Perhaps every business owner dreams about selling a product in the most simplified way. As easy as the potential customers find products on the web, click...
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If we can measure it, it must be important. So, is our job to just determine how accurately we can get that number? Not at all....
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In today’s world, brands have to generate their own buzz. Consumers aren’t waiting for the daily newspaper anymore to get their news. Instead, they’re scanning headlines...
Pointers 1. Introduction 2. What does employee monitoring mean? 3. Know the Ethical Repercussions of employee monitoring 3.1 Personal Data and Privacy Breaches 3.2 Weakens Employee’s...
Customer Satisfaction is the key to the success of any business. When customers get satisfied and happy with the experience they are provided, they become the...
Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. But since these systems...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
Immersive media and technologies like augmented reality (AR), virtual reality (VR) and the Metaverse are a hot, hot topic these days. Long gone are the days...
Conversion funnels are a fundamental concept in sales. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a...
Project Rearc, an initiative within IAB’s Tech Lab, has announced the finalization of its first solution to the post-cookie addressability challenge, Seller Defined Audiences (SDA). The...
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