When it comes to spending your advertising budget, you may be unsure how to get the most bang for your buck. After all, there are so many...
The success of a software development process is strongly reliant on the development team’s methods. To achieve overall product efficacy, the methodology/processes used must be tailored...
Content strategy is a wicked problem. Don’t worry. I didn’t adopt Bostonian lingo. A wicked problem is hard to solve because of “incomplete, contradictory, or changing...
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
Everybody tells you to make SOPs as an agency owner. It’s the only way to grow, right? Yes…and no. Your marketing agency needs SOPs. That’s a...
For a long time, marketers have leveraged tie-ins and other supporting initiatives around the Super Bowl, which remains one the biggest yearly events in marketing. Big...
When it comes to digital marketing for eCommerce businesses, there are a whole lot of channels to choose from: Social media can boost brand awareness and...
“The pandemic has made customer journeys more digital than ever before,” said Tom Bianchi, VP of marketing EMEA at Acquia, in a recent webinar. “We believe...
Call analytics software manages the inbound phone channel (including both landlines and mobile phones), handling tasks from assigning call tracking numbers to measuring, monitoring, analyzing and...
On a company call this week, Salesforce executives discussed a vision for rolling out an NFT cloud service, according to a published report based on a...
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