AFFILIATE MARKETING
HustleGPT is a hilarious and scary AI experiment in capitalism
With 100 bucks and a simple prompt, GPT-4 is on a mission to automate hustle culture.
Shortly after OpenAI launched GPT-4, a more advanced version of its generative AI model, brand designer and writer Jackson Greathouse Fall(Opens in a new tab) devised a plan and fed it into GPT-4:
“You are HustleGPT, an entrepreneurial AI. I am your human counterpart. I can act as a liaison between you and the physical world. You have $100, and your only goal is to turn that into as much money as possible in the shortest time possible, without doing anything illegal. I will do everything you say and keep you updated on our current cash total. No manual labor.”
“Do you think it’ll be able to make smart investments and build an online business?” Hall tweeted. “Follow along.” Since his original tweet, which has 89,000 likes and counting, Hall’s project has the internet of the edge of its seat, watching to see if HustleGPT can make some money.
The internet is overflowing with examples of what GPT-4’s advanced intelligence can accomplish. It can write usable lawsuits, build websites from text prompts, automate online dating, and is generally freaking people out about all the jobs it can replace. Hall has taken this a step further by harnessing its capabilities into an age-old ambition that’s the backbone of capitalist society: making money with as little effort as possible. At a time when people are wondering whether AI will work for us or against us, this experiment is showing in real time how get-rich-quick schemes will look in the future.
Mashable reached out to Hall for comment, but as of this writing, he had not answered our questions.
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The business plan proposed by GPT-4 was to set up an affiliate marketing site for content about eco-friendly products. It found a cheap domain name called greengadgetguru.com(Opens in a new tab) that Hall promptly bought for $8.16. Next, Hall asked it to generate prompts for DALL-E-2 to make a logo.
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Then, Hall asked it to design a full site layout in detail. With some help from Midjourney, GPT-4 wrote an article listing ten eco-friendly kitchen gadgets, finding actual sustainable products. Hall shelled out another $29 for hosting, and with that, the website was live.
Hall had $62.84 leftover over so he asked GPT-4 what he should do with it. Like any good hustler, GPT-4 knew that its product needed visibility so it suggested allocating $40 for Facebook and Instagram ads. All of this Twitter hype had investors drooling over getting in early on the next great affiliate marketing site viral GPT-4 experiment. By the end of day one, Green Gadget Guru had $100 in investment from an undisclosed party.
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The next day, HustleGPT woke up refreshed and ready to take on the online business world. Here’s where things started to take off: GPT-4 allocated a budget to hire freelance content creators who would themselves generate content via ChatGPT and announced plans to develop a SaaS (software as a service) product.
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On the third day, GPT-4 advised Hall on how to capitalize on his new 50,000 new Twitter followers, inspired the launch of a GitHub repository(Opens in a new tab) for others to try the HustleGPT challenge, and got more investments. On the fourth day, GPT-4 started recruiting new hires to manage the Green Guru Gadgets.
And then, GPT-4 saw that its work had been done, so it rested. Just kidding! HustleGPT doesn’t get tired, because it’s a machine.
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After four days, Green Gadget Guru has $7,812.84 in investment, a growing team, and content in the pipeline. But it still hasn’t made any revenue. Will Hall and HustleGPT’s project fall prey to the common startup pitfall of all hype but no profits? Or will Hall actually make money from a generic site that’s openly just a money-making experiment?
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Of course, HustleGPT’s viral success is because people want to see what AI is capable of. But it’s ticking all the boxes in terms of actually building a business. If it succeeds, it will be because of GPT-4’s virality, but that still counts since it would achieve the initial goal of making as much money as possible in the shortest time possible. GPT-4 is using all of the tools at its disposal, which includes leveraging its fame. And that’s what hustling is all about.
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23andMe Board Resigns: ‘Differences’ With CEO Anne Wojcicki
Days after proposing to settle a data breach lawsuit for $30 million, 18-year-old genetic testing company 23andMe now faces another public hurdle: Seven independent directors of its board resigned on Tuesday through a pointed letter addressed to CEO Anne Wojcicki, who is now the only remaining member of the board.
The resigning directors, among whom were YouTube CEO Neal Mohan and Sequoia VC Roelof Botha, called out Wojcicki for not submitting a “fully financed, fully diligenced, actionable proposal” to take the company private over the past five months. They wrote that their strategic direction for 23andMe was different from Wojcicki’s.
“Because of that difference and because of your concentrated voting power, we believe that it is in the best interests of the Company’s shareholders that we resign from the Board rather than have a protracted and distracting difference of view with you as to the direction of the Company,” they stated.
Related: 23andMe DNA Technology Helps Family Find Kidnapped Daughter After 51 Years
Wojcicki, who co-founded the company in 2006, controls 49% of 23andMe votes. In July, she submitted a proposal to buy all the shares she didn’t already own at $0.40 per share and take the company private. A special committee created by the company rejected her proposal, stating that it wasn’t in the best interests of shareholders.
Anne Wojcicki. Credit: Kyle Grillot/Bloomberg via Getty Images
Wojcicki told employees in a memo on Tuesday that she was “surprised and disappointed” by the resignations and would immediately begin finding replacement directors. She stated that “taking 23andMe private will be the best opportunity for long-term success.”
23andMe, which was valued at $6 billion in 2021 shortly after going public, is now a penny stock worth 34 cents per share at the time of writing. The company has until November 4 to bring its stock price up to at least $1 per share or risk being delisted.
23andMe has faced a number of public setbacks, including a data breach in October that impacted nearly 7 million accounts and appeared to target people with Chinese or Ashkenazi Jewish ancestry. Customers filed a class action lawsuit in January and 23andMe proposed a $30 million settlement earlier this month.
23andMe’s core product is a $99 ancestry kit that requires a customer to submit their spit in exchange for genetic insights. A $199 kit advertises health predisposition reports. The company is also developing drugs in-house and testing them.
Related: 23andMe Hackers Selling Stolen User Data, Including DNA Profiles of ‘Celebrities,’ on Dark Web
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How to Grow a Business: Yum! Brands Co-Founder David Novak
As the co-founder and former CEO of Yum! Brands, one of the world’s largest restaurant companies with a portfolio including franchises like KFC and Pizza Hut, David Novak drove tangible results.
In the 17 years he was CEO, from 1999 to 2016, Novak helped scale the company to eight times its original size, from a market capitalization of $4 billion to $32 billion. However, Novak credits the numbers to a more qualitative than quantitative aspect of leadership — creating the right work culture.
In a conversation with Masters of Scale host Jeff Berman that aired earlier this month, Novak explained how he steered Yum! Brands from the beginning.
“I made my number one priority to really create a powerful culture where everyone counts,” Novak said. “That became job number one for me as a CEO, because if I can create that right work environment, people will innovate and people will go further.”
Novak explained that early on, he tried to learn from companies that were winning or consistently delivered good results. He went out and visited companies including Walmart, Home Depot, and General Electric.
“We met with them,” Novak said. “Then we came back and we codified what’s really driving the success of these companies that allow them to get to great results year after year.”
Novak, who oversaw 1.5 million employees globally, began emphasizing recognition and encoding it into Yum!’s culture. In previous interviews, he talked about how he would use recognition to motivate employees. In one case, at KFC, Novak gave away rubber chickens and $100 as an award for a job well done.
Today, Yum!’s culture remains one of recognition and collaboration, per its public-facing culture page.
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Amazon CEO Mandates Employees Return to Office 5 Days a Week
Amazon CEO Andy Jassy made a case — and a mandate — for in-office work on Monday.
In a publicly available message, Jassy said that Amazon’s 1.5 million-plus employees must return to the office five days per week starting January 2. Amazon is also bringing back desk assignments to the offices that had that structure pre-pandemic.
Jassy positioned the move as a better way to work and a return to life before Covid.
“We’ve observed that it’s easier for our teammates to learn, model, practice, and strengthen our culture; collaborating, brainstorming, and inventing are simpler and more effective; teaching and learning from one another are more seamless; and, teams tend to be better connected to one another,” Jassy stated.
Amazon CEO Andy Jassy. Photo by Michael M. Santiago/Getty Images
Jassy also said that situations that require remote work like sickness, an emergency, or being on the road are still acceptable.
However, these examples of remote work are the exception to the new rule, not the norm.
Amazon employees have been back in the office at least three days per week as of February 2023. A July report from Bamboo HR showed that one in four executives secretly hoped employees would quit over stricter return-to-office policies.
“Strengthening our culture remains a top priority for the s-team [senior leadership team] and me. And, I think about it all the time,” he wrote. “We want to operate like the world’s largest startup.”
Under the new policy, working from home two days per week is no more. The office culture is returning to how it was before the pandemic, to strengthen work culture and drive better results, Jassy explained.
Related: Dell Reportedly Told Remote Employees to Come Back to the Office or Forgo the Chance to Be Promoted
Amazon joins companies like Salesforce and Walmart that have implemented stricter return-to-work policies.
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