Today, Simpli.fi announced a new capability for linear TV advertisers using its advertising automation platform, which provides brands, agencies and media companies with 100% incremental reach...
If you’re sitting at your desk staring at your to-do list and you have no idea where you should start, you need to apply the Pareto...
Four years after the launch of GDPR and one year after Apple’s App Tracking Transparency release, marketers are still grappling with the reality of the privacy-first...
Brands often use celebrities in their Super Bowl ads because they want to connect their products or services to the fans and followers of these high-profile...
![What is YouTube Shorts & How to Make One [+7 Brand Examples]](https://articles.entireweb.com/wp-content/uploads/2022/08/What-is-YouTube-Shorts-How-to-Make-One-7.jpgkeepProtocol.jpeg "What is YouTube Shorts & How to Make One [+7 Brand Examples]")
Did you know that the first video published on YouTube was only 18-seconds long?
Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online...
Last week Google announced it was changing its algorithm to rank content “by people, for people” higher than content written around SEO. But what about content...
If you’re not using segments with your Google Analytics (GA) data yet, there’s a missed opportunity for new insights and data activation that you can start...
YouTube is the internet’s second largest search engine, meaning that advertisers have significant potential when it comes to reaching audiences and driving conversions.
To be honest, Gen Z can feel like foreign territory to all. Even myself, born in 2001. Although I’m smack in the middle of the TikTok,...
