In a world of ad blockers and AI automation, content marketing is essential to your marketing plan. For example, the number of people using ad blockers...
Analysis can be overwhelming. Sometimes even the word “analysis” will cause panic in folks. Where do I start? How the heck do I pull insights out...
Published Feb. 17, 2020 Are you trying to establish the keywords that people use to search for your products and services? Want a list of tools...
In the wake of the 2016 US Presidential election, social media – and Facebook specifically – has been blamed for causing increased angst and societal division,...
AdQuick this week announced the close of a $6million series-A funding round, bringing total funding to $9.4M. AdQuick is an Out of Home (OOH) advertising software...
Published Feb. 16, 2020 Are you looking for ways to improve your email marketing strategy? Want to delve deeper into human psychology to understand how to...
Google this week introduced support in Data Studio for Hotel Campaigns on Google Ads. According to Google, the campaign data automatically appears in the Ads-connected reports,...
Amazon last month announced a new targeting on Sponsored Brands, enabling advertisers to target individual products, or categories. Product targeting enables advertisers to choose specific products,...
Search term reports are now available for Sponsored Brands, Amazon last month announced. Search term reports give visibility into the search terms that are entered by...
Amazon last month replaced win rate with new suggested bids, which provide insights into the auction landscape based on historical winning bids. Amazon says the suggested...