Google has pushed back its self-imposed deadline of the end of 2023 for the deprecation of third-party cookies. It will now “begin” to phase them out...
Manual data entry might be one of the most tedious and inefficient tasks in the corporate world. Not only does it put you to sleep, but...
In the not-too-distant future, most of the signals we get from third-party cookies and devices will be all but gone. And while identity players are already...
For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall repeatedly if you’e unfamiliar with Excel...
Sellers of Customer Data Platforms (CDP) promise their software will gather data from various applications, and assemble it into a single-source-of-truth “golden record” for each customer. ...
When most people think of hyperlinks, they think of connecting two different web pages — such as a blog and landing page — together. But that’s...
With over 1 billion monthly active users, Facebook is a powerful network to tap into to expand the online footprint of your business.
Deciding which metrics to focus on while auditing your content for SEO performance can be a challenge. You can’t use all the available analytics, but ignoring...
Storytelling with data is a crucial part of any content marketer’s toolbox. Whether you are using data visualization to illustrate a point you’re trying to make,...
Once you have determined that customer journey orchestration (CJO) software makes sense for your business, spend time researching individual vendors and their capabilities. Completing this research...
