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The White House Uses Snapchat To Provide Vaccine Information To Younger Audiences

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The US Government has launched a new push to boost COVID-19 vaccine take-up among younger people, with a series of Snapchat Lenses, featuring President Joe Biden and Vice President Kamala Harris, among others, which share information about the vaccine, and how people can get the jab.

Snapchat vaccine Lens

As reported by CNN:

“Starting Wednesday, Snapchat users will be able to use an augmented reality lens that features President Joe Biden, Vice President Kamala Harris, Dr. Anthony Fauci and viral immunologist Kizzmekia Corbett answering questions about the vaccine. […] The Snapchat experience also includes an augmented reality call from Harris, who shares a link to vaccines.gov – where Snapchat users can find their nearest vaccination site.”

The CDC has reported that while the US vaccine push is yielding good results, take-up rates among people aged 24 and younger are still low, and it needs to boost this segment in order to meet the White House goals for vaccine adoption.

The fact that the Government has chosen Snapchat for this purpose underlines the app’s rising influence, with the company reporting that it now reaches around 90% of 13-24 year-olds across the US, more than Facebook, Instagram and Messenger combined within this demographic cohort.

Of course, the Government is also working to raise awareness on TikTok and Instagram as well, but in creating dedicated Snap Lenses, it highlights the significance of Snap’s presence in this respect, and the power of its AR tools for communicating information – for utility, beyond simply adding digital dog ears to your selfies.

Snapchat has been working to raise awareness of such in its most recent research reports, with Snap commissioned data showing that:

“AR adoption is tracking with the mobile usage boom we saw in the mid 2000s: By 2025, nearly 75% of the global population and almost all smartphone users will be frequent AR users.”

Snapchat AR adoption data

The focus of that research is to highlight the potential of AR for eCommerce, but as displayed with this initiative, it also has potential for information sharing, and producing messages that are more likely to engage younger audiences.

And going on these trends, that’s only likely to increase, with people becoming increasingly accustomed to seeing AR applications and tools, and eventually, growing to expect that they’ll be able to get more from AR applications that they can directly interact with. 

It’s an interesting experiment in this respect, and hopefully Snap will also provide data on user engagement with these Lenses, and ideally, how that then relates to subsequent vaccine take-up as a result.

The new Lenses will be live for Snapchat users in the US from this week.

Socialmediatoday.com

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

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Fed-up accountant 'shocked and disappointed' after his Facebook account is taken down again

A fed-up accountant has spoken of his “disappointment” after his Facebook page was taken down AGAIN. Last July, we told how Suleiman Krayem feared …

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Twitter Tests New Quick Boost Option for Tweets

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Twitter Tests New Quick Boost Option for Tweets

Here’s the difficult thing with Twitter no longer having a comms department – now, there’s nowhere to go to confirm info about the app’s latest updates and features, and where each is available, etc.

Case in point – this week, Twitter appears to have launched a new in-stream boost option for tweets, which provides a quick and easy way to promote your tweet without having to launch a full ad campaign.

As you can see in these screenshots, posted by Jonah Manzano (and shared by Matt Navarra), the new boost option would be available direct from a tweet. You’d simply tap through, select a budget, and you would be able to boost your tweet then and there.

Which seems to be new, but also seems familiar.

It’s sort of like Twitter’s Quick Promote option, but an even more streamlined version, with new visuals and a new UI for boosting a tweet direct from the details screen.

Tweet boost

So it does seem like a new addition – but again, with no one at Twitter to ask, it’s hard to confirm detail about the option.

But from what we can tell, this is a new Twitter ad process, which could provide another way to set an objective, a budget, and basic targeting parameters to reach a broader audience in the app.

Which could be good, depending on performance, and there may well be some tweets that you just want to quickly boost and push out to more people, without launching a full campaign.

It could also be a good way for Twitter to bring in a few more ad dollars, and it could be worth experimenting with to see what result you get, based on the simplified launch process.

If it’s available to you. We’d ask Twitter where this is being made available, but we can’t. So maybe you’ll see it in the app, maybe not.

Thus is the enigma of Twitter 2.0.



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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

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Twitter faces lawsuit by advisory firm for $1.9 million in unpaid bills

US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills. Reuters File Photo

New York: US-based advisory firm Innisfree M&A Incorporated sued Twitter on Friday in New York State Supreme Court, seeking about $1.9 million compensation for what it says are unpaid bills after it advised the social media company on its acquisition by Elon Musk last year.

“As of December 23, 2022, Twitter remains in default of its obligations to Innisfree under the agreement in an amount of not less than $1,902,788.03,” the lawsuit said.

Twitter and a lawyer for Innisfree did not respond to queries.

Elon Musk in October closed the $44 billion deal announced in April that year and took over microblogging platform Twitter.

In January 2023, Britain’s Crown Estate, an independent commercial business that manages the property portfolio belonging to the monarchy, said that it had begun court proceedings against Twitter over alleged unpaid rent on its London headquarters.

Advertising spending on Twitter Inc dropped by 71% in December, data from an advertising research firm showed, as top advertisers slashed their spending on the social-media platform after Musk’s takeover.

The banks that had provided $13 billion in financing last year for the Tesla chief executive’s acquisition of Twitter abandoned plans to sell the debt to investors because of uncertainty around the social media company’s fortunes and losses, according to media reports.

Recently, Twitter made its first interest payment on a loan that banks provided to help finance Musk’s purchase of the social media company last year.

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