For most marketers, trying to organize and analyze spreadsheets in Microsoft Excel can feel like walking into a brick wall repeatedly if you’e unfamiliar with Excel...
Sellers of Customer Data Platforms (CDP) promise their software will gather data from various applications, and assemble it into a single-source-of-truth “golden record” for each customer. ...
When most people think of hyperlinks, they think of connecting two different web pages — such as a blog and landing page — together. But that’s...
With over 1 billion monthly active users, Facebook is a powerful network to tap into to expand the online footprint of your business.
Deciding which metrics to focus on while auditing your content for SEO performance can be a challenge. You can’t use all the available analytics, but ignoring...
Storytelling with data is a crucial part of any content marketer’s toolbox. Whether you are using data visualization to illustrate a point you’re trying to make,...
Once you have determined that customer journey orchestration (CJO) software makes sense for your business, spend time researching individual vendors and their capabilities. Completing this research...
Influencer marketing is a trendy topic these days, but it doesn’t require a lot of work or a ton of money to harness the power of...
A successful holiday marketing strategy should include multiple activations and begin months in advance. That’s because consumers, too, are making extensive holiday plans that extend the...
Logical fallacies — those logical gaps that invalidate arguments — aren’t always easy to spot.
