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Writing Articles And Making Money! | by Deon Christie | ILLUMINATION | Jul, 2023



Writing Articles And Making Money! | by Deon Christie | ILLUMINATION | Jul, 2023

Long Form Article Writing A Lucrative Money-Making Venture!

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writing and making money with long form articles writing
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What you will learn about article writing and making money.

How much can writers charge for long-form articles?

What should the basic structure of such articles look like?

What are ways to make money with long-form article writing?

Is writing and making money with articles profitable?

Writing and making money by writing Medium articles!

Do professional writers make use of AI when writing?

Free stuff for my Medium subscribers!

How much can writers charge for long-form articles?

Unlocking the Value: Understanding the Pricing of High-Quality Long-Form Articles by Professional Writers!

In today’s digital age, where content is king, the demand for high-quality long-form articles has skyrocketed.

Businesses, publications, and individuals alike are seeking engaging, well-researched, and thought-provoking pieces that captivate readers and drive traffic.

But how much can professional writers charge for such valuable content?

Let’s delve into the factors that influence the pricing of high-quality long-form articles and uncover what rates you can expect.

Expertise and Experience: Professional writers with a proven track record and specialized knowledge in specific domains often command higher rates.

Their years of experience, honed skills, and ability to produce exceptional content that aligns with clients’ needs play a vital role in determining their pricing.

Research and Preparation: Crafting a compelling long-form article requires extensive research and preparation.

Writers invest substantial time and effort in gathering information, conducting interviews, analyzing data, and synthesizing complex ideas.

The more intricate the subject matter, the more hours are dedicated to research, resulting in higher pricing.

Word Count and Complexity: Long-form articles typically range from 1,500 to 5,000 words or even more.

The word count directly affects the time and effort required to complete the piece.

Moreover, the complexity of the topic, the need for deep analysis, and the incorporation of multiple perspectives or case studies all contribute to the pricing structure.

Writers often charge on a per-word basis, with higher rates for longer and more intricate articles.

Client Requirements and Expectations: The specific requirements and expectations of clients also influence the pricing of long-form articles.

Some clients may require in-depth interviews, extensive revisions, or a quick turnaround time.

Customized requests for additional services, such as SEO optimization or sourcing relevant images, may also impact the overall price.

Writer’s Reputation and Portfolio: Established writers with a strong reputation and an impressive portfolio often have more leverage to charge higher rates.

Their past work, client testimonials, and positive feedback showcase their ability to deliver high-quality long-form articles.

Clients are willing to invest more in writers who consistently produce exceptional content and bring value to their projects.

Now, let’s address the burning question: How much can professional writers charge?

Rates can vary widely depending on the factors mentioned above and the market demand.

On average, professional writers charge anywhere from $0.10 to $1 per word for high-quality long-form articles.

This range considers various factors such as the writer’s expertise, research intensity, word count, and the level of customization required by the client.

It’s important to remember that investing in a professional writer who charges higher rates often yields superior results.

Their expertise, ability to craft engaging narratives, and deliver polished pieces that resonate with readers can elevate your brand, boost conversions, and generate long-term value.

In conclusion: The pricing of high-quality long-form articles by professional writers depends on several factors.

Including expertise, research requirements, word count, client expectations, and the writer’s reputation.

While rates may vary, it’s essential to recognize the value that experienced writers bring to the table.

By choosing the right writer and investing in their expertise, you can unlock the full potential of captivating, informative, and impactful long-form articles.

Many Medium writers struggle to get their stories accepted in Medium publications. They struggle to get their articles indexed in search engines! This is my suggested solution! — Learn More Here

Below, is an example of what my top contributors on Facebook had to say!

testimonials to article writing quality by deon christie
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What should the basic structure of such articles look like?

The Blueprint for Excellence: Crafting the Basic Structure of High-Quality Long-Form Articles!

In the world of content creation, high-quality long-form articles have become a powerful tool for engaging readers, conveying information, and establishing thought leadership.

But what exactly should the basic structure of these articles look like to ensure their effectiveness and impact?

Let’s dive into the essential elements that make up the blueprint for crafting outstanding long-form articles.

Compelling Introduction: The introduction sets the stage for the entire article, capturing the reader’s attention and drawing them in.

Start with a strong hook, such as a thought-provoking question, an intriguing anecdote, or a surprising statistic.

Clearly state the purpose of the article and outline what readers can expect to gain from reading further.

A well-crafted introduction establishes a connection with the audience and compels them to continue reading.

Well-Defined Thesis Statement: Every high-quality long-form article should have a clear and concise thesis statement.

This statement succinctly expresses the main argument or point that the article aims to address or explore.

It provides a roadmap for the reader, guiding them through the article’s content and ensuring a cohesive and focused piece.

Comprehensive Body Sections: The body of the article is where the main content resides.

It should be organized into logical sections that explore different aspects of the topic or support various sub-arguments.

Each section should begin with a clear subheading that signals what will be discussed.

Use well-structured paragraphs that flow smoothly, presenting evidence, examples, and analysis to support your claims.

Incorporate data, quotes, and expert opinions to bolster your arguments and lend credibility to your content.

In-Depth Research and Analysis: High-quality long-form articles require extensive research to provide readers with accurate and up-to-date information.

Conduct thorough research using reputable sources, academic journals, and expert opinions. Include references and citations to back up your claims and foster trust with your audience.

Analyze the information gathered, draw connections, and present your insights clearly and concisely.

Avoid superficial content and strive for depth and comprehensiveness.

Engaging and Cohesive Writing Style: To keep readers engaged throughout the article, employ a writing style that is accessible, informative, and conversational.

Use active voice, avoid jargon, and explain complex concepts in a way that is easy to understand.

Maintain a consistent tone and ensure that the transitions between sections and paragraphs are seamless.

Break up the text with subheadings, bullet points, and relevant images to enhance readability and visual appeal.

Impactful Conclusion: The conclusion should bring the article to a satisfying close by summarizing the main points discussed and reinforcing the thesis statement.

It should leave readers with a lasting impression and a sense of closure. Avoid introducing new information in the conclusion; instead, encourage readers to reflect on the content presented and consider its implications.

End with a thought-provoking question or a call to action that encourages further exploration or engagement.

In Conclusion: By following this blueprint for crafting high-quality long-form articles, you can create content that captivates readers, delivers valuable information, and establishes your authority on a subject.

Remember to adapt the structure to fit the specific needs of your topic and audience, while maintaining a balance between creativity and coherence.

With practice and attention to detail, you can master the art of crafting compelling long-form articles that leave a lasting impact.

What are ways to make money with long-form article writing?

Unlocking Earnings: Exploring Lucrative Avenues for Making Money with Long-Form Article Writing!

Long-form article writing has become a sought-after skill in today’s digital landscape, offering numerous opportunities for writers to monetize their talent and expertise.

If you’re a wordsmith looking to turn your passion into a profitable venture, here are several ways you can make money with long-form article writing.

Freelance Writing: One of the most popular routes to monetize your long-form article writing skills is through freelance writing.

Freelancing platforms and websites connect writers with clients seeking high-quality content.

You can create a profile, showcase your portfolio, and bid on relevant projects.

As a freelance writer, you have the freedom to choose your clients, negotiate rates, and work on diverse topics, making it a flexible and rewarding option.

Content Writing for Businesses: Businesses of all sizes recognize the value of well-crafted long-form articles to enhance their online presence and engage with their target audience.

You can offer your services directly to businesses as a content writer. This may involve writing informative blog posts, in-depth guides, case studies, or whitepapers that align with the business’s objectives.

Establishing relationships with businesses and building a strong reputation can lead to recurring projects and steady income.

Guest Blogging: Guest blogging involves writing long-form articles for other websites or publications in exchange for exposure, backlinks, or compensation.

Identify reputable blogs or online magazines in your niche and pitch them your article ideas.

Guest blogging not only allows you to showcase your expertise to a wider audience but can also serve as a platform for potential collaborations, partnerships, or attracting clients to your own services.

Affiliate Marketing: Long-form articles that provide valuable information or reviews can be leveraged for affiliate marketing.

By incorporating affiliate links within your articles, you can earn a commission when readers purchase through those links.

Identify products or services that align with your content and join affiliate programs.

As your articles gain traction and generate traffic, the potential for earning passive income through affiliate marketing increases.

E-book Publishing: If you have a deep understanding of a specific subject or niche, consider compiling your long-form articles into an e-book.

This allows you to monetize your content by selling it directly to readers. With platforms like Amazon Kindle Direct Publishing, self-publishing an e-book has become more accessible than ever.

Promote your e-book through your website, social media channels, and relevant online communities to reach a wider audience and generate income.

Online Courses and Consulting: Long-form article writing can position you as an expert in your field.

Capitalize on this expertise by creating and selling online courses or offering consulting services.

Craft comprehensive courses that delve deeper into specific topics covered in your articles and provide actionable insights.

Alternatively, offer personalized consulting services to individuals or businesses seeking guidance and advice related to your niche.

In Conclusion: Remember, building a successful income stream from long-form article writing takes time, dedication, and continuous improvement of your skills.

Cultivate your writing abilities, refine your niche, and market yourself effectively to attract clients and opportunities.

By exploring these different avenues and diversifying your income streams, you can transform your passion for long-form article writing into a fulfilling and financially rewarding career.

Is writing and making money with articles profitable?

Unleashing the Potential: Evaluating the Profitability and Worth of Writing and Making Money with Articles!

In an era where digital content reigns supreme, many aspiring writers are drawn to the allure of making money through article writing.

However, it’s essential to assess the profitability and worth of this pursuit before diving in.

Let’s explore the factors that contribute to the financial viability and personal fulfilment of writing and making money with articles.

Varied Opportunities: The digital landscape offers a myriad of opportunities to monetize your writing skills.

Freelance platforms, content writing for businesses, guest blogging, affiliate marketing, e-book publishing, and online courses are just a few avenues that can generate income.

The versatility of these options allows you to choose the path that aligns with your interests, expertise, and desired earning potential.

Demand for Quality Content: The demand for high-quality content remains robust across industries.

Businesses, publications, and online platforms rely on engaging articles to attract and retain readership, increase brand visibility, and drive conversions.

By consistently delivering well-crafted, informative, and captivating articles, you can position yourself as a sought-after writer and secure lucrative projects.

Building a Reputation and Client Base: Writing articles provides an opportunity to build your reputation and expand your network.

As you produce exceptional work, clients and readers will take notice, leading to referrals and repeat business.

Establishing a strong online presence, cultivating a portfolio, and receiving positive feedback from clients contribute to your credibility and open doors to higher-paying opportunities in the future.

Flexibility and Independence: Writing articles offer flexibility and independence, allowing you to set your schedule and work from anywhere.

This freedom is especially appealing to those seeking a work-life balance or desiring a location-independent career.

You can choose the projects that resonate with you, negotiate rates, and manage your workload according to your preferences.

Income Potential and Sustainability: The income potential of writing articles varies depending on factors such as experience, expertise, niche, and the level of effort invested.

While some writers may earn a significant income from article writing alone, others supplement their earnings by diversifying their services or combining different monetization methods.

Building a sustainable income requires consistent effort, continuously honing your craft, and staying updated with industry trends.

Personal Fulfillment and Growth: Beyond financial considerations, writing articles can provide a sense of personal fulfilment and growth.

It allows you to express your creativity, share knowledge, and make a meaningful impact on readers.

It can also serve as a platform for personal and professional growth, as you delve into new subjects, conduct research, and develop expertise in your chosen areas.

In Conclusion: Ultimately, whether writing and making money with articles is profitable and worth your time depends on your individual goals, dedication, and perseverance.

It requires a commitment to honing your writing skills, marketing yourself effectively, and adapting to the ever-evolving digital landscape.

While the journey may present challenges, the potential for financial reward and personal fulfilment makes it a pursuit worth considering for aspiring writers.

However, it’s important to note that success in this field is not guaranteed, and it may take time to establish yourself and generate a steady income.

It’s advisable to approach article writing as a long-term investment and continuously assess your progress, adjusting as needed.

By combining passion, skill, and a strategic approach, you can unlock the potential for profitability and personal satisfaction in the realm of writing and making money with articles.

Writing and making money by writing Medium articles!

Navigating Success: Writing and Monetizing Medium Articles for Profit!

Medium, a popular online publishing platform, has emerged as a lucrative avenue for writers to share their ideas, engage with a vast audience, and monetize their content.

If you’re considering writing and making money with Medium articles, here’s a comprehensive guide to help you navigate the path to success.

Crafting Engaging Content: To attract readers and maximize your earning potential, focus on creating high-quality, compelling content.

Choose topics that resonate with your target audience and offer valuable insights, personal experiences, or thought-provoking perspectives.

Invest time in thorough research, ensuring your articles are well-researched, informative, and well-written.

Aim to provide unique perspectives or solutions that differentiate your content from others.

Building a Following: Building a loyal following on Medium is key to monetizing your articles effectively.

Publish consistently and engage with your readers by responding to comments and participating in Medium’s community.

Promote your articles on social media, collaborate with other writers, and actively participate in relevant publications and writing groups.

The larger your following, the greater your potential for generating income.

Leveraging the Partner Program: Medium offers a Partner Program that allows writers to earn money through their articles.

To join the program, you need to apply and be accepted. Once accepted, you can earn revenue through Medium’s partner program.

Which includes the Medium Partner Program earnings and the Medium Curation Program.

Medium Partner Program earnings are generated based on the number of “claps” or engagement your articles receive from Medium members.

The Medium Curation Program offers additional opportunities for your articles to be featured and recommended by Medium’s curators, boosting your visibility and potential earnings.

Creating Member-Only Content: Medium also enables writers to monetize their content through member-only articles.

These articles are accessible only to Medium members, who pay a monthly fee to access exclusive content.

By creating compelling member-only articles, you can attract a dedicated audience and earn a portion of the membership fees paid by your readers.

Consider offering bonus content, in-depth analysis, or insider information as an incentive for readers to become paying members.

Promoting Your Work: In addition to Medium’s built-in audience, promoting your work outside the platform is crucial to expand your reach and increase your earning potential.

Utilize social media platforms, your website or blog, and other relevant online communities to share links to your Medium articles.

Engage with your followers, respond to comments, and actively seek opportunities for guest posting or cross-promotion.

By amplifying your content’s visibility, you can attract more readers, generate income through Medium’s Partner Program, and potentially attract other writing opportunities.

Diversifying Your Income Streams: While Medium can be a profitable platform, it’s important not to rely solely on it for your income.

Consider diversifying your revenue streams by offering freelance writing services, creating and selling e-books or courses, or pursuing sponsored content opportunities.

By diversifying, you can mitigate risks and expand your earning potential beyond Medium.

In Conclusion: As with any writing endeavour, success on Medium requires perseverance, consistency, and a commitment to honing your craft.

Stay updated on Medium’s policies and guidelines, experiment with different writing styles and topics, and constantly seek feedback and improvement.

Writing and making money with Medium articles can be a rewarding pursuit that offers both financial and creative fulfilment.

Remember that building a sustainable income on Medium takes time and dedication.

It’s advisable to approach it as a long-term investment, constantly learning, adapting, and refining your approach.

With dedication, quality content, and an entrepreneurial mindset, you can unlock the potential of writing and monetizing Medium articles to create a profitable and fulfilling writing career.

Do professional writers make use of AI when writing?

Harnessing the Power: How Professional Writers Utilize AI in Writing Long-Form Articles for Profit!

In the digital age, the integration of technology has revolutionized various industries, including the field of writing.

Professional writers are increasingly embracing the power of artificial intelligence (AI) to enhance their efficiency, productivity, and overall quality when crafting long-form articles.

Let’s delve into how these writers leverage AI to make money through their writing.

Research and Information Gathering: AI-powered tools can significantly expedite the research process for writers.

Instead of spending hours manually scouring the internet for information, AI tools can quickly analyze vast amounts of data, extract key insights, and provide relevant sources and references.

This allows writers to gather comprehensive and accurate information swiftly, enabling them to craft well-informed and authoritative long-form articles.

Language Enhancement and Editing: AI-based writing tools offer advanced features that assist writers in refining their articles.

Grammar and spell-checkers, style guides, and language enhancement tools can help identify errors, suggest improvements, and ensure the overall clarity and coherence of the writing.

This streamlines the editing and proofreading process, saving writers time and effort, and elevating the overall quality of their work.

Content Optimization: In an era where search engine optimization (SEO) plays a crucial role in content visibility, professional writers can utilize AI-driven tools to optimize their articles for search engines.

These tools provide valuable insights into keyword usage, content structure, readability, and other SEO factors.

By incorporating AI-driven suggestions, writers can increase the discoverability and organic reach of their long-form articles, potentially attracting more readers and generating higher revenue.

Content Generation: AI is not yet capable of completely replacing human creativity and intuition.

Some AI-powered tools can assist writers in generating content ideas, outlines, and even initial drafts.

These tools leverage machine learning algorithms to analyze vast amounts of existing content and provide writers with prompts, topic suggestions, and data-driven insights.

By leveraging AI in the ideation phase, writers can overcome writer’s block, discover new angles, and streamline their content creation process.

Productivity and Time Management: AI tools can help writers streamline their workflow and manage their time more efficiently.

From project management tools to AI-powered writing assistants, these tools enable writers to organize their tasks, set deadlines, and stay focused on their long-form articles.

By optimizing their productivity and time management, professional writers can take on more projects, meet deadlines, and increase their earning potential.

It’s important to note that while AI can be a valuable tool for professional writers, it is not a substitute for their expertise, creativity, and unique perspectives.

Writers still play a vital role in crafting engaging and compelling long-form articles that resonate with their audience.

AI should be seen as a tool that enhances their skills, streamlines processes, and augments their productivity.

In Conclusion: As AI continues to advance, professional writers who embrace and leverage its capabilities are likely to gain a competitive edge in the industry.

By integrating AI tools into their writing process, writers can deliver high-quality, well-researched, and optimized long-form articles that captivate readers.

Attract clients, and ultimately increase their earning potential in the ever-evolving landscape of content creation.

Many writers struggle with long-form content. It requires a lot of research, strategic keyword placement and so much more! This is my suggested solution! — Learn More Here

AFFILIATE DISCLOSURE: Some of the links in this post are links to affiliate offers. If you visit them to make a purchase, I will earn a commission. The decision is yours, and whether or not you decide to buy something is entirely up to you. All offers come with a full 30–60 days, no questions asked, money-back guarantee!

Free Stuff For My Medium Subscribers.

All new subscribers on Medium will receive 4 gifts. 2 of my top traffic eBooks, and 2 free memberships (invitation only) for buyer traffic tools I use. Subscribe to me (Deon Christie) on Medium and your free stuff will be emailed to you asap. Medium has no affiliation, nor do they endorse the free giveaway in any way. It is my free giveaway to all new Medium subscribers.

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ChatGPT is Becoming More Human-Like. Here’s How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.



ChatGPT is Becoming More Human-Like. Here's How The Tool is Getting Smarter at Replicating Your Voice, Brand and Personality.

Opinions expressed by Entrepreneur contributors are their own.

Unless you’ve been living under that proverbial rock, you’ve heard of ChatGPT and its creator, OpenAI. Part of the generative AI explosion, ChatGPT is revolutionizing entire industries, including branding and brand positioning. But it’s not without its drawbacks.

Some of the milder criticisms include creating generic content, not supporting brand voice or tone and failing to connect with audiences. Those are pretty dramatic disadvantages for a technology that’s supposed to be such a game changer, and they’re stumbling blocks you’ve probably encountered in your own use of AI.

There’s good news. A custom GPT lets you take AI to the next level. You can say goodbye to generic, boring copy and hello to brand-aligned, customized content that engages from the start.

Related: 5 Ways ChatGPT Can Help Your Business

What is a Custom GPT?

A custom GPT is the next step in AI evolution, at least for individuals and organizations looking to build their brand and enhance brand awareness with their audience. It’s a free option available for anyone who subscribes to ChatGPT Plus and essentially allows you to create a customized AI that knows everything about you and your business.

Rather than using conventional training materials, the OpenAI team uses your branding information to train the AI. The result? A customized version of ChatGPT that’s unique to your brand.

Related: How Generative AI Will Revolutionize The Future of Your Brand

The proof is in real-world experience

In the ever-evolving entrepreneurship landscape, I recently had the privilege of incorporating a custom ChatGPT into my toolkit. Created by a skilled team, this AI marvel was trained with insights from my articles and branding advice and attuned to my unique tone of voice. I was thrilled to discover that it could perfectly emulate my style (professional yet approachable and friendly) and provide branding advice that I would have given myself.

Why would I want to let AI replace me? Am I planning for my own obsolescence? Not in the least.

The goal here is to create an ally in sharing my expertise — an AI-powered alter ego capable of responding to questions, comments, and requests in the same way I would. It’s also an important tool for providing potential new clients with a preview of what working with me is like.

How did the experiment pan out? What benefits did I achieve, and how might you apply them to your own needs? Here’s a quick rundown of my experience.

Improved brand consistency

A custom GPT’s primary advantage is its ability to ensure brand consistency across different touchpoints. Whether people seek advice, ask questions or want to engage in another way, a custom GPT mirrors your brand’s unique voice and identity. These are not generic robots; they’re tailored allies designed to respond in the same tone of voice and style, aligning seamlessly with your brand. This not only strengthens your brand image but also cultivates a deeper connection with your audience.

Effortless communication

With my custom GPT taking care of everyday questions, I’ve gained valuable time to focus on the core aspects of my business. That’s something any business owner can appreciate. It has also become instrumental in smoothing out communication and enhancing overall efficiency.

When it comes to client relationships, the custom ChatGPT handles routine inquiries, allowing me to concentrate on building stronger connections. It’s not just about answering questions; it’s about providing a personal touch that goes beyond the basics, ensuring clients feel genuinely attended to.

Instant expertise at scale

Scaling my entrepreneurial efforts became seamless as my custom ChatGPT effortlessly shares branding advice derived from and consistent with my body of work across platforms. Whether interacting with one client or a hundred, the AI manages to deliver advice and guidance consistent with my goals in terms of professionalism and expertise. That’s good news for business owners, entrepreneurs and others trying to scale their brands without burning out.

Dynamic adaptability to trends

The world is evolving faster than ever. It feels impossible to keep up with trends and shifting market dynamics. However, my custom GPT can be retrained with new data and instructions so I can keep ahead of the curve. That’s an important benefit for anyone hoping to stay relevant today.

Related: How ChatGPT Will Dramatically Change the Influencer Space

Time-saving creative sparks

ChatGPT doesn’t just answer questions; it sparks creativity. Whether you’re stuck on a branding concept or seeking inspiration to name your new business venture, the AI’s unique insights and suggestions serve as a springboard for creative endeavors, accelerating the ideation process. This can be an important advantage when it comes to creating marketing collateral, content for your audience and even writing a business plan to get your idea off the ground.

The team you’ve been missing

Entrepreneurs and solopreneurs often try to do it all. Chances are good that you handle your own marketing, market research, customer support, email correspondence, and more. That leaves little time to focus on other aspects, like spending time with family and friends. A custom GPT can become the team you’ve been missing and handle those tasks for you in many cases, saving you time, cutting costs and protecting your sanity.

In essence, a custom GPT acts as a force multiplier. It allows you to do more, from engaging with your audience to building a stronger brand without burning out. From streamlining communication to answering questions and providing guidance to interacting with leads at different touchpoints within your funnel, a custom GPT could be just what you need to jumpstart your success.

Related: What Does ChatGPT Mean for the Future of Business?

A global solution for leaders in the spotlight

For prominent figures like business leaders and public figures, managing a constant influx of inquiries can be overwhelming. A prime example is MarcGPT, tailored for Marc Randolph, the co-founder and first CEO of Netflix. Drawing from his wealth of experience, this custom GPT delivers inspiring and actionable advice for entrepreneurs, showcasing its potency as a valuable tool for leaders. It extends mentorship and offers insights on a global scale, reaching a diverse audience without the limitations of time zones or physical presence. Since it incorporates information from various sources, including a copy of his book, interviews, podcast episodes and other writings, it becomes a versatile asset for sharing expertise on various topics.

Embracing the AI revolution with caution

While the benefits of custom GPTs are evident, it’s essential to approach AI integration cautiously. Human-to-human interaction is always the preferred option. And while AI continues to evolve, it should be seen as an ally working alongside you, not a replacement for you. Maintaining the human touch within your business remains vital.

My recommendation? Use a custom GPT to help you carve out more time to do what you do best and to provide much-needed human interaction at key touchpoints. Let your AI handle mundane but important tasks that would not be a wise use of your own time and expertise.

Ultimately, a custom GPT can provide critical automation, reduce costs, improve efficiency, save you time, improve your customer or client experience and increase the accuracy of interactions. Creating one tailored to your business is the first step toward building a stronger, more resilient brand and achieving a better balance in your own professional life.

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How to Build Trust and Transparency With Your Customers While Taking Their Data



How to Build Trust and Transparency With Your Customers While Taking Their Data

Opinions expressed by Entrepreneur contributors are their own.

Innovation starts with identifying the outcomes customers want to achieve — which is why most companies rely on modern tools and technologies to acquire vast amounts of customer information for creating personalized customer experiences.

You need your customers to share their details, including preferences, to ensure you create a seamless, engaging and personalized customer journey. However, this need is at odds with the growing concerns surrounding customer privacy. Now, more than ever, customers are growing increasingly protective of their personal data.

According to a survey conducted by Gartner, consumers are less comfortable with brands collecting other types of data, including browsing history. Only 27% of respondents feel comfortable sharing information pertaining to their employment, financial data and personal health.

Users know the risks associated with their personal information fueled by various privacy breaches, data thefts and increasing regulatory scrutiny. Hence, businesses striving to innovate and meet customer demands must navigate the complexities of privacy protection since customers trust brands that value their privacy security.

On the other hand, the stringent privacy regulations, including the GDPR and CCPA, are even more concerning. These regulations demand businesses to collect, store, and manage customer data securely. Failing to adhere may entitle the business to pay hefty fines and even reputational damages.

In a nutshell, if a business wishes to jump on the innovation bandwagon, it can’t ignore the inherent privacy risks, especially when collecting vast amounts of customer data. Let’s unpack why businesses must be more vigilant about customer data security and privacy when innovating and learn how to navigate this complex landscape.

Related: Why Your Company Needs to Rethink Its Purpose to Acquire Loyal Customers — And Drive More Sales.

Why you need to innovate with privacy on top of mind

Delivering seamless user experiences is vital, but ignoring privacy security wouldn’t please your users. Stats reveal that users worldwide are more concerned about their privacy than ever and wish to do more to protect it.

On the other hand, when we see things from an organization’s perspective, they have a typical mindset of invoking technology’s true potential to innovate for improving user experiences. However, ignoring privacy and security could be the worst strategy in today’s business landscape, especially when your customers know the importance of their privacy.

No matter how unreasonable it may seem to prioritize privacy in today’s world, where data-driven decisions dominate, embracing privacy protection can eventually open up new avenues for growth and innovation.

Users are more likely to engage with digital platforms and applications when they trust that their privacy is respected and their personal data is secure. They love to share personal information, along with their preferences and participate in innovative initiatives.

Consequently, a deeper understanding of user preferences and needs helps businesses develop effective and targeted innovations.

Why ignoring privacy regulations will spell trouble for your business

The relationship between innovation and privacy is quite evident. As organizations navigate their technological advancement journey, privacy regulations guide them toward a sustainable future where innovation does not affect or compromise users’ fundamental rights.

Whether it’s CCPA or GDPR, every regulation guards privacy rights and protects organizations from legal obligations. Furthermore, organizations that cater to customers across the globe shouldn’t ignore the importance of adhering to various data privacy regulations, as failing to do so may entitle them to pay hefty fines.

What’s worrisome is that if your organization’s reputation is tarnished for not adhering to global privacy compliances, your potential customers won’t trust you and will inch toward your competitors with all the necessary compliances in place.

And regarding innovation, you can freely collect essential information about users, and they won’t mind if you adhere to the latest data privacy and security regulations.

Strategies for privacy-driven innovation

1. Prioritizing a privacy-first mindset

Organizations that don’t prioritize privacy at every stage of their product development and innovation initiatives will not be able to win customer trust.

Hence, it’s essential to lay the foundation of your product by equally emphasizing privacy along with other aspects, including user experience, usability, compliance and marketing. Collaborating development, security, user experience and marketing teams to emphasize privacy security is perhaps the need of the hour for every business striving for success.

2. Prioritize transparency tactics — communicate clearly, win trust

If you establish clear communication with your customers regarding data collection, usage and protection, you can quickly win customer trust and loyalty. Most customers are reluctant to share their personal information just because they aren’t sure why an organization is demanding it in the first place.

Once they’re comfortable sharing essential information, you can use this data to drive meaningful innovation, such as offering personalized recommendations, suggesting products/services based on their preferences, and more.

3. Tap the potential of technology

Embracing cutting-edge privacy-enhancing tools and technologies can help you navigate your innovation journey seamlessly. Using robust privacy management tools, identity management platforms and multi-factor authentication can eventually help build lasting customer trust and loyalty.

Furthermore, using cloud platforms to scale rapidly would further enhance user experience without compromising security.

4. Optimize data collection

A data-minimization approach in which organizations collect only essential data and maximize its value helps deliver impactful results. Admit it: No innovation is possible without knowing what your customers want and their pain points. Effectively analyzing essential data can help boost targeted innovation efforts, ensuring impactful outcomes.

5. Skyrocket innovation with powerful partnerships

Last but not least, collaborating with privacy experts, regulatory bodies, and industry peers to exchange knowledge and best practices can accelerate your innovation efforts. Businesses can embark on an innovation journey flawlessly through collective support and expertise.

Related: This Unique Marketing Strategy Is Winning in 2024 — Here’s Why (and How You Can Implement It Successfully)

Navigating the nexus of innovation and privacy

While navigating the innovation landscape, organizations shouldn’t overlook the undeniable nexus between innovation and privacy. Hence, ignoring privacy while pursuing innovation could hamper customer trust and lead to legal obligations.

Emphasizing a privacy-first mindset, coupled with transparent communication and technological advancement, are undoubtedly pivotal strategies for unlocking the true potential of innovation while safeguarding customer privacy.

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How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read



How to Determine The Ideal Length of Your Marketing Emails Your Customers Will Actually Read

Opinions expressed by Entrepreneur contributors are their own.

Email marketing is booming: last year, 52% of marketers said their campaign’s return on investment (ROI) doubled, while 5.7% of marketers experienced an ROI four times larger compared to 2022, a Statista report shows.

How can you create similar results for your business this year?

The effectiveness of email marketing comes down to a few key factors:

  • Knowing your audience and its pain points and desires.
  • Creating emails that respond to those specific needs.
  • Getting your emails in the inbox, where your subscribers can interact with them.

As the CEO of a B2B email marketing company, I often hear from customers about their top challenges. A big one? Creating emails that really engage and drive results. Getting the content, length and audience targeting just right is tough.

Related: How to Get People to Open – And Read – Your Emails

Most of your prospects prefer shorter emails

If you’re struggling to make your emails more engaging, here’s an aspect you may be overlooking: just make them shorter. Recent data from a ZeroBounce report shows that 66% of consumers prefer short emails, and only 6% favor longer ones.

But keep this caveat in mind: For 28% of people, email length becomes irrelevant if the content is well-tailored to their needs and interests.

It’s no surprise that people prefer shorter marketing emails. When inboxes are clogged with messages, why would you opt for a long message instead of a quick note? Concise and direct emails respect your prospects’ time and have a higher chance of getting their attention. But while most people prefer brevity, the quality and relevance of your emails are what truly capture and retain interest.

The message is clear for the 28% who don’t mind the length: When an email resonates well with their needs or interests, they’re willing to invest more time, regardless of word count. This segment of your audience is receptive to more in-depth content that speaks directly to their challenges.

How to determine the right email length

So, how do you strike the right balance between brevity and substance? The key is to start with understanding your audience. Segment your email list based on behaviors, preferences and past interactions. This segmentation allows you to tailor your messages more precisely. Also, you probably send different types of emails. That aspect alone should guide your approach:

  • Newsletters can be longer and cover several pieces of information in more depth.
  • Drip campaigns can consist of a series of emails that gently push your prospects closer to a purchase. Those emails can be short — sometimes, a few lines followed by a call-to-action (CTA) is enough.
  • Targeted campaigns, such as a discount or free offer, can have an engaging image paired with a couple of sentences and a catchy CTA button.

If you’re still unsure whether your email is too long, here are a few tips to save you time and make things easier.

Start with a clear goal

Every email should have a clear purpose. Whether it’s to inform, increase engagement or drive sales, your goal will dictate the necessary length. Don’t add fluff just to extend an email; keep it as long as necessary to fulfill its purpose.

Choose simplicity and clarity

Use simple language and clear CTAs. Marketing emails rarely benefit from any metaphors. Your email should guide readers smoothly from the opening line to the desired action without unnecessary detours.

Personalize to the last detail

Use what you know about your customers to tailor your emails. When marketing emails feel personal, people care more about the message and less about the length.

Test and adjust to what your audience likes

Studies can point you in the right direction in terms of consumer preferences, but only you can determine what your audience responds to the most. Before sending your next email, consider A/B testing different lengths. Then, analyze your metrics to see what performed best.

Improve your layout

Sometimes, the way information is presented can affect how we perceive the length of an email. Breaking text with relevant images or using bullet points can make longer emails appear more digestible and engaging.

Related: 4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales

Ask your subscribers

Asking for opinions shows you care about serving your audience better, so why not include a poll in your next newsletter? Allow your subscribers to tell you how long they’d like your emails to be. Nothing beats direct customer feedback in helping you create more effective campaigns.

Bonus tips to increase email engagement

Here are a few extra tips to help your next emails get more clicks:

  • Try to keep your subject lines between 30 and 50 characters. Not only will your subscribers process them faster, but keeping your subject lines short ensures they display well on all devices.
  • Check your email list health to avoid bounces and the likelihood of landing in the spam folder.
  • Assess your spam complaint rate – it should be under 0.1% to comply with Yahoo and Google’s new email-sending rules.

Also, remember your goal is to connect with your audience genuinely, no matter how many words it takes to get there. If your email ends up longer than you’d planned but addresses a topic many of your subscribers care about, don’t worry. Engaging content can often justify a longer read.

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