhanced agility: Leading corporations increasingly “rent” skills by tapping freelance experts for initiatives involving new technologies or while entering unfamiliar markets. With niche contributors available to plug knowledge gaps, owners can explore ideas that once seemed unrealistic due to internal constraints—unlocking inventiveness and first-mover advantage.

• Stronger employment brand: Blending full-time employees with project-based freelancers signals a commitment to modernization and work-life balance. Offering both engaging work and flexibility will help draw exceptional candidates and help you compete with corporate giants for top-tier talent.


Related: Can Retirees Thrive in the Gig Economy? Navigating a Changed Workforce

Tips for capitalizing on gig talent

Having explored the forces reshaping work, executives may wonder how to effectively leverage freelance platforms. After all, how can you know you’re getting your money’s worth if a hire isn’t physically present full-time?

• Define projects clearly: Contract hires thrive when expectations and deadlines are established upfront. So, clearly, detail needs around deliverables, success metrics, required skills and projected time investments. Staying ahead when it comes to communication and expectations will help avoid headaches, including delays.

• Build loyalty with talent: The best independent professionals have options regarding the projects they accept. Study their profiles to discern passions and incentives. Offer interesting work, flexibility and strong communication to motivate interest and improve results.

• Manage collaboration: Provide steady context, feedback and guidance at each project stage, but also foster autonomy, even while directing efforts toward strategic goals. A dynamic balance of these qualities drives optimal outcomes.

• Continue expanding your talent pool: Add proven freelancers to an internal database for repeat engagements, and notify talent about new initiatives for which their expertise would provide an edge. Uncovering additional ways, freelancers can enhance the business deepens the relationship.


Related: Fill Your Talent Gap by Sourcing Candidates From the Veteran Community

Top platforms for connecting with talent

Now comes the hard part: finding contractors who bring fractional expertise sets. There are a growing number of platforms, of course, but I’ve found that the following stand out as leaders:

Fiverr: Ideal for execs seeking design, digital marketing, writing, video and admin support. Known for affordability and ease of posting jobs. It taps a global talent pool, too.

Upwork: A flexible platform that spans more than 150 skills. Used by everyone from small businesses to global enterprises. Strong at IT, development, design, finance and consulting.

Toptal: Focuses exclusively on the top 3% of talent. Best for expert software developers, designers, project managers and finance experts. All contributors are extensively vetted.

Contra: A growing independent platform that vets and connects both job candidates and hiring companies. Best of all, it doesn’t take a commission from projects.


Related: 3 Strategies to Optimize Your Hiring Process and Find the Best Employees

The numbers speak for themselves: businesses engaging freelance professionals report greater confidence and competitiveness, as well as the ability to withstand turbulence, yet legacy beliefs can still cause hesitancy among those keen to hire. Supported by such specialized collaborators, companies can explore new horizons unencumbered by a one-time narrow view of staffing models.

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Trump Media stock plummets again



Trump Media stock plummets again

Trump Media & Technology Group Corp (TMGT) shares plummeted after the entity filed to the U.S. Securities and Exchange Commission (SEC) to issue 21 million shares.

The parent company of social media platform Truth Social has approached the SEC with a Files S-1 Resale Registration Statement.

Trump shares nosedive after announcement

The shares in the company ended the day on the stock market a further 18% down on initial trading. The SEC filing states:

We are registering the resale by the Selling Securityholders named in this prospectus, or their permitted transferees, an aggregate of 146,108,680 shares of Common Stock, consisting of:

  • 1,133,484 Placement Shares;
  • Up to 14,316,050 Founder and Anchor Investors Shares;
  • 744,020 Conversion Shares;
  • 965,125 DWAC Compensation Shares;
  • 690,000 TMTG Compensation Shares;
  • 6,250,000 Alternative Financing Shares;
  • 7,116,251 Private Warrant Shares;
  • 143,750 Representative Shares; and
  • 114,750,000 President Trump Shares.

This takes the overall fall down to nearly 60% of the launch price for the former President’s company stock. We reported earlier this month that the initial stock had fallen 20% in the first week of trading on the stock exchange.

Digital World Acquisition Corp merged with Trump Media in late February to a large fanfare. The highest mark for the much-talked-about stock came in at $66.22, so the dip to $26.61 is a catastrophic fall ahead of a potential further share issue.


The $52.77 plummet will be a costly one for the company, but as we reported last week, executives are still taking home sizeable compensation in this turbulent opening.

Leading figures at TMGT have been given promissory notes to the tune of $6.25 million.

This is broken down into $1.15 million for Chief Executive Officer Devin Nunes, $4.9 million for Chief Financial Officer Phillip Juhan, and $200,000 for Chief Operating Officer Andrew Northwall.

It will be an interesting read ahead to see if the SEC agrees on the share issue and one that will certainly impact the future of TMGT.

Image: Ideogram.

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Save an Extra 20% on the Ultimate Microsoft Bundle Featuring Windows 11 Pro, Office, and More



Save an Extra 20% on the Ultimate Microsoft Bundle Featuring Windows 11 Pro, Office, and More

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

Microsoft’s creations have impacted more than 1 billion users worldwide, helping successful innovators across industries. You can currently pick up a comprehensive collection of popular products that are primed to boost your productivity for a surprisingly low price.

For a limited time, purchase the Ultimate 2019 Microsoft Bundle, complete with Office, Project, Visio and Windows 11 Pro, at only $79.99 (reg. $927) by using coupon code ENJOY20. Pick up this full package for only a fraction of the standard cost through April 16 at 11:59 p.m. Pacific.

Offering an AI assistant, touchscreen options and personalized settings, Microsoft Windows 11 Pro packs new potential into your operating system. Enjoy higher speeds and greater security with an OS that delivers access to DirectX 12 Ultimate and Microsoft Teams.

Meanwhile, get right to work with Microsoft Office Professional Plus 2019, equipped with these programs:

  • Access for keeping track of databases.
  • Excel for diving into data.
  • OneNote for enhanced note-taking.
  • Outlook for maximized email management.
  • PowerPoint for visual presentations.
  • Publisher for graphic design needs.
  • Word for creating text documents.

Microsoft Project provides everything you need for a large professional undertaking, with tools featuring budget management, schedule development, task assignments and workload analysis. Gain a greater feel on what’s working well and what’s not by examining automated progress reports. Plus, it’s prepared to sync with Microsoft Office.

Last but not least, Vizio is excellent for creating visual diagrams, floor plans, flow charts and more. Access 250,000 shapes and an array of templates that can be easily customized with data from compatible programs such as Microsoft Excel.

This bundle carries a store rating of 4.5 out of five based on verified buyer reviews, featuring March 2024 feedback that reads, “The installation was easy and it worked right away as expected. I will get another one in the future.”

Improve your production capabilities while accomplishing more professionally and personally by purchasing the Ultimate 2019 Microsoft Bundle, loaded with Office, Project, Visio and Windows 11 Pro, for only $79.99 (reg. $927) by using coupon code ENJOY20 through April 16 at 11:59 p.m. Pacific.

StackSocial prices subject to change.

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