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How this 42-Year Old Nurse-Turned-Blogger Makes $40k/Month From Her Health Blog



How this 42-Year Old Nurse-Turned-Blogger Makes $40k/Month From Her Health Blog

When Kate Doubler got into nursing way back in high school, it was because she had a real passion for helping others. But over the years, she grew disillusioned with the healthcare system, so much so that she decided to pivot and start a health coaching business.

Every health coach needs a website, so Real Food RN was born. Over the years she’s been able to grow it, and after peaking at $100k in one month, it’s currently bringing in up to $40k per month.

Keep reading to find out:

  • How she truly felt about nursing
  • How she created her blog
  • Where her blog income comes from
  • Her top marketing strategies
  • Her content creation process
  • The tools and resources she uses most often
  • Her greatest challenge
  • Her main accomplishment
  • The biggest mistake she’s made
  • Her plans for the future
  • The advice she would give other entrepreneurs

Meet Kate Doubler

I’m a wife, mom of five, Christian, and a nurse. I have worked in the medical field my entire working life. Istarted out as a nursing assistant in high school, and then I was a health unit coordinator while I was in nursing school. Then I worked as a nurse in the ICU float pool for 15 years. 

I cross-trained to every unit in the hospital—it was a very large inner city hospital in Minneapolis—so I saw a lot of stuff! After a while, I started getting really burned out from the sheer workload and from the “band-aid medicine” that we practiced. 

I felt that we were not getting to the root causes of the illnesses people came in with. We gave them medications to make the symptoms go away. So I went back to school for nutrition and became a health coach on the side. 

This eventually led to starting a blog to go along with my coaching business. Over time I started to work with different affiliates and generate income! 

I was able to scale back in hours at the hospital, and after my third child was born, I just didn’t go back to work after my maternity leave. 

I now make way more than I did as a nurse, and I get to work from home with my five kids! 

How She Created Real Food RN

I came up with the idea for my Real Food RN as a place to put my recipes for my clients that I was health coaching. I created my blog in 2013. I would write blog posts while on break at the hospital, determined to find ways to help people while I felt so helpless at work as a nurse.

How this 42 Year Old Nurse Turned Blogger Makes 40kMonth From Her Health

Then after I joined a blogger network, I learned from other bloggers that you can actually monetize a blog by working with different affiliates. 

I always test out and use everything that I recommend, and over time I have accumulated many, many different affiliate partners. I have now been able to hire a team to keep my blog running. I have a tech team, a recipe creator, a technical writer, and an assistant.

How Much Money She’s Making

The pandemic has definitely affected my business in a positive way. It was positive for my blog because people started questioning our current medical system and started taking health into their own hands. 

There is a lot of distrust in our medical system now, as there should be. It’s a for-profit institution, patients are “sick care” individuals most of the time. 

As for my earnings, when it was at its best, I peaked at $100,000 in one month. In general, I average $20-40k per month typically, and up to $80k per month during some months, like in November and December.

I have several big affiliates that pay really well and a ton of smaller affiliates that pay small amounts here and there, but they add up. 

From when I started my blog to when I quit my nursing job was about 2 years. That’s how long it took me to build up enough income to cover my full-time income as a nurse.

Kate’s Top Marketing Strategy

My marketing strategy is to provide value in the form of health information and to show up consistently on social media, on my blog, and in a weekly newsletter that I write. 

I am on Instagram, Facebook, Pinterest, Twitter, and YouTube. My social strategy is to consistently show up and provide valuable free information. 

People then begin to know, like, and trust you. Then when you promote an affiliate you are much more likely to get a sale from people. I do not lead with buy buy buy, I don’t like selling. 

I lead with “Here’s how you can improve your health, here are the things that I personally use.” It’s like a conversation I would have with a friend when I’m excited about something that has helped me and I want to share it. Social media lets me reach a much broader audience.

Her Thoughts on SEO

I don’t even remember what I was doing for SEO way back in 2013, probably very little. Now, everything—SEO, link building, etc.—is done by my tech team, so I am not really sure about all the behind-the-scenes stuff.

Kate’s Content Creation Process

I decide on the topics and add them to a list for my writers and recipe creators. They create them and send them to my assistant to put together. I do the final edit and publish new content every Monday.

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I pick topics based on questions from my followers. My writing team also does market research and suggests topics. I publish one blog post on Mondays: recipes, health posts, etc. 

Her Email List

I have about 23,000 people on my email list. I grow it through opt-ins on my website and through social media mentions.

My business is about teaching people to be empowered about their health instead of just managing symptoms as they come up. I take a no-medication approach to health. 

How Often She Works on Her Blog

How often I work on the blog depends on the season. Right now I spend a lot of time on Instagram answering questions and comments and putting out content. I probably work 2-3 hours per day. 

Tuesday is the day I write my weekly newsletter, so I work more on that day.

Kate’s Favorite Resources

There are a ton of blogger how-to videos on YouTube. It’s very helpful as to how to get it started. 

The way I did it might not be the same reason others want to start a blog. It really is a passion project. 

I subscribed to blogger newsletters and watched videos to learn to get it going. Then I let my own passion for health guide me. 

Her Top 3 Tools

Social media, website opt-ins, and affiliates are my go-to tools.

Social media allows me to connect with people and share information in real-time. 

Website opt-ins allow me to add people to newsletter lists so I can directly email them information, especially for people who aren’t on social media. 

Affiliates are how I make money, they are things that I personally use and love and want to share with others. 

Her Biggest Challenge

The pandemic really made things challenging. Also, the censoring of alternative health information really is hard to navigate.

This might open up a whole can of worms, and some might not like to hear it, but there is massive censorship of alternative health information. 

I have been shadowbanned so many times on social media for sharing stuff that actually provides healing for people. An example of a hot one: ivermectin. 

The pharmaceutical industry is a huge money maker and if people stop being sick they stop making money. The holistic wellness industry includes many healing modalities that cannot be patented and sold at a high markup. These are things like raw honey, herbal medicine, and breathwork. They don’t want you to know about these powerful healing tools. 

I get so frustrated that I talk about them more and louder, then my reach on social tanks way down. There is no way around it. If I just go back to “following the algorithm” (obeying them) and only sharing stuff like recipes and funny memes, then my engagement slowly goes back up. 

Kate’s Most Important Accomplishment

Leaving my full-time job so I could work from home and be with my kids was definitely my greatest accomplishment.

I was always very passionate about health, and I thought nursing was going to be so fulfilling for me as a career. It was and it wasn’t. Then I got really burned out. Then I had kids and truly discovered what my life purpose was. 

I did not want to give up helping people, but I wanted to find a way to be a full-time mom with my kids all the time while also helping people find the path to better health. Blogging from home accomplished that. Plus, my kids got to help me with recipes and videos and learn about what I do. 

1684512928 312 How this 42 Year Old Nurse Turned Blogger Makes 40kMonth From Her Health

What She Wishes She Knew When She Started

I wish I had hired help a lot sooner instead of trying to do it all myself. I worked way too many hours when I first started.

I hired my tech people about 1.5 years after starting my blog. I found them through word of mouth from other blogger friends. Ask people in your niche who they hired. 

Her Biggest Mistake

Waiting to hire help was my biggest mistake.

I would have been able to grow faster if I had hired people to help me do the stuff I didn’t want to do and wasn’t qualified to do. 

I knew nothing about building a website, and I spent hours and hours figuring it all out. I could have spent that time being creative and working on content. 

Her Plans for the Future

We are also moving across the country and starting a homestead. We have pet chickens and ducks, and we plan to do a lot of homestead blogging and videos when we move. I’m building up my YouTube channel.

I will also be starting a new website to go along with the homestead. It’s already in the works. I hope to integrate the two blogs but the brand and message will be different. 

My YouTube channel has been put on the back burner. I will probably start a new one with the homestead. 

Her Advice for Other Entrepreneurs

Show up every single day, even when the ROI is low. Consistency is key!

If you want to succeed, you need to do the work. It’s not a “whenever-you-feel-like-it” kind of thing. Show up every day, consistently and with value. 

That’s how you show people you’re here for it and that you truly are passionate about what you do. That’s how you build a tribe of people who want to learn from you.

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The AI Video Industry Disruptor



The AI Video Industry Disruptor

In a world where generative artificial intelligence (AI) is the talk of the town, you can’t afford to overlook the revolutionary role it’s playing in our lives. From large language models (LLMs) being used to draft blog posts and diffusion models for image generation to AI coding assistants for code generation, the productivity potential that generative AI unlocks is staggering. If you are looking to know how to invest in Synthesia, this is the right place for you!

This piece will shine a spotlight on Synthesia, its stocks, investment options, and how to make the most out of this tool.

How to invest in Synthesia stocks: Navigating the basics

Introducing Synthesia – Image via Synthesia

Investing in the stocks of cutting-edge technology companies like Synthesia can be an attractive proposition for many investors. However, the process and availability of investing in such companies, especially those that are not publicly listed, can be complex. 

Here’s a guide to help you navigate the potential avenues for investing in Synthesia.

Step 1: Understanding the company’s status

Synthesia is a private company, which means its shares are not available on public stock exchanges. Investing in private companies is typically more challenging than investing in public companies due to limited availability and higher investment minimums.

Synthesia has raised significant capital through Series A, B, and C funding rounds from notable investors. These rounds have contributed to its high valuation and growth but are generally not open to individual retail investors.

If you’re curious about the cost of using Synthesia, make sure to check out our in-depth guide on “Is Synthesia Free to Use?” for valuable insights.

Step 2: Explore avenues for investment

Before investing, take a look at the wide range of investment avenues available to you:

  • Venture capital funds: One indirect way to invest in Synthesia is through venture capital funds that hold Synthesia in their portfolio. Investors can look for venture capital firms that have backed Synthesia, like Kleiner Perkins, Accel, or GV, and explore investment opportunities in those funds.
  • Secondary market platforms: Platforms like Forge Global or EquityZen provide a marketplace for buying and selling shares of private companies. However, these transactions often require significant minimum investments and are typically available to accredited investors.
  • Direct private investment: For high-net-worth individuals or institutional investors, direct private investments in Synthesia might be a possibility. This would generally involve directly contacting the company or participating in future funding rounds, subject to the company’s approval and investment terms.
  • Initial public offering (IPO) watch: Keep an eye on Synthesia’s public announcements for any potential IPO. An IPO would allow public investors to buy stock in Synthesia through stock exchanges. However, as of now, there is no public information about an impending IPO.

Step 3: Assess eligibility and requirements

Determine if you meet the criteria for an accredited investor, as many such investment opportunities are limited to accredited investors due to regulatory requirements.

Understand the minimum investment requirements, which can be significantly higher for private companies compared to public stocks.

Step 4: Consult financial experts

Before proceeding, consult with financial advisors, especially those experienced in private equity or venture capital investments. They can provide personalized advice based on your financial situation and investment goals.

Step 5: Monitor your investment

Keep track of Synthesia’s business progress, market trends, and any public announcements, especially regarding future funding rounds or a potential IPO.

Additionally, if you’re interested in exploring AI-driven creativity, our guide on Deep Dream Generator provides five valuable tips for creating stunning images.

Considerations before investing

  • Risk assessment: Investing in Synthesia carries a different risk profile compared to investing in other companies. Understanding these risks is crucial, including the lack of liquidity and the long-term nature of such investments.
  • Due diligence: Conduct thorough due diligence on Synthesia’s business model, market potential, financial health, and growth prospects. This information may be limited compared to publicly traded companies.
  • Investment horizon: These investments often come with a longer investment horizon. Assess whether you are comfortable with tying up your capital for an extended period, as it may take years to realize returns from these investments.
  • Diversification: Evaluate how an investment in Synthesia fits into your overall investment portfolio. Diversification is a key risk management strategy, and it’s important to consider how this private equity investment aligns with your other assets.
  • Exit strategies: Understand the potential exit strategies for your investment. Private equity investments typically involve strategies like mergers and acquisitions (M&A), IPOs, or secondary sales. Familiarize yourself with these options and their associated timelines.

For a more comprehensive evaluation of Synthesia’s capabilities, we recommend reading our detailed Synthesia AI review.

how to invest in synthesia

Considerations before investing in Synthesia

Investing in Synthesia’s services: An alternate approach

An alternative approach to investing in Synthesia is by availing its services. Take a look at the various ways through which you can make the most out of this AI tool:

1. Creating commercial videos for brands

One lucrative revenue stream with Synthesia is leveraging its video creation capabilities to produce commercial or explainer videos for brands. Businesses often require visually engaging content to promote their products or services. 

As a Synthesia user, you can offer your video production services on freelancing platforms, catering to companies in need of high-quality videos for marketing campaigns or internal use. By delivering professional and compelling videos, you can establish a steady client base and earn income from your creative video production services.

2. Affiliate marketing with AI videos

Another innovative approach to generating revenue with Synthesia is by creating AI-generated videos optimized for affiliate marketing. Instead of relying solely on ad revenue from platforms like YouTube, you can leverage the power of Synthesia to craft engaging and informative videos. Within these videos, strategically embed affiliate links in the video descriptions. 

By promoting products or services through these links, such as those available on e-commerce platforms like Amazon, you have the potential to earn commissions for every sale generated through your affiliate marketing efforts. This revenue stream diversifies your income sources and capitalizes on the popularity of video content in affiliate marketing.

Unlock the mesmerizing world of AI-generated artistry and unleash your creativity with a brushstroke of innovation by exploring our curated list of cutting-edge AI art tools.

3. Comparison and review videos

Synthesia can also be employed to produce valuable comparison and review videos, further expanding your potential revenue streams. For instance, you can create videos that compare two or more products or services within a specific niche, such as “MailChimp vs. SendinBlue” in the email marketing sector. 

In these videos, you can provide insightful analysis and recommendations. To monetize this content, include affiliate links for all the products or services discussed in the video description. This approach allows you to earn commissions regardless of the viewer’s choice, as they might click on any of the provided affiliate links based on their preferences. 

By delivering informative and unbiased comparisons, you can attract a dedicated audience interested in making informed purchasing decisions.

4. Targeted content creation

An effective strategy for generating revenue with Synthesia involves conducting thorough research to understand the specific queries and comparisons that people are actively searching for online. 

Armed with this valuable insight, you can create Synthesia videos that directly address these queries or comparative analyses. Within these videos, strategically embed relevant affiliate links that align with the content’s focus. 

Looking for alternatives to Synthesia? Explore our article on five AI video editors for quick and professional video editing solutions.

how to invest in synthesia

Navigating the right ways to invest in the services of Synthesia


Investing in Synthesia presents a unique opportunity to participate in the growth of the AI video industry. However, like any investment, it comes with its own set of risks. By conducting thorough due diligence and seeking professional advice, investors can make an informed decision.

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5+ High-Earning High-Ticket Affiliate Marketing Programs



Plus, How I earn full-time income on part-time hoursContinue reading on ILLUMINATION »

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Best deals this week: Get up to 40% off brands like Xbox, Hydro Flask, KitchenAid



ByChi Tran WLS logo

Friday, December 1, 2023 5:33PM

Best deals this week Get up to 40 off brands

An image of Xbox, KitchenAid mixer, Hydro Flask and Airtag.


As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*

Christmas is coming, and with that comes some great weekly sales for your holiday and Christmas gift shopping. Below, we’ve rounded up the five best deals you can shop for right now. Like all sales, the discounted rates mentioned below may go up at any time, so make sure to fill your carts up soon before they expire. Each deal is also vetted by our team of deal experts, so you know the products you’re buying are either top-rated, staff favorites or from a brand we trust.

Best deals of the week

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This amazing value deal for the 4-pack AirTag is perfect for the family to keep track of all their belongings.

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The Hydro Flask stainless steel is on sale for all your water needs throughout the holidays.

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Xbox Series X – Diablo IV Bundle

The Xbox Series X Diablo IV Bundle is one of the bestselling Walmart items this past week, so get your bundle at its lowest price just in time for the holiday season.

By clicking on the featured links, visitors will leave and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, and is not selling, or distributing them and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.

Copyright © 2023 WLS-TV. All Rights Reserved.

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