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How this 42-Year Old Nurse-Turned-Blogger Makes $40k/Month From Her Health Blog

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How this 42-Year Old Nurse-Turned-Blogger Makes $40k/Month From Her Health Blog

When Kate Doubler got into nursing way back in high school, it was because she had a real passion for helping others. But over the years, she grew disillusioned with the healthcare system, so much so that she decided to pivot and start a health coaching business.

Every health coach needs a website, so Real Food RN was born. Over the years she’s been able to grow it, and after peaking at $100k in one month, it’s currently bringing in up to $40k per month.

Keep reading to find out:

  • How she truly felt about nursing
  • How she created her blog
  • Where her blog income comes from
  • Her top marketing strategies
  • Her content creation process
  • The tools and resources she uses most often
  • Her greatest challenge
  • Her main accomplishment
  • The biggest mistake she’s made
  • Her plans for the future
  • The advice she would give other entrepreneurs

Meet Kate Doubler

I’m a wife, mom of five, Christian, and a nurse. I have worked in the medical field my entire working life. Istarted out as a nursing assistant in high school, and then I was a health unit coordinator while I was in nursing school. Then I worked as a nurse in the ICU float pool for 15 years. 

I cross-trained to every unit in the hospital—it was a very large inner city hospital in Minneapolis—so I saw a lot of stuff! After a while, I started getting really burned out from the sheer workload and from the “band-aid medicine” that we practiced. 

I felt that we were not getting to the root causes of the illnesses people came in with. We gave them medications to make the symptoms go away. So I went back to school for nutrition and became a health coach on the side. 

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This eventually led to starting a blog to go along with my coaching business. Over time I started to work with different affiliates and generate income! 

I was able to scale back in hours at the hospital, and after my third child was born, I just didn’t go back to work after my maternity leave. 

I now make way more than I did as a nurse, and I get to work from home with my five kids! 

How She Created Real Food RN

I came up with the idea for my Real Food RN as a place to put my recipes for my clients that I was health coaching. I created my blog in 2013. I would write blog posts while on break at the hospital, determined to find ways to help people while I felt so helpless at work as a nurse.

How this 42 Year Old Nurse Turned Blogger Makes 40kMonth From Her Health

Then after I joined a blogger network, I learned from other bloggers that you can actually monetize a blog by working with different affiliates. 

I always test out and use everything that I recommend, and over time I have accumulated many, many different affiliate partners. I have now been able to hire a team to keep my blog running. I have a tech team, a recipe creator, a technical writer, and an assistant.

How Much Money She’s Making

The pandemic has definitely affected my business in a positive way. It was positive for my blog because people started questioning our current medical system and started taking health into their own hands. 

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There is a lot of distrust in our medical system now, as there should be. It’s a for-profit institution, patients are “sick care” individuals most of the time. 

As for my earnings, when it was at its best, I peaked at $100,000 in one month. In general, I average $20-40k per month typically, and up to $80k per month during some months, like in November and December.

I have several big affiliates that pay really well and a ton of smaller affiliates that pay small amounts here and there, but they add up. 

From when I started my blog to when I quit my nursing job was about 2 years. That’s how long it took me to build up enough income to cover my full-time income as a nurse.

Kate’s Top Marketing Strategy

My marketing strategy is to provide value in the form of health information and to show up consistently on social media, on my blog, and in a weekly newsletter that I write. 

I am on Instagram, Facebook, Pinterest, Twitter, and YouTube. My social strategy is to consistently show up and provide valuable free information. 

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People then begin to know, like, and trust you. Then when you promote an affiliate you are much more likely to get a sale from people. I do not lead with buy buy buy, I don’t like selling. 

I lead with “Here’s how you can improve your health, here are the things that I personally use.” It’s like a conversation I would have with a friend when I’m excited about something that has helped me and I want to share it. Social media lets me reach a much broader audience.

Her Thoughts on SEO

I don’t even remember what I was doing for SEO way back in 2013, probably very little. Now, everything—SEO, link building, etc.—is done by my tech team, so I am not really sure about all the behind-the-scenes stuff.

Kate’s Content Creation Process

I decide on the topics and add them to a list for my writers and recipe creators. They create them and send them to my assistant to put together. I do the final edit and publish new content every Monday.

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I pick topics based on questions from my followers. My writing team also does market research and suggests topics. I publish one blog post on Mondays: recipes, health posts, etc. 

Her Email List

I have about 23,000 people on my email list. I grow it through opt-ins on my website and through social media mentions.

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My business is about teaching people to be empowered about their health instead of just managing symptoms as they come up. I take a no-medication approach to health. 

How Often She Works on Her Blog

How often I work on the blog depends on the season. Right now I spend a lot of time on Instagram answering questions and comments and putting out content. I probably work 2-3 hours per day. 

Tuesday is the day I write my weekly newsletter, so I work more on that day.

Kate’s Favorite Resources

There are a ton of blogger how-to videos on YouTube. It’s very helpful as to how to get it started. 

The way I did it might not be the same reason others want to start a blog. It really is a passion project. 

I subscribed to blogger newsletters and watched videos to learn to get it going. Then I let my own passion for health guide me. 

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Her Top 3 Tools

Social media, website opt-ins, and affiliates are my go-to tools.

Social media allows me to connect with people and share information in real-time. 

Website opt-ins allow me to add people to newsletter lists so I can directly email them information, especially for people who aren’t on social media. 

Affiliates are how I make money, they are things that I personally use and love and want to share with others. 

Her Biggest Challenge

The pandemic really made things challenging. Also, the censoring of alternative health information really is hard to navigate.

This might open up a whole can of worms, and some might not like to hear it, but there is massive censorship of alternative health information. 

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I have been shadowbanned so many times on social media for sharing stuff that actually provides healing for people. An example of a hot one: ivermectin. 

The pharmaceutical industry is a huge money maker and if people stop being sick they stop making money. The holistic wellness industry includes many healing modalities that cannot be patented and sold at a high markup. These are things like raw honey, herbal medicine, and breathwork. They don’t want you to know about these powerful healing tools. 

I get so frustrated that I talk about them more and louder, then my reach on social tanks way down. There is no way around it. If I just go back to “following the algorithm” (obeying them) and only sharing stuff like recipes and funny memes, then my engagement slowly goes back up. 

Kate’s Most Important Accomplishment

Leaving my full-time job so I could work from home and be with my kids was definitely my greatest accomplishment.

I was always very passionate about health, and I thought nursing was going to be so fulfilling for me as a career. It was and it wasn’t. Then I got really burned out. Then I had kids and truly discovered what my life purpose was. 

I did not want to give up helping people, but I wanted to find a way to be a full-time mom with my kids all the time while also helping people find the path to better health. Blogging from home accomplished that. Plus, my kids got to help me with recipes and videos and learn about what I do. 

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What She Wishes She Knew When She Started

I wish I had hired help a lot sooner instead of trying to do it all myself. I worked way too many hours when I first started.

I hired my tech people about 1.5 years after starting my blog. I found them through word of mouth from other blogger friends. Ask people in your niche who they hired. 

Her Biggest Mistake

Waiting to hire help was my biggest mistake.

I would have been able to grow faster if I had hired people to help me do the stuff I didn’t want to do and wasn’t qualified to do. 

I knew nothing about building a website, and I spent hours and hours figuring it all out. I could have spent that time being creative and working on content. 

Her Plans for the Future

We are also moving across the country and starting a homestead. We have pet chickens and ducks, and we plan to do a lot of homestead blogging and videos when we move. I’m building up my YouTube channel.

I will also be starting a new website to go along with the homestead. It’s already in the works. I hope to integrate the two blogs but the brand and message will be different. 

My YouTube channel has been put on the back burner. I will probably start a new one with the homestead. 

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Her Advice for Other Entrepreneurs

Show up every single day, even when the ROI is low. Consistency is key!

If you want to succeed, you need to do the work. It’s not a “whenever-you-feel-like-it” kind of thing. Show up every day, consistently and with value. 

That’s how you show people you’re here for it and that you truly are passionate about what you do. That’s how you build a tribe of people who want to learn from you.



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How to Control the Way People Think About You

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How to Control the Way People Think About You

Opinions expressed by Entrepreneur contributors are their own.

In today’s digital age, where personal branding and public perception play a vital role in success, strategic PR efforts have become more important than ever. Ulyses Osuna, the founder of Influencer Press, joined our show to share valuable insights on the significance of PR, the evolving landscape, and the keys to achieving business growth while maintaining a fulfilling personal life.

One of the key takeaways from the conversation was the importance of strategic PR efforts in building a personal brand and shaping public perception. Ulyses emphasized that PR is not just about getting media coverage; it’s about controlling the narrative and shaping how others perceive you. By strategically positioning yourself and your brand through effective PR, you can influence public opinion and establish yourself as an authority in your field. Another crucial aspect discussed was the power of leveraging relationships and connections.

Ulyses highlighted the “Buglight Concept,” which involves utilizing the support and connections of others to achieve success. By building strong relationships and leveraging the networks of influential individuals, you can significantly expand your reach and influence. Ulyses’s own success with Influencer Press is a testament to the power of connections in the PR world. While professional success is undoubtedly important, Ulyses also stressed the significance of balancing personal time and fulfillment. In the pursuit of business growth, it’s easy to neglect personal well-being and relationships. However, Ulyses emphasized that true success lies in finding a balance between professional achievements and personal happiness.

By prioritizing personal time and fulfillment, entrepreneurs can sustain long-term growth and avoid burnout. In the ever-evolving landscape of PR, Ulyses highlighted the need for a clear mission when seeking press coverage. He emphasized the importance of aligning your brand with a cause or purpose that resonates with your target audience. By having a clear mission and purpose, you can attract media attention that aligns with your values and goals, ultimately enhancing your brand’s reputation and reach. Additionally, Ulyses discussed the importance of pricing services correctly and finding the right balance between personal involvement and business scalability.

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The conversation also touched upon the dynamics of client relationships and the impact of showcasing external support. Ulyses emphasized the value of building strong relationships with clients and going above and beyond to exceed their expectations. Furthermore, he highlighted the importance of showcasing external support, such as media coverage or endorsements, to establish credibility and attract new clients. Ulyses’s own podcast, The Blacklist, where he shares insights and interviews successful entrepreneurs, was also discussed. He explained that launching the podcast was a way to give back to the entrepreneurial community and share valuable knowledge.

By continuously learning from others and implementing breakthrough ideas, Ulyses emphasized the importance of immediate action and continuous improvement for business growth. In conclusion, strategic PR efforts are essential for building a strong personal brand and controlling the narrative in today’s digital age. By leveraging relationships, finding a balance between personal and professional life, and having a clear mission, entrepreneurs can shape public perception, expand their reach, and achieve long-term success. Ulyses Osuna’s insights serve as a valuable guide for those looking to navigate the ever-changing landscape of PR and personal branding.

About The Jeff Fenster Show

Serial entrepreneur Jeff Fenster embarks on an extraordinary journey every week, delving into the stories of exceptional individuals who have defied the norms and blazed their own trails to achieve extraordinary success.

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Set Your Team up for Success and Let Them Browse the Internet Faster

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Set Your Team up for Success and Let Them Browse the Internet Faster

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

According to TeamStage, 31 percent of employees waste about a half hour each day, and the top 10 percent of them can waste as much as three hours in a day. Part of that might be attitude, but the other part might be hangups caused by internet speed and advertisements. To nip that lost time in the bud, consider equipping yourself or your team with a tool to help stay on task.

From April 15 through 21, this five-year subscription to Control D Some Control Plan is on sale for just $34.97 (reg. $120). This is the best price for this deal online. This tool is designed to help users browse and use the internet faster while also blocking ads.

Control D is described as a “one-touch solution” for taking control over the productivity of your computer and internet usage. The deal supports use for up to ten devices, and it empowers each user to block advertisements, enjoy faster browsing, and set internet safety rules and restrictions for kids.

Control D’s bandwidth is substantial. It can accommodate up to 10,000 custom rules, block more than 300 servers, support multiple profiles, and unlimited usage. This robust and well-designed tool is a reliable option for any business leader who wants to liberate themselves or team members from distractions online.

Control D is rated a perfect 5/5 stars on Product Hunt.

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Remember that from April 15 through 21, this 5-year subscription to Control D Some Control Plan is on sale for just $34.97 (reg. $120)—the best price on the web.

StackSocial prices subject to change.

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Grab Microsoft Project Professional 2021 for $20 During This Flash Sale

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Grab Microsoft Project Professional 2021 for $20 During This Flash Sale

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

If you’re in charge of a business and you don’t have a clear understanding of how to approach projects in an organized and effective manner, that’s a problem. Like many leaders before you, consider leaning on software that’s designed to streamline the project workflow for companies representing a wide range of industries.

A rate that will only be available from April 19 through 22, you can get Microsoft Professional 2021 for just $19.97 (reg. $249).

This well-reviewed software comes with a range of pre-built templates that you can use to set your project off on the right foot. It supports a number of helpful functions like building complex schedules with varying timelines, auto-populating those schedules in instances where it can, and submitting timesheets that can be distinguished by project work and non-project work.

Some additional features of Microsoft Project Professional that can help entrepreneurs and their teams include what-if scenario generation capabilities. Microsoft Project Professional also allows you to sync projects on your local server with those online, which is massively helpful for remote teams.

Its comprehensive and well-curated offerings are part of why Project Professional is rated an average of 4.7/5 stars on the Entrepreneur Store.

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Don’t miss this limited-time opportunity to make a worthwhile investment in your business for the price of a beer at the ball game.

A price that will only last from April 19 through 22, you can get Microsoft Professional 2021 for just $19.97 (reg. $249).

StackSocial prices subject to change.

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