Customer journey analytics: A snapshot What it is. Customer journey analytics software lets marketers connect real-time data points from across channels, touchpoints and systems, allowing users...
Digital transformation is the process of transitioning an organization’s operations to completely digital systems to better meet brand and customer needs. Throughout this process, digital technologies...
GumGum, a contextual-first digital advertising platform, has launched The Mindset Matrix, a framework for delivering targeted ad campaigns, across current and future channels, without the use...
A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side....
There is no sale without a customer. So how much does it cost to find one? Cost-per-acquisition (CPA) is how brands measure the efficiency with which...
Adding a checkbox to your workbook may sound simple but it can expand the possibilities of what you can do in Excel.
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
Large corporations and government agencies don’t shop around for the best contractors and freelancers the same way a SaaS company or a small business might.
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Are you a marketing agency owner or freelancer? Your local networking is killing your business and Jena Apgar, Founder of LeadFlow365 is here to tell you...
![How To Create Blockbuster B2B Stories That Sell [Rose-Colored Glasses]](https://articles.entireweb.com/wp-content/uploads/2022/03/1646394888_How-To-Create-Blockbuster-B2B-Stories-That-Sell-Rose-Colored-Glasses.png "How To Create Blockbuster B2B Stories That Sell [Rose-Colored Glasses]")
How many times have you heard advice on becoming a great storyteller? And how many times have you wished that advice translated more easily to content...