MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you would like to read this before...
![How to Perfectly Manage a PPC Campaign [Template]](https://articles.entireweb.com/wp-content/uploads/2022/04/How-to-Perfectly-Manage-a-PPC-Campaign-Template.jpgkeepProtocol.jpeg "How to Perfectly Manage a PPC Campaign [Template]")
In the world of search engine marketing (SEM), more and more marketers are buying into PPC campaigns. Google Ads specifically has increased its revenue from year...
Compound Annual Growth Rate, CAGR, is your rate of return for an investment over a specific period.
Good morning, Marketers, may you live in boring times. Despite what you’ve been told, “May you live in interesting times” is not an ancient Chinese curse....
Today, IAB Tech Lab announced updates to its ad format guidelines that include digital video and connected TV (CTV). The aim is to minimize fragmentation in...
In this week’s earnings call, Walmart discussed its global ad business and later expanded on how Walmart Connect aims at connecting advertisers with its customers through...
Imagine a world where you could start the sales process by selling directly to your best-fit, highest-value accounts. No wasted time trying to market to unqualified...
You just applied a dose of shampoo to your hair. You finished your best singing-in-the-shower rendition of Ed Sheeran’s “Shivers” when BAM! That once-in-a-lifetime genius marketing...
In our recent study, State of Content 2022, we found that 23% of marketers surveyed intend to spend between $100K and $500K on content in the...
Marketing is all about standing out and drawing attention to your product. Now that most marketing campaigns make use of personalization, it may no longer be...