Connect with us

APPS

10 Tips to Get More Followers on Pinterest

Published

on

What if I told you there’s a way to build an online empire through posting photos you love?

And what if I told you those photos don’t even have to be your own?

You’d shake your head. Impossible.

But what if I told you someone actually went and did it?

In fact, many people did it. One of them is Joy Cho.

Joy Cho started her creative design blog in 2005. As a way to grow her brand, she joined Pinterest as a beta user before it became public.

Since then, Cho has never stopped using Pinterest to grow her business. The result?

A gigantic creative empire and 12 million Pinterest followers.

And you can grow your brand through Pinterest, too. All you need is the right strategy.

Pinterest: A Treasure Trove for the Online Marketer

Pinterest is all about fantastic photos, unique interests, and creative ideas. It’s about sharing what you love with other people who love it.

But it’s not only that. It’s also a huge platform where you can market your brand and expect outstanding success. Take a look at these facts:

  • Pinterest has 322 million active monthly users.
  • 90% of weekly Pinterest users log in to make buying decisions.
  • A survey conducted by Pinterest concluded that 73% of pinners welcome content from brands.

So how can you stand out on Pinterest and gain millions of followers, cement your brand, and invite tons of traffic to your website?

Here are 10 proven strategies that will get you noticed on Pinterest.

1. Be Selective of Your Boards

Pinterest is a little different from other social media platforms.

It’s not about the person posting the content, but the content itself and how people relate to it.

For instance, let’s go back to the example of Joy Cho. She has 77 different boards on Pinterest.

Her most popular one? The board on hairstyles.

10 Tips to Get More Followers on Pinterest

Joy Cho’s Hair board has over six million followers. And while girls with long hair might not follow Joy Cho herself, they’ll follow her Hair board.

What this says to you is don’t waste time promoting all your boards.

Choose the ones that are the most successful and pour all your energy into promoting them.

Tip: As you can see from the above example, the board with the most pins might not be your most popular board. Joy’s For the Home board has 3,587 pins and four million followers, while her Hair board has only 351 pins but six million followers.

2. Pick the Best Time for Pinning

When you pin is as important as what you pin.

No matter how fascinating your pins are, they won’t do you good if no one sees them.

So when is the best time to pin?

According to Buffer, you should pin around the afternoons and evenings. On weekdays, the Buffer team clusters posts between 2-4 p.m. and 9-11 p.m. Eastern.

Tip: You can also research at what time your target market is most active, and pin then.

3. Take Advantage of Red Letter Days

Unlike with Facebook, users on Pinterest don’t log in to their accounts to keep tabs on their ex or find out which new tourist spots their friends have visited.

Pinterest is action-driven. Pinners log in to find inspiration for a birthday party, learn new ways to style their hair, or try out a mouthwatering recipe.

So if it’s Christmastime, Thanksgiving, or Halloween? It’s the perfect time for you to pin content related to the holiday.

Here’s an example.

10 Tips to Get More Followers on Pinterest

If it’s almost Christmas and you’re wondering how to wrap your presents, you’d be the first to save this pin and follow the board.

Tip: It’s a good idea to pin holiday-themed content a little earlier than the holiday itself. For example, pinning Christmas ideas in November is a good practice.

4. Spark Engagement with Contests

When you give away something awesome through a contest, you get immediate attention.

For instance, take a look at this contest.

10 Tips to Get More Followers on Pinterest

Users notice it because who wouldn’t want six free nights in Hawaii enjoying wellness treatments, sumptuous organic meals, and culture classes?

Tip: Go all out with your contests, but avoid these spammy tactics:

  • Asking Pinners to comment as many times as they can on your content.
  • Running contests too often.
  • Requiring Pinners to endorse your website or blog.

5. Keep an Eye Out for Popular Boards

On Pinterest, there are boards that allow multiple Pinners to share their content.

Here’s an example of one.

10 Tips to Get More Followers on Pinterest

As you can see, the board on the left features a small circle at the bottom that shows more than one profile photo. This means the board has multiple contributors.

The best thing about joining a group board is you’ll get exposure to new followers. Post something that stands out on the board, and they’ll surely be curious about you.

Tip: Don’t join boards with only a few followers. To make your time and talent worthwhile, look for those with over a thousand followers.

6. Don’t Be Afraid to Curate

As Pablo Picasso once said, “art is theft.”

But on Pinterest, you don’t have to worry about “stealing” beautiful photos. In fact, that’s what Pinterest is all about!

On Pinterest, you’re like a museum curator. You select the most fascinating works of art, organize them, and then display them for the public to enjoy.

So don’t be afraid if you only have a few of your own photos. Pinning content from other users will make you popular just the same.

For inspiration, here’s a look at Maryann Rizzo’s board, Everything.

10 Tips to Get More Followers on Pinterest

Most of the photos pinned to the board aren’t Maryann’s own. They’re photos she genuinely cared about and saved to her board.

The result?

Four million followers.

Tip: Be selective about the photos you pin to your boards. They should fit your niche and catch attention at the same time.

7. Make the Necessary Connections

Your Pinterest account shouldn’t stand on its own.

That’s why you should connect it to your website, social media accounts, or online shop.

When you do this, Pins from these accounts get attributed to you.

You can also get analytics on your Pinterest content.

10 Tips to Get More Followers on Pinterest

Tip: To claim your website and social media accounts, click on the three dots at the top right toolbar of your account. Click Edit Settings.

10 Tips to Get More Followers on Pinterest

On the left toolbar, click Claim. You can then fill in your information to claim your site, shop, or social media account.

8. Be Consistent

To gain millions of followers, don’t just pin when inspiration strikes you.

Pin every single day!

The more high-quality pins you have, the more followers you’ll get. It’s that simple.

For instance, take a look at Poppytalk’s board At the Lake – Interiors.

10 Tips to Get More Followers on Pinterest

This board has more than 1,000 pins and 3 million followers!

Tip: No matter how busy you get, make it a rule to pin at least one photo every single day.

9. Follow Other Pinners

Following other Pinners gives you two benefits:

  • It brings beautiful content to your Pinterest home screen.
  • Many of those you follow will follow you back.

Tip: It’s a good idea to follow Pinners within your niche. When you do, the content you get will be relevant to re-pin to your boards.

10. Stand Out

It goes without saying that when you do something different, people will notice.

So be creative. Be yourself. Take risks.

Here’s a lovely board to inspire you. If pink makes you smile, that is.

10 Tips to Get More Followers on Pinterest

Are You Ready to Go Viral on Pinterest?

So, are you utilizing Pinterest as a huge marketing platform that’ll grab attention, establish your brand, and drive tons of traffic to your site?

If not, you should start right now.

Stand out on Pinterest.

Create and curate fascinating photos.

Engage with other users.

Who knows? With a little time and persistent effort, you can gain your own 12 million followers.

More Resources:


Image Credits

All screenshots taken by author, November 2019

Searchenginejournal.com

APPS

Best ASO Tips To Boost Your App Search In 2022

Published

on

You need your application to be really effective in the overpopulated application market. Then, at that point, you will have to drive downloads to endure. So when it’s all said and done, you must account for yourself. Get your application the consideration it merits.

The uplifting news, however, is that customers love to download applications – last year, we downloaded in excess of 200 billion applications around the world, and that figure is set to increment to 258 billion every year by 2022 as cell phone reception increments.

Assuming you need to be seen and have your application downloaded by however many clients as could reasonably be expected, then, at that point, you should begin by taking a gander at the application store.

Underneath, we’ve assembled probably the best application store improvement methods to assist you with creating more downloads in 2021 and then some…

Start with Your Application Name 

The odds are you as of now have an extraordinary name for your application, yet an appropriately advanced application is about significantly more than marking.

Assuming you need to amplify transparency and guarantee you’re showing up when clients look for applications like yours, you ought to remember the primary keywords for your application name or title, comparable to how you’d make a title label while improving a site page.

You could begin with your application name so it tends to be plainly recognized, thus it appears on the home screen of gadgets.

Then, at that point, you can add a scramble or vertical bar prior to adding a few pertinent watchwords to your speciality, or even put your application name in quotes as we did with FORE Business Golf Networking.

Urge Users to Leave Reviews 

You could ask for reviews by clients through the means of your site, or through an in-application notice toward the finish of their meeting, yet make sure to restrict the number of pop-ups you execute with the goal that you don’t disturb or disappoint your clients, as this could urge them to erase your application.

We’d support all application engineers and entrepreneurs to react to criticism on their applications, as this can further develop client relations and resolve issues in an open arena.

Zero in on Your Application Depiction 

Your application depiction is your principle assemblage of text your landing page content, in a manner of speaking. Utilize a site like KeywordTool.io to discover information on your picked catchphrases to expand your openness. As portrayals are shortened, ensure you remember the main data for the initial three lines of your depiction, and afterwards add things like social confirmation, emoticon, and suggestions to take action to build commitment and downloads.

Incorporate Appealings Screen Captures 

Pictures and recordings won’t help your application rank, yet they will expand changes and assist clients with working out whether it’s an application they truly need.

There’s a little guide in empowering clients toward downloading your application if in any case, they’re not going to interface with it, or download and leave a negative survey when they understand it wasn’t what was promoted.

Assuming you need to ‘tart up’ your item page, then, at that point, you can add marking and extra text and data and designs to your recordings and screen capture, yet they ought not to diminish your item.

Pay for App Store or Play Store 

As we have SEO and pay-per-click, you need to work one next to the other (one is a gradual methodology with long haul benefits – the other is a speedy success yet requires an endless spending plan), application store promotions can be utilized to get the message out with regards to your new programming and assist you with positioning at the highest point of query items pages – in front of your opposition and enormous names in the application world.

Keep in mind, you’ll need to focus on the right crowd and art an advertisement that will assist you with changing over and that since you’re paying for situations, that doesn’t mean clients will download or cooperate with your application.

Wrapping Up!

You can employ a group of  App  Store Optimization Services suppliers to benefit a scope of application store improvement administrations, including watchword advancement, resource enhancement, and restriction to guarantee your application is seen by individuals that matter.

We have long periods of involvement in creating and showcasing applications and have assisted different customers with expanding their downloads by infiltrating rewarding and regularly undiscovered business sectors.

Author:
Prachi Gupta likes to write information about Digital Marketing Trends that can help audience to grow their business.

Continue Reading

APPS

WhatsApp will finally let users encrypt their chat backups in the cloud

Published

on

WhatsApp said on Friday it will give its two billion users the option to encrypt their chat backups to the cloud, taking a significant step to put a lid on one of the tricky ways private communication between individuals on the app can be compromised.

The Facebook-owned service has end-to-end encrypted chats between users for more than a decade. But users have had no option but to store their chat backup to their cloud — iCloud on iPhones and Google Drive on Android — in an unencrypted format.

Tapping these unencrypted WhatsApp chat backups on Google and Apple servers is one of the widely known ways law enforcement agencies across the globe have for years been able to access WhatsApp chats of suspect individuals.

Now WhatsApp says it is patching this weak link in the system.

“WhatsApp is the first global messaging service at this scale to offer end-to-end encrypted messaging and backups, and getting there was a really hard technical challenge that required an entirely new framework for key storage and cloud storage across operating systems,” said Facebook’s chief executive Mark Zuckerberg in a post announcing the new feature.

Store your own encryption keys

The company said it has devised a system to enable WhatsApp users on Android and iOS to lock their chat backups with encryption keys. WhatsApp says it will offer users two ways to encrypt their cloud backups, and the feature is optional.

In the “coming weeks,” users on WhatsApp will see an option to generate a 64-digit encryption key to lock their chat backups in the cloud. Users can store the encryption key offline or in a password manager of their choice, or they can create a password that backs up their encryption key in a cloud-based “backup key vault” that WhatsApp has developed. The cloud-stored encryption key can’t be used without the user’s password, which isn’t known by WhatsApp.

Image Credits: WhatsApp/supplied

“We know that some will prefer the 64-digit encryption key whereas others want something they can easily remember, so we will be including both options. Once a user sets their backup password, it is not known to us. They can reset it on their original device if they forget it,” WhatsApp said.

“For the 64-digit key, we will notify users multiple times when they sign up for end-to-end encrypted backups that if they lose their 64-digit key, we will not be able to restore their backup and that they should write it down. Before the setup is complete, we’ll ask users to affirm that they’ve saved their password or 64-digit encryption key.”

A WhatsApp spokesperson told TechCrunch that once an encrypted backup is created, previous copies of the backup will be deleted. “This will happen automatically and there is no action that a user will need to take,” the spokesperson added.

Potential regulatory pushback?

The move to introduce this added layer of privacy is significant and one that could have far-reaching implications.

End-to-end encryption remains a thorny topic of discussion as governments continue to lobby for backdoors. Apple was reportedly pressured to not add encryption to iCloud Backups after the FBI complained, and while Google has offered users the ability to encrypt their data stored in Google Drive, the company allegedly didn’t tell governments before it rolled out the feature.

When asked by TechCrunch whether WhatsApp, or its parent firm Facebook, had consulted with government bodies — or if it had received their support — during the development process of this feature, the company declined to discuss any such conversations.

“People’s messages are deeply personal and as we live more of our lives online, we believe companies should enhance the security they provide their users. By releasing this feature, we are providing our users with the option to add this additional layer of security for their backups if they’d like to, and we’re excited to give our users a meaningful advancement in the safety of their personal messages,” the company told TechCrunch.

WhatsApp also confirmed that it will be rolling out this optional feature in every market where its app is operational. It’s not uncommon for companies to withhold privacy features for legal and regulatory reasons. Apple’s upcoming encrypted browsing feature, for instance, won’t be made available to users in certain authoritarian regimes, such as China, Belarus, Egypt, Kazakhstan, Saudi Arabia, Turkmenistan, Uganda and the Philippines.

At any rate, Friday’s announcement comes days after ProPublica reported that private end-to-end encrypted conversations between two users can be read by human contractors when messages are reported by users.

“Making backups fully encrypted is really hard and it’s particularly hard to make it reliable and simple enough for people to use. No other messaging service at this scale has done this and provided this level of security for people’s messages,” Uzma Barlaskar, product lead for privacy at WhatsApp, told TechCrunch.

“We’ve been working on this problem for many years, and to build this, we had to develop an entirely new framework for key storage and cloud storage that can be used across the world’s largest operating systems and that took time.”

TechCrunch

Continue Reading

APPS

Dispo launches a test to gauge user interest in selling their photos as NFTs

Published

on

Dispo, the photo-sharing app that emulates disposable cameras, started rolling out a test yesterday that will record user interest in selling photos as NFTs. Some users will now see a sell button on their photos, and when they tap it, they can sign up to be notified when the ability to sell Dispo photos launches.

CEO and co-founder Daniel Liss told TechCrunch that Dispo is still deciding how it will incorporate NFT sales into the app, which is why the platform is piloting a test with its users. Dispo doesn’t know yet what blockchain it would use, if it would partner with an NFT marketplace or what cut of sales Dispo would take.

“I think it’s safe to say from the test that there will be an experience native to the Dispo app,” Liss said. “There are a number of ways it could look — there could be a native experience within Dispo that then connects through an API to another platform, and in turn, they’re our partner, but to the community, it would look native to the Dispo app.”

Image Credits: Dispo

This marks a new direction for the social media app, which seeks to redefine the photo-sharing experience by only letting users see the photos they took at 9 AM the next morning. From Dispo’s perspective, this gimmick helps users share more authentically, since you take one photo and then you’re done — the app isn’t conducive to taking dozens of selfies and posting the “best” image of yourself. But though it only launched in December 2019, Dispo has already faced both buzzy hype and devastating controversy.

Until about a year ago, the app was called David’s Disposables, named after co-founder and YouTuber David Dobrik. The app was downloaded over a million times in the first week after its release and hit No. 1 on the App Store charts. In March 2021, the app dropped its waitlist and relaunched with social network features, but just weeks later, Insider reported sexual assault allegations against a member of Vlog Squad, Dobrik’s YouTube prank ensemble. In response, Spark Capital severed ties with the company, leading to Dobrik’s departure. Other investors like Seven Seven Six and Unshackled Ventures, which contributed to the company’s $20 million Series A round, announced that they would donate any profits from their investments in Dispo to organizations working with survivors of sexual assault.

Liss told TechCrunch in June, when the company confirmed its Series A, that Dobrik’s role with the company was as a marketing partner — Liss has been CEO since the beginning. In light of the controversy, Liss said the app focused on improving the product itself and took a step back from promotion.

According to data from the app analytics firm SensorTower, Dispo has reached an estimated 4.7 million global installs to date since launch. Though the app saw the most downloads in January 2020, when it was installed over 1 million times, the app’s next best month came in March 2021, when it removed its waitlist — that month, about 616,000 people downloaded Dispo. Between March and the end of August, the app was downloaded around 1.4 million times, which is up 118% year over year compared to the same time frame in 2020 — but it should be expected that this year’s numbers would be higher, since last year, the app’s membership was exclusive.

Image Credits: Dispo

Now, with the announcement that Dispo is pursuing NFTs, Liss hopes that his company won’t just change how people post photos, but what the relationship will be between platforms and the content that users create.

“Why NFTs? The most powerful memories of our lives have value. And they have economic value, because we created them, and the past of social media fails to recognize that,” Liss told TechCrunch. “As a result, the only way that a creator with a big following is compensated is by selling directly to a brand, as opposed to profiting from the content itself.”

Adding NFT sales to the app offers Dispo a way to profit from a cut of user sales, but it stands to question how adding NFT sales could impact the community-focused feel of Dispo.

“I think there is tremendous curiosity and interest,” Liss said. “But these problems and questions are why we need more data.”

TechCrunch

Continue Reading

Trending

en_USEnglish