Imagine shopping at a grocery store that doesn’t have any signs pointing you in the right direction. Odds are you’d spend a lot of time wandering...
Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of...
Today, digital ad verification platform Integral Ad Science (IAS) announced its acquisition of Paris-based content classification company Context. Context uses AI to classify images and video...
What’s better — 1,000 Instagram followers who engage with your brand, or 1 million followers who don’t?
“When I came on board three and a half years ago, the ambition was to build a marketing organization and strategy to drive growth for the...
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Good leadership is vital for the long-term success of your organization.
Virtual events and webinar platform ON24 has announced new integrations with conversational marketing platform Drift. ON24, which went public in 2021, offers marketers insights based on...
There are over 200 Million businesses on Instagram. And, according to the platform, 90% of people on Instagram follow a business.
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the...
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Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy.