A new advertising analytics company, datafuelX, will offer forecasting and optimization of ad audiences for both marketers and publishers on the buy side and sell side....
There is no sale without a customer. So how much does it cost to find one? Cost-per-acquisition (CPA) is how brands measure the efficiency with which...
Adding a checkbox to your workbook may sound simple but it can expand the possibilities of what you can do in Excel.
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
Large corporations and government agencies don’t shop around for the best contractors and freelancers the same way a SaaS company or a small business might.
Are you a marketing agency owner or freelancer? Your local networking is killing your business and Jena Apgar, Founder of LeadFlow365 is here to tell you...
How many times have you heard advice on becoming a great storyteller? And how many times have you wished that advice translated more easily to content...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
Left to right: GatherContent founders Angus Edwardson and Alice Deer join Bynder CEO Bob Hickey. Image: Bynder. Digital asset management (DAM) software company Bynder has acquired...
Stensul, the no-code, collaborative email design platform has announced an integration with Salesforce Pardot. It is the first email creation platform to integrate with Salesforce’s B2B...