Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and...
There has been tremendous advancement in email marketing in recent times. Many marketers now use Artificial Intelligence, AMP technology, creative visuals, and interactive elements as part...
Imagine this: as a content marketer, things are going pretty well for you — you’re confident about your upcoming campaign, the ROI from your last couple...
As conversations about data privacy heat up, brands are taking a hard look at the data they’re collecting to ensure their digital experiences remain relevant. Are...
It’s not always easy to know how to use social media for your business. After all, it takes more than growing your following or posting randomly...
Executives don’t find thought leadership content all that insightful. A recent Edelman-LinkedIn study revealed that 71% of decision-makers say half or less than half of the...
When it comes to sales, there’s no one-size-fits-all solution. What works for one company might not work for another. However, there are a few general principles...
Working with developers to align on technical and SEO priorities is a challenge faced by many in-house SEOs, and by SEO agencies offering recommendations. How do...
Interacting with consumers during major cultural events, like the Super Bowl or the VMAs, is not just for big advertisers. Digital channels act as virtual meeting...
Marketing workflow management software company Smartsheet launched a new Formula 1 sponsorship strategy, Sponsor X, which forgoes its place on the McLaren team car at the...
