Updates to Microsoft Advertising this month include a broad rollout of responsive search ads, clearer performance reporting, and news regarding expanded text ads. Here’s a recap...
Planet 13 is the world’s largest cannabis dispensary. Located in Las Vegas, blocks off the Strip, the facility is the size of a small Walmart. By...
For a growing number of brands, social platforms have become key customer service channels, enabling consumers to get in touch, quickly and easily, on the platforms...
Bing revealed it recently implemented a UX change to correct an ongoing problem with its search box. The change likely went unnoticed by everyone, because it’s...
The first #SMTLive Twitter chat of 2020 (and the new decade) was one to remember. Our topic of conversation was “Discussing Social Media Marketing Goals for...
A new Pinterest feature will allow users to virtually try on products, starting with lipstick, before they shop from retailers like Estée Lauder, Sephora, bareMinerals, Neutrogena,...
Target CPA bidding is Google’s fully automated bid setting that allows account managers to set a target cost per acquisition for their campaigns. Google considers historical...
Many organizations want to work with influencers to gain attention and drive results, but few have the budget to make it happen. When working with a...
Google Discovery Ads are changing the future of the way we advertise. By teaming up with AI, it means we can always stay one step ahead...
While other social platforms rise and fall, Facebook, seemingly despite various controversies, has continued to add more daily and monthly active users as time goes on – and The...