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How this 42-Year Old Nurse-Turned-Blogger Makes $40k/Month From Her Health Blog

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How this 42-Year Old Nurse-Turned-Blogger Makes $40k/Month From Her Health Blog

When Kate Doubler got into nursing way back in high school, it was because she had a real passion for helping others. But over the years, she grew disillusioned with the healthcare system, so much so that she decided to pivot and start a health coaching business.

Every health coach needs a website, so Real Food RN was born. Over the years she’s been able to grow it, and after peaking at $100k in one month, it’s currently bringing in up to $40k per month.

Keep reading to find out:

  • How she truly felt about nursing
  • How she created her blog
  • Where her blog income comes from
  • Her top marketing strategies
  • Her content creation process
  • The tools and resources she uses most often
  • Her greatest challenge
  • Her main accomplishment
  • The biggest mistake she’s made
  • Her plans for the future
  • The advice she would give other entrepreneurs

Meet Kate Doubler

I’m a wife, mom of five, Christian, and a nurse. I have worked in the medical field my entire working life. Istarted out as a nursing assistant in high school, and then I was a health unit coordinator while I was in nursing school. Then I worked as a nurse in the ICU float pool for 15 years. 

I cross-trained to every unit in the hospital—it was a very large inner city hospital in Minneapolis—so I saw a lot of stuff! After a while, I started getting really burned out from the sheer workload and from the “band-aid medicine” that we practiced. 

I felt that we were not getting to the root causes of the illnesses people came in with. We gave them medications to make the symptoms go away. So I went back to school for nutrition and became a health coach on the side. 

This eventually led to starting a blog to go along with my coaching business. Over time I started to work with different affiliates and generate income! 

I was able to scale back in hours at the hospital, and after my third child was born, I just didn’t go back to work after my maternity leave. 

I now make way more than I did as a nurse, and I get to work from home with my five kids! 

How She Created Real Food RN

I came up with the idea for my Real Food RN as a place to put my recipes for my clients that I was health coaching. I created my blog in 2013. I would write blog posts while on break at the hospital, determined to find ways to help people while I felt so helpless at work as a nurse.

How this 42 Year Old Nurse Turned Blogger Makes 40kMonth From Her Health

Then after I joined a blogger network, I learned from other bloggers that you can actually monetize a blog by working with different affiliates. 

I always test out and use everything that I recommend, and over time I have accumulated many, many different affiliate partners. I have now been able to hire a team to keep my blog running. I have a tech team, a recipe creator, a technical writer, and an assistant.

How Much Money She’s Making

The pandemic has definitely affected my business in a positive way. It was positive for my blog because people started questioning our current medical system and started taking health into their own hands. 

There is a lot of distrust in our medical system now, as there should be. It’s a for-profit institution, patients are “sick care” individuals most of the time. 

As for my earnings, when it was at its best, I peaked at $100,000 in one month. In general, I average $20-40k per month typically, and up to $80k per month during some months, like in November and December.

I have several big affiliates that pay really well and a ton of smaller affiliates that pay small amounts here and there, but they add up. 

From when I started my blog to when I quit my nursing job was about 2 years. That’s how long it took me to build up enough income to cover my full-time income as a nurse.

Kate’s Top Marketing Strategy

My marketing strategy is to provide value in the form of health information and to show up consistently on social media, on my blog, and in a weekly newsletter that I write. 

I am on Instagram, Facebook, Pinterest, Twitter, and YouTube. My social strategy is to consistently show up and provide valuable free information. 

People then begin to know, like, and trust you. Then when you promote an affiliate you are much more likely to get a sale from people. I do not lead with buy buy buy, I don’t like selling. 

I lead with “Here’s how you can improve your health, here are the things that I personally use.” It’s like a conversation I would have with a friend when I’m excited about something that has helped me and I want to share it. Social media lets me reach a much broader audience.

Her Thoughts on SEO

I don’t even remember what I was doing for SEO way back in 2013, probably very little. Now, everything—SEO, link building, etc.—is done by my tech team, so I am not really sure about all the behind-the-scenes stuff.

Kate’s Content Creation Process

I decide on the topics and add them to a list for my writers and recipe creators. They create them and send them to my assistant to put together. I do the final edit and publish new content every Monday.

1684512928 849 How this 42 Year Old Nurse Turned Blogger Makes 40kMonth From Her Health

I pick topics based on questions from my followers. My writing team also does market research and suggests topics. I publish one blog post on Mondays: recipes, health posts, etc. 

Her Email List

I have about 23,000 people on my email list. I grow it through opt-ins on my website and through social media mentions.

My business is about teaching people to be empowered about their health instead of just managing symptoms as they come up. I take a no-medication approach to health. 

How Often She Works on Her Blog

How often I work on the blog depends on the season. Right now I spend a lot of time on Instagram answering questions and comments and putting out content. I probably work 2-3 hours per day. 

Tuesday is the day I write my weekly newsletter, so I work more on that day.

Kate’s Favorite Resources

There are a ton of blogger how-to videos on YouTube. It’s very helpful as to how to get it started. 

The way I did it might not be the same reason others want to start a blog. It really is a passion project. 

I subscribed to blogger newsletters and watched videos to learn to get it going. Then I let my own passion for health guide me. 

Her Top 3 Tools

Social media, website opt-ins, and affiliates are my go-to tools.

Social media allows me to connect with people and share information in real-time. 

Website opt-ins allow me to add people to newsletter lists so I can directly email them information, especially for people who aren’t on social media. 

Affiliates are how I make money, they are things that I personally use and love and want to share with others. 

Her Biggest Challenge

The pandemic really made things challenging. Also, the censoring of alternative health information really is hard to navigate.

This might open up a whole can of worms, and some might not like to hear it, but there is massive censorship of alternative health information. 

I have been shadowbanned so many times on social media for sharing stuff that actually provides healing for people. An example of a hot one: ivermectin. 

The pharmaceutical industry is a huge money maker and if people stop being sick they stop making money. The holistic wellness industry includes many healing modalities that cannot be patented and sold at a high markup. These are things like raw honey, herbal medicine, and breathwork. They don’t want you to know about these powerful healing tools. 

I get so frustrated that I talk about them more and louder, then my reach on social tanks way down. There is no way around it. If I just go back to “following the algorithm” (obeying them) and only sharing stuff like recipes and funny memes, then my engagement slowly goes back up. 

Kate’s Most Important Accomplishment

Leaving my full-time job so I could work from home and be with my kids was definitely my greatest accomplishment.

I was always very passionate about health, and I thought nursing was going to be so fulfilling for me as a career. It was and it wasn’t. Then I got really burned out. Then I had kids and truly discovered what my life purpose was. 

I did not want to give up helping people, but I wanted to find a way to be a full-time mom with my kids all the time while also helping people find the path to better health. Blogging from home accomplished that. Plus, my kids got to help me with recipes and videos and learn about what I do. 

1684512928 312 How this 42 Year Old Nurse Turned Blogger Makes 40kMonth From Her Health

What She Wishes She Knew When She Started

I wish I had hired help a lot sooner instead of trying to do it all myself. I worked way too many hours when I first started.

I hired my tech people about 1.5 years after starting my blog. I found them through word of mouth from other blogger friends. Ask people in your niche who they hired. 

Her Biggest Mistake

Waiting to hire help was my biggest mistake.

I would have been able to grow faster if I had hired people to help me do the stuff I didn’t want to do and wasn’t qualified to do. 

I knew nothing about building a website, and I spent hours and hours figuring it all out. I could have spent that time being creative and working on content. 

Her Plans for the Future

We are also moving across the country and starting a homestead. We have pet chickens and ducks, and we plan to do a lot of homestead blogging and videos when we move. I’m building up my YouTube channel.

I will also be starting a new website to go along with the homestead. It’s already in the works. I hope to integrate the two blogs but the brand and message will be different. 

My YouTube channel has been put on the back burner. I will probably start a new one with the homestead. 

Her Advice for Other Entrepreneurs

Show up every single day, even when the ROI is low. Consistency is key!

If you want to succeed, you need to do the work. It’s not a “whenever-you-feel-like-it” kind of thing. Show up every day, consistently and with value. 

That’s how you show people you’re here for it and that you truly are passionate about what you do. That’s how you build a tribe of people who want to learn from you.



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NLRB Drops Expanded Joint Employer Appeal

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NLRB Drops Expanded Joint Employer Appeal

The proposed expanded joint employer rule, which an International Franchise Association (IFA)-led coalition challenged in federal court, was defeated Friday when The National Labor Relations Board dropped its appeal of an earlier ruling in favor of the coalition.

Related: Considering franchise ownership? Get started now to find your personalized list of franchises that match your lifestyle, interests and budget.

“This announcement means that the latest attempt to implement joint employer is finally finished and represents a landmark victory for franchise small businesses in communities across America,” Matt Haller, IFA president and CEO, said in a statement. “The franchise business model is the best vehicle for American workers to generate upward mobility and create small business ownership from all walks of life. Make no mistake: while today’s news means the current threat is behind us, IFA will remain vigilant against any attempts to target the franchise model or our members.”

Related: Find Out Which Brands Have Ranked on the Franchise 500 for Longest, Earning a Spot In our New ‘Hall of Fame’

Some form of the Joint Employer Rule has existed for years, but in 2023, the NLRB expanded it in a way that directly impacted the franchise industry. Under the proposed expanded version of the rule, two companies — say, McDonald’s and a McDonald’s franchisee — could more easily be considered “joint employers” of the same employees. That would make McDonald’s legally liable for any labor violation committed by one of its franchisees, even though McDonald’s itself did not hire and does not manage that employee.

Although this is the end of this attempt to expand the rule, attorney Jim Paretti of labor relations law firm Littler Mendelson recently told Entrepreneur what the NLRB’s options are moving forward. “The short answer is that the board can keep trying to write a rule,” Paretti said. “They can go back to the drawing board, try again and write something more narrow.”

Read More: Bloomberg Law

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The Top 5 AI Tools That Can Revolutionize Your Workflow and Boost Productivity

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The Top 5 AI Tools That Can Revolutionize Your Workflow and Boost Productivity

Opinions expressed by Entrepreneur contributors are their own.

Discover the top 5 AI tools for marketing and content creation that every marketer needs to know! As AI transforms the business landscape, staying ahead of the curve is crucial. In this video, I dive deep into essential AI marketing tools that can revolutionize your workflow and boost productivity.

Download the free ‘AI Success Kit‘ (limited time only). And you’ll also get a free chapter from Ben’s brand new book, ‘The Wolf is at The Door – How to Survive and Thrive in an AI-Driven World.’

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4 Takeaways For Franchising From the RNC

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4 Takeaways For Franchising From the RNC

Opinions expressed by Entrepreneur contributors are their own.

Kicking off hours after an assassination attempt on a presidential candidate, the Republican National Convention took on heightened significance this year. In my role as President and CEO of the International Franchise Association (IFA), I traveled to Milwaukee for a policy roundtable entitled “Franchising, the American Dream,” with U.S. Representative Kevin Hern (R-OK), who is the co-chair of the congressional franchise caucus, McDonald’s franchisee Jimmy Williams, and hotelier Jyoti Sarolia.

Matt Haller and Jyoti Sarolia Credit: Matt Haller

To be clear, IFA is non-partisan and does not take sides in presidential campaigns. We will be in Chicago for the Democratic National Convention in August, and we work with anyone from any party who champions our priorities and fights for our franchise small business owners. That’s also why we partnered with POLITICO and CNN with Milwaukee-based Batteries+. We created a brand activation at the POLITICO/CNN Grill, where over four days we gave away wireless battery chargers to over a thousand attendees, communicating the economic benefits of franchising to convention-goers, with a QR-code that linked to IFA’s Open for Opportunity campaign.

Related: Check out the 2024 Franchise 500 Ranking

Political conventions are always exciting, and this year was no different, especially after COVID-19 curtailed the in-person festivities in 2020. The buzz and energy were palpable. In my conversations with various stakeholders from all walks of life, certain commonalities emerged. Here are four of them.

1. Unions and franchising are not incompatible

The fiery speech from Sean O’Brien, president of the International Brotherhood of Teamsters, got people’s attention. It marked the first time a teamster addressed the RNC in its 121-year history. The Wall Street Journal headline read, “Trump Courts the Union Vote.” The GOP is not used to speakers at their convention railing about “economic terrorism.” But as O’Brien pointed out, the Teamsters have supported Republican candidates before, including Presidents Richard Nixon, Ronald Reagan and George H.W. Bush.

For the franchise community, O’Brien’s presence served as a reminder that we have a compelling story to tell and we need to tell it.

First of all, our model provides nearly 9 million direct jobs, and not a single one is being outsourced overseas. Second, jobs in franchising pay up to 3.4 percent higher wages and provide higher rates of paid leave and other benefits than those at non-franchises, according to data from Oxford Economics. Third, franchises ARE small businesses, and that is the benefit of our business model.

Related: 7 Ways The Expanded Joint Employer Rule Would Hurt Franchises — And Your Wallet

While we are not going to agree with the Teamsters or other unions on much, one thing we do agree on is that policymakers should be focused on creating good jobs right here in America, and that’s what the franchising community is doing. Even when our brands open new franchises overseas, we are bringing money back ashore to the U.S. via the royalty stream paid to operate a U.S. brand abroad, creating a net-trade benefit to the U.S. economy.

We must push back on the idea that the franchise model and unions are incompatible. It’s false. We can and do have both. It is true that the union’s top policy agenda, the PRO Act and an expanded definition of joint employer, and franchising cannot co-exist, but unions are not inherently an opponent. It’s their history of policy priorities that would bring down franchising that we oppose.

2. Franchising is re-aligning party lines

Second, the traditional political and party lines are re-aligning, creating another golden opportunity to expand the franchise tent. For example, public polls have shown former President Donald Trump receiving as high as 30 percent of the Black vote — nearly three times higher than the 12 percent he earned in 2020.

Here again, franchising has an important role to play. Franchising has higher rates of business ownership among women, veterans and minorities. In fact, more than one-quarter (26 percent) of franchises are owned by people of color, compared to 17 percent of non-franchised businesses.

1721501763 1 4 Takeaways For Franchising From the RNC

Paul Calkins (IFA), House Speaker Mike Johnson and Matt Haller (IFA) Credit: Matt Haller

As Clement Troutman, an IFA member, U.S. Navy veteran, author, and Maryland-based Tropical Smoothie Cafe franchisee, wrote in a column for the Washington Times observing Juneteenth, “the last few years have been challenging for Black entrepreneurs. From challenges accessing capital to a disproportionate impact stemming from the pandemic, Black small business owners face major obstacles.”

Clement noted, “Franchising can help, but only if elected leaders do their part in creating the right business environment.” These are wise words and lessons that all candidates should take to heart if they want to expand their political base of supporters.

3. J.D. Vance has sided with franchising in the past

There was a lot of scrutiny on Senator J.D. Vance after his selection as the vice-presidential nominee, and nearly every conversation I had with members of Congress and others in Milwaukee centered around what to make of Senator Vance’s selection. In the event of a Trump victory, many view him as the natural GOP standard-bearer in 2028. Throughout his two years in the Senate, Vance has raised eyebrows by deviating from traditional Republican orthodoxy. For example, he has marched on union picket lines and famously praised Federal Trade Commission (FTC) Chair Lina Khan as “one of the few people in the Biden administration who I think is doing a pretty good job.” Yet when it came to franchise issues, particularly joint employer, Senator Vance sided with franchising. When the stakes were the highest during this spring’s repeal of the joint employer rule, Vance stood with us, and that is telling.

4. The next president will have a huge impact on franchising

Members of the franchise community — like all voters — are assessing their presidential choices through the prism of past policies. We have a sense of what a second Trump and Biden administration could look like by evaluating their previous time in office. Certainly, IFA is focused much more on economic and regulatory visions than we do on political ideology. What is the plan for job creators?

Related: Decoding the Massive Impact of the NLRB’s Joint Employer Rule

For example, the individual tax provisions in the Tax Cuts and Jobs Act (TCJA) are set to expire next year. The law significantly restructured numerous aspects of the federal tax system for small businesses, including reductions in individual and corporate tax rates, a new 20% deduction for income from pass-through businesses, 100% bonus depreciation for capital investments, and a new limitation on the deductibility of business interest. The GOP platform expressly calls for tax cuts and many Ways and Means Committee members who will write the next tax law, including Chairman Jason Smith of Missouri, Vern Buchanan of Florida, and Lloyd Smucker of Pennsylvania, have all highlighted the importance of ensuring pass-through businesses like most franchises are treated fairly in the next round of tax reform.

Beyond tax issues, the next president will choose their own FTC chair, who can in turn update the Franchise Rule, something that hasn’t happened since 2007 — the same year the first iPhone was introduced — and will make appointments to the NLRB, including the general counsel, who is arguably the most powerful position at that agency.

The stakes are high for franchisors and franchisees alike. We do not vote as a monolith or along strict party lines. But one thing is clear, the list of issues facing franchising is long, and the importance of having a seat at the table is more important than ever. Thanks to the support of so many IFA members, and what our brands, franchisees and suppliers do every day, I’m confident that whatever November brings, franchising will continue to thrive and IFA will be at the forefront fighting for the best interest of franchising.

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