The most followed celebrities on Instagram command massive attention, which sees them generate huge engagement every time they post. But have you ever considered just how...
How important is creator loyalty on YouTube, and how can that impact your video marketing strategy? There are two key considerations within this – for one,...
Search Engine Journal’s Loren Baker asked if a mediocre core web vital score was good enough in situations where the competition is scoring poorly. In other words,...
Google’s Martin Splitt answered a question about what to do about third party must-have functionalities in the form of apps and plugins and whether Google would...
While TikTok has seemingly stolen some of its thunder of late, Instagram still remains a key focus for marketers – and rightly so. The platform now...
Florida governor Ron DeSantis has signed into law a restriction on social media companies’ ability to ban candidates for state offices and news outlets, and in...
LinkedIn has published its latest Transparency Report, which provides an overview of content removals, Government information requests and spam/fake profile actions that the platform took over...
Email list building continues to be one of the historical methods proven to enhance business growth. As an online marketer, you need to be well versed...
Google AI Blog announced KELM, a way that could be used to reduce bias and toxic content in search (open domain question answering). It uses a...
Semantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics...